New Britain Herald Newspaper, May 11, 1929, Page 12

L1 Made famous over a peri- -od of 32 years, the name of this store, WISE-SMITH & CO. HARTFORD Stands for a merchandise policy which will tolerate none but worthy wares; which brings the new in fashion while it is new; which has always full regular stocks of DEPENDABLE GOODS and such specizally-priced lots as an international purchasing affiliation makes possible. It stands for an advertising policy which will not permit misrepresen- tation, extravagant claims or promises which cannot be fulfill- ed. It stands for a service policy which believes in the rights and wishes of the customer and en- deavors to carry out every trans- getion to the satisfaction of the customer. 1t stands for a public relations pol- fcy which believes that a store should be more than a trading place and that it owes to the com- munity a cultural and public-spir- ited interest in the common wel- fare. Y & O e o o 00 PERTINENT ; TOPICS: Frankly, Wise, Smith and Compapy sells more one dollar, full fashioned silk hosiery for women than any other Connecticut store, Do you know that Wise, Smith and Company serves a most delicious, full course dinner for 50c in the ninth fioor restaurant, daily? It will interest you tn know that on our third floor, we have a most com- plete bathing equipment de- partment, The right swim needs at the right price, featuring a full line of Jant- zen bathing suits, Do you know that our house-furnishings depait- ment, besides being the most complete in Connecti- cui does the largest volume of business in Hartford? Wise, Smith and Com- pany i the exclusive Hart- ford representative for the nationally famous RED CROSS SHOES—and dis- criminating women choosa this footwear for all walks of life, —ONE DAY ONLY, MONDAY! 100 Only! Full Size‘ Bar sz 99 Harbor Willow Chairs ... N Just 100 of these full sized, Bar Harbor style, willow cbairs. They're hand made and worth $5.00! Remarkable offer in one-day event! Fifth Floor ~—ONE DAY ONLY. MONDAY! Sealex Embossed $l 69 Linoleums, sq. yd. ...... . Latest development, a straight line em- bossed linoleum, raised tiles and clean cut mortar joints. All ‘patterns treated with Sealex finish, Fourth Floor —ONE DAY ONLY, MONDAY!? Women's Combination 3 98 Garments ............. . Of heavy brocade or novelty materials, modeled with underbelt for stouts. And mod- el of brocade with swamie brassiere tops for average figures, Regularly $6.00! .Third Floor —ONE DAY ONLY, MONDAY? Little Girls’ Ensembles ................ 97c Pretty little ensembles of wash materials, white dimity or pique dress with coat of floral-patterned material. Sizes 2 to 6 years. Special! Third Floor —ONE DAY ONLY, MONDAY! Women's Novelty Handkerchiefs, 6 for ........ 35C Piles of crisp new kerchiefs with lace motif and embroidered cornefs. woven bor- ders, print patterns, appligues: edges scallop- ed or hemmed. Regularly 12 1-2¢. Main Floor —ONE DAY ONLY. MONDAY! Leather, Silk and Novelty 1 69 Handbags ... - Leather, silk or novelty fabrie in envelope, pouch or backstrap models, 20 new styles in season’'s new colors and bhlack. Regular $2.50 values! Main Floar —ONE DAY ONLY, MONDAY! Mothex Garment Bags . ... 2 for $1.00. 55C Well known moth-proof hags to pack away clothes in! Are dust-proof and chemically treated against moths! Three colors. Two for $1.00 or 55c each Main Floor =ONE DAY ONLY, MONDAY! 8 Hanger Garment 6 8 Made of smart, colored ticking in floral patterns. Heavy wire frame top and bottom. Room for eight garments, moth ball pocket. Regular $1.00. Main Floor —ONE RAY OALY, MONDAY! Dozen! Bleached Bed Sheets ................ 736 Of soft finish, heavy cotton, hemmed. Size 8$1x90, wonderful for cottage use. Only 25 dozen, so limit six to a customer. Regularly $1.00 each. Main Floor —ONE DAY ONLY, MONDAY! Four Player Croquet l 59 - IR LR oJ- Complete, 4 balls, 4 mallets, of painted and varnished hardwood. Rustless wickets, book of rules. Packed in strong wooden box- es. Downstairs REATEST SALL IN 321 —ONE DAY ONLY. MONDAY! 30 Pairs! Ruffled s Marquisette Curtains, pair l .44 Marquisette of exceptional weariug quali- ty, tine dotted pattern. A lovely shade of wory or beige. Finished with full, wide ruffled edge. Width 36 inches, tength 2 1-4 yards. Fourth Floor —ONE DAY ONLY. MONDAY! Regular and Extra Size Rayon Lingerie ... 850 Step-ins, shirts, bloomers, panties. Full cut garments of excellent grade rayon Pas- tel shades, host of tailored and trimmed mod- els. Regular and extra sizes, Third Floor —ONE DAY ONLY. MONDAY! Youth-line $ l .00 Bandolas .............. The new uplifting model now in vogue Made of double French net or net lined lace. Regularly selling for $2.60. Very good value. one day only! Sizes 3%¢0 52. Third Floor —ONE DAY ONLY. MONDAY!y Girls' Muslin 3 Gowns, Princess slips, pajamas and com- binations of soft muslin and crepe daintily trimmed with lace, embroidery and ribbon. Sizes from 2 to 14 years. Third Floor —ONE DAY ONLY, MONDAY! Attractive Rayon Cushions ........ sl v69 None ever sold for less tham $2.50. values to $3.50! Well tilled, guilted tailored effects or fancy with shirrings and floral trim! All shapes. All new colors. Art Dept.—Main Floor —ONE DAY ONLY, MONDAY! Women’s Novelty With new cuff designs..in pearl, blond. mode, sun-tan, beaver and grey. Cool for summer wear. Popular styles. Low prjced for one-day event! Main Floor —ONE Highland Linen Stationery ......... Eaton, Crane and Pike's’ famous High- land linen, 24 sheets and 24 envelopes per box, the regular 50c¢ box of this fine sta- tionery. Main Floor —ONE DAY ONLY, MONDAY! Wm. Anderson and Debut Figured Dimities, yd. ........ 29C Two exceptionally fine makes! Beautiful range of delightful designs and colorings. Width 36 inches. Warranted color fast, Reg- ularly 39¢ vard. Main Floor —ONE DAY ONLY, MONDAY! gmi;g:&ckets $1 79 Full sized rackets, have one-piece ash frame strung with oriental gut. Regular 2.50 rackets, one day only! - Main Floor —ONE DAY ONLY, MONDAY? Plaster-Effect Wall Paper, roll 5 49(: The new rough plaster effects, 30-inch width. These sell regularly at 75c to $1.00 per roll. One day only at this price! Downstairs —=ONE DAY ONLY, MONDAY? Mill Lengths! Rayon 89 Overdvapery, yd: ........... C Good value in mill lengths of § to 15 yards > Sunfast, rayon drapery! Selection of thix season’s leading styles and colors. Values up to $2.50 yard! Fourth Floor —ONE DAY ONLY. MONDAY? Broadcloth Smocks, Hoover . .. Aprons, Chambray Uniforms 88c With double collars, set-in sleeves, Lwo pouckets and-generous hems, Biue, rose, lav- ender. white or green. Smocks sizes 36 to 44; Hoover aprops 36 (o 50. Third Floor —ONE DAY ONLY, MONDA Newest suminer dresses with deep border designs or American Beauly Roses printed ou heavy, washable fat crepe in pastel shades. Also flannel sports dresses, Second Floor =ONE DAY ONLY, MONDAY! Hoys’ Victor Sports 73 Regular $1.00 and $1.50 blouses! In sports style, short sleeves, sport eollar, well tailored from English and domestic broad- cloth, fine percale and madras, Sizes 6 to 16. Main Floor —ONE DAY ON Boys’ Flannel Baseball Suits ... + MONDAY! .. $1.19 Blouse, pants, belt and cap! Smartly cut: from gond quality flannel. Sizes for boys from 4 to 14 vears. Timely selling at a one-day low price! Main Floor —ONE DAY ONLY. MONDAY! Best Selling Current 5 4 e e SRR (o Originally priced from 75c to $2.00! Best sellers by noted writers as, Deeping, Brook- man, Porter, Curwood, Erskine, Burton and many others. Main Floor —ONE DAY ONLY, MONDAY! Carter’s Fountain l 9 8 T P R . Famous Carters’ fountain pens in styles and sizes for men and women. Green, blue, tan and ‘mottled effects. Regular $3.50 pens. One day only! Main Floor —ONE DAY ONLY, MONDAY! o 74 s 1DC This season’s cuttings of silks that sold ap to $2.25 yard! Satins, printed and fiat crepes, plain tolor crepe de chines. New col- ors. Daylighi Annex—Main Floor =—ONE DAY ONLY, MONDAY! Children's Large $3.49 Coaster Wagons .. ... Made of steel with very strong inner con- struction, roller bearings, heavy rubber tires. Length 34 inches, width 14 inches. Actual value $5.98. One day only! Downstairs —ONE DAY O » MONDAY! 50 ft. Lengths! Corru- 7 gated Garden Hose . .. ... . Corrugated, moulded zarden hose in stand- ard 5-Sth inch size, with couplings. Fully guaranteed. A regular $5.50 value! One day only! Downstairs —ONE DAY ONLY, MONDAY! Piver e $9.45 Wonderful summer rugs of very durable quality, new Modernistic patterns in latest colorings. Bither size 9x12 or 8x10 as you prefer. 1929 desizns. Fourth Floor =(ONE DAY ONLY, MONDAY! Girls’ Printed School $l 37 Dresses ... . Newest styles, beautiful prints, all wash- abte. Just right for school wear. Straight dresses without bloomers, in sizes 7 to 14; with bloomers 7 to 10. s Third Floor —=ONE DAY ONLY, MONDAY! 300 Only! New Summer l 88 Millinery .............. - Just 300 new creations at this price! Pur- chased greatly under cost, for this event, would be $2 95! Wanted summer materials, wanted colors, new trims! Second Floor —ONE DAY ONLY, MONDAY! Men’s Summer Muslin 9 8 PAINMAS. ..o C Full cut in coat and middy style, rayon frog trimmed. Of good quality materials in fancy and plain colors. All sizes. Regularly $1.50 pair! Main Floor —ONE DAY ONLY, MONDAY! Men’s Light-Weight 3 65 A light-weight raincoat for summer wear . .specially priced! Made of genuine gosmer- ette and guarznteed rainproof. Smart tailor- ed styles. Main Floor —ONE DAY ONLY, MONDAY! Houbigants’ Quelques Fleurs Dusting Powder $1 . 1 9 Houbigant's fine dusting powder .n the popular fragrances. April Shower Talcum 17¢ and 38c. Main Floor —ONE DAY ONLY, MONDAY! Gilbert Radium- $l .49 Dial Alarm Clocks Full size alarm clocks, 40-hour wind, ra- dium dials. Retail regularly at $3.50, due to special purchase we offer them at less than wholesale cost! : Main Floor —ONE DAY ONLY, MONDAY! 50 Dozen! Hemstitched Linen Towels ............... 250 With borders of blue, lavender, pink, or green. Warranted all linen towels. Ends are hemstitched. Regularly 35c. Limit 6 to a customer! Main Floor —ONE DAY ONLY, MONDAY! ! Tl Cun ... $2.69 Smart cases of ddfable fabricold, lined | with tussah silk. Fitted with two locks. Reg- | ularly would be $3.50. One day only at this | price! Downstairs =—ONE DAY ONLY, MONDAY! v GROCERIES Salada Tea, 1-2 |b. pkgs., 3 for $1.25, pks. 43c. Armours’ Corned Beef, 1 1b. tins, 23c. Tender Sweet Peas, 3 cans 25c, each 19c. Welcome Borax Soap, 20 bars for $1.00. Rinso, 14 packages for $1.00. Downstairs