The evening world. Newspaper, January 10, 1917, Page 7

w - ~ $12.75) RALPHS&CO. 29 West 34+ St. " UNRESTRICTED CHOICE Two Hundred Formerly up to $39.50 | 2. 75 oh All _at One Price Thursday Embroidered Net. 7 = ne Armee $12.75 ea Party, Dance & Evening Frocks No Exchanges No Credits No Alterations Exquisite models in the correct, new effects, including Gowns of: High lustre Satin with sweeping over-tunic of Net. Rodice of satin in Frenchy color combinations, with akirt of Silver Cloth with over-skirt of Spangle Skirt of Satin, entire bodice of Spangles, yoke and sleeves of Net. Spangled net over body of Spangled Silver Cloth: tunic effect of Satin. Silver and gold lace panelled nets over Satin bodies. Moyen Age model, entire bodice of double tunic net skirt over body of The unprecedented values presented in this Sale, coupled with the high character of each Gown involved, merit the attention of ever; woman and miss. Early attendance is advised. And it is to those who take thought that I wish to speaks glad of the opportunity to present these points to their well-poised ju The remarkable thin livestock business is that the maximum consump- tion is some two thousand miles away from the center of production, h and Company, it is possible for you, no matter where you are, to set your table as bounteously as if you lived alongside the farm. But also remember this! It is not that the facts are today any different than they ever were. But their consideration now has an especial timeliness, Statistics, particularly of the past two years, have shown something that many have not been prompt to comprehend—the basic good faith of Armour and Company to consumers. To fully realize all that this implies, you must understand the economic conditions on which this business is based, The preparation of foods for human con- sumption is the oldest business on earth, It goes back to the very foundation of history. As a consequence, although people do not always appreciate it, this is the most competitive of A LL ndustries, Our function is to collect, prepare, transport and distribute foods more capably and at less ex- pense than the ever-present competitor can do it. The work of preparing food stuffs is a business of natural competition. It always has been. It always will be. This competition forces two things—opera- tion at the lowest profit, and the giving hi the utmost in service, For, it profits were excessive, concerns able to operate at lower cost would quickly capture trade. And if service were in- adequate, those with better service would win, Thus, the amount of production in a field so highly competitive, must be very significant. When you find a business in staples at- taining size, you may be sure that in some broad, economic way, it makes for increased efficiency and gives a fundamental service to consumers. In no other way could it con- tinue to exist. (Signed SALE STARTS THURSDAY MORNING AT NINE O'CLOCK , “SUNDAY WORLD WANTS WORK MONDAY MORNING WONDERS ““*: Realizing this the Hupp Motor Car An Advertisement to the American People By J. Ogden Armour ODAY, when rising costs have made foods a paramount issue, it seems an opportune time to lay before the serious-minded certain points it is to their self-interest to know. Armoar and Company did not become of national national for their services. This need did not arise until the East was no THE EVENI Silver Lace. tin. And numerous other exclusive styles ii black-and-white, white and all evening JACOB H. SCHIFF CONGRATULATED TO-DAY ON 70TH BIRTHDAY 2 == YASQBMSEMIFE jacob H. Schiff wi seventieth anniv ‘atulation began day to flow in on him from Je organizations all over the country from prominent o SERVICE COUPONS HELP Accurate Line on Troubles in Cars. ‘important thing that @ motor car owner must con fore making his choice of cal plicity of construction and economy of operation have beon two of the) | {deals around which the Hupmobile | {/ reputation hag been built. With these OWNERS OF HUPMOBILES | Inspection Also Gives Company Service to-day le probably the most NG WORLD, WEDNESDAY, JANUARY 10, 1917. coupon service for the benefit and Protection of owners. This national ‘coupon system provides for the in- epection and adjustment of all Hup- | mobiles at any of the 6,000 Hupmobile service stations in the United States and Canada, | The coupon book is issued with each car, giving the owner thirty-two hours’ labor at any of the Hupmobile service stations, This system is es- | pectaliy adapted to motorists while | touring. | The national Hupmobile coupon @ervice system was inaugurated tn June, 1915. A record has been kept | of each Tepair made on every series “N" Hupmobile. A card index show ling the troubles of every one of the 15,000 owners gives the service do- |partment an accurate line on the troubles of all Hupmobile owners Through this department they are able 'to remedy them in future cars, Henry Bergman, theatrical @ied at his home, No. 300 W ¥ ;Binth Street, last night. Mr. Bergman, who was fifty-eight years old, for | thirty-five ye: ad heen connected \with the ati \Henrletta Cro Olga Petrova, Walter W other stars, with the M: He was recently lotro Film Corporation essentials to start with, the owners of have only to secur amount of service attent! ntee them the maxtmu ft work from (heir cars, to & Corporation {naugurated the nationa public igment. about the American Yet, through Armour importance until there was a ranklin Simon & Co. Fifth Avenue, 37th and 38th Sts. For Women and Misses New low heels and wing tips Mahogany Calf—fawn buckskin tops All black Russia Calf Black Calf—fawn buckskin tops Tan Russia Calf—gray buckskin tops Tan or dark brown Russia Calf Laced Boots made on correct walk- ing lasts, of highest quality leathers \}) with welted soles and low heels. 6.00 to 9.50 Women s Shoe Shop--Third Floor Evening Slippers For Women and Misses Long vamps, hand-turned soles, Louis XV. heels. Slippers that Harmonize with All Evening Gowns. Imported cloth of silver or gold | Imported silver brocades | Cloth of silver—brocaded back Tf you want to keep your hair in good condition, be careful what you wash it with, Most soaps and prepared shan poos i contain too much alkali, Tnis dries the scalp, makes the hair brittle, and ts very harmful. Just plain mulsified cocoanut oil (which is pure and en tirely greaseless) is much better than the most expensive soap of anything else you can use for shampooing, as this can’t possibly injure the hair. Simply. moisten your hair with water and rub itin. One of two tea spoonfuls will make an abundance of rich, creamy lather, and cleanses the hair and scalp thoroughly. The lather rinses out easily and removes every particle of dust, dirt, dandruff? and _Jexcessive oil. The hair dries quickly and evenly, and it leaves it fine and silky, bright, fluffy and easy to manage. You can get mulsified cocoannt oil at most any drug store. Jt is very cheap, and a few ounces is enough to Inst every one in the family for months.— Advt | Bronze or black kidskin 7 Evening Slipper Shon -Third Floor | 50 America’s Finest RYE months. V neck; trimmed with embroid- ery, tucks or ribbon, or V neck; trimmed with yoke of fine embroidery, lace and ribbon. round neck; trimmed’ with Val. | lace and fine embroidery. priced garmenta. model, trimmed in various etyles. longer able to compete with the West in raising livestock, Then it was that the public, realizing perahable roducts sold on Poa dept cannot passed long distances through many hands, began to demand more and more of us— began to make us strain every effort to keep pace with their needs, But, despite our service, our economies pos- sible through volume and scientific utilization of by-products, our perfection of preparation and niarketing, the pay we receive for it all aver- ages less than three cents on the dollar in our total year’s business. One outstanding fact must, fini) be obvious to every thinking man, Any pre-eminence Armour and Company may have attained, has been won on a straight basis of that highest of all ideals— Service! I have never deemed myself a writer of ad- vertisements, Yet I am willing to have you con- sider this message an advertisement, if you will an advertisement for the house founded by my father, Philip D. Armour; for, the motives of this organization have been my life’s inspiration and even though sometimes misunderstood, I may say with pride that they have always been true to the best interests of the American people, —_—_— WOMANS COMPLE JAN LE O20% WHISKEY HAND MADE STRAIGHT PURE RYE Ms [pn = EVENING WORLD MARTSOOK SOUR MASH MADE IN KENTUCKY, U. S. A. H.B. Kirk&Co., New York,N.Y. sare Never tro BLOOMINGDALES' “ex, 10304 ALL CARS TRANSFER TO “THE HOME OF TRUTH" 99th to GOth Street At Bloonmoadates Important Event—Big Bargains Particularly in Undermuslins A sale of such magnitude takes place but once in six Much time and labor are devoted to accumulate large stocks of desirable undergarments. On numerous occasions throughout the year small lote are offered to uqat price concessions. These are snapped up In addition, huge quantities of merchandise fresh from the makers are pro- and put aside for such an event as this. vided These garments are now ready for you. have to offer and note our small prices. enthusiastic about this saie as we are. Envelope Chemises, $1.49 Fine nainsook, yokes of Val. lace, lace medallions and wide rib- Night Gowns, 49c Nainsook or cambric, round or bon beading. Night Gowns, 69c Several models with low, high with laces and embroidery. Night Gowns, 79c Drawers, 19¢ Nainsook or cambric, high, V or ruffles. Night Gowns, 98c Drawers, 29¢ Various styles with fine em- broidery, lace of ribbon. Sample Night Gowns, $1.49 and $1.98 Manufacturer's samples of high | broidery or lace. Some in Empire Drawers, 49c Drawers, 39c Petticoats, 49¢ Soft muslin, with deep flounce of | broidery ruffles. fine embroidery. Petticoats, 79c fine lace and embroidery. Petticoats, 98c | Cambric top; various pretty models; trimmed with fine laces and embroidery Petticoats, $1.49 and $1.98, | Manufacturer's samples of high| Soft muslin; priced ¢ ; timmed with fine @nd ribbon, lace, embroidery, beading and rib lace and ribbon. Cambric, neck Envelope Chemises, 49c Soft muslin, with yokes of lace, embroidery and ribbon. Envelope Chemises, 79c Fine nainsook, yokes of laces and | hon, embroidery, beading and ribbon; neat styles. Envelope Chemises, 98c Pretty styles to select from, with deep yokes of fine lace medallions; | medallions, wide ribbon, and ribbon, Second Floor, 79¢ and 98c ‘At Bloomingdales’ A Remarkable Sale of Scarfs and Scarf Sets Prices Have Been Sharply Cut This is an event of great importance to every woman and miss, right in the midst of the season. We have on hand a large quantity of knitted scarfs and scarf sets, which must be disposed of quickly. A short cut to this end is a deep cut in price. Hence, the re- vised prices will be as follows: Scarf and Cap Sets, 69c to $4.79 Separate Scarfs, 59c to $2.49 Separate Caps, 29c to 89c Included are brushed wool and knitted scarfs and scarf sets in desirable colors, including rose, Copenhagen, gold, emerald, also white. Some in novelty effects. Small Quantity of Sweaters, $4.98 Broken lots that have been selling at higher prices. Main Floor. At Floomingdales’ Continuation of the Sale of Special, 39c person. Main Foo tt Bloomingdales best known makes, such as Here are two of our popular priced models: Tisbest Sewing Machines, $15.50 Drop-head model, oak case; full set of attachments. Elite Rotary Sewing Machines, $26.75 Five-drawer drop-head model, with complete set of attachments; darning, hemstitching, lock and chain stitch- ing may be done on this machine. Terms Are $2 Down, $1 Weekly No Interest--No Extras FREE. A Singer darning attachment given with each ma- Also lessons in operating any machine. chine, Mesaanine, Lewtngton Ave. Arcade. \ a January WhiteSale See what we You will be just as Envelope Chemises, $1.98 Nainsook, elaborately trimmed Good quality cambric, trimmed with deep embroidery and tucked (4 hgcetas Cambric or soft muslin, trimmed | with deep embroidery ruffles. Cambric, deep ruffles of em- Cambric or nainsook in various styles; trimmed with lace or em- Drawers, 59e, 79c, 98e Nainsook or cambric in several Cambric top; deep flounce of | styles; trimmed with embroidery, Corset Covers, 10c tight fitting; equare Corset Covers, 21¢ embroidery edge Corset Covers, 29¢ Many pretty styles with yokes of embroidery, beading and ribbon, Corset Covers, 39c Nainsook, with deep yoke of em- broidery; laces, beading and rib- Corset Covers, 49c, 69e, Many pretty styles of fine lace embroidery, Union Suits for Women The label on these undergarments is sufficient guarantee of their quality. The special price is possible only be- cause the manufacturer has decided to discontinue making these garments. Union suits are of bleached cotton in white or flesh. Low neck model, with tight knees reinforced, or wide umbrella style trimmed with lace. Size range is somewhat broken, there- fore we suggest you make selections in Popular Sewing Machines Moderately Priced In stock at all times are many of the Singer, World’s Rotary, White, New Treasure, New Home, Delight, Grand Union, New Crown,