The evening world. Newspaper, July 16, 1918, Page 11

a 3,000,000 war gardens planted by women in 1917 $350,000,000 worth of crops raised in backyard gardens in 1917 Fruite end vegetables to the value of several millions dried in 1917 460,000,000 quarts of food pre- served in eight months 1,000,000 loaves of bread saved ‘each day army navy supplies 5,000,000 women working io 50,000 Red Cross work rooms IN SIX WBEKS, THBY DELIVER 3,681,895 surgical dressings 1,517,076 pieces of hospital linen 424,550 hospital garments 240,621 knitted articles 301,563 miscellaneous supplies 13,000,000 articles in all sent abroad by Nov. 1917 3,000,000 surgical dressings foing monthly to France $36,000,000 of garments for our troops ia 1917 wor 19,000 Red Cross qurses for army service 1,000 volunteering per month 25,000 being raised for home service 75,000 women have taken First Aid Courses 34,000 have taken course home nursing 500 Med Cross chapters dispense canteen service in this eountry f “I ih WOMEN WANTED THE EVENING WORLD, TUESDAY, JULY 1 nf HNN Your Wife — Your Daughter MERICA'S woman power is thirty- five million strong. Do you know that when the nation’s call to our women came—fifteen days wiics war was declared—it found them on their feet? Throughout the length and breadth of the country the answer came “America, we are here.” Not a village but had its women’s organiza- tion ready to be turned over to whatever war work there was for it to do. The women were there! Do you-know that this enormous power, this vital, vigorous force, this woman power of our nation has been recruited? Is or- ganized and working? It did not happen overnight Fifteen days after war was declared, the Council of National Defense appointed nine women—national leaders—to marshal and direct this enormous woman power of the nation. In less than two weeks, these women, summoned to Washington from States as far apart as California and Rhode Island, had got together and formulated a tentative plan for organization. Immediately this plan was sent out to lead- ing women in each of the forty-eight states. The organizations were there. Five thou- sand of them, with two million women en- listed as members. The women of our country were awake— active women, working women, thinking women—women accustomed to take ashare in civic work, social work; women inindus- try, in commerce, in the professions, home women—ready for national work. How could they be so ready, so fit, so able to do this work, if they had not been thinking women, with real interests, women’s-size duties and obligations? Your wife—your daughter. Man alive! Don’t think for a moment that this huge movement, this tremendous awakening of the woman power of the nation has been going on without touching your wife, your daughter. This very night when you go home, see your wife with new eyes. Speak to her with a new interest. Know what it is that she really does, what it is that she thinks about and works about. The women of this country grew up long ago American women grew up long ago. There is nd better reflection of this growing up, this broadening out of women’s interests, than women’s own attitude toward the one magazine that cut loose from all the old- fashioned ideas of what a ‘‘woman’s maga- zine” should contain. “Women’s magazines”, as edited for years by men who were blind to the awakening of women, simply did not reach the progres- sive women, Inside and outside the home, this large and ever-growing class of women could find noth- ing for them in the narrow round of house- hold topics, the simple school-girl fiction which other women’s magazines provided. How large this class of women is, how vital a part it plays in the nation’s life, is attested by the volume of the contribution these women have made, in dollars and cents alone, to the effective carrying on of the war. One magazine has grown with them One magazine had the vision years ago to drop all “talking down” to women—to step out from the ranks and to begin publishing articles on the vital problems of the modern woman's life—to lead the way to the in- terests towards which women were them- selves turning. From the moment of its adoption of this policy Pictorial Review began to grow. So stable, so sound has been this policy, that year by year the number of its readers has increased. Today Pictorial Review hasthe largest 20c circulation in the world. Steadily it has been leading the women of America in this broadening of their inter- ests. It was the first women's magazine to send a woman abroad to get first-hand the story of the tremendous changes this war is making in women’s status, You have not read the story, but your wife has thrilled to it—your daughter has. It is the ringing call to every intelligent woman! Pictorial Review is recognized as the Magazine that is reaching progressive women today Since the war, 100,000 more families read per year. Business men spend $2,500,000 yearly Pictorial Review every month, while other wom- en's magazines have been virtually standing still. In ten years Pictorial Review's circulation has grown from 200,000 to 1,500,000, Today, Pictorial is read by one family in every six having an income of $1000 and more | | | to advertise their products to Pictorial Review readers, Kighty-four per cent of these advertisers are men who have stayed with us—who have found year after year that it pays to advertise to Pictorial Review readers, Largest 20-cent Circulation in the World—1,500,000 copies monthly $2,500,000 Advertising Revenue—Only one other monthly Magazine has as much. PICTORIAL REVIEW Americas Greatest Womans Magazine ) i te AY | 1,000,000 women subscribed te First Liberty Loan $1,154,388,075 subscribed te Second Liberty Loan by aod through womea 17,000,000 pieces of publicity om Second Liberty Loan dis- tributed through women (Figures for the Third Liberty Lean are met yet compiled) ) WOMEN ARE DOING CONSTRUCTIVE WAR WORK IN THESB DIRECTIONS Protection of women dra’ industries Maintenance of wage standards Training women for induste Registration of women for na tional service v Maintaining good housing coa- ditions in factories Protection of children from labor Relief for families of enlisted meo j Recreation for men in camps Americavization of liens 205,000 women in canning in- dustries 275,000 in textile mills 212,000 in garment trade | 130,000 in kaitting and hosiery mille « 95,000 in shoe factories 100,000 wo 100,000 munitions workers 400,000 meking military equip- meats 45,000 clerical workers im Washe ingten alone mechanicians