Omaha Daily Bee Newspaper, December 3, 1916, Page 28

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| I 1 ld—p Milburn Light Electric S GADILLAC T0 BUILD HUGE NEW PACTORY Auto Company Outgrows Its Facilities in Detroit and Is Forced to Expand. LAND BOUGHT FOR SITE Announcement has just been made by the Cadillac Motor Car Co. that| it has acquired in Detroit nearly fifty acres of land, whereon it will erect a large plant to house all of its man- ufacturing activities. While the present Cadillac factory is recognized throughout the auto- mobile industry as being the finest equipped motor car plant in the world the company’s business has outgrown present facilities, It is also desir- able to concentrate all operations of production in one plant. Site of New Plant. The site of the proposed rew plant, on which it is expected build- ing operations will begin next year, is regarded as onc of the most ad- vantageously situated in Detroit. Its western boundary is the junction of : the Michigan Central railroad’s main line with the Lake Shore division of the New York Central. The former is the southern boundary of the prop- erty, with the latter as the northern boundary, with the tracks of the Grand Trunk a few feet beyond. The Wabash and the Pere Marquette are only a short distance to the west, which assures close proximity to the Pennsylvania also when that road en- ters Detroit over the Pere Marquette lines. In the matter of shipping fa- cilities the site is said to be without €qual in Detroit, Land Costs Fortune. The land is said to have cost ap- proximately $750,000. The plant, not including equipment, will, it is esti- mated, represent an investment in the neighborhood of $2,000,000. It will prol fl&% give employment to 10,000 to 12,000 persons. A The main advantage to the Cadillac Motor Car Co. will be the acquisition of facilities. adequate to handle its wing business and the grouping of its various departments in one great plant. At present its main plant is at some distance from its foundries, its sheet metal divisions and its body building plant. Since the Cadillac Co. produces nearly all parts of its cars, and_ builds, finishes and trims the bodies, etc., the centralization of its operations will tend to increase the efficiency of an| institution already yrcco(nized for hi,h efficiency. Chalmers Company Moves_B_ack Creek When anything stands in the way of an advance of the great motor car manufacturing business of Detroit, the strect opening committee of the common council, backed by the cowm- ,cil -itself, moves the obstruction promptly. Nothing must be allowed to interfere with the growth of an industry which has grown so great that Detroit is today the best ad- vertised city of the world, Colonel arles Clifton, president of the Na- tional Automobile Chamber of Com- merce, told the members and friends of the Detroit section of the Society of Automobile Engineers, at their an- | nual dinner last year, that every one | in the world who looked at an auto- mobile thought Detroit. sing, with ising vehicles traveling over the world’s surface,” said the colonel. 3o it came about that the Chalmers Motor company, entering upon the greatest year of its history, with an output scheduled showing vast increases over other years, wanted to expand to the south. Connor’s creek, in reality a small river with boathouscs and homes along its shores, stood in the way, and the street opening committee of the common council was appealed to. Move the creck, said the committee, and the matter was passed to the council to act upon. Of course, this is the first time in Detroit that re- quest has been made by an automo- bile company to move a river, but then things do happen daily in Detroit that are surprising, and the removal of Connor's creck to a point 500 feet away will provide the Chalmers com- pany an opportunity to increase its already large plant and at the same time will improve the creek, which lies south of Jefferson avepue. For some time it has been known that the Chalmers Motor company planned certain additions and the news of the action of the council confirmed these reports. Electric Traffic Indicator Invented by Omaha Boys When Mr. Autoist wants to tell the traffic officer which way his car is " heading or to warn the driver in the rear which way he is going to turn, he needs no longer wave his arm fran- tically from the side of the car. C. E. Cremer and C. H, Shackly, both Omaha boys, have invented a device by wfi the autoist merely presses 7 an tric button and lighmr signs ell the policeman and the man be- hind: of your intended route. They call it the traffic indicator and expect to have a in use in Omaha within a few days. AUTO DEALERS PLAN FOR NEW LOCATION Working on Scheme to Aban- don Farnam and Move to Howard Street. OANVASS IS BEING MADE Building activity is expected to be begun before long on Howard steeet, if the automobile dealerg go through with a plan they havé outlined to move the auto mart to Howard, be- tween Sixteenth and Eighteenth streets. The Automobile Dealers’ associa- tion has had a committee working for more than two weeks on this gropo- sition and it is now pretty definitely settled that a big movement of auto row from Farnam to, Howard is to take place. The movement is prompted by a desire to escape what the auto deal- ers say have been exorbitant rental charges. They assert that they made upper Farnam street what it is, and that the owners of the ground have taken advantage of the industry and hustle of the auto men, which created the value there, and have raised rents iccordingly. ut Getting Signers. Now a committee of the auto me is out getting the various dealers to sign contracts to go over to Howard street and take a financial interest in the auto buildings it is proposed to construct there. Much of the ground on which the proposed buildings are to be located is owned by the Kountze interests, but it is said the auto men have their options in such. shape that they can handle the deal all right. The auto men propose now to erect their own buildings, just as they want them, and to own both ground and buildings so that they will cease to have the worry of constantly increasing rents. Just how many of the dealers will go into this new deal is not known, and will not be known until the com- mittee ¢ompletes its canvass, It is thought pretty certain that enough of them are willing to make the change to make it certain that the heart of the auto mart will be moved, and that that section of Howard street will in the future be known as the auto rdw, instead of the present stretch on upper Farnam street. Dr. Mabie Will Tell the _ Baptist Ministers of Life Dr. Henry C. Mabie of Boston, whose sermon on “The Cross of Christ” has stirred two audiences in Omaha, will talk Monday morning at 10:30 o'clock in room 313 at the Young Men's Christian association of “My Personal Experiences.” His au- ditors will be the Baptist clergymen and others who choose to hear him. To.Show “Know Omaha” Pictures at Deaf Institute E. V. Parish, manager of the pub- licity bureau of the Commercial club, will offer for the first time next Tues- day evening his motion pictures of “Know Omaha,” before a community center meeting at the Deaf institute, Forty-fifth and Bedford avenue. Everybody invited. The Franklin Fraoklia Sedan. Weight, 2585 Pousda Price, 52750, IF YOU would anticipate your spring purchase of a new car, get one of these Franklin Enclosed Cars now — Sedan, Brougham, Cabri- olet, Limousine, Town Car, You will have the nse of it all winter, be able to drive both city and country, and besides, you will find it more comfortable for summer touring then any open car you can get. Any one of the five types weighs less thaw 2700 pounds. Fraoklin scientific light weight makes for comfort, easy riding snd handling, and economy. . Whether or not you are think- ing of a new car any time soon, byall means get acquainted with ch&. utility of Fraoklin Baclosed . | Franklin Motor Car Co. A Qmaha. R-U-2B1 of 60 2205 Farnam §). Phone D. 1712, AT . \ \ \ & 1N UMAMNA DUNUAL Bl American Cars to Find Ready Sale | In Markets Abroad “While the greatest part of the pres- | ent foreign motor car business is in motor trucks,” says C. J. Corkhill,| “the foreign pleasure car business is | far from negligible, according to a| bulletin on automobile trade condi- tions issued by the Haynes Automo- | bile company. American-built pleasure cars are finding owners daily in prac- tically every foreign country except the ones in which the governments are | DelsMBrLit e Peerless Eight is a Nobby Car ivlo. | commandeering vehicles of all sorts and refusing to allow pleasure car|northern European nations and the purchases on account of fuel shortage | Latin-American republics have been | | Argentina, Uruguay, Brazil, Cuba, | Porto Rico, Trinidad, Ilse of Maritius, | mobile dealers in the czar's domain | sell, but existing ocean freight rates | |and the congestion of ports have tied | shipping an automobile to Archangel as long as war conditions continue. “The export market is widely scat- consistent buyers of both open and |Portugal, Spain, Greece, France, Java, closed cars. In the last few months |New Zealand, Australia and Johan- American-built pleasure cars that is no less promising than the oppor- tunity for commercial vehicles. Auto- are willing to purchase and able to was piled so high with freight during the summer months that vessels had | to stand for days before room could be made on the docks for their car- goes. “The instant ocean freight rates be- come Jpwer the American automobile I3 their hands. The port of Archangtl|l | | | ' lindustry will receive an impetus of| ® i similar proportions to the growth of | the domestic business in the last two years. At the present the rate (or| . or to a Mediterranean port is more than $1,000. The removal of this hindrance means an unprecedented expansion for automobile manufac- r D —.nofi i Sales Manager Wanted For our Florida territory. Must invest $700.00. Satisfactory se- curity. $100.00 monthly guaran- teed. x G. L. W. Spring Oiler Company e tered and offers its best opportunities | Haynes ‘Light Sixes' have been|nesburg, South Africa. | turers.” L 894 Brandeis Bldg. ° in countries where highway systems |shipped fo Norway, Sweden, Holland, | “Russia in the face of its participa- | ! II' are of long standin The ~ small | Denmark, Colombia, Venezuela, Chile, | tion in the war offers a market for | © GRS ¢ GRS ¢GRI 0 e = e ol baficnintibelichn S8 - TIVTTTTT FOUR Chassis - =« « -« FOUR Roadster - - - - FOUR Touring Car - - FOUR Every-Weather Car - - FOUR Landau Roadster - - Established in 1852—64 Years Of Business Success The World’s Manufac- turers Of Fine Cars “The Car of the Golden Chassis” THE NEW SERIES 18 CARS With Seven New and Exclusive Features - THE DAY OF HIGH PRICES FOR FINE CARS HAS PASSED STUDEBAKER NEW SERIES 18.CARS, with seven new, special and exclusive improvements are FINE CARS, warranted by us to completeiy satisfy the most ’particula: and fastidious persons. We be- lieve these cars represent the greatest automobile values ever offered to the buyin accustomed to 1E:a‘ymg $2000 or $3000 for cars will, upon examinatio: e?ual ANY suc o . . . . n . cars 1n quality of material, design, workmanship and fi‘msh, and public, and that persons e that these Studebakers also concede the truth con our statement that THE DAY OF HIGH PRICES FOR FINE CARS HAS PASSED. Studebaker has centered its great resources and experience on ONE BASIC DESIGN, with all parts interchangeable for both the FOUR and SIX, except the motor. One equipment of machinery, tools, character of manufacturing operations and quality of material suffices for both models. No revolutionary changes have been made in the basic Studebaker design for four years, The same group of EMINENT ENGINEERS AND DESIGNERS are responsible for the evolution of the new Series 18 models, yet the many improvements and refinements adopted as the result of our experience have made these new models decidedly the best cars we have ever produced. They are sold with our guarantee of prompt and efficient service and the replacement without charge for / defective parts, if any are developed, within one year from date of sale. We guarantée our cars to give absolute satisfaction, provided they receive the care a highly developed piece of machinery should receive. The Series 18 cars are leaders in the industry, history makers, which put Studebaker in the lead with new and greater values at popular prices. Studebaker has led the way in nearly every forward step in automobile construction in which the owner profited. STUDE- BAKER WAS THE FIRST ~—to produce a six-cylinder car selling for less than $2000; —to produce a 50 horse power car selling for less than $2000; —to.produce a seven-passenger car selling for less than $1000; —to establish a uniform, international service system for owners; —to produce the now popular crown fenders; —and, finally, Studebaker was the first manufacturer of FINE CARS to offer its product at medium prices, thus leading the way to greater values and compelling other manufacturers to increase values and reduce prices. = 3 Studebaker has, $13,000,000 invested in the most efficient and mod- ern plants in which it manufactures all of its engines, axles, trans- missions, differentials, bodies and tops. Middlemen’s profits (parts makers) included in the price of assembled cars and small manufac- turers’ cars are almost entirely eliminated in Studebaker selling prices. 1t is necessary to pay from 50% to 100% more than Studebaker prices for cars of corresponding value. Seven New Improvements and Additions GUN-METAL FINISH. Original, rich and exclusive finish of deep lustre and permanency, applied in TWENTY-FIVE OPERATIONS. No finer finish is possible than that of the Series 18 Cars. A perma- nent body finish depends largely on the slow and careful building up of the different coats of color and varnish—the Studebaker way. Fenders and aprons are rich, black enamel. NEW AUXILIARY CHAIRS. Arm chairs, original and exclusive with Studebaker, patent applied for. These large, roomy and comfort- able chairs fold up and slide under rear seat when not in use. They dispense with the unsightly recesses in the tonneau floor and with slit carpets, commonly used in other cars. When these chairs are under- neath the back seat the Studebaker is a roomy, beautiful FIVE-PAS- SENGER CGAR—instead of the regular seven-passenger car. REVERSIBLE FRONT SEAT. Original and exclusive with Stude- baker, the front passenger seat is reversible so that passenger can sit facing tonneau or facing forward. Both front seats are covered with leather, have large and handsome robe strap, and are adjustable to all leg lengths. No more comfortable seats are found in any car, re- gardless of price. NEW STORM CURTAINS. Of the recent Blackmore design and patent, opening with the doors and thereby preventing crouching and crushed hats. Studebaker, we believe, is the first maker to offer this improvement as standard equipment. IMPROVED BODY AND UPHOLSTERY. The body is elegantly finished and equipped—inside and out. The handsome foot rail, wide scuff plates, wide doors, handsome door trim, carpeting, etc,, all demonstrate quality and refinement. The upholstery is semi-glazed, straight-grained, genuine leather, made to special Studebaker forms, with the best curled hair and long coiled springs. Tonneau carpet all wool, bound with leather instead of cheap, raveling thread-stitch. The top'is' made of the finest grade silk mohair, bound with leather edging, a feature found on few cars at any price. Thesbody materials, up- holstery and workmanship of Studebaker cars are unsurpassed, and the interior finish and detail of the bodies are LUXURIOUS and COMFORTABLE. YALE SWITCH LOCK. Of pin tumbler type, Studebaker design, insurifn convenient and safe protection against theft or unauthorized use of the car. NEW WINTER TOP made exclusively for Studebaker cars. Noise- less. Quickly and easily put on or taken off, and fitting perfectly. Mechanical Improvements Improvements have been made in the Series 18 Motor, insuring greater smoothness, flexibility, quietness and economy. All notice- able vibration has been eliminated by superior piston design and the stiffening of the motor frame. The Studebaker-Schebler carburetion system has been developed so that both the FOUR and SIX are the most ECONOMICAL motors on the market in ratio to power. Studebaker lubrication has been further improved. The system is positive and eliminates all lubrication troubles. Waste through the exhaust is overcome and practically nd surplus oil reaches the com- bustion chamber to burn and form carbon. i The chassis frame is the same strong light construction which has characterized all Studebaker cars. The perfection of our chassis de- sign is convincingly proven by satisfaction given in over 285,000 Stu- debakers produced and sold. The full-floating rear axle construction remains the same in principle as heretofore, but has been further improved and strengthened. This type of axle is used by practically all leading manufacturers, thereby proving its mechanical superjority. The best quality of steel and alloy is used throughout. Every gear is of CHROME NICKEL STEEL, specially cut by Studebaker. In the differential, which has four bevel gears, Tjmken bearings are used throughout. Only eleven of the three hundred different cars on the market use as many Timken bearings as Studebaker, and the average price of these cars is $2,000. The Wagner Lighting and Starting System is individual to Stude- baker cars and has been further improved by increasing the cranking power 12%. The Willard Storage Battery is absolute assurance against ignition, lighting and starting failure.” Studebaker uses a 100 AMPERE hour battery. The Four-Cylinder Car Still Remains a 7-Passenger 40 Horse Power Car- The Six-Cylinder Car Still Remains a 7-Passenger 50 Horse Power Car The Most Powerful Cars in the World at Their Prices FOUR-CYLINDER MODELS $ 850 930 940 1140 1150 Seuth Bend, Ind. 2250 FARNAM STREET All Prices F. O, B. Detroit, STUDEBAKER Detroit, Mish. .E. R. Wilson Automobile Co. PHONE HARNEY 871 SIX-CYLINDER MODELS SIX Chassis - - = = - SIX Roadster - - SIX Touring Car - . SIX Landau Roadster - SIX Every-Weather Car - SIX Touring Sedan - - SIX.Coupé - - - - SIX Limousine - & All Prices F. O. B. Detroit. Walkerville, Ont. OMAHA $1090 1170 1180 1350 1380 1700 1780 2600 5] ',..

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