New Britain Herald Newspaper, October 16, 1928, Page 11

NEW BRITAIN DAILY HERALD, TUESDAY, OCTOBER 16, 1928 —to-morrow is Apparel Day in this New Kind of 31 Anniversary Sale 450 New Autumn Dresses s‘l 4.95 ‘A gorgeous showing of captivat- ing and modish frocks for business, college, street and afternoon wear. It is interesting to choose from dainty Canton Crepes, Printed Crepes, Silks, Satins, Silk and Wool Tweeds and popular featherweight Woolens. The color you desire for your Fall ensemble is shown. . .Eng- lish Green, rich deep Spanish Wine, Dark Brown and Navy Blue. These clever two-piece models and straightline frocks are fashioned with dainty, pleated tiers or chie, flaring flounces. There are smart two-piece sports models and clever frocks with a collarless blouse and full pleated skirt. Then, a smart frock with a top of printed silk and plain silk skirt. Sizes 16 to 20, 36 to 46 and 48 to 52. Second Floer. 51 l.éggmart Silk dainty Satins...Canton Crepes and sheer Georgettes ... all very clever and captivating, -Shown in two of the most popular Blues . .. Independence Blue and Navy and rich Cocoa and Black. Very chic are the models that show a pointed flare flounce . . . and equally attractive gre the dressy geor- gettes that appear in Navy only. They have exquisitely embroidered fronts and pleated skirts. Canton crepes, trimly tailored, have slim vestee fronts and deep folds ° on the skirt. The more dressy satins have round necklines with a jabot; swathed hips and 2 side draped skirt. Sizes 16 to 20, and 40 to 50. Second Floor Only Ten Days More, and this Greatest of All Anniversaries will be History! Don’t Delay! — at Wise, Smith’s You Can be‘ Stylish . .. - economically It seems to be universally accepted that it costs money to be fashionable, 'Yet it is noticeable how many women and minses who patronize this store continue both to keep within their means and still keep in step with style. Much of the credit, of course, attaches to our patrons themselves, who combine a keen eye for what is correct in fashions, with due appreciation of what is moderate in price. Our own contribution is that we specialize in keeping the modes within moderation. We choose a model from the viewpoint of merit, but we price it from the viewpoint of merchandise. We mark it at its worth! We never mark it at a premium. —Free Merchnadise Souvenirs! Wonderful gift articles with every purchase, Dinner Sets, Glass Ware, Housewares, Clocks and other needfu's. g:r:! the coupons which you reeeive at our Anniversary —In The Under Priced Section! 500! Beautiful New Silk Dresses $ 5.49 Each one is a marvelous value . . . you have an un- bounded choice from a greatly diversified array ...at 8 price that is decidedly moderate, due to Anniversary. Select the newest and latest styles . . . in the favored Autumn shades and tints . . . each model replete with new trimming effects. Beautiful Silk and Velvet combinations, smart Flat Crepes, fine nowelty Wool Crepes . . . and all Silk Failles. The many styleful models are in sizes 16 to 20, 36 to 46, and 48 to 54. Second Floer. We —An Outstanding Special! Women’s and Misses’ Sports and Dress Coats $1675 You will indeed be pleased with these truly stylish, and nicely made sports coats. If purchased In the reg- ular way these coats would sell at $19.98 and $22.50. These coats are very attractive for business, motor- ing, shopping, and all-purpose wear. They are shovr in tan and brown shades in mixture fabrics and each is lined thruout. Each is dashingly sporty, styled in a clever way and has a collar of fur. Also Dress Coats in Black and several shades of tan. Second Flesr. e 1 e v —— —souvenir coupons - Are given with purchases at the An- niversary Sale and can be exchanged to amount of pur- chases. $79 Furred /@ Broadcloth Women and misses who desire ¥ the latest mode, and count economy as essential will perceive the im- portance of attending our Anni- versary Sale. They are assured of latest stvles, quality of fabrie and prices which only a store such as this can offer. Furs—Kit Fox, Marmink and the ever-fashionable Wolf, attractively adorn collars and cuffs. Fabrics—The finer, more costly broadcloth, so much preferred by Parisian modistes for their crea- tions. Styles—New models that embody the latest in Parisian chic. . . slim and graceful models for misses. . . modish models for women. Colors—The soft, rich browns and tans . . . the fashionable in- dispensable black. Sizes from 36 to 46. Second Floor. PP $59 Stylish Winter Coats Because the women and misses of Hartford are value-perceptive and keenly alert in procuring style - .. they will note the importance of attending our 31st Anniversary Sale . . . see exceptional offers of quali- ty and style, all at prices unprecedented. Pur . . . beautiful Arabian Lynx that yields to the most enchanting modes of collar and cuffs. Fabrics . . . smooth surfaced fabrics, rich texture and adaptable to the new tuckings now in vogue. Each coat is [ined with beautiful, crepe-back satin. Styles . .. Three of the newest . . . exquisitely chic, wodels you have seen, are shown .. . they are designed to enhance. 7 Colors. . .shades of tan and the richly-toned color, wood. Black, sn favored by both miss Hey % and matron. b | Sizes 11V to 45V Second Floor.