Omaha Daily Bee Newspaper, September 24, 1916, Page 11

e HINTS FOR WOMEN DRIVERS BY EXPERT Miss Claire Rochester Tells the Best Way to Prepare for Long Touring Trip. | SHE ADVISES COLD CREAM' Miss Claire Rochester, Orpheum star and champion woman transcon- tinental auto driver, who recently tablished a record run for women from New York to San Francisco in an Apperson Koadaplane, tells wom- en motorists things to observe in touring via the automobile. \ “Before you start on tours be sure you are prepared. Preparedn is the real watchword for the motorist. “Forget beauty in yourself and your car. Wear men’s pants as they are made in aviation suits. You will know | why later. | | “Know your motor and what it will | 3 do; what is under the hood is the all-| important factor. “Shock absorbers are indispensable | and will keep you well and drive pounds without sacrificing anything degree, but of course to a greater ex- away fatigue. in the matter of passenger size or|tent on the older cars. To correct \ “Get tires that are standard and!strength. The weight of series 9 is this condition it is often necessary to ke accomplishment records. 12,280 pounds, fully equipped. change the carbureter and some | “Cold cream is absolutely indis-; A\ six-cylinder engine, with smaller | times the manifold, according to a pensable. cylinders, is a natural result of the|lester from Kingston Forbes to Mo- “Apply the cream lavishly. It will| further development of the Franklin.| tor Age. The carbureter manufactur- ; aid a comfortable tan. It means greater cconomy, and for|er should be consulted, and when “Beware the gasoline bandit. Keep your tank filled and on long tours carry reserve cans on your running boards, “Watch your water tank as you do your gasoline tank. It is just as im-| portant. L “Watch out for mudholes. Coast into them with your engine racing. The minute you slip into one use all your power in first to force you out of them. Using power while going into mudholes drives you into the hole as a pile driver drives a pile into the bottom of the sea. “Don’t drive when too sleepy. Take a fifteen-minute nap and try it again. “Eat all the wholesome food you can enjoy.” Studebaker Sells More in 8 Months Than All Last Year| For the first eight months of 1916, ending August 31, sales of Studebaker cprs exceeded the record for the en- ”Afi year of 1915, according to figures ust announced by L. J. Ollier, vice resident and director of sales of the gtudebaker corporation. In number of cars, 48,750 Studebak- ers were sold from January 1 to Au- st 31 of this year, as compared with 7,040 for the whole of last year, a gain of 1,710. At the present rate, 1916 sales will be 55.4 per cent greater than in 1915, or 73,125 cars this year, compared with 47,040 last year, a gain of 26,085. As a matter of fact, however, the bal- ance.in favor of 1916 will be greater than the estimate just given, for the| Studebaker output is being steadily | increased and the sales for the last| four months of this year promise to | be larger, in proportion, than for the first eight months of the year. | Nebraska Speeding Along on High Speed C. J. Brokow, district salesman for \ 4 ( the Maxwell, together with three of his dealers, made a special trip to the Detroit factory last week to get al shipment of 120 carloads of Maxwells | into his territory. This is about 500 per cent over the regular allotment | of the three dealers. The three dealers were C. W.! Francis of the C. W. Francis Auto mpany, Omaha; J. D. Cullis bf the pwa Auto Sales company, Sioux City, ! Ia., and C. E. Engstrom of Engstrom | Motor Car company, Holdridge, Neb. | i They got what they went after, 720 | 4 lutom_obik-s, and in addition the Max- | well factory put them on the honor roll. i | According to the local organization 400 Maxwell cars have been placed in Omaha during the last year. This recerd is due to the concerted efferts of the C. W. Francis organiza- | tion. Expressed in the terms of the Maxwell factory, “Francis has a sales organization which always in season.” KEROSENE FUEL IS COMING. Expert Believes Days of Gasoline as: Motor Power Are Numbered. ! The widespread efforts to per{ecl! evices which will make the use of { erosene as automobile fuel pracli-‘ cable are responsible for the follow-| ing editorial in The Automobile: “The stimulus given to the use of | kerosene in internal combustion en- | gines on both sides of the Atlantic simultancously cannot fail to have a | great effect on the automobile indus- | try. The rising price of gasoline in | \ America has made it almost impos-! sible to operate a tractor on the | ‘,jgh!er fuel; many trucks are now\ 47" running on kerosene, and devices are | appearing which will function well in Senger car service, “In England government control of | gasoline has almost shut off the sup- | ly from passenger car users and| as restricted the commercial vehicle | supply greatly, so that a man must burn kerosene in his engine or allow | his machine to lic idle. The inven- tive genius of two great engineering | nations is thus concentrated on the ong problem. | “It is not an easy problem in many | ways, but it is no harder than many | others that have been solved, and ! there is reason to feel confident that | the days of gasoline are numbered; | at least for gasoline as the common- est automobile fuel. So many invent- | ors are so near the kerosene carbu- reter that will do everything that can be done with gasoline that per- ' fection cannot be far off. A little \ merging of patent interests, a little [ give and take between the inventors | and a little really sympathetic inter est on the part of motor car manu- 'l“g /'S facturers are needed, Given these P4 three things and the problem is % golved. “If the matter is not tackled romptly and squarely the European industries will steal another march gn the American trade.” Rules Are Handlcap, Jus show what it time gridiron with the n squad and yeot ard is not i to play him His nam Brickley, first name Charles, THE New Franklin Car Saves ‘Gas’ Without Lessening Power Discussing the high price of auto- mobile fuel, the Wall Street Journal says: “In the end, probably, automobilists will be able to go twice as far on 25 cent gasoline as they were able to go on 12% cent gasoline. Science| will equalize things." That is precisely the basis upon which Franklin cars have always been designedy The latest type, series 9, furthers this development to the ex tent of 20 per cent greater econom than obtained in the preceding model, | which set a world's record for miles per gallon a year ago. e Franklin company's contention is that there can be no solution of the gasoline problem, satisfactory to everybody, except by promotion of efficiency in the use of gasoline. Putting the proposition of econom- ical operation of motor cars into act- ual practice, the company has reduced the weight of the Franklin car 400 CARE MAKES FOR FUEL ECONOMY With Proper Attention to De- tails the Average Motorist Can Cut Bills. CHIEF SOURCE OF WASTE The high cost of gasoline may in : most cases be offset by the car owner if he will carefully go over his car and assure himself that all its parts | are working to their best efficiency. There are many factors that contrib- ute to the waste of gasoline; if these gasoline may be so reduced that the fuel will not be any higher than in previous years, when it cost half what it costs now source of waste, and even in the mod- ern cars poor designs of manifold and carbureters exist to an unfortunate possible see the service engineer, and if he advises a change it will pay to do it. Be sure that a competent man ad- justs the carbureter, and instruct him to set it for economy and not maxi- mum power, for that will use more fuel and constitute a waste under av- erage conditions. Don't let the en- gine run for any length of time when you are not driving, for this quickly burns up fuel. To get the maximum power and economy out of the motor all the bearing and connecting rods must be properly fitted; the valves must be kept in good condition and properly ground in. See that the stems are fitting properly and not worn, for this would admit air in the engine and spoil the carbureter adjustment. The valves should be carefully adjusted. See that the piston and rings are in good' condition and do not leak, as the compression pressure must be maintained. Take Care of Ignition. The ignition must be properly tak- en care of, seeing that the spark plugs have the right gaps and are clean; have the breaker points, or spark regulator, and timing set so that a good spark is obtained, as a good spark means a lot in gasoline economy. The clutch should be ex- amined to see that it has the proper sprin? attachment and that it does not slip, as the slipping clutch means wasted power. If the car is running along a level road and the clutch is thrown out it will run for some dist- ance before it finally comes to a stop. If it were not for the friction in dif- ferent bearings, wind and road resist- ance, the car would continue travel- ing. If the bearings are tight they cre- the car as a whole, greater ability is obtained by the marked reduction in weight. Scientific redesigning and the pol- icy of sparing no expense in the pur- chase of materials are the methods by which a car 400 pounds lighter; than series 8 has been produced. Standard Motor Co. Leases Big Block Carl Changstrom of the Standard Motor Car company announces that he has closed a lease for the build- ing formerly occupied by the Storz Auto Supply company at 2020 Farnam street. The building is to be entirely re- modeled for the automobile business and “made as convenient as any salesroom in the city. In speaking of this move, Mr. Changstrom said, “We are not very much for putting on shows, but it has come to a point where we must have more room to take care of our growing trade. “This new location will also give us better facilities for service, to which we are devoting a great deal of attention. A competent force of men will be in charge to look after the different lines of cars which we handle.” This announcement comes partly as a result of the taking of the Jef- fery and Empire line by the Stand- ard Motor Car company. The arrival of a number of both models is expect- ed during the week. Whisper the News. Managers of boxers being quict and mild- mannered beings, it is only whispered soft lv that Georges Carpentier, the French heavyweight champlon, and Les Darcy, the Australlan battler, are to visit your Uncle Samuel in the near future. OMAHA SUNDAY BEE: -~ THE OMAHA SUNDAY DBER: SWPIRMABR &% 2o e o are taken care of the cost a mile of | | Poor carburetion is the principal | | ate friction, and this uses power to overcome it, and uses more tuel, so it is seen that the bearings in all parts of the car must be as frec practic- able and be properly lubricated. The clutch shifting yoke needs frequent oiling, and must be sct so that it is not dragging and so causing friction. The gearset should have a medium weight oil and not grease or any oth- | er fibrous compound; likew the rear axle should have a heavy greasc | put in it, as this consumes consider- able power. The wheel bearings need frequent attention to see that they are lubricated properly. A frequent loss of power is in dragging brakes Have these properly adjusted so that they are free and do not bear on the brake drums at all. Coast Down Grades. The tires are friction makers, as their grip on the road drives the car. Tire friction must be kept to a min- | imum by having them properly inflat- | ed. To keep the tires inflated to their | required pressure is most essential, as it means both tire and fuel econ omy. The tires as designed give the maximum amount of traction with the minimum amount of resistance or friction when ghey are properly in- | flated. When the car is driven in hilly districts quite a saving is made in gas- olene, by stopping the motor when going down grade, at the same time, of course, keeping the clutch released. | It is also a good idea to test the car for coasting from time to time on the same grade, so it will be readily | scen if everything is working freely Modern carburetion and attention to |car as herculean in motordom. | inder SEPTEMBER 24, 1916. registrations taper off somewhat to- ward the close of the year “The average of 40 pe cent pre- | vails throughout all states.” King Eight Makes Mileage Record in Non-Motor Stop Run The latest achievement of the eight- | cylinder King in car owner's service tests was accomplished in a non-mo- tor stop run between Washington and Baltimore, hailing the populan motor For 326 continuous hours this eight-cyl- King traveled day and night rolling off mileage between the two cities. The test was finally halted be- cause of exhaustion on the part of the drivers, the -speedometer recording {4 miles. he test was staged by the King dealers in Baltimore and Washington with newspaper men from these two citics keeping constant vigil as ob- servers. \When the car was sent out on this “breakdown test” from Washington by Congressman Britton of Illinois it was the object to run seven days and nights without stopping the mo- tor over a circuitous route between Baltimore and Washington, a distance of eighty-five miles, thirty of which were in traffic of both cities and fif- ty-five miles over country highway In all cases passengers were carried. I'he record sheets showing that at the details outlined will go a long | times there were two, then other way toward offsetting the present | time three, four, five, six and seven high price of gasolene. people in the car. The feat was a du- — plication over the Baltimore-Washing- Increase in Automobile ton highway of the non-motor stop Demand Is About Normal| record trip of the King on the Sheeps- | “One hears much these days of the| head bay track under the official sanc- tion and supervision of the American automobile industry. Wonder is ex. | Atomobile association. That greater pressed that the ‘demand for cars increasing so rapidly and dire predic- | tions are made by the uninformed, that there must come a break sooner | or later.” | Sales Manager F. E. Bradfield of | the Velie Motor Vehicle company,| continued his argument as follows:| “Take the new registrations of eacif | state by years, deduct therefrom the percentage of cars which have served their usefulness and statistics will | show a steady yearly increase of cars [ in use, approximating 40 per cent. LE E Jires INEUMATIC NON-SKID PUNCTURE: PROOS Who Selects YOUR TIRES Inform yourself about Lee Puncture- Proof Pnenmatic Tires—before you buy again. Lee Puncture-Proof Pneumatic Tires are Guaranteed Pungture-Proof an. der a cash refund. And “vanadium,” used under the Lee process, doubles the toughness of rubber—5,000 miles is the hasis of adjustment. “In 1915 the increase was 39.6 per cent, and for the first six months of pOWELLAgIt‘%p .’I. 1916, 21 per cent, or approximately | “’”gni::”‘w okt N 40 per cent on a yearly basis since | SALES AND SERVICE STATION HOLMES-ADKINS co_, 24th and N Streets Chassis, $325.00 Touring Car, $360.00 Runabout, $345.00 v Sedan, $645.00 Coupelet, $505.00 Town Car, $595.00 F. 0. B. DETROIT ONLY 14 CHALMERS CARS PER DEALER ARE LEFT IN THE GREAT $56,000,000 “RUN” I am but one of 1600 Chalmers Dealers. There are only 20,000 of the 3400 r. p. m. Chalmers left. So if I had to take my chance on an even allotment among the 1600, I’d probably get only 14 more of them. The run on this car has been mastodonic. 'm lucky to have one lefi, because the Chalmers Company set out to build only $22,000,000 worth last fall. These were all built and delivered before the first day of summer came. Then we got the Chalmers executives to add 10.000. These were pretty well cleared up before the first day of September. Now we have just got them to build 20.000 more —making 48,000 of the 3400 r. p. m. Chalmers all told—just $56,000,000 worth of one model. So you see it has been like a regular “run” on a bank. Only instead of a bank it has been a car. And a truly magnificent car, too. 1 attribute the “run” to the wonderful quality in the car. 1 ind men and women are buying better and better cars every day. Just go down among your acquaintances and note how many of them are driving better cars than they used to. Probably 75 per cent of my sales have been to eople who have owned lower priced cars. here’s a peculiar and interesting kind of a pride in owning a regular car. A man said to me the other day: ~ *] bought a ‘price’ car a year ago. It was a one- ear car. It looked fine and drove well for a while. 1 got 10.000 miles out of her. but she couldn’t stand the racket. I'm all done trying to R. W. Craig, Inc. 1512-14 Farnam Street Phone Douglas 7888 buy price tags. | used to say I'd never pay more Ihnnp:.'cerulg:lum for a pair of shoes. *] ventured $2 beyond the rrice one day and. thoroughly to my surprise. I got such a better fit, so much more comfort, so much more in looks. and so much more in wear, that | just figured 'd been & blame fool all these years. “It’s the same way with cars. You get {:m about what you pay for in a cheap car. It's like advice. P'm paying $300 more for this Chalmers than [} id for my old car. But I can see right away 'm really getting 8500 more in car and quality. Besides I'm driving a regular thoroughbred.” There are lots of men like my friend. People don't shop around much in buying meat for the home. A rib roast is a rib roast. If one butcher has rib roast at 2 cents a pound less than the other, it's safe to venture that it’s 2 cents a pound inferior meat. Quality—and the quality scale of life—that is what the American people are seeking today as never before, in my casual observation. And a great help is a quality car like the 3400 r.p. m.g(';;nlmers. Forq:| that the price is only $1090 Detroit. The price is not determined by the President of the Company, nor by the Chief Engineer. The price is determined by cost ac- countants. Thataccounts for the odd figure $1090. The sum of $1.000.000 has been added to Chal- mers factory equipment since the birth of the 3400 r. p. m. Chalmers about a year ago. Added why? Just to make each car a little better than the one that went out the factory door ahead of it. P.S.—To remind you—the Chalmers Company is building 20.000 more of them. This model will he continued without change in design wnto nexl seusun. Omaha mileage was not made was due to the amount of mileage through Baltimore and Washington traffic Collins and McFarland To Sell Apperson and Grant Harry M. Collins and O. B. Mec- Farland made arrangements last week to take over the retail sales end of the Apperson " Motor company and will control the sale of Grant and Ap person cars in Douglas county, Sarpy county and Council Bluffs Collins and McFarland are both | well and favorably known in Omaha, | ha}\'mg been connected with the re- tail force of the C. W. Francis or-| ganization for some time. | ‘Iu :fipeakmg of the new venture, Francis expressed regret over the loss of the men. “They are both good automobile men and capable of hand-| ling an organization of their own,” said Francis. “I'm glad to see them get into business for themselves.” 11—A Harroun Motors Plans Announced Detroit, Mich,, Sept. 23.—Negotia tions which have been in progress for months have come to a focus in the filing of articles by the Harroun Mo- tors corporation, which has been formed to build and market a sensa- tional new car designed by Ray Har- roun, former international race cham- pion, but more recently chief engi- neer of the Maxwell Motor company. I'he Harroun Motors i sa Delaware | corporation with a capital stock of $10,000,000. Large financial interests in New York, Philadelphia and Chi- cago have underwritten the stock is- sue. Peach st Michigan. The Michigan foot ball coaches have a Peach among their material for end po- eition. Becker Slugging Ball. s Becker, the old_Glant-Philly now with Kansas City, is ripping seams with the aild of his war club. e ——— TRADE MARK REGISTERLO When Your Battery Goes “Dead” Don’t try to,bring it | back to life with acid. Let us recharge it and tell you how to keep it alive. Nebraska Storage Battery Co., Omaha. 2203 Farnam St. Phone D. 5102, Free inspection of any battery at any time DonceB ROTHERS MOTOR CAR The dealer’s sincere and implicit confi- dencein this car must have impressed you. You will find this so wher ever you go. All of Dodge Brothers dealers may not say the same thing about the car, but it is obvious that they think the same thing. It will pay you to vigit us and examine this car 2 gasoline consumption is unusually . The tire mileage is unusually high. The price of the Touring Car or Road- ster complete is $785 (f. o. b. Detroit.) MURPHY-O’BRIEN AUTO CO., 1814-18 Farnam St. Omaha, Neb. Phone Tyler 123.