The Seattle Star Newspaper, February 10, 1923, Page 19

SATURDAY, FEBRUARY 10, 1923, Ford to Go Limit on Lincoln, Says Edsel Tremendous Resources ‘Are Behind Plan to Make New Car BY EDSEL B. FORD Quality in a motor car is not to be gauged by stxe, wheelbase or selling Tt has been our purpose, and we believe it Bas been our success, to demonstrate that fact in all of the various products of the Ford Motor company We have maintained that goodness does Not necessarily mean costiiness. Tt haa not been the price of the Ford car that counted, so much as ‘what that price procured. And what- ‘ever may have been tts advantage in fo far as price was concerned, tt te perfectly clear that no such world. wide respect as our product has at- tained could have been given to it withest an cutstanding quality, ‘The new Lincoln we can just as confidently assure you ts being made ‘the best car in the world, trrespective of price, with all the facilities at our command devoted to making tt so, No one who appreciates the extent of our resources will, I believe, deny the success of this organtzation past {s a good guaranty of what it can do in the future. The successful butkiing and man keting of a motor car depends upon three things—men, money and ma ts do tertals. Nothing need be said about finan- cial power, nor the willingness to make expenditures necessary to ac compiish betterment [n design, con- struction, manufacturing, or in any way or any thing that would height: en the quality of the finished product. But set me say this—that improve. ments do cost money. They cost a great deal of money. It costs money to find out where to improve, and ‘what to improve. And it costs money to make the changes necersitated by _ the improvements. Yet this invest. ment must be made, for the manu- facturer who is unwilling or unable to pay the cost of advanceent, is ‘helpless. Further, this ts @ cost which can- ‘Rot successfully be skipped, for re sults, an a whole, vary proportion- Every Car Cut to the Bone | We are making no exceptions. Cars which were not damaged at all go under the hammer, along with those showing more loss. A big variety of standard makes to choose from. READ THIS LIST Dodge .. Ford .... Chevrolet ..... Maxwell ....... Buick “6” ...,..., Buick “4” .... Briscoe Touring Gardner Road- Chalmers Bug. Mitchell ..... $ 550 World’s Greatest [ately with the seal with which im. provement is pursued. At has been true of practically all reat mechanical innovations, that after discovery of the principle, and ita first applications, subsequent de Velopment depended for its rapidity and Importance on time and labor 4nd money, Progress became a mat ter of financial resources, We have made up our minds that our re. sources will be devoted to the work of making the Lincoln the best. Tho law of averages must sustain our belief that the greater the con centration of effort, facilities and brains, the nearer our results will Approach perfection, Men, after all, are the determining Influence, In that single word, M-E-N, 1s embodied all the trite gen eralities and neatly.turned phrases ve often employed to refle: of matehiess superiority product they exploit. Every vast industry ts rich in brainy and talented men. These vir. tues are not commanded or invelgled. They are attracted by the oppartun- tty for accomplishing things worth while, We have tried to build up our organization tn such a way that ite opportunities would offer maximum attraction to men with the ability to make real contributions to the development of the Lincoln. There are no better appliances, re sources, or conveniences than those in use at the various factories of this Organization, so far as we know. It is our candid purpose to make the Lincoln the best motor car it is possible to build, and we shall not Umit or stint to further that resolve. This is not mere statement. It ts on the jot any o1 man, or group of men. one man, or group. It i, rather, a settled conctusion- @ fixed plan. Behind it is the very organization, that all the strength of our man-power, all the talent, experi- ence and material things that we command, are to contribute whatever an air| the| not alone the belief or determination | Fuller at Tientain, In an answer to |Nor ts it the responsibility of any| tnventigating the possibilities at the certain and definite conviction of our | |motor car field is centered on the new Lincoln landau sedan, fection, and point with pride to the financial strength that is to have spared | no expense in completing every detail, STAR ‘ on display at the auto show. |Representatives assert it to be without a superior in power, appearance and mechanical per- behind the model, and is said No Hearses for Chinese Religion Demands Slow Death-March BY ROBERT WASHINGTON, Feb. 10.—There's leas chance of selling automobile hearses in China than of successfully Deddling lee cream cones at the North Pole or auctioning off snow. shoes tn Florida Bo, in effect, says Consul-General hour clip and insist on a funetion of extreme deliberation, pomp, and cere- | mony, Fuller sets out. Speed ts ut-| | terty taboo, First, the prospective corpse is clothed in robes, overcoat and boots A rhoo bow! is filled, lighted candies placed at the head of the bed. ela. | tives don white garments and pro: | coed with wails and crie&-to the tem: | ple to announon to the ancestors of the deceased that he is coming to Join the choir invisible. This ts done for two nights and paper cash ts thrown against the temple walls. On the third day, the soul of the deceased has arrived at the Terrace of Oblivion, whence it takes a Inst look at its earthly home. Automobile hearses would get the body there all too soon, the Chinese told Fuller, TALLEY the department of commerce after request. of an manufacturers. ‘The Chinese refuse to be hurried off to thelr graves at 4 30-:nile-an. American firm of may be needful to make the Lincoln, in actuality, the finest motor car in the world. This Is to Save From 15” to 35” Those who 25 choose while 100 1,000 Crow Elkhart . Oakland Road- Willys Knight. These Are Just a Few of Our Bargains 250 350 Easy Terms; Light Cars Taken in Trade 1024 East Pike St., Cor. 11th BUY NOW AND SAVE PARTIALLY DESTROYED OUR 4 STORY BUVILDING- BE. PIKE at 11TH AVE. COMPLETELY WIPED OUT OUR ENTIRE STOCK OF NEW CARS ON THE. FOURTH FLOOR AND SLIGHTLY DAMAGED OUR USED CARS. Pra TUESDAY MORNING, FEB. 13 Your Opportunity are wise will come EARLY and stock is complete. Tempora Salesroom 1512 Eleventh Avenue | belief that ‘OAKLAND OFFERS NEW GUARANTEE Every Mechanical Part Is Covered by Plan As a result of one year of success with their original written 16,000. mile guarantes against excess of! in the combustion chamber—which has comt the company but a fraction of & cent per car—the Oakland Motor Car company, Pontiac, Mich, now Announces a farther mileage plan, the most comprehennive ever offered over the signature of any automobile company. The 15,000-mile guarantee was the first step to give the public a defi. nite gauge—a milage gauge—by which to judge automobile value. Due to the tee and exhai laboratory testa, backed by the ex perience of the thousands of owners |of these cars, the company now of. fers an even more extensive “mileage basis plan” on thelr 1923 models. The main features of thin new unique plan are as follows 1. The Oakland main crankshaft bearings will run 40,000 miles or more, without adjustment or replace ment. 2. Onkland valves will function properly for 15,000 miles or more without grinding. 3. Connecting rod bearings will run 40,000 miles or more without lightening or repairs, 4. Cylinders, pistons and piston rings will give mo trouble for at least 15,000 miles, The special writ ten guarantees now in effect covering this mileage will be continued in the 1923 cars. 6. The cars will average, in daily use, ‘from 20 to 26 miles per gallon of gasoline. 6. ‘Tires will average from 15,000 |to 25,000 miles. 7. Transmission, axles, frames, steering gears, body and other major | parts will endure for the life of the | car, ‘These figures, according to Benja- min Jerome, chief engineer, are mini- mum calculations, under ordinarily proper care, and in every inatance the items enumerated can reasonably be expected to give the owners even greater mileage than the engineering department estimates, “This ‘mileage basis plan’ has been | announced by the Oakland Motor Car company after duc states Mr. Jerome, “due to its firm the average motor car purchaser is entitled to know what an automobile should do, “The theme of every motorcar owner, in conversation with his car- owning friends," he explains, “is lleage. Ho talks of gasoline milo- age, ofl mileage, bearing mileage or how long hl» car will run before it In necessary to have his valves ro ground. Ho always speaks in terms of mileage. “With this thought in mind, the Oakland Motor Car company de- cided, after many tests, that they would present to the public a fair plan, showing just what they might expect of these cars, “If the instructions given with the cars are followed, our sot of figures will prove conservative. We have understated the case, except, of course, in those instances when the cars are actually abused in driving, “It is also worthy of note that this mileage plan covers completely the most essential parts of the car— the motor, for instance, the very heart of the car—and particularly those parts which in general have given motorists most trouble,” deliberation,” Accessory Sales Are Led by Tires Tires represent the major portion of a motorist’s purchases of acces- vories and supplies inthe course of ® year, an analysiy of sales of the Western Auto Supply company has disclosed. It Is further supported by survey of shipments received by the 60 stores, which show that one out, of every three of the 276 carloads of supplies purchased by this firm no far this year are casings for mo: tor cars ranging in size from Fords to Plerce-Arrows. Jonstrate modern meth | tzing |versury by the opening of its |tlonal storeroom jand @ stock TIRE FIRM HAS LARGE EXHIBIT 8-Year-Old Company Fea- tures Wares © buyers will find an Interest y at booth 38, at the auto sho’ he Pike Street Tire 8b exihibit tte big line of tires and dem ds of vulca the dealers pro Incidentally, the Pike Shop is celebrating it Street T elghth anni at the corner of Pike st, and Boren ave., pouite the store which bears the orig ina} name. Eight years ago W directly op O, Stax Unusual interest that has followed the entry of the Ford Motor Co. into the highvr-priced |Provrietor of the Pike Street Tire hot Shop, opened for business in a the wall" a fe corner of Pike st first few months wan a struggle for existence he said Saturday, the sole business Jef the concern being the repair of tubes and casings. Novel methods of attracting customers brought the crowds, and as the repair business became lucrative, the opportunity for selling tires also was seized upon of tires found ready buyers. In the eight years the Pike Street ‘Tire Shop has become a real factor in the tire selling and repair indus. try In Seattle, Standring makes two trips annually to Eastern factory centers and, instead of buying a few tires as in the early months of his Venture, he returns to Seattle with carloads of tires from leading manu facturers, ‘Tho present stock carried ts one of the largest individually owned in the | Pacific Northwest, no leas than seven carloads being carried on hand at times, BUY TIRES NOW! — DON'T WAIT —— PRIC) ES. ADVANCE ING DRASTIC PRICE CUTS STANDARD FOUR STILL IN FORCE for limited time only Don't be afraid of these tires. We've distributed them for more than a year—an Cords are running from 1 Standard Fabri d can prove that Standard 0,000 to 20,000 miles, and from 6,000 to 10,000 miles, 40% to 50% Off List Standard Fabrics List Price $ Oversize Cords List SALE Price PRICE SALE PRICE 7.00 8.00 11.00 12,25 13.00 13.50 14.00 eaneee GUARANTEED RETREADING We will place a new non-skid tread on your worn casing and guarantee it for 4,000 miles, at the fol- lowing low prices—for a li 80x84 ...$6.00 B4x4 B2x314 ... 7.00 82x46 Bix... 8.00 838x416 82x4 9.00 B4x4i6 88x4 ... 9.50 ‘The nhop features new tires, re-| built ures, retreads, second-hand tires and a repair service that ts unique in many respects. INSURANCE ON CARS POPULAR Rapid increase in the number of automobiles has developed automo- | bile insurance into @ position of tm- portant'rank in the insurance world. To meet this need.of protection on the part of car owners the North- western Mutual Fire association Years ago extablished an automobile tnwurance department that has been one of the most successful fields of activity for this big organization, whose home ts in Seattle, and no small proportion of the 70,000 and more policy holders in the North- western Mutual are represented tn the automobile department, company officials announced Saturday. Indiana Town Is Real “Motor City” Connerayille, Indiana, is times called the “little Detroit.” It ts 4 motor city, in truth and tn fact. Ont of nearly. two-score manufactur- ing planta, Jews than a half-dozen are not engaged in producing automotive products in some form or other, some- Everett Council Backs Power Bill OLYMPIA, Feb. 10.—A resolution signed by the city council of Ever ett, recommending the passage of the Bone power bill without amend. monts, was read before the house Friday. ‘The council favored tho passage of any power bill which contained no tax clause and stated that the Bone bill filled this requirement. limited time only: --$10.00 836x414 . .$12.00 12.00 33xh 4.00 +. 12.00 35x5 -- 12.00 87x5 can 14.00 xe 15,00 Pike St. Tire Shop [Biiiett oa] W.O.STANDRING, Prop. [Siitete ona] PIKE STREET, MEET US AT BOOTH 33, CORNER BOREN AUTO SHOW 15 NEW BILLS BEFORE HOUSE OLYMPIA, Feb. 10—The dircic of nequaintances of members of t™ house was Increased by 15 Friday when that number of new bills was formally introduced. he number was reduced from 17, due to the fact that duplications had been made and were later corrected by the clerk. They were: H. B. No, 129—Examination of grocers. H. B. No, 110—Supplemental pro- ceedings. H. B. No, 131—Pension law for the benefit of civil service employes In cities of the first class. H. B, No, 182—Retiring of county warrants, H. B. No. 18%—Issuing and sale of notes and bonds. H. B. No. 134—Operation of state mines. H. B, No, 135—Election and nom- ination of superior and supreme court judges. H. B, No, 186—Blection of port Aistrict officials, H. B. No. 137—~Taxation and as- seasment. H. B. No, 138—Schedules of fees of officers and witnesses. i. B. No. 139—Ban on games of jchance by adjudging them nuisances. H, B, No, 140—Establishment of free county libraries, GASSAWAY MILES BY STAN 7 JUST WANT TO ANNOUNCE IN ADVANCE BEFORE / START To FIX THIS TiRE- THAT A LOT O' WISE CRACKS FROM 777’ CK SEAT WONT SPEED UP THIS JOB - AN’ FURTHER REMARKS ABOUT S7ARTIN" OUT FROM HOME ON RAGGED T/RES AN ETC — AINT GOIN Ag GET YOU NOWHEF: (7 SEEMS GASSAWAY HAS HAD TIRE TROUBLE BEFORE H. B. No. 141—$4,000,000 from | the state accident fund to be used by the director of labar and labor industries. H. B. No. 142—$1,000,000 fi the medical ald fund for the use of the director of labor. H. B. No. 148-$19,948.19 ff the general fund to be used the director of agriculture, Bureau of Mis The de fo help tn resuiting, those whe have = oe who may kni of persons mentioned in this missing are requested also to The Star. mewspapers are to reproduce such items as will their readers, ‘Hill, late of the 24th Spruce dit and Dr, Frank J. Lemon, former tain in the United States me corps, are being sought by local Cross headquarters. eee ALEX NICOL—mquiries are ing made for this man, formerly ¢ 216 Spring st. A case is coming in superior court February 23, whi it is said, will be to his interest defend. He {s asked to cor young man who died tn 1922, gave the name of this as his mother, declairing her ad to be 1158 W. 58th st., Seattle, hag not been located at that The body of the young man is buried in county ground at R Information regarding the wh abouts of Mrs. Anna Williams will appreciated by the Missing Pe bureau at local police headqu ees FRIENDS OF E. W. LE ROY, Noticed recent inquiries in The for Le Roy, send word that his p ent address is 414 Jefferson Portland, Ore, Gardner Motor Is Improved for 72; An improved engine is among features noticed in the Gardner ‘The Gardner line for 1928 inclu four popular body types on the chassis, a five-passenger phaelits 4 two-passenger * roadster, senger business coupe and a tive senger sedan, The engine ts of Gardner 4 ‘and develops 45 horsepower at revolutions @ minute, In size, po | and speed it surpasses previous G ner power plants and it is cred with smooth, multi-cylinder pei ance without sacrificing economy, Accuses Dead Man of Bond Looti PORTLAND, Feb, 10.—A tional note wag introduced in trial of John I, Etheridge on charge of embezzlement here Friday, when he testified that Morris, now deceased, was resp sible for the looting of the Moi Bros" bond house, Complet: trol of the bond company and Rogue River Water Co, were tn ris’ hands, Wetheridge testified, Paes