New Britain Herald Newspaper, October 17, 1930, Page 19

NEW BRITAIN DAILY HERALD, FRIDAY, OCTOBER 17, 1930. 10,000 WOMEN WILL WELCOME Jordan’s begins the most note- THESE GREAT SAVINGS AT e New Britain. Our Anniversary Sale will bring savings to over 10,- ' , ° 000 women in the next two weeks. JORDAN 2 1 5 Maln Street Here’s your opportunity right at the height of the season. Plan to attend this sale. Tell your friends about it. Thousands of new winter 31'(] garments from which to choose at record savings. Spectacular Values in High Grade Winter TQ 53 $35 Values! $40 Values! SV % AL L 36- ¥8¢ 40- $50 Values! ; ~‘ | 1 ‘. IMPORTANT IN FABRICS X X TlEl 2 e BROADCLOTH, SUEDE FABRICS, CAMEL'S i, £\ A 3 Lo values to $60! ™V ), VELVETY WOCLENS, TRICO, CREPH : SNy e s 11 BROADCLOTH i 4 . 3 5 . . Ali the subtle, flattering charm and beauty of the new silhouette is crystal- IMPORTANT IN FURS g I a oA e iy - lized in these coats. You'll be immensely pleased with the manner in which 4 5 this lithe, longer silhouette flatters you . . . you'll like the youngish, cas- ual charm of belts, pockets, clever cuff effects, and the new ways in which these coats fasten. You'll appreciate the supple fabric, the superior work- manship, and marvel over and over again at the exceedingly fine quality and the low price. CARACUL, WOLF, MOLE, SQUIRR GALYAC, PERSIAN LAMB, BROADTAIL, BADGER SIZES COATS | 14 to 20 and 36 to 54 | V , 2 | L New Shapes—New Colors—l_Vew Valaes Sensational Values in Beautifsl F : 7. alla Winter pre=— NEW DRESSES <8 14 >t | HATS 93 Reg. Values to $25 : A [ T A | $ All Sizes \ $7.50 Values! These hats have a fresh and dashing as- surance that won't be denied. They are re- productions of French hats with the same minute attention to {iny details and the same loveliness of line. Materials include soleil, felt and rich suedes, vis-a-vis and Values to $25.00! ) : - cushion brimmed hats ! i ---in black and all the va]ues to $12'50‘ / A collection of dresses---for after- ’ latest fall shades. : noon and evening---purck d just for Waistlines, skirt lengths and this event . . . embodying all the sleeves tell the fashion story of smartness in line and fabric of more these frocks---so new that they expensive models. Dresses that por- definitely' forecast the mode. With tray the new trends of the winter season, developed in silk crepes, sat- i b LD A 6 (G 1EERD, HE e ins, velvets, wool lace and tweeds. treatment, the tunic, fitted hip JORDAN’S—215MAIN STREET