The evening world. Newspaper, July 28, 1914, Page 5

buttet, mission dest rice Paenionn Golden amartered onk side board, August Price Golden onl: sideboard, Colonial type, anino Sold mahogany extension tables BA In. to August Prive B16.60 tr ree on —————— PO. (Banat CWbatuations) ¢ of lhe AUGUST furniture. The sale includes our entire regular stock of furniture and large additional special purchases, reaching a total value of more than one million dollars in this New York store alone. In Philadelphia we have another collection about as large. Both stocks are interchangeable at will. Of course, this furniture was bought by us on the most advantageous terms. Manufacturers always give their lowest inside prices to the dealer who orders in the largest quantities. They also give their largest customers the benefit of any special lots they are closing out at re- duced rates. To begin with, then, this furniture was low in cost, quality considered, at our regular prices. Now—for this August Sale —it is reduced in price from 10 to 50 per cent. the average being 25 per cent. _ Any store can offer its regular furni- ture at 10 to 50 per cent. reductions, as many of them do; but what is the furni- ture so offered, of what quality and of what variety, and what were the prices before they were reduced? These are questions that only a personal inspection will answer. A recent book on furniture speaks on the kind it is a crime to sell— “Beds and bureaus whose veneered and polished surfaces are mirror-like when new, and patchy after a few months’ use.” “Crude, pasted on machine carving.” A:lam dining room suite of fine ea Tt pleces, including chairs. August (ORIGINAL) These last days of July are “Courtesy Days,” for the leisurely advance inspection of the Solid mahoran i Teather efi Panys alten Auguat dining chair, Colonial te; BAZ for nea _ the"arme chatty BH.25 for the side chair. joor book nase, 6.000 nd chiffonier in walnut, mahog- Friese’ and maple; shaped front, hiffonier ho RIE Mahogany three piece living roam nite gphelntered seat i rice August ned back, sys zt <~ wing mides: ai The August price tags are affixed to every piece on our floors, and selections may now be made, transactions to date as of August 1. And then concludes: “Is it any wonder that boys and girls leave home when the front parlor is equipped with suits of this type?’’—referring to the over-carved gaudy parlor suites. “If you are obliged to buy something cheap and nasty, do it with your eyes open.” The pleasure we have in business is that one can keep his eyes shut when buying here and still not be able to buy anything “nasty.” Yes, we could sell this so-called “cheap” furniture, and probably largely increase our business, but how could we look our customers in the face, especially when we have sold their fathers and mothers the furniture which a generation ago went into their new home? No, we shall stick to the old standard— Quality First With the pictures on this page, drawn from actual pieces and suites of furniture on sale, we have tried to hold up to this community a mirror of the stock, but it is very unsatisfactory to us, and must be unsatisfactory to you. We promise you this, however, if you will do us the honor to visit the sale, you will be satisfied and pleased. The “Days of Courtesy,” during these last days of July, are for the leisurely inspection of the furniture. Se- lections may then be made, the transac- tions to date from August 1, when deliv- cries will commence, unless otherwise desired. \ O14 oak rocker, (Charlee I1.), c cred: August ‘Prien. taper 9 rie An mahonwiy, ith” i: Tandy, desk in mahogany, eo denwre Atlan dieaten ne WER Mahogany wall, table, Sheraton deste rotch veneer rim