The Nonpartisan Leader Newspaper, April 15, 1918, Page 24

To the Advertiser: : , “I Saw It-in the Leader” When you write to firms whose advertisements have been printed in the Leader, do not fail to tell the advertiser, “I saw your ad in the Non- - partisan Leader.” ’ - | National advertisers are rapidly learning the difference between “farm papers” and the farmers’ paper. They are learning that The Nonpartisan Leader, the farmers’ paper, is read by the farmers;that it is trusted by the farmers, and that advertising in it gets results. One advertiser testifies that The Nonpartisan Lee?der brought him more replies and more business than all of a group of three “farm papers” circulating in the same territory. Make Your Money Bring You More We want more national advertisers to learn the true facts regarding the farmers’ paper, the one magazine read by farmers of the West which brings results to ad- vertisers. : N A _\‘ We want more advertisers to learn the great pulling power of Leader advertising so that we may get more advertising so that we may get out a magazine still better and more useful to you. You will benefit in several ways by buying of Leader advertisers. We take pains to receive only the advertising or reputable firms, those which sell good products. If we learn of any misrepresentation by advertisers we promptly cancel their ad- vertising. We do not accept any advertising that does not appear to be honest. So - if you patronize Leader advertisers you will be buying of reputable firms. : If yofi buy of Leader édvertisef‘éfand say to them “I saw it in the Leader” you will be helping us to get out a better magazine and thus you will be getting extra dividends on what you expend. : ' / g -~ ¢ If you buy of-Leader advertisers and write to them sag'ing, “I sa% your ad in the N?n'partisan Leader” you will not be helping ‘to build up a fund to_fight your- selves. P | ‘ Influence is being brought to beay upon some national advertisers to get them to use their advertising funds to fight the farmers. They are asked to refuse to advertise in the Leader, but to advertise in journals that are - being subsidized to fight the League. If you patronize these advertisers you will simply be paying out money with which to fight yourself and your brother farmers. That would-be a foolish thing to do. So it is plainly to your best interest to buy of Leader advertisers exclusively as far as possible. If you are not sure whether they have just what you want write to them inquiring about their goods. When you write, whether to send an order or just to inquire about their goods, always say: : ; o e ~ _“I saw your ad in The Nonpartisan Leader, the Farmers’ Newspaper.”