New Britain Herald Newspaper, November 15, 1928, Page 3

NEW BRITAIN DATLY HERALD, THURSDAY, NOVEMBER 15, 1928. “MAGS--KUPPENHEIMER | exclusive fabrics exclusive style exclusively at - this store ¢« o' XCLUSIVE FABRICS” does not mean that these clothes can be had from just a few select manufacturers. It means that they can be had from the House of Kuppenheimer alone. Not only are the patterns exclusively controlled by this house but they are subjected to the exclusive treatment that Kuppenheimer gives every yard of cloth before they allow it to be made up into suits. When it goes on to the cutting table, it represents a fabric that in design and texture is exclusive to the Nth deoree. In Kuppenheimer Clothes you do not find the ex- treme changes of style that are as transient in their populanity as a popular song. True, the designing experts skillfully adapt each season the style trends and tendencies of the new season’s models, but the basic style of the garment is f»»led on the st~rle demands of the consumer. In the handcrafting of these fine clothes “quality” is the cardinal principle on which every operation is based. The fact that each step in the building of a Kupp~nheimer suit is nevformed by a skilled crafteman is not enough. In tum it must be inspected by an overseer before it passec on to the next steo in its construction. When it is finished this pain- staking building of the suit, step by step, insires a finiched product and will stand up, wear, and show the same style and snap at the end of six months as it does when you see it in the store. corzuens 1937 sermaEmEN Kuppenheimer Clothes can be had in only one place in New Brnitain. They are exclusively a Mags. | *354°50 M A (G & SONS MAIN AT EAST MAIN