New Britain Herald Newspaper, October 22, 1926, Page 17

NEW BRITAIN DATLY HERALD, FRIDAY, OCTOBER 22, 1926. DIAMOND SHOE STORES NEW BRITAIN, CONN. 482 MAIN STREET THE OPENING OF A NEW SHOE STORE IN YOUR MIDST WILL TAKE PLACE SATURDAY MORNING, OCT. 23RD AT 482 MAIN IAMOND SHOE STORES NEW BRITAIN, CONN. \\5 sweet. LISTEN NEW BRITAIN STREET, CORNER LAFAYETTE AT 9 A. M. The Diamond Shoe Store Chain with Stores in Hartford, Main St., Norwich, So. Manchester, Putnam, Hartford, Park St. are now aiming to bring to your doors the same wonder shoe values that have made these stores famous in every location where they operate. With the well-tried principle of honest advertlsmg, superior merchandising methods low operating costs, and less profit per pair we are out to add new new laurels to our chain. price tags can tell the story more emphatically than words. With a well-trained force of buyers, we are always on the trail for market- beating SHOE BARGAINS and how we bring these to your very door at these amazing savings is a lesson in real economy. One glance into our show windows at our offerings with a peek at the Thousands and thousands of pairs of shoes, piled up before your very eyes with size and Price Tag plainly visible at a fraction of their real worth is the story short and GREATEST OF ALL TIME SHOE OFFERINGS. WOMEN'S FELT SLIPPERS Several colors. Moccasin style, trimmed, padded soles, 49C pair INFANT'S, CHILD’S AND MISSES’ TAN STITCHDOWN SHOES Sizes 5 to 2. Rubber heels. $ 1.00 rair MEN'’S FELT SLIPPERS Several colors. Padded soles. 59(: pair CHILDREN’S BOOTEES With reinforced leather tips. Lively colors. Sizes 5 to 2. 59c¢ pair WOMEN’S HOUSE OXFORDS Cushion soles, plain and cap toes. $ 1.69 rair WOMEN'’S JULIETS Plush trimmed, leather soles and rubber heels. 9 colors to pick. $1.19 pair One Big Heaping Table of WOMEN’S BLONDE AND GREY PUMPS going for ribbon ing qualities. OPENING SPECIALS WOMEN'S SPECIAL ARCH FITTING SHOES Snappy pumps, oxfords and high grade welts Mackay. HOSE FREE. $3.95 vair WOMEN'S FANCY NOVELTIES The newest styles, straps, lace up ties. satins, all style heels. $2.95 pair —FREE— A pair of pure silk stockings with each pair of women’s $3.95 and $4.95 oxfords, pumps and Patents, velvets and Our High Grade Line of WOMEN’S OXFORDS AND PUMPS Are such rixes ~s Thomson Cr eer, Polly Preston, Sally Sweets. Shoes that sell regulavly for $1 to $3 ahove this price. $4.935 rair HOSE FREE WOMEN'S NOVELTIES Velvets, patents, sating,. Tmps, straps and oxfords. Big assortment. $ 1 .95 pair Standard brands of merchandise that all are familiar with. Most of our shoes are constructed of solid leather through and through and are conspicuous for their long wear- It will pay you to come out of your way a great deal to participate in these sty AND CHILDREN'S 50Lip LEATHER HIGH AND LOW SHOES Black and brown. $1.95 vair “Wear in Every Pair” MEN’S DRESS SHOES AND OXFORDS All leather, guaranteed. $2.95 rair MEN’S DRESS SHOES AND OXFORDS The finest kidskins and calfskins. $2.95 pair A. J. Bates’ $6 to $8 shoes. BOYS' STURDY SCHOOL SHOES # Black and brown, good wear in every pair. MISSES’ AND CHILDREN’S ALLIGATOR OXFORDS They sure are snappy. $2.45 pair MEN'S MOCCASIN WORK SHOES Uskide soles. Wonders for wear. Scout shoes, all leather, $1.95. pr. $2.69 pair We Specialize in WOMEN'S STOLT ANKLE SHOES BO\ S’ SHOES Sizes 9 to 13 1-2. Blacks and browns. Shoes of quality. $ 1 95 pair Big Sanng: on Rubber and Tennis Coods. I Eiy Savitgs on Rubfier and Tennis Goods. § We've Beat the Market. A group of courteous salespeople will be in attendance to make your buying pleasant and profitable. DIAMOND SHOE STORES customer. 2 MAIN STREET, COR. LAFAYETTE ST. We want every Opening Day Customer to become a permanent