Omaha Daily Bee Newspaper, August 3, 1902, Page 26

I8 only six years since the Cudahy Packing company began to make soap. The output at first was less than 6500 boxes a week. Nowadays it is over 10,000 boxes. That means that In six years the sales of Diamond “C" soap have Increased twenty- fold, The showing is a most extraordinary one and has never been equaled, It proves that the public i1s always ready to welcome a new article—if it has merit and Is vigor- ously and persistently advertised. Speaking of advertising, there is an in- teresting story connected with the publicity end of Diamond “‘C.” REvidences of the aggressive policy which is behind it and which has guided it to success are every- where apparent. No matter where you go— Seattle or San Diego, Bl Paso or St. Paul, San Francisco or Spokane-—you will speedily realize that Diamond “C,” like a certain famous colored lady, “Is in town.” Im- mense wall signs, exploiting its virtues, greet the wayfarer in almost every town and city west of the Miesissippl. Bulletin boards line the tracks of a dozen different rallroads, More than a thousand news- papers proclaim to the world the reasons— and very good reasons they are, too—why the brightest housekeepers in the country use Diamond “C" soap. In these and countless other ways is dis- played the faith which its makers have in Diamond “‘C."” They know that it is good, that once tried it will be used again and again and again. A big factor in the success of Diamond “C" soap I8 the premiums which are given in exchange for the wrappers. The idea of giving prcmiums is not original with the Cudahy Packing company, but that concern hawe distanced all competition in the variety and value of its premiums. At the premium department at South Omaha, as well as at the premiium stores in Omaha, Kansas City, Denver, Des Moines, Minneapolis, Salt Lake City and San Francisco, no less than 500 differént varieties of premiums are in stock constantly. These premiums range all the way from an aluminum thimble, worth per- haps 3 or 4 cents, to a magnificent dinner service of Haviland china, the retail price of which ls $60. It is Interesting to run through the let- ters which reach the premium department cf the Cudahy Packing company dally, They come from everywhere on the map and from many a place not on the map, They express the writers' desire for every article that ¢an bs imagined—Turkish towels, games, books, dolls, rings, sleeve-links. watches, purses, mirrors, playing cards, clocks, sclssors, nut picks, salt and pepper sete, knives, ink wells, pillow covers, china, curtains, opera glasses, hair brushes, carvers, umbrellas, mandolins, cameras, gul- tais, violins and a hundred other things of utility and beauty. These requests recelve prompt attention and it is the exception that they are not filled the day they are recelved. When it comes to making and marketing a superi.r g.ade of scap, a concern like the Cudahy Packing company has an immense edvantage over an establishment which males soap and soap only. In the Hfirst place, it can always depend upon obtaining an abundant supply of raw material of the very finest quality., In soapmaking good ma.erials are everything. Improved faciil- ties are important, but good materials are still more important, The Cudahy Soap works has both. It also has the advantage of having in its employ men who have had years of experience in soapmaking and who have helped to bring to their present popu- larity several of the best known brands of soap on the market, Here perhaps Is as good a place as any other to say that the Diamond “C" soap of today is very differént’ from the Diamond “Q" soap of 1898. The latter was =& creditab’'e article for a new concern, but it THE CUDAHY SOAP WORKS, SOUTH OMAHA, Neb. building in the foreground is the box factory. hct:rh;. s seven-story structure, 1005350, and having a floor space of 176,000 square feet. The Cudahy Soap Works---A THE CUTTING ROOM OF THE CUDAHY SOAP WORKS. Diamond “C" soap, as it comes from the drying room, is in immense cakes, as shown in the running plano wires through them. illustration. These cakes are cut into strips by would be absurd to compare it with the per- home of Diamond “C” soap. The immense fectly made, handsome and first-class article which now factory at the rate of 150,000 bars a day. in every way kettles—20 feet deep, 16 feet wide and con- leaves the taining 130,000 pounds of soap; the long rows of soap frames in which there are at Story of Success SHIPPING DIAMOND “C" In order to ““age” it, Diamond “C" room for sixty days after it is made. single day was 8,231 boxes. by describing some things which he said re- cently took place at a dinner in which a number of high-class natives and import- ant foreigners were present. The host, ad- really beautiful. The making of soap is not an ‘“‘artistic” occupation and yet it is well worth one's while, if the opportunity ever presents itself, to stroll through such a plant as the All interesting. Beyond is the soap DIAMOND “C'" PREMIUM STORE, 304 SOUTH SIXTEENTH STREET. One of the handsomest and most attractively furnished stores in Omaha. The electric lighting arrangements are The place is well worth visiting, whether or not one uses Diamond “C" soap. all times a million pounds or more of soap; dressing himself to the latter, inquired: “Do you fear the inner ones?”’ Upon inquiry he explained that he meant the drying rooms, cutting machinery and the pressing and wrapping tables—they are They all serve to show what a degree of perfection modern manu- facturing methods have attained. They en- able one to understand why, nowadays, one can buy a better bar of soap for 5 cents or less than could be bought at any price fifteen or twenty years ago. There are a good many good things about twentleth century ways of doing business. The making of soap is not the least of them. Chinese Wives Supreme Much sympathy has been wasted upon the women of China, whose condition is sup- posed to be little better than that of abjest slavery. Yet it is not a rule in China for husbands to abuse or degrade their wives. There are, indeed, as many henpecked hus- bands there as can be found in the United States, where women enjoy the utmost free- dom. Prof. Giles of the University of Cam- tridge, who has made a study of the re- lations of the sexes in the flowery king- dom, s that women have a few priv- fleges that men have not. They are ex- empt from the bamboo punishment; no woman can be bambooed. And a woman s & source of anxiety and misgiving to mag- istrate and counsel in any case in which the may be a party, for no Chinaman will enter into an argument with a woman— not from any feeling of chivalry at all, but from a rooted conviction that he will get the worst of it. Prof. GClles revealed masculine secrets their wives, PREMIUM DEPARTMENT, THE CUD AHY PACKING COMPANY AT SOUTH OMAHA. One of the buslest places in Nebraska. are employed jn wrapping and forwarding premiums, addressing circulars, etc, and added, with unconscious SOAP FROM THE STOCK ROOM. soap is allowed to remain in the stock The largest shipment ever made in a / pathos, that many Chinamen stood in con- stant fear of their wives. “Now, for example, he does,” said the host, naively pointing to a solemn and rotund magistrate who had impressed every- one as filled with a sense of his own im- portance. At this all the Europeans present burst into uncontrollable laughter, which rather surprised the Chinaman, who ad been seeking to acquire information on what th~y thought were serious matters. Revealed to the Enemy New York Times: General Hcratio C King told this story at the dinner given to General Portcr, the ambassador to France, at the National Arts club a few nights ago: “It was during a long march of our regi- ment in the civil war, and the troops had been withcut food for several days. At daybreak cne morning Sambo, the officers’ cclored servant, was startled by the sound of a cock crowing. Sambo turned to me and said: ‘“‘Massa General, yo done hear dat noise?”’ ‘““ ‘Yes,” I replied; ‘it was only a cock crowing.’ ‘I know it, Massa General; it was only a pullet crowing, but Massa General, how careless, how careless.” "’ Gone Now Fhiladelphia Press: *“I noticed in your last issu2,” said the stranger, ‘‘that you teay ‘dur'ng a game at Gilderoy's Golden Palace last night one man held a royal flush twice in succession.’ " “Well?”" remarked the editor of the Gulch Tidings. “Well, T just want to say I don't believe there's a man living who can do that.” “There isn’t; but there was.” Hush Money According to an English newspaper a man sitting down to be shaved hand:d the barber some money, saying: ‘““Here, put this in your pocket for your- selt.” The barber replied that he did not often receive his tip in advance. The customer frowned. ““That is not a tip,” he said, “It's bu’b‘ money." Here nearly thirty young ladies