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40 THE SAN FRANCISCO CALL, SUNDAY, JANUARY 12, ,1902. Hale’s. | Hale’s. Reign of White: Save Money on White Things. Half=Yearly Event. Why? To make more business, January would be a dull month if we didn’t coax trade. We are willing to take less profits if we can keep busy. Makers figure same way (we couldn’t have they hadn’t helpel us.) So we all gain. They gain, we gain, you gain. A grand co-opera- tive scheme. The whole store takes part. A Rain of Values 8¢ Of good muslin; plain round high 48 ARy B g e By e nec o - rthi i 8 i shite. The greatest i tucks: lace trimmed ruffles on collar and cuffs. Than anything else. A:.ld the: il tsiet S Shi0G TP Sl SR I20— c"l"'b'icl') 1'"5 Sty peciy &y 9 3 styles; good soft finish muslin or cam- outpounng in some time. ™ wit em roi ery. 5 - - r's /o i i i i i i bric; high neck; yoké of fine cluster Hale wit and enterprise never accomplished so much before. Time now to think of what white Sk i i e R e N R A M things you'll need this spring. 18¢ V neck, round or square neck; trimmed hemstitched cambric ruifle on collar and cuffs. 2 The Muslin Underwear Was never so tempting. Never so much of it. time, even if it doesn’t pay right now. We can afford to do this but twice a year. We pick out the quiet times when such a stimulat- ing effort will keep us busy—January and June. We'll not show such a variety again till next June. you save most if you buy now. Example: 50c Drawers and Corset Covers at 28c. Fine cambric and soft muslins; hosts of styles. $1.00 Gowns and Skirts at 58¢c. New styles; carefully, liberally made. But it’s too much to ask us to pick out the best—they are all best. To-day we print the first list: Skirt Chemise. Chemise. So general and so plentiful, it reminds one nrore ot All new (beauwtifully trimmed with new laces and emnv- broideries), and for a %alf and third less than wusual prices. i’s the advertisement we're after—and future business it will bring. So we are on our mettle. Giving you more for your money than we usually do and making it as good as ever will pay in You not only have more to pick from, but Hale’s. | Hale’s. | Hale’s, | had such good values if = goodness & | Corset Covers. with embroidery or lace. 8 styles; cambric—round, square or V 240 neck; trimmed with lace or embroidery; trimmed armholes. H ic; round, square or 28¢ V;yelcefi ?2‘5.1‘,‘ Fo i Ll ery, lace and ribbon; some with clusters of fine pleats down front; all have felled seams, pearl buttons. 4 styles; fine cambric} round or V neck: 38¢ trimmed with embroidery, lace and in- sertion, pearl buttons. . 8 8 styles, fine cambric; round neck; ek handsomely trimmed with lace and rib- bon, embroidery and insertion. OTHER HANDSOME STYLES at 68, 88, o8c; all one-third less than regular prices. Drawers. 2 styles; good muslin; deep hemstitched cambric ruffle; also deep hem and three 18¢ small tucks. 3 styles; good soft muslin: deep cam- g2 briceruffle; edged with Torchon lace; also deep ruifle of cambric and embroidery. Wh:itre Reigns $ 3 styles; good soft muslin; deep hem- wc stitched lawn ruffle, trimmed with fine tucks: also deep cambric ruffle edged with Torchon lace Hale’s. I Hale’s. uslin Underclothes Chiefly Read the Details. Here are the proudest values we ever printed. i i « Cold type was never so expressive. Yet the story isn’t half told here. It’s the garments them- selves that offer the biggest reason for your buying. i 3 i So don’t stop with the reading—see them if you're interested in prettiness and daintiness and Gowns. 68 7 styles; good soft cambric and muslin; e round or square yokes; some trimmed with lace insertion and fine hemstitched tucks: some with solid yoke of embroidery with embroidery ruffle on collar and cuffs to match; others with yokes of solid hemstitched tucks. 88 8 styles: fine muslin or cambric; high,low ¢ round, V or square neck; yokes of lace or embroidery insertion, collar agnd cuffs trimmed to match. 5 styles; fine cambric: some with yokes 78¢ trimmed with lace, insertion and fine tucks; others with yoke of embroidery insertion and ribbon bow; collar and cuffs trimmed to match. S $1.18, $1.28, $1.38, $148. up to 99¢ $7.90, made of fine cambric and beanti- fully trimmed with laces and embroideries. All of them one-third less than regular prices. Skirts. Se- 3 styles; good soft muslin. trimmed at f botiom ‘with embroidery ruifie and fine tucks; other styles with lace ruffle, extra dust ruffle. 53[ styles; good soft musijn: deep hem- stitched ruffle on bottom; also umbrella ruffle of cambric trimmed with lace. 68¢ Good soft finish muslin; 10-inch 2 . ¥ or embroidery. 78¢ Fine muslin; 15-inch deep umbrella ruf- 8¢ Good muslin, yoke of tucks and em- QR LN u:{e ce?_mlbm. ‘n_eL_lé a"(.l armfi\o]e? trim- Thiderrs b lins Shoale: Bhocting i istylen Bt it camBiic s erm tine: = fle; 3 rows of hemstitched tucks; extra broidery insertion; neck and armholes : 2 ‘med with embroidery; yoke of em- $ouie 5 . = 48c: T ot ice: thntmed St e Tt dust ruffle. trimmed ‘with lace. broidery, insertion and ribbon; tucked cambric flounce | S’a@tionery Pillow Cases 3 46 s s . 88 2 styles; fine cambric; 15-inch deep um- R i i bottom. . i Do Mzn's Shirts Muslin Fonanty e ‘“ch' R ARG e Y ¢ heelks Hatnces - battim tiimnsed: with 8¢ styles; in or ‘ca: ; yok ‘ine cambric; round yoke of Torchon ar? ¥ 7 i . . Fine cambric LTI - ¢ ¢ i fi _&——. fine #ucks and - rows ‘of -lace 7 insec- 9&._——_—]‘“0‘ drat iy il oot Mon’; C’al:la,'rs Table Linens 68¢ CHE wide Killle) of eboidesy itises g:dbu;:tg;:-Ofh:nt:l;;:ilzzlfc;tfh}'m?:[!mdrui:y::ifi?lh 24 fine tucks tion; lace trimming around neck and armholes. armholes trimmed with lace to match; lace - trimmed | & 02 Curtaing Towsls tion and fine tucks. ¢ "o 4 2 styles, good muslin; round yoke of fine embroidery; neat tucked lawn rui- 48¢c. cambric ruffle on bottom. $1.18- Fine cambric: round yoke trimmed with At Goodls Emroideries White Dinnerware dnd swer like handsomely Point de' Fine cambric; extra wide: trimmed; umbrella ruffle of 88e- Sc Fine muslin; deep umbrella flounce of o g 2 lawn trimmed with rows of Torchen lace insertion; cluster tucks; wide lace ruffle. wide embroidery, ruffle and insertion; A A R pe Paris lace, fine tucks and insertion. : fle on neck and armholes. embroidery ruffle on neck and armholes. ; There are such savings in these white things 3 $1.18, $1.38, $1.48, $2.38, beautifully $1.28- Fine cambric; deep umbrella flounce of Fine soft finish muslin; low round yoke, $1.28- $1.38, $1.48, $1.68, all beautifully trim- that only the wasteful can afford to neglect. | goc trimmed with new embroidery and lace, oy lawn; wide embroidery ruifle with 2 in- trimmed with ruffle of new embroidery. ?S_heets and Pillow Cases. ‘ Some Unusual Values. | have of stimulating January business. | ing you'll buy for future needs. \ We preface the sheet-and-pillow-case story with: Wamsutta Muslin oc a Yard. We sell them cheaper because we sell more of them. That's the way we | We try to make the saving so tempt- . med. <+ | Greatest Stationery Values of All White reign- 2ven the prices bew in humitity. of a surprise for us as it will be for yeu. was, we saw it would stiil lower prices. They -are lower than we ever knew of for such pretty, dainty stationery—as much We didn’t buy this to sell sochzap, but when we opene it up, and f -und how temp.ing it pay to make it stili more tempting by all one-third less than regular prices. £ LR T sertions of embroidery above—extra dust ruiffle. I5c box stationery, 8¢ Are Hal’ . 3 .y - —__+ Annual Reiosn of White. The Embroideries , Pric=d And New. 18c box stationery, 10¢c 25¢ box stationery, 15¢ 50cbox stationery, 25¢ i | fresh, so perfect, | | —And spring sewin & just ahead. Won't you like this? All of it so crispy, so worthy and such a variety. 50,000 Yards. A brella ruffle of cambric and embroid’ih - ;i sr, pound, 19¢ It's the same standard muslin every one prefers. So good and worthy it's 5 Bond papszr, T for e - in demand at . full prices. 36 inches wide wnd bleached. 3 cases of | A” Of lt Fl’eSh and NL.W. | clloi;rf‘i]liosotgcn';; li? "('oss”l‘,ai;’tc‘:ic‘:'as“xg“:d‘i"::d::.“ ea-‘si“‘ a broader or | u:gths 10 to 20 vards each; on sale 9c a yard. So6 new we’ve not thown a box of it. We know f no better stationery anywhere at full prices than you All widths and qualities. Details are: ] | 50c Sheets 42ec. Wamsutia Sheets. may Euy now c o:e to half price. How can any one keep trem buying whether they need or not? 23%e yd—— < 9e yd——— Vot 2 low-grade sheet either. Bleached, in all sizes; plain hem- rom an extra heavy grade of g with a 2-inch hem: free dressing; 54x90 inches; 42c in- med or hemstitched. The Plain Hemmed Arz: .400 Boxes 15¢ Stationery at 8c It's fine, stylish society cream notepaper, with envelopes to match, fixed up in dainty boxes, tied with pretty rib- Edgings and insertions up to 2% inches wide in cambric and nain- sook, worth in the regular way sc Edgings up to 6% inches, insertions up to 3 inches. Hundreds of pat- terns and all of them fresh and sea- . 3 - able. d of s0c 50c—s4x90. S0c—S1x9) | Nond s mtmeh aee ko z A et 1 a yazd. Soe 5 g s m as you can expect at any time at 15c. Take it now, while it lasts, 8c. P14 46e. worth 550—63x% inches. 65c—65x%0 s, x i St Rl il >~ > 12%e yd ! 39e. worth 6c—72x% inches. 7TOc—72x%. o | 18¢ Stationery at 10c. 35¢ Stationert at 25c. be yd——— Cam/bric":nd bl il v B T e gy achies. The Hemstitch>d Are: { Typ styien {3 sden plate finish note paper and envelopes; thin, For grown-up folks, a royal Highland lineh bond paper, in the pop- 3 [ are sheets you are all glad BHe—54x9. | prices for. They are way 7THe—65x%0. ). 9. of the common ordinary kind. NOC—65x99. 81.00—9%x55. 600 Pillow Cases worth 18c at 14c¢. 45x36 inches, with a 2-inch hem; made from a fine quality of muslin. od case cheap. 0 - ‘Table Linens-==Tow¢ls. ake less profits now, and so can makers, in order to keep busi- moving. Wise folks take advantage of these occasions to lay in | 2 o Pieces All-Linen Table Damask 45¢c Yd It's bleached, and 62 inches wide; but feel of the quality, see the pretty It’s more for the money than is usually given. It’s not a cheap linen means. It's a good linen cheap. Bleached D2mask at $1.00 Yd.— ieces of it, full 2 yards wide: 75¢ Damask at 653¢—i10 pieces, 65 7 P inches wide, and all linen. A fine, :“c:":‘?:,o:oggl nzatt:";r: closely woven tabling, in bright, | to match it at $3.25 a _ cheery patterns. : i : three quarter size. Table Linens at 50e¢—64 inches Table Linens 40¢ Yd.—56 inches wide; unbleached; very heavy; | wide; 2ll linen and unbleached. new patterns. Great Values in Huck Towels. 1250 dozen (15,000 huck) towels. in most every size, ready for special to-morrow. Most of the prices are lower than we ask any other all of them lower than any we know of in the city. Aboutas easy now buy dozens as it usually is to buy half-dozens. four |8 cents—Size 16x3>, plain 9? cents—Siz2 17x32. | and colored borders. 121y { 1T cents—Siz> 17x34. | IS cents—Size 20x4>. | cents—Size 19x36. 20 cents—Size 20x38, all linen. . 20c Damark Towels ‘at T4c. d_pretty. 20x40 inches, fringed and bordered; they wash nice and soft, pure and Folks will buy in dozens and haif dozens. Biggest users of towels will be most in this sale of white towels. ~ New Black Silks 85c. 4 Figured satin Merveilleux, a soft, bright finished silk, with dot and fig- ures as well as many new striped effects, styles to be much worn for waists, | separate skirts or even full costumes, 22 inches wide. One we bought to | sell at $1.00, but were so anxious for a big silk trade we will take less profits | than common to get it—85¢c a yard. | New Gronadines $1.25. | New open-work stripes and heavy corded effects. Some of them have that tucked “appearance and which ' 1s so ish. with a bright black glare finish and a’ rich rustle, but soft and will not break. A desirable weight for ‘)ettlcolll. lin- ings, ruffies, etc. Well worth 75c. Hale's price. 65c. 86 Irc: Taffe'r $1.00, Most stores sell it at $1.25, pure silk, Swiss finish. You can not A black Swiss cloth, 23 inches wide, break it. SHN TOL oTaek Mnoe, French Chaliies at 60c and 75¢. The newest thing for waists, so soft and dJinging—so tempting, in new spring shades of old rose, reseda, light biue, cardinal, bright navy; this ! one with seli-colored stripes is one of the most attractive styles shown— They are as Frenchy as they be well made. | 75¢ T.ffeta 65c. | c _ Most of you will be caught with the Persian effects first. They are in stripes and in clusters of figures—new colorings—6oc. | i | o | | | | nsparent, but as tough as leather. You may erum- qur hand and then smooth it out without a wrinkle. Oc a box. ple it up in Thipk of it! | The other. Imperial satin finish note paper, pink and blue tints; new shape envelopes. Th> very latest thing. How it will go at ioc! 25¢ Stationery at 15¢. talian fiber union finish note paper. with envelopes to match; nd popular correspondence paper that you would expect to Sc for any time, we put on sale to-morrow morning at 15c. 50c Stationery at 25¢ a Box. It's the newest thing we've seen for- children; new shape hox, no two of them alike; on every sheet is a lithograph picture - and rhyme. It would seli easily at 50c. What a good thing it is at 25c! Irish Linen Tahvlets 25¢ The e ordinary letter size; cream color. One of our special sale values, 2 s Fine Writing Paper, a Pound, lgc. Stylish socicty paper at the plainest kind of a price. The old style bond, Dresden blue, white and heliotrope tin finish. We know we have not enough of it, but we got all we could. paper, Euvelep:s to Match This Faper 10c Package. White Dinnerware at a Saving And it’s on'1 unpacked. Couldn’t e newer or betfer if we asked fuwll prices. This importer wanted us to help him adjust his stock (same as we ask you to help us adjust ours sometimes. couldn’t resist. Real profit goes to you. We cre only your suppliers. A com- He gave us such an inducement we mission is all we ask. t's the best offer of BEST ENGLISH WARE. pick from. $1.75 Cups and Saucers at $1.20 a Dozen. They are the new shape. so much like china.you would not know the difference unless you ‘are an expert. White Plates Worth 90c at 68c a Dozen. Light weight English porcelain, embossed, 7-in. size. 8-in. Plates now 83¢ doz. Dinner Plates, ¢-in., 98¢ dozen. Soup Plates 98¢ a dozen—yith fluted rims or the new coupe soup plate. / 18c Piatters at 12c. 10-inch ones, deep oval shape. —i2-inch platters, 23c. —16-inch platters, 55c. —14-inch ones at 38c. —18-inch platters, 8sc. Sauce or Gravy Boats 21c—Large size, hold 14 pints. Soup Tureen P8c¢—10 inches across top, new low shapes. Covered Vegetable Dishes 59¢—Oval shape, 9x6% inch- es—10x7%2 inches Goc. Lace Curtains--A Big Feature. Now’s the Time to Buy. White triumphs—will you share the trophies? The drapery store is in the height We never had so much there that is so neW—likely won’t have again till another extra effort we turn an otherwise dull period into the busiest. We never had such a varisty—nobody's taste has been left out. 3 We never had so much beauty before_best of all, it's beauty you won't find elsewhere. sive. Then the pric'u mean s0 muzh—Not that they are so low (no prices are price than is usually given. the kind we know of, and you will say so, too, when you know it's GRINDLEY’S Every piece stamped. All in-the new classic shape—what you'd likely choose first if you had a half-dozen to ular white or blue tints, The latest thing In the stationery worll. Nothinmg could be daintier or prettier. You could not expect to gét more for 35c than we will give you to-morrow for 23c. 2 = s e Huribut’s 50¢ Stationern at 3dc. 1t's the well-known Royal Highland linen, in the newest shades of pearl, .gray .and Swiss blue, with new ghape envelopes that matca. We could get S0c for it as soon as we'd show it. No, to carry out the sale idea we wmark it 35c. Irish L nen Enveloves 10c¢ Packnde. No. b, commercial size, a real Irish linen; 25 In a package—L10c. Hur but’s Envelopes 15¢ Paccage. For foreign mall, commercial size, white. Scoteh Linen Envelopes 10c- Cream color; 25 in a package. 30c Open Vegetables at 23c. 10-inch ones, oval shape. o-inch open vegetable dishes 15c. Sugar Bowls 30e—Covered and with double handles. Sauce or Fruit Dishes 45¢ Dozen—514-inch size. & Individual Butter Dishes 30c Dozen—3-inch size. gxizl‘x;ner 11330——1_1:01115 1% pints. . chers ¢—The 1%-pint kind. int 19c. 5 pints 30c. Pickle Dishes 1.‘3(!—9;3(“5l inches. f Sl 3 Gain Is All Your Way, of its glory now. reign of white. By making this These designs are exclu- lower) but there's so much more for the Who can keep from buying with so many advantages facing them? 50¢ 500 pairs white or scru Nottingham Curtains, 3 yards long, 36 inches wide. a good, strong curtain, in pretty and neat patterns; quite suitable for basement or attic windows, Tde- 500 pairs ecru or white Nottingham Curtains, 3 yards long and 40 inches wide; good, strong lacy curtalns in very pretty patternc for back bedrooms, etc. S0 " 400 pairs white or ecru Curtains, 3 yards long, 45 inches wide; very pretty patterns; they have the appearance of much higher priced curtains, (TS 4 $1.25 000 pairs ecru or whité Nottingham Curtalns, 3% vards long, regular width; sultable for dinfug-room or bedrooms purposes. $1 50 400 pairs white and ecru Curtains, 314 yards long, 50 to 60 inches Wide. They have & plain center, with narrow and medium ‘:um $2.50———— - 200 patrs ecru or white fine Nottingham Weave. Very dainty patterns and mew efbers " he Medras ‘Madras Weave Cicrtains——— 300 pairs, 3% vards long, 50 to 54 inches wide. Vi safreliid Rhu o, Very sultable for parlor or dinig-room: Arabian Curlains—————— 60 pairs 315 yards long, 50 inches wide, with nas 1 S, Vv T o o8 2 oSt bl IO T e ¢ 25 e i T ‘ and $4.50; buy them II?W‘;%I' from “;: to “Xm?‘v. ” Renaissance Curtains nn—:lri.’ hw::m. ':&'YI;PI‘ lou‘-‘ 50 inmc:- wide; :fil: very pretly erns, but very fe pattern—i 's why Te rked 2 these low: prives. | Buy them (his week Jor” about Marr tnas vamilar ri 50 ana £100 to 7 inches, insertions up to & inches. You'd pay regularly 16 2-3c¢ and 2o0c for them. 18¢c yd—— Cambric and nainsook edgings up to 10 inches, the embroidered part being from 2 to 4% inches in depth; Cambric and nainsook edgings, v and firm, and wide ones up to 3% inches. | 75%6 yd——— Cambric and nainsook and Swiss edgings up to 5 inches wide. and in- sertions up to 2% inches, in pat- the finest and choicest patterns terns you'd pay 1oc and 12%c for in seen anywhere, worth regularly up regular stocks. to 30c yard. 50c and 75c Lawn Tuckings at 25c. 1500 yards, in plain effects, of small and large tucks and fancy reveres effects; 20 to 24 inches wide. —_— Men’s Shirts, Collars. l —Collars, worth $1.50 dozen, for 50ec. —Unlaundered Shurts, 35¢—3 for $1.00. —Unlaundered Shirts. 43¢—6 for $2.50. Let collars and shirts speak for themselves. The Collars, s0c a Dozen, Are what sell regularly at 12%4c each—a standard make, but of such styles as we shall not reorder. They include Piccadilly, band and high standing styles. Some 1200 of them for selling during the reign of white, s0c a dozen, instead of $1.50. The Unlaundered Shirts, At 35¢— Of good wearable muslin. linen bosoms, seams are all double sewed. with gus: neckband, 35¢c each, or 3 for $1.00. At 43e— Unlaundered shirts of New York mills muslin. It’s a shirt for fit and service that can’t be improved. and every weak point is protected. It is ! one of our best values—so good that it seldom gets in the papers, and yet we are always sold out of them, but we've an extra supply for this occasion. 2 +* e i reinforced front s and continuous and back: facing, split [Face Steamer: Vaporizer. Simplest———Quickest——Cheapest. This Week Only $3.00 Each. You have steam in a minute—steam that floats out without burning you, Physicians have fallen in love with it—and indorsed it heartily. They find that by one inhaling medicated air it'll cure catarrh, asthma or throat trosits, while IT CURES COLD IN TEN MINUTES. For that alone it should be in everv home = Best of all: there's nothing like it to steam the face. When you see how it takes away blackheads, freckles. wrinkles and gives you a bright. healthy complexion, you'd have it at any price. By special arrangement with the manufacturers we'll sell it this week For $3—Usual Price $5 As well as fully and freely demonstrating it to each one who wants to know more about it—hairdress- 3 ing and manicuring parlors. —_— Market St., Near 6th, Opp. Golden Gate Ava. Y‘