Omaha Daily Bee Newspaper, September 24, 1916, Page 12

~ ‘ ~others on rough“ 12—A THE OMAHA SUNDAY BEE: SEPTEMBER 24, 19186. COLE AGENT FILLS RUSH ORDER ON'TINE Rides 637 Miles of Ruts and| Mud with Small “Gas” Consumption. GOLES WITH THE UNIVERSAL MOTOR COMPANY. TRAYNOR IS MUCH ELATED Out of the wesi comes unnlln-r! story of the efficiency of the mod- | ern motor car and the enterprise of the alert automobile dealer. When Lou J. Traynor of the Traynor Au-| tomobile company of Omaha one Thursday noon recently received a rush order for a Cole light car to be delivered in Chadron, 637 miles | away, he did not stop to think of | roads which faded away as the juur~| ney continued. On uie other hand, ! with full confidence in the Cole, he | started out to fill the order. And he delivered the car on time. Without the slightest damage to the car he negotiated the 637 miles over | the almost unsurpassable roads and gullies with a gasoline consumption averaging better than twelve and one- | half miles to thé gallon and with an | oil consumption averaging better than 600 miles to th® gallon. There was| plenty of power, but no trouble, no over-heating, no mechanical trouble, | company for the last five S}ICrlnan / M‘(Zaff_re/v Sherman McCaffrey, who has been | connected with the McGraw Electric s, has speed beyond all requirements and |joined the salesforce of the Universal all of this in spite of the fact that the car was brand new and never had been driven before. Omaha Thursday ' evening at 4 o'clock, an average of more than 315 miles a day. Meets Stalled Motorists. - From Omaha to Sidney the Lin- coln Highway was followed and with the exception of dry, choppy roads, there was clear sailing. However, plenty of fresh graded sand roads were found all along the Platte river | Sign on AlltO ROW and Traynor encountered many mo- torists who were stalled in the sand, either because of lack .of power or overheated motors. The Cole light nevertheless experienced no difficulty. Leaving Sidney at 6 a. m. the coun- try next to be traversed looked very unattractive to the average motor- ist. Altogether there were 163 miles of unmarked cow trails between Sid- ney and Chadron, that portion be- 'tween Bridgeport and Alliance being especially bad owing to 'the fact that about forty fence %atcs had to be opened and closed. Those gates were located in all sorts of undesirable places, some of them in deep sand where starting was most _difficult, rocky surfaces and still others on short steep hills. Car Like New. “When 1 reached Chadron,” said Traynor, “the car looked just like new, ran better than before, had more power and there wasn't a single scratch on it in any place. During the trip I was told time and again by natives of the country that the car could tot be driven through that country on account of high centers in the uhdeveloped sand hills and country roads, but not once did it falter or lack clearance enough to forge ahead. The taking of a car through such a trying test and its instantangous = acceptance by the buyer speaks volumes for its qual- ity. - For endurance and -efficiency the Cole “Eightzis absolutely unsur- passed.” [ TSR | Mator company local agents for Ferd | | cars. Mr. McCaffrey's wide acquaint- | Traynor left |ance in this city, where he has lived is the first time that a lap of the and |all his life and his long selling ex- | two-mile track has been made by a reached Omaha Saturday afternoon {perience assure his success in this| 300-in motor at more than 100 miles | I new line of work | |1 minute, 29.32 ‘éréig o Have | Largest Electric R. W. Craig, the Chalmers distrib- uter, is installing a very attractive electric sign at his sales room, 2512-14 Farnam street, This sign will be the | largest of the automobile row and| can be casily read for several blocks both from the cast and west. Mr, Craig has received notice that his first Chalmers touring sedan has been shipped and will be in Omaha within a few days. Chalmers closed cars this season carry an unusual richness of appointment. Lucille, Lady Duff Gordon, has designed the interior decoration for all Chalmers closed models, and the lady or gen- tleman of discriminating taste wil find a richness in these cars that is elegant, refined and pleasing to the | eye. Briscoe Racers Show Well | In State Fair Contests Briscoe racers finished first and sec- ond in the fifty-mile sweepstake fea ture event of the South Dakota state fair at Huron, S. D., September 11. On Tuesday, September 12, at the Michigan state fair, Detroit, before a record attendance of 17,000 spectators, Kilpatrick, driving a Briscoe car, nosed out the Fiat, Mercer, Simplex, Cino, Case and a half dozen other well known racing cars ih the inter- national state fair championship race. Distance, 125 miles, on ane-mile dirt | track. | Corporation that his moral obligation |once. | 0.C,Friend New Mitchell Head and General Manager The biggest news item in the au- tomobile trade this week is the Mitchell company’s announcement that Otis C, Friend is appointed president and general manager of the Mitchell Motors Company, Inc., of e, Wis., to succeed H. L. Mc- Some two months ago Friend re- signed from the Mitchell company to become vice president and general manager of the United Motors Cor- poration. However, on the resigna- tion of H. L. McClaren, he was elect-| ed president and general manager of | the Mitchell Motors Company, Inc Friend's long association with the Mitchell, his loyalty to those with whom he had been fi years, helped him convince the United Motors to his friends at the Mitchell plant, and like the Lroad minded men they are, they consented to release him from his contract, so that Mr Friend will assume his new duties at was | Packard Breaks The '}'r_ai(_;k Record I'he Packard aeroplane twelve ex- ceeded the speedway record at In- dianapolis by one-half second. This The unofficial time was seconds. The Dbest previous time for a motor under 300 cubic inches was that of Boillot in a Peugeot, 1 minute, 30.13 seconds, in 1914, This is the same car that J. G. Vincent, vice president of engineering of the Packard company, had at New York during April and May this year, with the exception that a new intake header had been added for better performance at high speeds. The car was driven by Rader, who carried a mechanic and ten gallons of gasoline. This is the first of a series of tests which are to be made by the engi- neering department to demonstrate the efficiency of the small bore twelve, Mr. Vincent states that the twelve-cylinder engine was of great advantage at Indianapolis as the steady torque made the car hold the turns at the high speed. / per hour, Paige Makes New Record for Month’s Volume of Business August is not usually a record- breaking month from the factory standpoint, but nevertheless that month closed by winning distinction for the Paige-Detroit Motor Car com- pany. August, 1916, for the Paige not only was the best month of the ear, but it surpassed in volume of usiness the record of any other month in the entire history of the company. The amount of business transacted in the thirty-one days totaled $2,020,- 200, which is a pretty fair indication of several things—how the Paige Sixes stand with the public, the success the factory has atwined in solving pro- duction and meeting demand and as a reflection on the general state of the industry. L ECFEETIIEETRTT cap—minor And one A by ‘them is the Packard known—even to the man who looks as he runs. Two surface distinctions! But the big thing that sets off the new model Packard from all other cars is the Twin-six motor—the most important advance that has ever been made in motor development. A vital distinction that! important to every owner Ask the man Shapes! You distinguish *“this” from ‘‘that’’—you separate one thing from another by its shape A radiator and a hub or prospective details! But motor car. And thereby is ical qf gasoline. You should the things th that is vitally s T T T'wo blocks of six simple, sturdy cylinders have re- placed the old heavy block. made sprightlier, speedier, safer—and more econom- of the new Twin-six than its surface distinctions. Let a Packard man show you now. The prices are $2,865 and $8,265, f. o. b. Detroit. who owns ons ‘Telephone for a demonstration or see the new Twin-six models at the Orr Motor Sales Com- pany, Farnam and Fortieth Streets, Omaha I owner of a the Packard know more at count— Bolton Secures Full Control of the Omaha Chandler Co. Announcement was made yesterday to the effect that Guc Bolton has purchased the interests of A. D. Northrup in the Omaha Chandler Co. The partenrship of Bolton and Northrup was formed several months ago under the name of the Omaha Chandler Co., for the purpose of dis- tributing Chandler automobiles in western Jowa and northeastern Ne- braska. According to Bolton their business| has assymed very promising propor- tions and in view of the good stand- ing of the Chandler in this community, the 1917 season gives promise of being very profitable. “The Card-Adams Motor company of Lincoln, Neb., state distributors for the Chandler, has already gained a'very enviable reputation as Chand- ler distributors and this connection is a decided asset to the Omaha Chandler company,” says Bolton. September Bigge$t Month In History of the Empire September, with shipments for the first fifteen days near the record for| any previous full month in the eight years’ history of the Empire Auto- mobile company, will be the banner sales period for this most successful factory. Demand for deliveries, the sales department records show, are nat limited to any one section of the! country,”but bring a general distribu- tion from the east to the far west.; [n addition to the domestic shipments over fifty ‘'more Empires will go| abroad before the end of the month, | Within the last two weeks several attractive new sales conneations have been effected for. representation in new territory. These have had a ma- terial influence in booming Empire totals for the month. In a Cadillac From Vancouver to Winnipeg| From Vancouver to Winnipeg was | the feat accomplished for the first time by motor car, when H. W. White of the former city, recently made the trip and won the gold trophy offered by the Vancouver Au- tomobile club. The car in which Mr. White achieved this record was a Cadillac, He was accompanied by his wife and daughter. The total distance traveled was 1,758 miles, of which 1,005%, be-, tween Vancouver and Calgary, was made in sixty-four and one-half hours actual running time—nearly sixteen miles an hour, an unusually good rec- ord in view of the road conditions. I | il The New Series FRANKLIN CAR HEN Kou hit a bump and get a jolt, you are feel- ing the effect of weight in an automobile. Just how big the jolt depends on how much weight. The Franklin Car is ac- knowledged to be the easiest riding car in the world. The New Series car is easier riding than any of its predecessors. The reason forit is lighter weight. Here is a full-size five-pas- senger car weighing only 2280 pounds--a reduction of 400 pounds. Think of taking away the jolts and jars of 400 pounds- weight from a car already Franklin Motor Car Co., Omaha R-U-2-B-1 of 60? the comfort standard among automobiles! Pounding against the springs by axles, wheels and tires--the unsprung parts-- is minimized by a 30 per cent. reduction of weight in the axles alone. When you ride in the New Series Franklin we are now showing, you will know how weight saving works out in actual use. 2205 Farnam St. Phone D. 1712 —— ranging from this test. was used. consumption. ing it The Scientific Proof of - Maxwell Fuel Economy In a test made by David L. Gallup, M. E., Professor of Gas Engineering, Wor- cester Polytechnic Institute, a stock Maxwell Touring Carmade from 23 to 33.7 miles per gallon of gasoline at speeds ~35 miles per hour. We reproduce a let- ter from Professor Gallup concerning NOTE that no unusual means were employed to get these results. The car used was taken from stock; the test was made with a full ' load and with top and windshield up; the regular Maxwell carburetor : Any Maxwell car is capable of giving this same economy in gasoline Maxwell operating economy matches its economy in first cost, mak- 'orld’s Greatest Motor Car Value. 2216-18 Farnam Street. Maxwell®>595 DAVID L GALLUP, M. E. Qonsulting Engtnres wescoren muee SOPL,, 18t, 1916 Uaxwell Motor Co.<Incy, 1 Detroit, Miohigan, Gentlemen:« g _ T'beg leave to submit the enclosed bdlue print giving the results of an economy test made on 8 1917 Stock Maxwell Touring Car, furnished by_your Boston representatives. 10 to The curve is self explanatory and needs no-disoussion other than the statement that the carburetor, which was stock, was adjusted to give the best combination of power, flexidbility, speed. and economy, for such oonditions_of_touring s would ordinarily be encountered, In tadular form the resultsi(takenIfron thecurve sheet) are_as_follows: SPERD - ECONOMY._ (Miles per_ hour) (Miles per gellonm) 10 33,7, 18 32,7 0 20 31,2 26 28.8 ) ©l 2 \ [ 1 3 Respectfully submitted; do—cn C. W. FRANCIS AUTO CO. Omaha, Neb. Phone Douglas 853. F.0.B. DETROIT Fully Equipped—No Extras to Buy