The evening world. Newspaper, August 3, 1915, Page 7

“DOLLARS and SENSE” By Hi. J. Barrett. What a Simple Idea Did for a Commercial Artist. “How's business?” inquired Carter, the advertising man, as he entered the studio of his friend, Richard MoBride, the commercial artist. “Bustveas!" ejaculated McBride dis- ustediy, “When hard times arrive, advertising appropriations are cut and the first item the advertisers try to save money on is art work. It's tough on the budding aesthetic aspi- rations of the great American public. And it’e a blamed sight tougher on yours truly,” and MoBride pulled pes- @imistically at his ancient briar. “Oh, well, you temperamental geniuses must expect to skip a few meals now and then,” replied Carter consolingly as he settled himself in decrepit Windsor chair and lighted @ cigarette. “It's the price you pay "for your devotion to your artist ideals.” “Ideals be hanged!" replied Mo- Bride morosely. “I had ‘em once, But ten years of drawing everything from brass beds to beer bottles has pretty well punctured any pretensions I ever had in that direction. As things are at present, I'd have done better to stuck by the old farm up in Vermont. The curse o' Cromwell on the day one of those peripatetic light- ning portrait men invaded the tran- quil quietude of Bailey's Four Cor- rs and infected me with the longing for an artistic career.” “Oh, come now,” objected Carter, “better five minutes of Broadway than @ cyclo of Bailey's Four Corners, And I've seen you hammering out your $300 a month pretty regularly right here in this room.” “Yes, and drop the cipher you've struck pretty close Present income, Business flattened out about three months ago. I'd wel- come a job painting bill boards.” and to my “Say Dick, here's a clever thing!" The visitor had been diy running brough @ stack of drawings. “A bookplate. liow did you happen to get the job?” “Oh, an old codger came wandering | ¢ in hore a week or two ago, Saw my sign on the door, I charged bim $25 for that design, He seemed to think it was dirt cheap. Took me about three hours to turn it out.” Carter blew a stream of smoke for some minutes, apparently lost in meditation. “Dick!” he finally exploded, “you should bibble, It's much pleasanter to draw bookplates than beer isn’t it?” “Yes, in the sense you're using the word draw,” was the reply. “Also it would be much more profitable if I could get enough of them.” “Now, then, here's the system, You design a balf dozen as samples; we'll bave cuts made reduced to about two inches by three; have a thousand prints struck off; then for a mailing campaign inclosing the prints with a letter covering a list of a thousand names from the Blue Book. Lots pt ple would order bookplates if the Pow were put right up to them, with the price quoted and an order blank inclosed. My letter will delicately imply that a bookplate ts considered indispensable in our first circles. It's a fleld which has probably never been systematically worked, We'll charge $25 apiece.” ‘ “Go to it, Carter,” replied the artist, hb after a moment's thought. “You write the letter and I'll get bu on the designs. My credit 1s good the printer's, engraver's and multi- graphers. Ail I need cash for is the stamps. That's only $20." And refilling ‘his venerable fumigator, McBride fell to work, 5 A week later, on a Tuesday, the campaign was launched. The expense totalled $50, This covered everything —printing, engraving, multigraphing, stamps and stationery. The names and addresses were filled In at Car- ter’s office. Each letter was rson- ally signed, Within the following thirty days MeHride had received nineteen orders at br h, making a total of $475. This meant a net profit of $425 directly traceable to the caim- ign. Later many of the customers ught friends, who also placed o ders, With the practicability of the idea assured, McBride felt justified in expanding his efforts, His next cam- paign covered 5,000 names, and re- sults were proportionately far better, This effort was strengthened by the inclusion of the list of his recently acquired clientele. Nothing succeeds Hike success. Soon the arist had a staff of three assistants at work, day he is established as the bookpl falist of the city. And he Is cc stantly receiving orders from distant points. ————_— ~*B. R. T. INSURES LIVES OF 8,000 EMPLOYEES Company Takes Out Policy for $8,000,000 and Will Pay Half the Premiums, HARTFORD, Conn., Aug. 3 y a group insurance contract, the biggest policy ever granted, it is believed, the 8,000 employees of the Brooklyn Rapid Transit Company are insured for $1,000 each by the Travelers’ Insur- ance Company of this city, the $5,000 000 insurance costing the B. ht, about $50,000 a year, or about one-half the total premiums, The opportunity to insure was offered all employees who have been with the transit company two years or more, and the company pays one- half the premium up to $1,000 of Insur- ance, the rate of insurance varying, according to the age of the individual employes. The employee may, If he wishes to pay the additional premium, increase his policy to $5,000, It is pointed out that employees be- tween the ages of fifteen and thirty- two will pay weekly on the average @ fraction more than 7 conts for $1,000 of insurance; employees more than thirty-two and less than forty, a fraction more than & cents a week; employees of fifty will pay a fraction more than 18 cent a week; those of sixty, @ fraction more than 26 cents a and yhose of sixty-five years, 4) conta aw = | to Jail, eo they let him go free, Be PLE MN ee e reetee THE EVENING WORLD, TUESDAY, AUGUST 38, 1915. BECAUSE HP 18 A DIPHTHERIA CARRIER, youth convicted at New Rochelle for carrying revolver was refused at Elmira and couldn't be returned GROUNDS FOR DIVORCE: Minneapolis woman charges her husband disguised his affinity as a man and brought “him” home as a boarder, “GO BAREFOOT" is the advice of a Boston doctor, who says not even China approaches the outrageous abuse of the feet of American women. LAWYERS WHO YAWN must not do it in Justice Weeks’s court, for after six had indulged he invited all who were fatigued to stay outside. THIRTY-FIVE WEDDING GUESTS at Tolland, Mass, suffer from Ptomaines eaten in chicken salad; bridegroom escaped because too nervous to eat. EIGHTEEN MILES WALK A DAY ta taken by A. J. Foss at Middle- town, N. ¥,, to promote health, He goes nine miles to work and back. MONTH OLD CALF at Newburg gives a pint of good milk twice a day, SNOWED FOR HALF AN HOUR yesterday in Escanaba, Mich, "MARRIED DRIVERS keep their eyes on the road,” @nid Chicago taxi manager in announcing that only married drivers need report for work. STATEN ISLAND NOTES. A loan exhibit of sculpture is now on show at the museum of the Staten Island Association of Arts and Scl- )} ences, St. George. A special commit- tee, consisting of Dr. J. Q. Adams, Honorary Curator of the Department of Arts and Antiquities; Kobert W. Gardner and Carl EB. Tefft, is in charge. The members of the Borough De- awoy will gather at Midland Park, t City, Saturday, for an outh There will a series of athletic games, feasting and @ ball game, Mrs. Henry White of New Brighton, with her daughters, the Misses Fran- ces, Emily and Ruth, with Carroll White, nave gone to Roxmoor, in the Catskills, Mr. and Mrs. m Edward W. Brown | and Miss Barbara Brown, of the Country Club Colony, Dongan Hills, are the guests of Mra, Vernon Brown at New London, Conn Joseph P. Thompson has been awarded the contract to build an ex- tensive addition to a Stapleton fac- tory. Mr. and Mrs. eOTEe, are ne. Mr. and Mrs, Jeremiah Fithian and Henry Brownell, of at Belgrade Lakes, i. = pes. th Ward Democ a branch of the Borough | had been organized in Tot Mr. and Mrs, Frank Hoag, of Pleas- , ant Plains, are at Ocean Grove. Mrs, Theodore De Groff, of Anna-! dale, has gone to Bridgeport, Conn, ‘The second of the free open air con- certs of the Kaltenborn Orchestra will be held at Curtls Field, St. George, Saturday evening. ‘The Misses Lottie and Bertha Gor- man, of West New Brighton, are at Lake Mahopac. | Miss Edith Davenport has returned to her home in New Brighton from England. SaaS SI Mr. and Mra, Sydney Willcox of Lavingston are the guests of Mr. Will- | cox’s mothe Willlam G, Will- cox, at Avo The annual ptente of the Mutual Ald Association of the New York and Richmond Gas Company will be held at Harmony Park, Grasmere, Satur- | day afterno: 1 evening. j Mrs, Mabel Stevens, the evangelist will speak at Trinity M. B. Chureh, West New Brighton, to-morrow eve- ning. Miss Charlotte Meade, Ubrartan of FEAR SON HAS ENDED LIFE. Parents of Francis Weaver Search for Youth tn 111 Health, Relatives, friends and the police are making an anxfous search for ancia Weaver, twenty-two, son of Mr. and Mra, William K aver of No, 611 East Fourth § who left home Saturd: = TAKE | Brandrethi's Pills One or Two Every Night. Thos. P. Crufut of Ossining,N, Y., took one or two of these pills every night for fifty years, lived to be . They kept him well and happy. re many others who have taken these pills every night and in consequence always enjoyed good health, GET A BOX AT YOUR DRUGGIST’'S. Chocolate Coated or Plait Dyspepsia, and all Stomach Allments, | | successfully treated with the cele-} | fi brated Furopean Stomach Remedy Itis a natural and rational stomach curative, restoring the digestive functions to their nor- mal er and health, Adul and Onlid. parents he was going to Coney I and. his mind has become unbalanced and he has committed ay Yesterda, Jett and he would alway: * pirit. Weaver has for three years been a sufferer on hil suffered from the heat. SSS SS SS Seasaa = It is feared by his parents that ide, Weaver received the Pennsylvan: he wrote thi uld soon be ende: be with her In ra. malled at from low In, return enlargement of the an attack of fever rom Mexico, He also | Love’s Old Brings back loving faces and well remembered places; Of times and people dear to us in far gone yesteryears. ever swelling, dead days beyond recall, of the old as well as all the day. No Player Piano at can equal our new and bea’ Price includes a beautiful Bench to match, a Cove: The Walters Player Piano enables anybody to play the piano so well that ed from hand playing. The almost human touch and soulful playing is due to its flexible striking fingers, which produce any music with the delicacy In beauty of case design, su- periority of tone, ease of operation and its very mod- erate price, the Walters Player Piano is unequalled. It will be well worth your while to come to Bloomingdales’ and hear this new Walters Player Piano before purchasing any other make. of a skilled pianist. 37 New Style Walters Pianos, Including Stool, Cove: On Terms of NO INTEREST. 59th to 60th Street The old sweet song retelling, the heart throbs Bring memories which again we see throughout the glist’ning tears. Music is the means of recalling these “Dear, tory music is produced by a Player Piano. such an instrument you have at your command all ACTE 88-Note Player Piano $395 On Terms of $2 a Week your own selection and FREE delivery. EXTRA SPECIAL FOR THIS WEEK ONLY ALL CARS TRANSFER TO “THE HOME OF TRUTH” PARALYZED AND HELPLESS Prominent Merchant Restored to Health by ‘‘Frult-a-tives’’ | “IT had a stroke of Paralyris in March, and this left me unable to walk or help myself and the Constipation was terrible. Finally, I took ‘Fruit-a-tives’ | for the Constipation. This fruit medicine | gradually toned up the nerves and actually relieved the paralysis, By the) use of ‘Fruit-a-tives’ I grew stronger until all the palsy left me. I am now! well and attend my store every day.”| ALVA PHILLIPS. Bristol, July 25th, 1914. Fruit juice is nature's own remedy and “Fruit is made from fruit juices. 600. « box, 6 for $2.50, trial size 25c, At dealers, or from Fri co) Limited, Ogdensburg, New York.—Advt. Se Biliousness thon. use | ReG PILLS: A Round PiI—In a Round Box, 100 & 250 Get a Box To-Night. SU EEE EEUU cESS SS World Wants Work Wondei Sweet Song SSS =e SSS "and the most satisfac- With new popular music of the anywhere near the price utiful Style “G” fie J=J Ii — = Music Roll Cabinet and Tr, 12 Rolls of Music of it cannot be distinguish- 220 rand Free Delivery $1 a Week NO EXTRAS Lex.to3d Av, Fuse 3508 The Wanamaker August Furniture Sale OFFERS IN ONE GROUP ALONE $80,000 of Stickley Bros. Quaint Furniture at Exactly Half--- in Mission, Manor and Jacobean Styles The entire purchase was $160,000 divided between our two Stores. $80,000 worth enters the Sale in New York—each piece to be sold at exactly half the established price. Stickley Bros. are the largest makers in the world of this kind of furniture. Naturally, they @rry at all times the largest stock. Deciding to use mahogany in the future more largely than oak, the factory sold to us all the discon- tinued patterns of the oak furniture on hand at exactly half the regular prices. Btickley Fumed Oak Arm Rocker with Tapestry Seat and Cane Back. August Price $9.50 Regular Price $19.00 Btiekley Fumed Oak Arm Chair with Tay ry Seat and Can i Auguet Price $9.50 Regular Price § SBtickley Fumed Oak Table August Price 97.75 Reguiar Price Stickley Fumed Oak Arm Chale with Leather Seat and Back August Price $20.75 Regular Price $41.50 Fumed Oak Table August Price $18.75 Reguiar Price $25.50 Btickley Fumed Oak Arm Chair with Leather Seat and Back August Price $14.00 Regular Price $28.00 Stickley Fumed Oak Table August Price 911.78 Regular Price $23.50 Oak Buffet lery Back August Price $25. Regular Price $50.60 Stickley Fur with ture Sale. ens the joints. and pinned. table slic table is ing device, enabling one pieces. good will be here. $16.25, sewing tables at pieces for $60.25. of Courtesy and by the sented. Whether million dollars. Btickiey Fume with August Price #4. Regul Btickiey Fumed Oak Y with Leather 6 it Pri 50 Auguat Price Hot tar Price 99.00 Stickley Fumed Oak China Closet This is the only Stickley Bros. furniture fresh from the factory now being offered in New York City at anything like these prices. not to be confused with the few remaining pieces from bankrupt stocks, s¢ offered in newspaper competition by sales which are imitating the Original August Furni- Solidly Built Furniture Stickley Bros. furniture is solidly put together by the English tongue and tenon method, which strength- Rails, back slats and posts are mortised All drawers are perfectly finished on sides and bottom as well as on inside. s are all hard maple and extra heavy. itted with the Stickley patented self-equaliz- close the top for changing the leaves. ception of these maple slides all this Stickley furniture is made of the best white oak. The leather used is genuine leather made of Spanish goat skins tanned and finished in the Stickley factory. This Stickley furniture is both for the living room and the dining-room—chairs, rockers, tables, divans, foot-stools, book-racks, and, in addition, nearly a hundred dining-room sets and many more individual Of the pieces sketched on this page we began the Sale with quantities, but they are selling so fast that we cannot loco will be here; but another pattern equally as Chairs begin at 87.25, tables at $7.75, settees at $19, book-racks at $5.50, foot-stools at #1 $11, china closets at $16.25, dining-room chairs at $3. An entire living room of 8 pieces may be furnished with Stickley furniture for $51.75; a dining-room of 8 Our Most Successful August Sale Measured by the advance orders taken on the Days August Sale is the most successful we have ever had, Measured by the advantages it offers to the public —by the variety of furniture, by the values, by the quality and low prices which, joined together, make these values the sale is the most successful ever pre- our home be large or small, richly or simply furnished, in the city or in the country, a large twenty-room apartment or a four-room flat, YOU, the head of this home, whoever you may be, can buy furniture in this sale to better advantage than it any other. This is a fact which can be proved any day b a visit to the Furniture Galleries on the Fifth, Sixt and Seventh floors of the new Wanamaker building. Every piece of furniture you find there is in the August Sale at reduced prices—our entire regular stock, to- gether with the special purchases, totaling close to a hi I } er i iq Fifth, Sixth and Seventh Galleries, New Building. iontng | vat 7 Auguet my / 0) Regular Price $32.50 rice Auguet Subway at Astor Place, / p ——————r (FA WM be . | f ‘yg a It is eral years old, Stickiey Fumed August Price 67.75 Reguiar Price $15.50 Stickley Fu ik Roel with Leather Cushion Seat - Auguet Price $7.75 Reguiar Price $15.60 The dining Each person to easily open and With the ex- Juarantee every 50, buffets at .50, extension tables at Oteicey, Murad ee eS ‘ August Price a5 i ses leguiar Price $14.! Btickley ‘Onk Rocker Bh sy) try Cushion Seat. August Regular Price $14.80 sales already in hand, this Sticktey Fumed odk eg antner Cove ered Auguet Price $3.50 Reguiar Price $7.60 4 3 Stickiey Fumed Bek Extension ‘ablo, 6 ft. Inch tol August Price 811.00 * Regular Price $22.00 Stickley Fumed Oak Tea Wagon Auguet Price $6.75 Reguiar Price 918.50 umed Oak Arm Roeker pestry Geat and Back ce 914,50 Regular Price $29.09 Sticky wi Aug Stickley Fumed Oak Sideboard August Price $30.75 Regular Price 961,00 Broadway at Ninth, New York. ——