The evening world. Newspaper, January 4, 1916, Page 9

i taacaeeanseineinaniaianinaeneiaimeaidene nee neaneiiinii nema Ae THE EVENING WORLD, TUESDAY, JANDARY 4, nt | rN Open at 7.30 Tomorrow Morning for Men Who Cannot.Come Later in the Day Tomorrow Opens the GREAT WINTER SALE OF CLOTHIN That Challenges the Attention of All Thinking Men 565 suits and 6,234 overcoats; fancy and staple fabrics of all good Fabieweewes cassimeres, cheviots, vicunas; blues, blacks, grays, browns and mixtures; more than 600 patterns; most of the overcoats silk-lined. Made by twenty-one of the country’s foremost manufacturers —in New York, Rochester, Baltimore, Philadelphia and Boston. Most of the merchandise received within two weeks and not before on sale; the other is our own stock still selling to-day at the pos aged rices; reduced to-morrow to meet the new standard of value le sets. Our entire stock of fancy business suits and winter overcoats (English overcoats, fur and fur-lined overcoats, and ulsters, excepted) is included. All made from fabrics and patterns we selected, over proved Wanamaker models and according to Wanamaker standard of makin, the highest in ready-to-wear in the country. All offered at the remarkable prices quoted on this page. Yet guaranteed as though you pai full price—fabric, make, lining, satisfaction. And No Charge for Alterations 341 suits 412 suits 614 suits 737 suits 302 suits 215 suits 186 suits 2,807 516 suits 807 suits 364 suits 1,687 364 suits 615 suits 307 suits 1,286 261 wits 305 suits 219 suits 785 2,455. — 1,79 1139 —_ ol 6565 es Ss Suits 405 overcoats 41& overcoats 59! overcoats 31 overcoats al overcoats . AT overcoats D1 overcoats 17 overcoats of $27. 63 overcoats ‘47 overcoats of $15 grade....... 85 overcoats 69 overcoats of $30 grade. . of $32. grade. of $35 grade...... of $37.50 grade... of $40 ps ae of 348, Baie | $8010 $45 grades On the Burlington Arcade floor, New Building. of $25 grade........... of $27.50 grade. ever | of $30 grade....... weer 1 $25 to $30 ipeaind On the Burlington Areade floor, New Building. of $22.50 grade........ of $25 grade........... } $20 to $25 grades In the Corner Store, Broadway at Eighth. sate" | $1959 of $18 grade.... of $20 grade ) $16.50 to $20 grades In the Corner Store, Broadway ut Highth. 6234 Overcoats 512 overcoats 703 overcoats 623 overcoats 298 overcoats 173 overcoats 8€ overcoats 6( overcoats of $35 grade.. of $40 grade... of $45 grade... of $50 grade... of $55 grade... of $60 grade....... of $70 grade....... $24.50 | $35 to $70 grades Black and Oxford; all silk or satin lined, | On the Burlington Arcade floor, New Building. of $25 grade....... of $27.50 grade.... | of $30 grade....... } of $35 grade....... | $25 to $35 grades Fancy, Black and Ox- ford; satin lined or satin yokes, On the Burlington Arcade floor, New Building. of $20 pete. | of $22.50 grade.... | of $25 grade.. | 4 0) of $30 pa ny ie sss $20 to $30 grades Fancy and Black and Oxford In the Corner Store, Broadway at Elghth. $12.50 $15 to $20 grades Fancy and Black and Oxford In the Corner Store, Broadway at Eighth. of $18 grade....... of $20 grade....... 1916. oh 7%, ffrauufe Sore The story doesn’t make the sale; the sale makes the story; but the story explains the sale. It is a story that tells itself out of the merchandise and its preparation. Itis . story that appeals to crowds; that brings crowds. In former sales of this kind men waited for the doors to open at 7:30 in the morning; and thousands came during the day. It is a story that appeals to the individual man because it brings to every man the opportunity to get his sea- son’s supply of clothing and make a clean saving of clean dollars. The sale is clean through and through. There is nothing murky, misty nor musty about it. The fabrics are clean and good. The tailoring is clean and well done. The clothing is cleanly made, inside as well as out- side. And-- best of all —-labor has received full pay for every stitch that went into the clothing; better still, labor has been kept in work when work ordinarily is slack. The savings are clean be- cause they come out of these sources: (1) From owners of piece goods, who had on hand a surplus and found it good business to dispose of them in lump lots for cash and be- gin the new year fresh. Some of the fabrics were acquired six months ago; we have been watching ‘and taking advantage of the market, since last Spring. (2) From the twenty-one manufacturers with whom we deal regularly, and from ourselves, who join hands and shave profits to do a big thing; to render a big ser- vice. see It is a big thing— this sale The largest sale, we believe, in the world, Largest in stocks. Largest in variety. Largest in value. 6,665 suits and 6,234 over- coats, in at least 500 differ- ent patterns. At normal prices - 946.50. $364, - Read the Story--- It Is a Story No Business or Professional Man Can Afford to Miss if He Wants to Keep Alive With the News of the Day; It Explains the Inner Workings of Big Co-operative Business. At our prices tomorrow $247,469.60. A total saving of $117,477. Where are these figures duplicated the world over’ Individual savings on suits of $4 to $21.50; on overcoats of $2.50 to $45.50 Yes, there are $70 over- coats for $24.50. Our own stock. Marked $70 today- here; their fellows sold for $70. And there are 60 of these $70 overcoats to go for $24.50 and 557 more $50, $55 and $60 overcoats for $24.60- who will get them? There are $46 suits for $23.50—186 of them when the store opens tomorrow at 7:30 in the morning ; and 617 more $40 and $41 suits for $23.50. These, of course, are tho very remarkable things in the sale, but they are here, for early comers, and they are not in meagre quantities except in comparison with the tremendous figures of the whole sale. The table of grades, prices and quantities (on the left side of this page) tells the whole story—-fully, exactly, fairly. It presents a com- plete analysis of the sale. The statement of grades identifies the quality of each garment — Wanamaker rating. The statement of quan- tities shows exactly the number of garments at each grade. The prices show the econ- omies. These figures are taken trom the duplicate of orders given to the manufacturers, and from our own stock sheets, both of which are compared with the bills and the actual garments as they come into the store and are inspected. There is no guesswork. No hit-or-miss claims, No claim of value atall, Merelya state- ment of facts. We placed the orders jfrom “‘swatches"’ of fabrics which we know cost ‘‘so much’ a yard, We then stipulated the grade of trimmings and of linings, and the standard of tailor work—Wanamaker standard, We gave the manufactur- ers our own proved models for young men and for bus- iness men; ordered all gar- ments made over these so they would be cut, would fit and would hang just right. This fixes the “grade” absolutely, Then every suit and over- coat as it came in was rigidly inspected—to see that it came up to the grade or- dered. This inspection is a story in itself. The chief inspec- tor is a human interest story. He was ee fo up in the clothing manufactur- ing businéss. His father was a clothing man before him. For ten years he has been inspecting clothing for us; he knows our standard; he sees that we cet it. No, he couldn't inspect 12,000 garments in one day. But he could, with some help, in two weeks’ time; ‘this clothing has been coming in for two weeks. It has been opened and ex- amined under the bright daylight on a floor high up in the new building. The Merchandise Office has examined it carefully. The Advertising Office has examined it—critically. Expert shoppers have ex- amined it. We have ‘‘shopped’’ about town to see what other good stores are selling--and com- pared our suits and over- coats with those that we bought. And what is the result? Shall we tell you—or will you see for yourself? What you will see is this: the cleanest, best fabriced, best-tailored, best-pattern- ed clothing you ever saw in such variety at the prices quoted. Best is a word we rarely use. Good is usually good enough for us. But best is necessary here to tell the whole story. And the whole story is what we are trying to tell. The story that you will read yourself in the sale when you come to see. “+ « Come to see, anyway, even though you may be skeptica) of clothing sales. Men from other stores in New York will come; men from other stores in Boston and as far away as Chicago will come—just to see. We know this because they came other years, and some have already told us they are coming again. Men will come from as far away as Rochester and Buf- falo—to buy. They, too, came other years. If men will come so far to study this sale and to buy in it—-will you, you who live in New York, ten or twenty or thirty minutes near on the subway—will you, can you afford to, stay away? Don'tbuy unless you wish. But don’t stay away and remain blind--through pre- judice or skepticism or inertia. Everything is guaranteed. Everything is returnable if it is not satisfactory when seen at home. We don't want anybody to keep anything-——ever—that does not entirely satisfy. But please don’t take two or three overcoats on memo- randa expecting to keep one; that is hardly fair to others who come to buy and find the variety broken. Alterations free. Looking and asking questions-free, No one will buttonhole you. No one will urge you. But anyone--not busy will serve you, if you ask. Our selling force has been increased seven times over. The selling space has al- most been doubled. The alteration staff is en- larged to make quick deliv- eries. The John Wanamaker Store for Men =e. To-night, we are bringing down the clothing and put- ting it in the crystal cabi- nets and on the tables. If you pass the store you will see a busy force at work. Tomorrow everything will be ship-shape ready. At 7:30 in the morning. Come on your way to work, if convenient. Come at noon or early in the evening—if enough Eeep coming at 5:30 or 6 we shall keep open later. Come at any time tt pleases you. re A Postscript The woolen market is on the rise, Ever since the war started prices have been climbing. Within the year advance of 10 to 30 per cent. But the savings in this sale are based on actual prices of today and not on speculative futures. Yet business men know that when woolens advance and wages advance as they are advancing clothing must cost more. To buy both a suit and overcoat in this sale—two suits, if you need them— will be a wise thing to do. It will be insurance against higher prices that must come. a ER A STE