The evening world. Newspaper, August 13, 1912, Page 10

R.H. Macy & Co.'s Attractions Are Their Low Prices * . Herald Square ° . ° . Specialties in Mourning Apparel Macy Service Is Unique and Comprehensive To enable those bereaved to obtain filling apparel on short notice, in any size required, and in acceplable fashions, is one of our most 0 fee Services. ‘¢ supply this spectal apparel, which is so often sold at exore bilant prices, at the same moderate-profil-governed prices which have eslablished our reputation in all other classes of merchandise. For the convenience of those who are unable to shop in person or prefer to avoid it at the time of bereavement, we maintain a staff Of shopping guides. A wrillen request or telephone message giving uirements and amount to be s will have the skilled atlention e one of these shopping guides immediately. The attendance Of a guide is always available for those shopping in person who are undecided as to needs and hurried as to time. Ask at the superin- tendent's desk, any floor. : . New Mourning Dresses in the Gown Salon Black Crepe de Chine Dress, $22.74—with crape-banded skirt. Deep collar of crape'and pointed vest framed in pleated black chiffon. The sleeve frills are pointed over the hands. Block de Chine Pannier| Knife-Pleated Black Crepe de Chine Dress, $29.74—The pannier Is puffed | Dress, $31.74 -Finished with crape under, at about knee Roa oe Yoke, | edgings around a novel yoke and on collar, double bib frills wrist frills | the two sash ends. The tucked sleeves are of Brussels net. have wrist frills. Any of theer dresses can be had to order in white mourning materials. Hecond Moor, Broadway. White Irish Crochet siomee——Apereptiate for Mourning and Other Wear as Well New importations being constantly received from our Paris head- quarters. Our present showing of these superb Blouses runs to intricate de- signs, simulating yokes, boleros, overblouses and ribboned stripes. Some are combii with $35.89, very fine hand-embroidery on linen or batiste. Prices are $19.89 to . At least One-Fourth less than in Specialty Shops Second Floor, 35th Leather Hand Bagsat LittlePrices } Qualities that would regularly be $1.49 to $4.98 Now 94c, $1.49, $1.98 and $2.94 The first of these Bags were placed on sale a few days ago and disappeared with gratifying rapidity. Now comes the last assortment in fancy beaver, imported calfskin, pigskin, morocco, real seal. pin seal, walrus and seal ean leathers, with leather or silk linings. You can have them with sets of vanity fittings or merely with inside purse. The frames are semi-covered German silver, gilt and gunmetal finish; leather strap handles. In the newesteostume shades. jain Floor, Broadway, S4th s¢. TOP. COATS, DRESS COATS In the Graceful Styles That Will Prey Some of them extremely heavy, yet sélling rapidly every d Broadway, 34th to 35th St. continues. “Just what we want for the mountains or to take abroad," customers tell us, and add becoming styles so far in advance of the enthusiastically that they have never seen smarter, more season. Tourists passing through the city are taking these home, Striped Boucle Top Coats, $23.74—An extremely Broadcloth Coats at $44.74—Biack only, with ex- THE EVENING WORLD, TUESDAY, AUGUST 18 Profit-Sharing at Macy’s It will pay you to go to our Balcony and spend a few minutes opening a Depesit Account. Although only accounts intended for purchasing purposes are accepted (inasmuch as we do no banking business), we allow : ou + per cent. interest while your money is with us and would otherwise be lying idle. It is not necessary to give references, nor are your property holdings investigated. The 2 per cent. dividend on the net amount of your Deposit Account purchases for ihe year, which we allow you in addition, is . Profit-sharing pure and simple ; When you buy at Macy's in the ordinary way, you are paying “‘lowest-in-the-city’’ prices. When you buy at Macy's and charge ur purchases up to your Deposit Account, you are not only paying “‘lowest-in-the-city” prices, but in addition you are sharing in our profits. ‘Thotsands of pleased customers receive their dividend checks each year. Join the number now, so that you may earn the dividends—the division of profits—on your necessary Autumn and Winter purchases. Balcony, S4th Street. LEATHER FURNITURE 1: MIDSUMMER SALE Macy Prices Provide Unprecedented Savin Many. Styles The most thoroughly comfortable, charmingly artistic and completely appropriate Furniture for the library, den, living room, club room, ante or waiting room, professional! or business office is Morocco Upholstered Furniture. : It is important, however, that the shapes be right; adaptations, for instance, of the famous London Club Chairs, the old randparents and great-grandparents ot Colonial days; the Settees of old Virginia and of the New England lounging chairs of viel Colonies. Such is the Midsummer Furniture Sale, acy showing in this, our great ‘i The genuine Morocco leather is splendid in finish and grain; rich and durable. The shapes leave nothing to be desired. Some chairs are made with loose cushions, others without. Every piece of leather furniture at a pronounced saving. Leather Furniture is on sale elsewhere at smaller prices, but it is much inferior in grade. $22.49 Moroovo leather, hair tops, tufted beck; closely webbed bottom; solid mahogany logs. Morocco leather wing chalr, hair top; Genuine lather high wing chair: loowe | 108° Weether cushion; eciid mahogany leather cushion; mahogany finish rockers. | leas. Morocco Leather Chairs and Rockers in Various Colors Every Chair of Excellent Design; Splendid Workmanship; at a Special Price $22.49 Chairs Genuine Spanish leather; tufted back; set on excellent springs. $22.49 | $48.67 Rockers $4049 1.49 loroceo estat oro : Fane $5125 Morecee Leather Settees now . . $67.50 This, the MOST SUCCESSFUL MIDSUMMER FURNITURE SALE that Macy's has ever conducted, affords unprecedented opportunities for present and prospective house- keepers to save on furniture for EVERY ROOM OF THE HOME. earth Floor, - ‘RUGS+—News of Compelling Interest THE HOUSEKEEPER OF LONG STANDING WHOSE FLOOR COVERINGS begin to show the wear of much use will find here new Carpets, Rugs and Mattings to take their places. _Good old friends, of close acquaintance! You regret to part with them, yet here are new friends of equal charm. Quite probably the Floor Coverings to be replaced cost you more years ago than these will to-morrow. $48.67 Ch Genuine leather, large arms, back; cushi ‘AND WRAPS ail This Autumn lay, although the warm weather NEW HOUSEKEEPERS—A welcome to your greatest PROSPECTIVE HOUSEKEEPERS—You who are so Smart motor coat. It is unlined, has wide velvet collar | aggerated cape collar sweeping down to the low side | Opportunity of the year for economy in the neeled Carpets, | anxious that the first pest shall be a replica of your dreams— and deep Mee gi cuffs. jt Costs, yk) we pares fastening. This and the cuffs are richly braided. ee attings. Here are savings you have hardly! wist you will save on’these will enable you to gratify some new sectional or skirted lines. Wide collar and cuffs of velvet. Huge bone buttons Nai ge Top Coats, $25.74—Cut with a graceful vy Ser; : sectional back, lined throughout with black satin;the wide | collar and shawl r evers of black velvet. White satin lin Black or White back is laid in deeply scalloped tiers, with a bow above a row of large linked buttons. Disped ing. other cherished desire. Art Rugs—Reversible and Seamless In two-tone ,and Oriental effects; adaptable for the $49.74—The e front fastens | ~ Seamless Wilton Rugs—Special Woven in one solid piece on Jacquard looms; richly beau- tiful color combinations, two-tone and Oriental. Broadcloth Wraps, fevers and collar inlaid with black and navy striped velvet. Navy Boucle 1 $3.94 Rugs, 27 x S4inches—now $3.24 living room, library, dining room or bedchamber. A fine Black | Top Coats, $33.74--haped back, | tincds be pege Toh conte, ith. Bete oiret: $6.48 Rugs, 36 x 63 inches—now | $5.24 assortment in each size, belted with cross-braided broadcloth. Braided velvet | patterned cut velvet—the last one of the striking fashion $36.74 Rugs, 8.3 x 10.6 feet—now $28.74 $49 Rug, 6x 9 fect—now $3.74 collars and cuffs, wide velvet revers, braid frog fastenings. | innovations of the season. $39.89 Rugs, 9x12 feet | —now $29.24 $5.69 Ruge, 76x 9 feet—now $4.74 “ Dull blends and plaids, 74 to $17.74. city” prices, An Interesting Showing of WOMEN’S SUITS That Are the Forerunners of the Coming Season’s Fashions That this will not be a season of monotones is certain. ’ The ere colors have given way to two-toned effects ? that harmoni coats, either cutaway or straight, are numerous among the change from the severe lines of last season's hip-length coats. Many other elegant models in satin, charmeuse, blended cordurovs and plush velours up to $196.00. Mackinaw Sport Coats—In Greater Demand Than Ever in plain and Norfolk styles, of various lengths. “Lowest-in-the- $6.89 Rags, 9x 9 feet—now $5.74 $7.94 Rugs, 92106 feet—now $6.48 $9.24 Rugs, 9212 feet—now $7.48 $14.49 Rugs, 12x 15 feet—now $12.48 e Reversible and jointless. Beau- tiful patterns in combinations of red, a ngs blue’ green and brown, Originally jat“lowest-in-the-city” prices, now— China Mattings at $7.74 a Roll Pv} China hietines at $8.74 a Roll High Grade Smyrna Rugs—Save These are in exceedingly good Oriental patterns and bated Sr Reversible, therefore two rugs in one, $21.49 Smyrna 9x12 feet—now $14.89 $15.36 Smyrna Rugs, Rugs, 7.6 x 10.6 feet—now, $11.89 values in both inlaid and fig- $1.24 and $1.34 Inlaid Linoleums, 79 Yard $11.89 China Mattings at $9.74 a Roll Li 1 A clearance which provides Inoieum ured Linoleums. ‘he thrifty 69%c Figured Cork Linoleums, 39¢ Yard. $12.48 China Mattings at $10.24 a Roll some exceptionally strong housekeeper will see In these great opportunity. ~ Third Floor, Broadway. English Long Cloth in @erond Floor, Broadway. plain blacks and blues and grays ze the various colors handsomely. Suits, and will be welcomed as a | of Haplell coat, with one-button fastening below t! 35.74 The cont is ‘ed on a high girdle and has ornamental panel, Toned We gonal Suit, $49,74— ‘Custom tailored ; the coat athree-button cutaway. Coat and skirt narrowly braided with black. “ast White Armure Twill Suit, $59.75—rhis a Purple eponge cravat vest and gun metal ball but» ton trimmings. The coat is a pronounced cutaway, and the poles Unie skirt follows the same lines, Brown and Black Tibeline Tailored p =A walking costume; the coat finished Sale $31.14 ; the skirt button trimmed on either side just above SHill More Blaborate Models, Including the First of the Season's Imported Suits, up to $149.00, Women’s Sweaters—Just from London Were Made Expressly to Our Order hand. Colors are unusually fine, as are the stitches and styles. The im- however, is that they have been shaped with great care, to give to envelope it in the formlessness usually associated with such Very few duplicates among them, We belleve none will be obtainable at White Wool Sweaters, skein feature of te grace to the figure, rather than’ s, Short, knitted in a simple stitch, with facings and cuffs of contrasting color. Mole Broadcloth Promenade Suit, $74.75—The coat with Its wide revers and heavy braiding suggestive of the Directoire period, but radically different from the Directoire effects of the previous season, The skirt is slashed over invertedtpleats and braided to match, making | ‘a very fetching effect. Scotch Tweed Steamer Suits, $37.74—A serviceable but smart suit for knockabout wear, The long raglan coat can be worn separately. It has emerald green satin {in- ing and facings. __. Mauve-and-Black Diagonal Promenade Suit, $69.75— The coat is a long cutaway, with wide braid collar; mauve velvet revers, and deep cuffs combining the brald and veivet. Second Floor, Broadway CORD STRIPE VELVETEEN | i78a pieces, Speciel At 59; Regularly 98c a Yard Severn hundred pieces of the foliow- ing grades (36 inches wide): Full 28 inches wide. A superior grade of Velveteen that is exclusively bar by Kapa ae at this store. Fashion declares in favor of Colored Striped Velveteen, It will] # id i fidade | ms be correct this Autumn and Winter. 1.59, Elsewhere $1.95 This Velveteen is particularly well and closely woven and very lustrous. 1.69, Elsewhere $2.15 Navy blue, black, brown, leather, king’s blue and garnet. Only elght yards 24c to 39¢ “Flaxon”—10c a y: required for a dress. A rare opportunity indeed, Main Floor, 35th st. Main Floor, 85th St. Rear. This New Lingerie Waist at $1.98 Has the Fashionable Long Sleeves which will be Almost Universal this any other store in New York, Old Rose, Navy or Green Sweater, in Rope Stitch, $25.74. = This is in shoe-top length, remarkably Peacock Blue, Tan or Gray Wool Sweaters, $111.74, | effective because of its novel weave, and Three-quarter length, i stitch, with plain ae order, Raspberry 0 al Sweater, front. is a narrow shawl with tabs and crochet buttons. Olive-Toned Heather Wool Sweater, $20.74. Three: length, heavy, straight and the reversed stitch. Wen ain narrow Border. Double-bre Rese du Barry, Purple or White Zephyr Wool a " Sweater, $12.74 gated ant colle tata arin Mate, ee Purple or White Three-quarter 8.74. The only one that has rounded a_ heavy ribbed | fastens with huge crochet buttons. Double-breasted, dont Sil Sweaters, $25.74 and $32.74. Medium lengths, in belted coat styles, fastening with crochet buttons. White, old rose, old blue, purple and stone gray. collar and fastens Domestic Sweaters in Num Le S & Color, $1.$6t0 49 down ang Year Also, the overblouse effect gained by an applique of Cluny novelty lace a ‘is out of the ordinary in Waists at this price. The material itself is embroidered trarquisette, tucked in yoke effect and down the entire length of the sleeves. One is of smooth ratine, with stock and knotted cravat of old blue satin. The ball buttons at wrist match, One is of ratine mesh, panelled with wide Cluny lace framed in black-and-white check ratine. A net butterfly fichu fastens under novelty cravat. The last is a Robespierre blouse of tucked white batiste outlined with Valenciennes insertion, This fastens coat-wise with narrow straps of dark blue velvet. wl Some Imported and Domestic Lingerie Waists; were $3.49 to $9.49—Now $2.49 to $6.94 Slightly soiled from handling, but in perfect condition. Scarcely two alike. There are batiste Waists with Swiss embroidery insertion or collar and cuffs of embroidery; crepe waists, trimmed with Irish crochet; dotted marquisette waists, trimmed with real Irish crochet; hand- embr\\i.red marquisette and batiste blouses; some exquisitely simple French-frilled blouses, jand some color-embroidered white batiste Waists. One of the New White Satin Robespierre Blouses is $12.89 Hlsewhere $16.50. Shadow lace frills graduate down either side of a vestee that is frogged with whité satin loops and cut amber buttons. The long sleeves are trimmed and frilled fomatch, R. H. Macy & Co.'s Attractions Are Their Low Prices. Herald Square Broadway, 34th to 36th St. The Remainder of Our Stock of Latest-Fashion Parasols At Prices That Are Greatly Reduced Some are slightly soiled from handling and being shown as samples, but they, and all of. the 375 Parasols comprising the lot are otherwise perfect. Indeed, in most instances, the marks are so slight that you will not regard them as import ally in view of the prices. Parasols That Were $1.89 to $17.89 Now $1.39, $1.89, $2.79, $3.69, $4.89 $5.94 and $9.94 MATERIALS are Taffetas, Silks, Pongees and Linens. ‘ SOLID COLORS and novelty combinations; black-and-white; plain black; plain white. SHAPES are regulation eight rib, pagoda and dome styles. HANDLES are carved and plain. Main Fler, B’way French Untrimmed Hats First Shipment Just Received from Paris .. Exclusive models in hatters’ plush, long-nap plush com- bined with velvet, and new felt effects, in white, black, black- and-white, and rich colorings. These Hats are in most instances duplicates of those used by Continental master milliners in designing the coming season's fashions. Reboux, Georgette, Talbot, Lewis, have all favored one or another, so that their good style is beyond question. » $1 $14.89 ices, 2.89, Austrian Velour Hats, $5.94, $6.89, $7.49, $10.49 and $12.89—Six Shapes Black Velvet Shapes New “‘Peluche’’ Hats $4.96, $5.94 up to $9.89 $7.89, $8.89, $10.89 Elsewhere they are $6.50 to $12.50. Elsewhere $10.00 to $12.50. Dress id dd styles, wit i ¥ soft and stiff brims. Most of them plush combined’ with vee Back requiring very little trimming. A wide | black-with-white, green, * selection for young, middle-aged or |and old gold’ ore eure fuchsia, elderly women. Main Floor, S4th St. Men’s and Women’s Dustcoats' Now $2.96 Were $4.69 to $6.94 THE MEN'S DUSTERS are of nat i i bale meta in zs 58 natural linen, khaki and linen, and some black and navy mohair, lil a Mui Motoring Dept., Fourth Floor, 34th st. “Fruit i Loom”’ Boys’ Furnishings at Bed Muslins Special Prices ant, espec eo Staple necessities as these will we eeome [asses imely, too, for the boys will er Ai | long begin school again! i | Boys’ Blouses at 39c \|___ Regularly 48¢ and 59 madras, in light 1 ; plain blue cham- bray, with or without yoke back; collar attached, or with’ neckband. Short or long sleeves. Peter Pan Blouses with low neck and short sleeves; all sizes from 4 to 16 years, Shirts at 59c For Boys and Youths. Elsewhere the price is $1.00. Negligee shirts made of wovi madras, salesette and mercerized mad: ras, in a large variety of plain colors and stripes. Collar attached or neck- band. Some haye separate link collars. Coat model, with or without French jupeck cuffs, Neck sizes, 12 to 14 ec inc! Boys’ Paja Elsewhere at $1. Our regular prices, 79¢ and 84c, Made of striped madras and plain white, tan or blue linette, trimmed with frog ornaments. Especi; well tailored and full sizes, Peay Temporarily Reduced This old, standard brand every housekeeper knows for its great worth, its fine wearing quality. “Fruit of the ig muslins are standard. These lowered prices are a special attraction to all thrifty housekeepers at this time: SHEETS REDUCED “Red Star Special” 90x90 inches, that were 79c. each; reduced to 64c. ~ CRIB SHEETS—SPECIAL Pillow ie “King Brand” Pillow Cases Made of Utica Mille Muslin, in T ‘ extra weight, full bleachod; size 45x36 |} suits; plain worsted or sweat y reduced from 180. to 18¢.____ | wore formerly $2.49 to $3.49, Basement, 34th Street. Brcond Fi., 35th St., Rear Men’s Worsted Trousers, $4.75 We Sell This Grade Regularly at $7.50 The reason for the price is this: The cloth came from the loom 14 to 15 ounces to the yard instead of 16 to 17 ounces, as was the condition of contract, The manufacturer of the cloth made an allowance, hence this special price. Most men want trousers that may be worn the year around, and will find this weight most acceptable, They are in neat gray-striped patterns, suitable for business or dress wear, Waist measure, 31 to 46. ritth 1, Brosaway. Books of the Day—At Lower Prices —Yes, books of the HOUR; books that every one wants to read; to be able to converse about; to thoroughiy enjoy and to own, Titles, paces elsewhere and the special Macy prices are here given, a 45x09 45x! These are in one- and t Choose, order in person, by post or phone, Save on each book bu aiid wskWikan AACE UN- jorace saFW ne, HARE Ls eh lezes hear nae oH A THOV. ” ‘ BA: RYE OMES CAPTAIN AFRAID He Suth. . A 1.19 bas tt. $1.30 1.17 1. suKiirR OF BAD: 4 #191 till info rer, <5 61.49 NG" OF —Donald Lowrie... $1.25 % PUSAN BMITH. THE UNOFFICIAL Hu Hi M4 Winaiom $1.00 SECRETARY — M FAVOR OF Ki rt are su. MH. PLUNDERE: ARAGH 8 aUnnstin wl! 890 .H. Jory ss 5 A ee Be, os Bde et voy 8125 BK ‘ove me