The evening world. Newspaper, January 19, 1917, Page 11

THE EVENING WORLD, rRIVAY, vAHUANY _ - — aaa 19, LULL, The historic pilgrimages to the Sacred City of Mecca has made the name and meaning of Mecca known to all peoples, To men of all nations Mecca means goal. When you hear a man speak of anything being the “Mecca,” you know that he means it is the goal he is trying to reach, The World Series, for example, is the baseball fan’s “Mecca.” On a hot day the beach is the “Mecca” of all city folk. The Mecca cigarette is so named because it 1s the “Mecca” of all cigarette smokers. 455 Miles of Mecca Mecca was made because real men wanted a real man'’ssmoke, When Turkish tobacco was brought to this country sixteen years ago, smokers thought for atime they had found the tobacco they had been look At last smokers had found a real man’s cigarette. \ The popularity of Mecca soon justified the name) More thang million men reach the goal every day— : pe alae and smoke Mecca, ing for. But they soon found that Turkish tobacco lacked something. It had flavor and fragrance but it lacked the character of American tobacco, Men tell us that after searching for years for a real smoke, they have found their goal in Mecca cigarettes, Try a Mecca yourself today. See why Mecca has become the goal of all cigarette smokers. In the handy slide box 5c for 10, in the oval foil package 10c for 20. On the other hand, straight American tobacco didn’t have just the flavor smokers wanted. The Mecca blend solved the ques- tion. It combined the flavor of Turkish with the character of American, tobacco ‘are smoked every day. If Mecca were not a good cigarette, all the advertising in the world could not make it sell like that. ~ A IRAGROKIROKER KERR IGK Keke