The Seattle Star Newspaper, November 15, 1919, Page 16

Guaranteed for 20 Months Less Resistance Longer Life ’ Higher : Capacity rite, Wire or Phone ANNOUNCING THE NEW THE MOST REMARKABLE STORAGE BATTERY Two Carloads Just Arrived EVER BUILT AND WHY 30 Years of Battery-Building Gives You This Better Storage-Battery; the Only One on the Market Today Backed by a 20-Month-Service Guarantee 6 ais: NEW PERMALIFE is a battery, that you can depend on at all times in the starting and lighting of your car; su’ perior even to its own strong guarantee of satisfaction. Into its construction goes the material that these thirty years have proven makes it a battery of higher capac- ity, longer life and less resistance than any other you can buy. Its frame of special lead allow so suc- cessfully resists the action of constant use that we can say to you that in Permalife you'll find the only non-buckling plate used in storage battery construction. A claim that we stand back of and that means much to you who must have real service without guess work and constant trouble. The New Permalife is housed in a spe- cial jar of rubber whose molded cover is exposed and held in place by post straps The Merit of the Permalife Battery Is Proven by the Many Seattle Users so constructed and attached that the acid can in no way leak around the posts, mak- ing dismantling, when necessary, a simple operation. “e, This jar is set in cushions of soft; spongy rubber in a box of hardwood, especially constructed and treated with a black, acid-proof and resistant paint. One point of importance to you, who require the best in storage batteries, is the “insulation” or separators used in Perma” life. We have solved this problem by the discovery of a kind of wood, which we have proven to be non-carbonizing and which cuts down the internal resistance of Permalife far below that of any other storage battery built. The New Permalife will meet all your storage battery requirements and the Permalife twenty months guarantee in- sure you against possibility of loss. Now Closing Territory Throughout The State With Live Dealers MASTER ELECTRIC COMPANY Formerly Leone Dual Lighting and Ignition Co. 921 EAST PIKE STORAGE BATTERY Phone East 187