The evening world. Newspaper, September 15, 1911, Page 7

Small Hats for Women Is Fashion’s Decree, and Brains Will Have Chance Millinery Styles Change Just gear on Mentality Are as Ill Effects of Heavy ‘Head- Declared by Experts— Shapes and Colors. By Marguerite Mooers Marshall New Yort. ts destined this winter to @hine with a quite new lustre. The @parkie of Its champagne, the scintilla- tlon of its diamonds, will dim and fade Deside the wit and wisdom of its women. Mpigrams will rise above the roar of he Great White Way; triclets and bal- (aden break the repose of Fifth avenue. (Amd it’s all due to our hats, Dr. George W. Galvin of the Boston @mergency Hospital annnounced the @ther Gey that the lightness and @maliness of women's hats for the past years had resulted in an undeniable end in their mentality. And 1 have discovered two interesting @erollarices to this. statement. One is @e admission of a New York physi- @an that heavy headgear is bad for the @rain, and the other is that at last New ork women, who have NOT been wear- fag email hats for some time, whatever fe true of Boston, will really put them On this season, Go watch the epigrams pop! RIEAVY HAT A MENACE BOTH TO BODY AND BRAIN. “The heavy, oumbersome hat is bad @or body and brain,” declared Dr. New York’s Newest Department Store ) EVERY: £ EAC Wo tttihidiat! Pathe Our Liberal lerms of Payment $50wrn Wy Py] wii why $200° 30 $2.50" $300“ $30“ $3.50" EN $400 $40 ° $5.00% s5ee $50** $6.00+ Credit terme Appiy| i Waite Within 500 Milew of A J. L.KasNner.Co. MONDAY Saohitoat AP AS PAN THIS BRASS BED 3 Mountain of rate, puffs and false hair and then crown the structure with @ weighty hat, do themselves real injury in two ways, Air is kept away from the head, and the weight and task of _ THE EVEN Empire, Marignan and Niniche. They are drawn from several periods, thet of Francis 1, Charles IV. and Napoleon. “The Pierrot rises in a high triangle, Mke the caps the old astrologers ‘The rabbit's head has a has a high, soft crown and i; the Marignan takes fte name from a battle in 1612 and resembles the headgear worn by the knights of that period. The Niniche, on the other hand, small and coquettish, with @ fall of lace ground the throat, is taken from an exceedingly popular French play, ‘Mad- ame Niniche,’ first given at Parts in 1846." UNCURLED FEATHERS: FURS AS TRIMMINGS. “How are these hats trimmed? 1 asked. AND balancing the hat means a continual vege strain on the nervous energy of ‘The mentality fram such a strain. o hat is not bad in itself, but tho weight must be kept down. Felt or velvet or velours, in winter, light straw with @ shady brim in summer, are to be recommended for the promo- tion of mental and phystoal efficiency.” And then I went straight to the mil- linery section of New York's newest big department store and learned that soft felt and vel nd velours are exactly what they are going to wear this winter, SMALL SOFT HATS WILL BE SEASON'S FASHION. “The present brand of hats is all to- ward what je small, soft and ight,” said The Man Who Knew. “In many of our hate we are using no frames at all. work 1s of light net, instead of wire and stiffening. Early in the season, at least, most of the hats will be small and pulled woll down over the head. ideas—is the sell establishment. POSITIVE RELIA) NESS. When KESNER Wizzle indorses it intend to give 1st Prize, $20.00 2nd “ = 15.00 mittee of publishers will aw of answers.) advertisements. Any written answer sent that come in on jAPART RENT Ss segte en eGOO" 00) 759 ya¥! #500" | 3“AVE si: SEND NY EVENING UNTIL Poe LOC: AND sof = town cae by” Mutur Trucks an Uo mM $75 OUTFIT, Fonsiaing of ,Comblons ton ne et Ream With Every Purchase of |, 100 Worth or Over P*y cat Pes Om a In others the frame- | FUENESS and FAIR DEALINGS, but most particularly for TRUTHFUL- By way of making your acquaintance we $500.00 $50.00 for Each of the Series of 10, as foll Readers will fill in this coupon with what they think is the most appropriate answer. (A specially selected com- Contest closes Sept. 25th. The PRIZES wilt be awarded on Thureday, after the opening of the NEW STORE—when each original sketch will be on exhibition with the accepted answers, Bame end address of the winners attached. In addition to this the prize-winners will be announced in our regular sideration as those on the coupons. We reserve the right to use in our public announcements any of the answers Sixth Avenue, 22d & 23d Sts. “The trimming {s usually placed at the back, in @ tall effect. Sometimes it °f lis pear-shaped, sometimes it more re- sembles a pine tree. Uncuried feathers, including fine ostrich plumes, are very Dopular. Bince the new law forbids the use of the algrette, the bird of paradise, the South American blondin and the Australian goura, @ beautiful smoke- colored plume, have all found favor. “Flowers are less used than in some = wi he of tiny rosebuds are chinchilla and “D & C Waffles can almost wee I NNANNAAAAAAAAY Kisners MR. WIZZLE—the man of new SIXTH AVENUE, 22d ane 23d STS, ing spirit of this He stands _for BILITY, TRUTH- | Wena! says it and . —believe it. eal in Gold lows: 3rd Prize, $10.00 4th “5.00 ard prizes according to merit in will receive the same con- this competition. Mrs. F. cine 63 Freeman St., Orange, N. J. NOTE. There are 10 Pictures in the series. Four prizes for each Picture. No. 10 appear If you want first numbers, same will be mailed you on request. WHAT IS MR. WIZZLE DREAMING? Fill in—cut out and mail to’ J.L. KESNER CO., Dept. B, Sizth Avenue, 22d & 23d Streets. New York City. SSS eee ING WORLD, skunk fur, very often combined with Gold lace or embroidery, are found on many -beautiful hats. Macrimee lace, which looks like straw and is really |) made of heavy cotton fibre, and bead embroidery are also applied in bande. || A very new trimming is the worsted and chenille embroidery on felt or vel- vet hate, Finatly, there are many || juatm motives, small ornaments in the of ad ,enockers or tiny shields and epaulets.’ RIOT OF COLOR WILL MARK THE GEAQON’S MILLINERY. “And what colors?’ I inquired. aon ak the Dleck-and-white comb!- nation will hold ite own, the season will be a riot of color,” he declared, ‘The G@ominant note is gold. A trace of it will be found almost everywhere, doubdt- less due to the passion for Oriental, Persian, Syrian, Byzantine and Indian embroideries and combinations. i “But there will be many other beaut!- ful tints, ruby, bronse, fasin, whioh is @ gold-brown; fissel, which ie the color of twine; coronation purple, cucumber green, blue, chartreuse, or sulphur, huckleberry blue and corbeaux or crow purple.” ‘To think that you may wear such ex- quiaite creations and grow daily more olever Into the bargain! But the dic- tator added a fateful final word: "The indications are that the larger hate will be back before the end of the winter, The American woman likes them best, and, after all, their pictur- peggy BY is the most becoming frame “se her face.” after all, if one te picturesque why Ay ining betng platitusinous? Strictly a Store For the People 2 This is No. 9. in Monday's Evening eatest plano y morrow and make «eel Great September Piano Sale Walters 88-Note Mastertone Player Piano Outfits, $395 Finest 88-note player plano, music cwbinot, 12 rolis of m $10 Down and §2 per week 59th to 60th St. lection, #0 you will not be di value in the world me You Save $150 to $200 in thie Great September Sale of $350 List Rich Toned Walters $ 1 9 8 Pianos for Including chatr and cover, on easy terma of $5 Down, $1 a Week Pianos Delivered on Payment of 85, No interest; no insurance; no extra usic, bench and cove: FRIDAY. Wah Grades of Underwear, nat- | ural | Albums—linen covered; 7x9 inches; | Atlas Metol Hydro [ Men’s Derbies & Soft Hats All $1.90 values at tive etyles. Box of Fresh Cut Fowere for 35c Delivered Free to Any Part of Manhattan A epecial large box; made up of 4 dozen seasonable fresh-cut flowers, arranged with fine greens and usually sold for $1.50, Limit 2 boxes. Every variety of fresh-cut flow- We make a specialty of artis- ere may be had at Bloomingdales’ | tic floral designs for all occasions at about 5 to 44 lesethaneleewhere. | at $1.00 and upward. In Our Conservatories on the Roof Table Ferns; fine for refilling fern | Rubber Plante, Scotti and Bos- dishes; regularly 6c and 8c 2 ton Ferns, Kenton Palms, As- each; very special, at. . c saregue Dishes and ready filled All other decorative plants, rang- Fem Dishes, each bearing acentre pci trom 10 ero $1.50 “29¢ special, from plant; regularly §0c to 75e each; very special, at... _Men’s Stuttgart Finish Underwear At Less Than Half the Regular Prices:— Finest Grades of Wacadihonad] Stuttgarter finish, cashmere wool all sizes, and silk mixtures, white and natural value $1.50; special 69c wen are m3 oe 89c Men’s 1.25 Root’s Wool Underwear, 69c ere, values $2.00 & $2.50. Root's popular Tivoli Underwear for men; strictly firet grade; $1.25 quality; natural wool; grays; all sizes. Not more than 3 sulteto a customer. Bloomingdales’, Mais Floor, 0th Bt, Beation, Your Summer Pictures What to Do With Them wool Stuttgarter finish, in white and natural gra: shirts and drawers, dium and heavy weights, 25 leaves; regularly 50c; special 25¢ Albums—linen covered; 7x9 inches; 50 leaves; regularly 75c; special 39c Albums—iinen covered; 10x12 in.; 50 leaves; reg. $1.50; aaah .70¢ eveloper— 8-ounce bottle, 25c value 15e Atlas Acid Hypo—ti5c value . 5c Eastman M. Q. Developing Tubes Se value, two tubes for 5c Women's $1.00 Kid Gloves, made of prime quality skins, gussetted between fingers and guaranteed. Colors tans, browns, graye "65 and black; in all sizes; at... c Boys’ & Girls’ “Nature Shape”’ Shoes “Nature Shape” shoes are a popular BLOOMINGDALE. specialty. Parents who appreciate style, service and value have always bought them for their children, ‘To-morrow we offer new Fall styles at epecial prices. ‘There are gunmetal calf, button or Blucher, or patent colt button shoes, built on a new specially designed orthopedic iast, with extra wide toes, Our Women’s wa rch Sup- port” Shoes are famous the world over. They not only prevent that most uncomfortable of all foot troubles, fallen arch, but build up arches that have fallen and re- store feet to a normal condition of health. They are here in twenty new styles, Our Fall and Winter stock is complete in every sense. All thenew, graceful shapes are here in all leathere. wees $3. 98 & $4. 98 shops and custom shoemakers get fror $6.00 to $8.00 a pelt Our prices are Osif, Gun Metal ut O ‘oltaktn, elso Viel Women’s New “Hobble”’ Boots «31's ah rd 05 the 85.00 kind” a Bloo eiapales! "$2 98 . Bloomingdales’, 24 Floor, 69th Bt, Section. $4.00 grade of other atores, 6 the very little price of....+ Trimmed and Untrimmed Felt Hats at 99c & $1.99 Special for Saturday We announce the purchase of a limited number of the new White Felt Untrimmed Hats in popular large shapes. They are easily worth double the prices quoted. 99¢ and $1.99 Large and Small ie the hat f he miss end lvet crowns and finishec fancy feather effects. Black, $5.00 values; our very special 5 of trimme Agee fl the popular colors 59 2.75 Bicomingtales’, Second Floor, Mflitnery Sectio SEPTEMBER 16, TOTT. ; Fall Opening of Men’s & Boys’ Clothing ae We're ready to serve you with clothes of character at prices every man will be pleased to pay. Men’ 's & Youths’ Sai Engich mode ‘ith ral tape thaw thes button sacks in every sige up to 50 in. chest measure. Men’s Trousers at $1.98 to $5.95 Boys’ Russian Suits, $1. 98 to $5.95 Reef 1.98 to ‘Also eailor models; @ complete etock of enappy, warm coats arate. ery, stare Sttractlve prises: Giese aif 1ifwry geod aio ae Boys’ Blouses at 49¢ to 1.49 ? Hats & C 49c to A SoegNe Ts | ae 5to 16 years, Men’s—Fall Gloves—Women’s Men's Fine Prix Seam Spear Point Back Ca; beautiful shades of tans and browns; also undreseed gray Castor Gloves, ‘with Paris point embroidery; all elzes in bath etyles Kid Tighe all one in whit te vo covcel conersy, eens Store of Certain Satisfaction, BLOOMINGDALES', Lex. to 3d Ave. 59th to 60th St.s silk Half Hose at 10 to wanted conserva- quality end style A full line of new Bloomingdales’, 94 floor, @0th Street Aection, Men’s $1.50 Soft Cuff Shirts, 79c You'll Want at Least Six of These. Men's 2or 25cCollars,6 for 55¢ Quarentesd 4ply union linen, 30 styles, elves 14 to 20. Great value. cflects, Men's Worsted Sweaters, $3.25 fen's Men's $3 Sweater Coats, $1.98 finished quality wool, hand finished; graye and navy, elses 36 to 44. KEs2hea ie bgt By t Toilet Dept. Specials ire,» og, | ETE a a 89c | *: Women's $1.25 Cape Gi Prix scam epear point back ‘tele and tan sence ine 89, $1.59 , Gth Bt. Bection, Jer. Smart Coats for Ay Juniors and Misses :--- Some of the snappiest styles are at Bloom- ingdales’, and one of theirchief charmsistheir Per: ree: exceedingly low prices. For one Coates of Good Quality Cloth, some in smart and nobby sri, a Lay Girls’ New and Distinctive Fall¢ RL styles, 3-4 and full length, new style col- lar; eplendid colors; all elses from 6 55.98 Juniors’ Charming Coate, rerials, showing all the latest effects and com. binations; all colors, sizes 13 to 17 years. 6.95 tures, all fashionably cut, striking effects, newest and most admired shades, sizes 14 nit Say to 18 years; very epectal at 10 Women’s Fall Suits, $15.00 New Fall styles, made of cheviots, two-toned fabrics, brosacloths, ekirte, Very attractive. Sizes from 14 to 10 yeare for meee and 34 to 46 | bust for women, | Girls’ Dresses, shepherd check sailor collar of flen- nel, scalloped, full pleated skirt; sizes 6 to 14 § ye it the very attractive price of. 1 49 “ new Fall styles, shepherd checks, trimmed with colore, and plein color material, trimmed with check materiel; 6 to 14 years; yery pecial values 51.98 Sizes 6 to 14 years; very epecial at..... 14 years; very special at The New Coat for Misses, Kersey, cheviot od ee Beml-trimmed and plain model, Lined’ with ola al Vel ues Girls’ Dresses, in cotton cheviot, plaids and serge, Gisis! Wressse; of all cal serges, ina variety of styles, oll including one piece sailor dresses trimmed with braid: (J also one piece tailor made dresses, trimmed with combination braid, and plaid dresses with cloth and button trimming, full pleated. skirt, 6 to 14 years, all at the special price of. 52.98 | Girls’ Sailor Suits of Fine Serge, emblem embroid- | ered on shield and sleeve, silk tie, full $ pleated skirts, sizes 6 special, at 4.98 | \\ Junior Dresse: es, like the illustration, turned do e front with wide silk braid and ; lar with braid of or Aaments on waist and skirt, kimono sleeve; another bi! style with high neck and long sleeves, trimmed with braid and buttons, sizes 13, 15 and 17 years, special, at 58.98 Bloomingdales’, 24 floor, SOth Street Bection, ' -