The San Francisco Call. Newspaper, March 22, 1903, Page 35

THE SAN FRANCISCO CALL, EUNDAY, NEW ANNOUNCEMENTS. By John Franeis Byrnes. he man of wealth has a new fad; that the man who is everlastingly seeking he spring of youth, with its promises of heallh and freedom from bodily pains, has| found it at last, and it is—Electricity. Wearied with traveling over the globe in | search of the fleeting dream of youthful| rigor; tired of the monotonous, ding-dong | of the resorts; legs aching from ehasing a | golf ball over a ten-acre lot, all of which brought no permanent relief to the tired | Derves, no freedom from pains, Do new | animation of the weak and irritable stom- | ach; sick and disgusted with the drugs of | the family doctor, the multi-millionaire | has gone back to Nature for the source of | the mew life which he seeks, and found— Electricity. The genius who bas persuaded thel! wealthy class to teke up the new fad is Dr. McLaughlin, the man who ciaims to bave been five years ahead of Professor | Loeb in discovering human vitality is| Biectricity. He has devoted twenty-two| years of his life to the development of | his theory, and after he had proven to the common people that be had a method | whick would rejuvenate worn out, nervous | eystems and bulld up dilapidated bodles | by curing them by the thousands, he set sbout to convert the rich and exciusive, who are siow to accept new theories in re l gard to the restoration of health The plan which the doctor adopted was | ple ope. He learned that a certain| weli-known man, baving suffered for years | with a stomach trouble, h3d offered one| miilion dollars to a physician if the latter | would give him a bealthy stomach. Hav-| ing successfully cured many cases of a sim- | flar mature, Dr. McLaughlin made this proposition: He would deposit $5,000 to be peid to any charity named by the patient, 'f} the lat atter baving been under his| treatm for three months, did not ac- a knowledge himse It was to learn whether this offer had been zccepted t lied upon Dr. M- | Laughlin »und him willing to discuss | the stbiect in a geperal way, and he | refused to t about any case in partic- | uiar. He informed me that the offer had | seen well received generally, as an evi- | dence of his own his remedy, | end he bad mow u ment several | very well kno al world. He| ez of any of his | t thelr permission, but zaid | to have a public as- | 2 man whose name is in every part of the soon received seve: good id the doctor, em has promised me | ove for anmher‘ g the past three| ve me a letter which will | doubts iv the mindsofa| do people as to the | m my treatment. | no easy matter to| ebange the habits of these peopie who have r in drugs or traveling| They always get a cer- | one of these| under lhe‘ ¢ is the mext| tiny to propose auy differen 1 have succeeded, however, I con- vineing mapy of them that my plan need mot interfere with their usual course of treatment, because i used w relief fro: y are ac hysiciane, observel T tients have been using my appliance while pursuing the treatment prescribed by their physiclans, and I am glad to sa sre three instances within the past wes where the other treatment has been dis earded owing to the decided chiange for the | ch has taken place since my | been taken up.” H the doctor what his belt was| adapted for, and he toid me that y principle of his treatmens ted nervous energy. He| y ailment which af-| was to restore w! to do its allotted work the whole machinery goes to smash, and way to cure it is to ulid up the part which has aused all the trouble. The claims that rervous s what rums the vl machinery and his ‘::m upon his sho MARCH 22, 1903, 35 ICAN CR At The fountain of Youth. Electricity Has Become Popular as a Cure for Various Ailments Which the Usual Methods Do Not Reach. method of cure is to replace that power. “The majority of these cases which T am treating pow,” sald the yc- {tor, “are of men broken down by Dervous strain, overwork, over-eating end late hours. In them the old ambition ls gone, self-confidence is lacking, and there seems to be a tendency to premature old age. In such cases my treatment is most effective, as its effect is to restore the life of the nerves and all vital organs. “As an example of the influence of my treatment upon such men, look at this casa: Mr. Manuel Travis of Broderick, Cal., says: I have heen very busy, or I should have | written to you sooner to let you know|Which runs it how 1 fared under your treatment. I sure you that the Belt was the relief I bad so long been seeking, for I am now entirely cured of the rheumatism and lame back | of which I complained. You may use my testimonial as you wish, 2s8 I will recom- mend your Belt to any one who is suffer- ing as the best thing on earth, and I can not be too grateful for what your wonderful remedy has done for me. “Take a man who has large responsibil- ers, whose brain has to be constantly active, and whose energies are under pressure every hour of the day, end sometimes during hours when he should be getting the sleep which furnishes re- cuperation for the next day’'s work. suddenly finde that his appetite for work has gone from him, his interest in his dutles lags, he becomes stale, slow think- ing, tired, listless; every impuilse within him says: ‘Quit! Quit!! Quit!!!" Where he used to think that his capacity for work was unlimited. all at once he finds that he feels like a man chained down hand and foot, powerless, helpless. “That man is & nervous wreck, just worked out. He had more steam at first than he thought he had any use for, and, belleving that he could allow his work to érive him without restraint, he bas gone on using up his vital energies until all his reserve force has been exhausted— drained dry. You can bet that he appre- ciates my common expression: ‘“The power of the nerves is llke the steam in an en- gine, it runs the human machinery. When it’s gone, the machine stops.” “There you can see the difference be- tween normal and excessive use of the vital nerve forcee. The stomach is creating new erve life every minute, because as the food is burned up in the human furnace (the gentlemen who have taken |stomach) it generates carbonic heat, which or nerve energy. This elec- he brain and all vital organs. Just as fast as the stomach generates the power the merves take it up and apply it to the use of the brain and other vital parts. So long es the demand is no greater than the supply the system increases in strength {and runs in perfect balance, but when the demand upon the stomach exceeds its abil- ity to supply, then we call upon the reserve force. When that is exhausted we have taken the foundation from the stomach, and it breaks down, and when t, the engine of refuses to work any longer, every- thing collapses. There are men all around you who are broken down in this way. Here is a man who thinks a good deal of my treatment Mr. J. 8. Lewls of Corona, Cal., says: I take pleasure in writing to let you know that my experience with your treatment was entirely satisfactory. When I got the Belt I was compietely run down with rheumatism, general nervous debility and poor digestion, and the least exertion would completely prostrate me. After I had worn your Belt for three modths I can k say in all honesty and truth that wonders were accomplished for me. I was restored 1o new strength, and all my troubles were completely cured. I cannot find words sufficient to express my gratitude for what He | rour Belt has done for me. young and strong. |to every one whom I troubled as I was. prominent men dying suddenly, and | tailure.’ Does any one imow what th: means? What made the heart fail? The heart never fails without a reason. out that reason and you will find the act ual cause of death. out of ten, heart stops exhaustion of vitality. beating because vital energy, which is nerve force. et us take the millionaire tion was made. | suddenty ‘heart whom my failure, | nutrition which it should recelve. the cause correctly | T would 2ay that the consumption of food in the stomach generates carbonic heat, which is elec- tricity. Carried in- to the nerves, it be- | comes nerve force, | which 1s the motive | energy of the heart. | Naturally, it the H heart does not recelve a sufficient quan- tity of this nerve force its action will become weaker, and, like the engine whose steam is' run down, will stop altogether. That is ‘heart failure.” “Too many physiciaus make the mis- take of treating the condition and over- looking the cause. If a heart is weak, they stimulate it with drugs, when they ought to devote the treatment to build- Ing up the stomdch, which is the real cause of the heart failure. There is only one possible result of such treat- ment—collapse sooner or later. Every vitality 1s strained, and oume day it will simply stop short. “I believe in finding the cause of all such troubles and removing it. If'itis in the slomach, I restore the power there; if in the mervous system, I build up the nerve force; in the kidneys, the biood or the organs of generation, 1 find the cause and supply to the body the needed help, and after I have removed the cause Nature will cure the disease. ““I have known for a long time that dis- ease could not exist; there could be no pain, no weakness, no heart failure or any trouble it every organ of the body had all the time the heart is stimulated by a drug its; I still use it once in a while, and it keeps me feeling I recommend the Belt meet and who 1 “You read in the papers every day of the physicians decide that the cause was ‘heart Find I say It is, nine times | The the power | shut off. That power Is 2n example the cage of .000 proposi- Suppose that he should die His death would be ascribed to the real cause would be | ‘stomach failure,’ because his food does not | pains and aches, whose joints are stiff and digest; therefore, his heart is denied the | strength it needed. Plenty of vitality cre.-| ates perfect harmony of all the vital forces, snd the joy of good hu!th is supreme. “Another very common ailment of which T bave cured thousands of cases is Rbeu- matism and various other forms of paine. I can give you the names of people in every town and hamlet in thls country whom I have cured of Rheumatiem. Here, for ex- case of Mr. John B. Guay, of who says: ‘One could not ege of suffering 1 passed ample, is ales, gine the | through from stomach trouble and rheuma- 1 ti was gubjected to severe drug trea pept, stomach pump treatment and dlet treatment without the least relief. I grew cisgusted with them all, and as a last re- sort tried your Belt three years ago. In three days I could fling away my cane, and in three months was a new man, entirely cured, and felt better than I had for vea Several of my friends have since purchased your Be 1 would not part with mine for $1,000 if I could not get another.” “Give me a man who is bent over with sore, who does not know what it is to enjoy To trace [the free and limber use of his legs and shoulders. I will pour the oil of life into his joints, loosen them up and make him feel as it he could juinp over a house. You see, my treatment not only restores the vigorous circulation in the joints and drives out the Rheumatism and all other causes of pain, but it puts springs in your legs, and actually transforms an old, broken down cripple into an athlete. “That is no fancy dream. Omly a few days ago an old man of sixty, who said I had cured him of Rheumatism of forty-five years'standing, just to show me how limber he was, actually took a spring over one >t these chairs. He had been ‘purty spry’ in bis youth, as he said, and he did this just to show me that he was as good as ever. “Mr. Chris Brandt of Bloomingdale, Cal., writes this: A year ago last December I purchased one of your high-grade Belts, having suffered previously for three years, and doctored with various good physicians, but the treatments which they gave me only seemed to aggravate my condition. I suf- fered from intestinal indigestion and liver complaint, aad my spleen was very much enlarged from the chronic malarial polson- Ing in my system. The collection of years in my stomach and abdomen was so great as to produce convulsions. I also suffered from/ rheumatism of both legs. After the first application of your wonderful beit 1 began to improve. It completely removed the convulsions, to which I had Been sub- jected, and in two months I was entirely cured. It has now been more than a year gince I wore your belt, and there has not been the siighiest return of the trouble. I take pleasure in recommending your Belt as being worth a trial. *Is your treatment good for women also?"” ““Yes, cspecially so for a nervous woman,” replied the doctor. “To such 8 womar it is a life-saver. The wom- a2n who is all worn dowa, who | sleeps poorly, is filled with pains | 2and aches, has no appetite and !s casily tired, finds in this treatment a new lease of life. When she | wears my appliance while she isin bed it charges her system wit glowing energy. Reaily, when she | opens her eyes in the morning it |1s upon. a new world, as it were, for the glocmy darkness of [1]- \ health and despair has been cast aside, and her mind and body are fllled with the £pirit of youthful strength. I kave numer- ous letters from women who say that they only began to live and to know what real health was when they had worn my appli- ance a few times. Look at this letter: “Mrs. A. N. Story of Grand View, San Jose, Cal., writes me: I hope you will pardon my neglect for not answering your letter before, but I feel so well since I got your Belt that a doctor is the last person I think of writing to. It is over five years since I boughtyour belt,and I cannot heipbut rec- ommend it to my friends. I was such a help- less wreck and had suffered so from weak- nesses peculiar to women, when I placed myself under your care, that I had no faith in the Belt or anything, but in less than fitteen days I was feeling so well that I could not realize that I was the same poor invalid who visited your office two wecks before. In thirty days I left the Belt off and have not worn it since. Several of my friends, convinced of the value of the appliance, now have Belts of their own, and I assure you that I shall go on recommending the treatment.’ " “Is it not unpleasant for a woman to wear an electric battery next the skin?” I asked. i “Your idea of this appliance is all wrong,” he replied. *It does not weigh any more than a woman’s corset, and fits| snugly about the waist. It is made of the softest, richest materials, and the' current from it, instead of being a nasty sting, as old-style belts used to give it, comes like a gentle glow of warmth, which is not felt so much on the surface as in the nerves and vital parts as it courses through them. It is much easier for a woman to wear my beit than to take nasty drugs, and a thousand times more beneficlal. Women are beginning to realize now that it is very pleasant to be| cured of their allments while they sleep. 1 have written & book on women's all- raents which describes my treatment thor- oughly. I will send it free to any suffer- ing woman who will write me.” P — UNTAIN “What have you to say,” 1 asked the doc- tor, “regarding the skepticism which some people bave upon the subject of electric belts?” “Prejudice,” he re- plied. “Simply an un- fair prejudice, born of the fact that for years the term ‘elec- tric belt’ has been abused by a lot of sharpers who infested the business and put | upon the market| some cheap, worthless | contrivance which they dignify with| the name ‘electric belt,’ simply to delude people who knew nothing of electricity | and were easily fooled. “The worst of these frauds is the one who offered an ‘elec- tric belt free.’ That| is an alluring offer to the man who Dhas been reading of my cures for a long time and had about made up his mind to t my method. With the firm conviction ia his mind, placed there by my evidence of cures, that an electric belt is just what he wants, he sends for one of these ‘free’ belts. Imagine his surprise when the medical pkilanthropist informs him that the description of his case shows that an electric belt is not what he wants, but medicine. They send him the medicine C. O. D. all the way from six to fitty dollars. Bui they promise him a belt ‘free,’ and they will throw that in. It is in the box with the medicine. When he pays for the medicine he gets the belt ‘free.” “Here Is the shameless fraud. Instead of a genuine electric belt, which waspromised. | they send a plece of flannel with a few pleces of iron attached to it. Some peopic don’t know any more than to consider thisa real electric belt, and when they get fooled on the ‘free’ offer, and then find that the electric belt’ is worthless, they spend the rest of their lives condemning everything bearing the name ‘Electric Beit." “That is a foolish prejudice, you will admit, but it is the oniy ground that any one can have for doubting the curative value of Dr. McLaughlin's electric beit. I have been carryfng war to these rascals who defraud the ‘sick, and they have felt the weight of my blows. I have made ap my mind that my business as I run it fs. just as clean and honest as that of the merchant-prince; that I give more for the dollar invested than any merchant that Hves (for do I mot offer to the ordinary sufferer for a few doilars what a certaln millionaire would give a million for?), and 1 have determined to spend all my earn- ings toward the education of the people in my ethods.” Dr. McLaughlin stated that it seems to be a habit rather than a custom with peo- ple suffering from stomach trouble to ald digestion by the use of some sort of a drug. “My idea of this matter,” he mald, | tooting to help themselves. “js that the stomach Is expected, accord- ing to the laws of nature, to take care the food placed in it without any artificial aid. If one takes pepsin to aid digestion, the pepsin digests the food in so far as it bas that chemical action, and the stomach is deprited of its natural function. = Digest your food with pepsin every day and soon the stomach gets in the habit of doing nothing, and will be unable, when yoa call upon it, to act at all. I believe in the other course. Don't do the work for the stomach, but enable it, by restoring its power, to do its own work. That is my way of treating it and I find it a good way. “It Is so with all other organs of the body which may be weak. I don’t stimu- late them. I don’t force them. I don’t borrow strength from another organ to help them. I give them a new supply of force entirely. I replace in them what they have lost, and so put them upon & And let me remind you here: There is no orgaafe part of your body that will not do its work | well and vigorously, as vigorously as it ever did in your life, if it has the power. I give it the power, and that is why I cure.” “Why will Electricity not do Just as much good when applied from a physi clan’s battery?” “Because that current s too severa You know how sensitive the nerves of your eye are? Well, the nerves of your stomach are nearly as sensitive. Just imagine sending a current from a battery into your eye and you can appreciate how severe the current from a battery must be upon the delicate nerves of the stom- ach.” “But a physician can apply the current in a very mild form from his battery.” “Yes, but not as mild as it should be to do any good. To derive actual benmefit the nerve cells must take up the electrie life and keep it. The mildest formsof battery current is too severe to permit that. “Again, no doctor has the patiencs to apply his battery over fifteen or {wenty minutes, and by my method the patiend | gets six hours of continuous current every night. You can see where the difference in the effect comes in.” ““What troubles are your belts especfailly good for?" 1 asked In conclusion. “The purpose of my method is to restore strength In men and womem, no matter how lost; to cure stomach, liver, kidney and nervous troubles, varicocele, consti- pation, prostatic and bladder complaints, and all ailments which result from the loss of vital strength. My belt buflds up broken-down people, and for this purpose I find it surpasses all other’ means of treatment.” » Dr. McLaughlin told me that he be- ileved there was not a hamlet in the coun- try that 314 pot have from ome to fifty cured patients; his husiness was growing very fast, and he was reaping the reward of his years of study and experiment. Hs sald that he would gladly send his beauti~ fully illustrated book, describing his method of curing weak, puny men, com~ taining full information, free to any oné who would write. He gives a free test and consultation to callers at his offics. Dr. M. C. McLaughlin, %6 Market streety San Francisco. Hours, § a. m. to § p. m§ Sundays, 10 to L. e