New Britain Herald Newspaper, June 7, 1928, Page 5

o R RN - TIRE BUYING Firestone (" Tires The Tire Supreme Why should anyone buy tires without knowing who makes them? The manufacturer who made your tires has a definite obligation to you and unless you know who he s, how can you be sure of getting your money’s worth for the price you pay? In line with the Firestone policy of reducing motoring costs—of constantly giving the car owner greater value—Firestone manufactures a tire to fit every purse and purpose. Firestone has pioneered every important ad- vance in building tire quality for more than a quarter of a century. Firestone built the first bal- loon tires and knew how to make them travel fur- ther, faster, safer and with greater comfort than any tires ever built, through a special process of saturating and insulating the cord with rubber gum —preventing internal disintegration by heat and friction. These Firestone Gum-Dipped Tires have won every official record for speed, safety and endurance. Firestone Gum-Dipped Tires are the most durable and longest wearing tires.in the world—and present prices on these wonderful tires are the lowest in history. To obtain the utmost in quality, comfort and economy equip your car with the tire supreme— the Firestone Gum-Dipped Tire. OLDFIELD High Grade Standard Tire Oldfield Tires are built by Firestone in the in- dustry’s most economical tire plants. They are the best values on the market because they have the advantages of Firestone exclusive manufacturing methods and special processes, all the economies of Firestone control of raw materials at the sources of supply—together with economical distribution direct from factories to car owners through the 30,000 Firestone Service Dealers. You cannot get greater tire values anywhere in the world than you can get right in your own neighborhood from the regular service-giving Firestone Dealer who is a part of your business life, interested in everything that goes on in the community—and who is trained and equipped to give you better service. The Oldfield Tire is the greatest value in stand- ard tires. Firestone took over the manufacture and distribution of this tire from the Oldfield Tire Company, who for over four years sold it through its own dealers as the most outstanding tire on the market, securing a much higher price for the Old- field than for any other high grade standard tire. Now the Firestone Dealer can give you Oldfield Tires, at a price—the lowest price at which stand- ard quality can be sold. COURIER Oversize, Low Price Tirve Firestone also makesand distributes direct to its dealers Courier Tires and Tubes. These tires are oversize,rugged and the protected sidewall ribs pre- vent rut wear. In the low-price ficld they have no equal. Don’t experiment with tires the manufacturer of which you do not know and whose greatest sales argument is a misleading advertised mileage guarantee. The Firestone Gum-Dipped Tire—the tire su- preme; Oldfield, the high-grade standard tire, and the oversize Courier Tire, are all fully guaranteed from any defects of material and workmanship and whose average mileage records are known and hold all world records. This guarantee is backed by the largest exclusive tire manufacturer in the world whose reputation is to give you the greatest value for your money. COURIER Tivestone Built To Meet Every Motoring Need There is a Firestone Dealer in Your Vicinity—See Him Today—Prices Lowest in History Tivestone Dealers Save You Money and Serve You Better TAKES THE MYSTERY OUT ‘A The Tire Supreme Holds All World Records Firestone Gum-Dipped Tires hold all world records for Speed, Safety, Comfort and En» | durance. They made the fastest mile ever ! travelled on wheels—207.55 miles per hour. They have won every National Champion- ship race since 1920. On Decoration Day, May 30, 1928, they ' won, fer the ninth consecutive time, the famous 500-mile Indianapolis Sweepstakes. Firestone Gum -Dipped Balloons absorh cvery road obstacle without sacrificing long milcage Dirt track and endurance rec- ords—transcontinental runs— passenger, bus, car-owner records —and taxi-cab mileages—are cqually startling. Never before / le iste has a tire so thoroughly earned ;mlo” ’l""‘sikfi'b‘:":f; fl'm:‘:c 3’ :uhfl- its title—*“The Tire Supreme.” rubber For Light and Medium Weight Cars This tire is designed and engineered to the needs of the light and mediumweightcar. It is therefore extremely flexible, of limited. ply construction,made unusuallystrong by the extra process of Gum-Dipping and uni- formity in cure. It is generously over-size and will give you greater comfort, safety and economy than any tire in the world of heavier and more bulky construction. Do notdecrease your speed, increase your gas- oline consumption or wear out your tires prematurelv by putting a heavier tire on ~ vour light or medium weight car. Asinglecordof a Firestone Tire For the Heavy Car Firestone has also designed a special tire with extra plies of cord fabric and heavier and tougher tread, especially for heavy cars. Naturally, this tire re- quires additional air pressure, and while Balloon the carcass is Gum-Dipped and flexes Less Defiection uniformly under load, yet its degree of Higher Alr deflection is less because of its heavier Pressure earcass, thicker tread and necessary bigher air pressure. ~ For Commercial Cars, Trucks and Buses For motor vehicles of still greater weight and carrying capacities, the carcass is made still heavier, using from six to fourteen plies (de- pending on size) of cord fabric and a thick heavy tread. This tire is also Gum-Dipped by the special process and makes this tire more flexible and durable than any other tire in its class, vet it is engineered especially for com- mercial vehicles. This is the best tire that money can buy in its class, but if you want comfort, safety and economy of operation on passenger cars don’t use this thick, heavy tire, MOST MILES PER DOLLAR ’ AMERICANS SHOULD PRODUCE THEIR OWN RUBBER...W e e e e e e e e e e e e kS S T