New Britain Herald Newspaper, October 14, 1925, Page 13

(== | NEW BRITAIN HERALD NEW BRITAIN, CONNECTICUT, WEDNESDAY, OCTOBER 14, 19 25, NEW ERA IN MERCHANDISING OPENS THROUGH = WINDOW BEAUTIFYING CONTEST HELD HERE | ;. | because the windows in the matn | - New Standard For Show Windows™ *7::: 5 = PRIZE WINNERS IN Set By Progressive Merchants :xiri o e iooie 3541“'07! ESSAY CONTESTS |ten names as being the best of the | 41 i | “Ihese ten were elther to be re-| Exhibits During Competition Credit to New Britain [/l o fhor fopey 5‘,‘;1",),‘,‘,,”'1\‘.".’.selemons Rnnounced by Judges Businessmen—Here Are Pioneers on “Roll of Honor” | Alter Long Deliberation wse of (he keen competition, re it care, and in doing so made e med their windows with very| Probably nothing which has oc- ; H. Dyson, head of the concern, pre- | 1oy Tt of & declslon & great’ piyiug the winners in the win- | ity eprred to attract the attention of | sented the Chiamber with the money |+ paragraeic ”‘”'“'“,I‘, ¢ ang | dow ai essay contest insti- New Britaln's businees life for a|at a banduct held tn the Burritt ] gg ber enels window. the bost pose | ¢ Ralph Gould of tong time, has caused as much com- | hotel Monday evening e e e g et i mmerce has ment and induced as much interest | Second prize of $25 and a silver Yo" ratainian (expartiWmdow casualties | - in merchandising displays as the|cup went to the Ashley-Rabcock | trimmer from an outside city in| W¢'® many; casualties due to fa- % window trimming contest just|Co. and third prize of $10 went {o| ardor that his judgment might be|l!Sue and eve-straln were confined | . closed. The contest was conducted | the Besso-Leland Co. Silver loving | cntirely unbased. After considor- | 1, members of the committee. | A snder the auspicies of the Chamber | cups were nwarded in : d | The winners: AT *h case, able the Peterson studio | sele AW Fink was store in the fin; whic Totty firgt priz th Stowell, of Kensington, | [ H o , gttt ch, of Mt, View, Piaiu-i * ‘ ccond prize of $15. | ubar, 38 Winthrop street, | Britain, thirl prize of $10. of Commerce and was the outcome ( The Johnson of o pilgrimage mud group of | was commissioncd by the Chamber | Hartic local merchants to the Edison Lamp | of Commerce (o photograph the | judging of Co. plant at Harrison, N. J., last!windows entered in the window | took place August. | trimming contest. Excelient results | isted which wa nly Lroken aft ‘Thirty-one merchants trimmed 41 [ wgre obtained as the photos show. | Mr. Fink had given his expert opin- windows, which were entered in an | Time exposures were taken at n elimination contest, Ten qualified In |and it is interesting to note the eliminations and competed for | hundreds of people passed back a tha three best. | forth between lens and the win- | can best be illustrated by the con- The ten who finully were left |dows without rcgistering on the | sideration glven every detall in the after the other 31 windows were 1. In one window eliminated included the B. C. Por-|in the windows while had been ter window, Meshkin's, Porter and |were being taken. The Jol jmmediate elimi- | Dyson, Outlet Millinery Co., A. N.|peterson studio has heen co window. It s Volz, Ashley-Babcock, Connecticut |ed on all sides from the 1o fault of the disp! Light Co., Dickinson Drug Co., Bes- store that the trimm se-leland and Davidson and Leven- 1 but was a d thal. | suplight and greatly im-|get their money. Much thought and care was used | of the iwindow.| So far as is known, the youngest and considerable expense gone to in | display cor had been used as|prizewinner was Miss Mamisevich, | an effort to giv ¢ Britain a “Fifth | e gecoration and had | who gave her age as 11 years. Miss avenue” display, Windows ly lessened | Goldstein is 13. Miss Campbell and would have done credit to a Wana- amp Works of the Gen- mmber of points given the| Miss Fagan gave thelr ages as 15 maker or a Macey or a Gimbel leetrie Co. 41| window. The care with which t . while Miss Hatch, winner of bloomed forth almost as if by | windows enteri As| window had been arranged v second prize, gave her age as magle. Fall wearing apparel from judges | taken into consideration along with |17 years. Most of those competing the type which reaches the pocket or the|many other things, with the result| were youthful. of the working man to that which | decisions as to the best store win- s final tabulation showed as| The committee had a difficult millionaires might appreclate show-|dow in town, deeided that some| |{ob but agreed unanimously upon ed up in windows. Draperies of | method of rating these windows| zewinners. By the time the blue and green and gold and vel- [must be obtained, vet, cut glass and gold and silver| Therefore, atter conslderable vases and candlesticks, some of | thought a basis was worked out by | them imported from Oriental coun- | which all windows regardless of the | Dickinson Drug trles were wused {n decorative | of merchandise displayed | Meshken, the I'urrier schemes, Even natural flowers were upon an equal basis, For sell- Porter Sons .. used In at least two cases. ing and drawing power we 19| Davidson & Leventhal Drawing power or merchandising |points, for arrenzciment - [ Outlet Millin tnbuence of the windows was great- |metry § points.for color, h in- | Volz iy enhanced according to those who | cluded a study of the blending of | Conn. I were supposed to know and the|colors, the urrangement of disy general opinion was that the con- |colors, etc, we gave b points. Il test was a success from a stand- | points were also given for illuming Women's hats, lingerle, handker-| But the general agreement upon - point of business, as well as an ar- | tion. It was also seen that therechiefs and toilet articles are featur- | !he winners proved a source of tistle success with just a little of | were some classes of m naise e in the Capitol be to §1 store win. | Satisfaction and the public hereby | the sporting essence thrown fin. ich required a higher ansity 'dow entered in the contest. The|has the opportunity to read the An unforescen result of the con-|of illumination than others In|window background is decorated | Winning essa test was the gift to the Chamber of | order to increase or se the|with seve lithographs of face| st Prize = o " Commerce of the first prize money, | s: ability of the window. This pow Toilet articles are in the| ©One cool October day I walked . €50 in gold, won by the Porler & |was the basls, then, of judging for | foreground, hats are centered and |d0wn Maln street enjoying to the Dyson Co.. for the establishment of | the best ten windows out of the 41./lingerles and handkerchiefs make T | The task was somewhat difficult part of the background. (Continued on Following Page.) - Phone 2504 19 MAIN STREET New Winners of five prizes of 85 <ht | fon. 1 Every Detail Considered 1| The keeuncss of this competition Ruth Goldstein address Audrey given): ss glven); Anna Hamise- Connerton street; and . Honlss, of East Berlin, | e to give addresses was not against the rules, and the three | [ prime winners who failed in this 1| particular will have to go to the C. of C, Identitfy themsclves, and (no plate, Many even stopped to gaze | Windows jud the pictures | fud son and | W mend- | D merchants e contest on thefr excellent | of the window est, which was a result thiof the trip to H N. J. with visit to the laboratories of the there were the cont soon as it became known, th who were to be respousible for the Points| the pr from weighing the many literary ver t ln” ectrlca ccusions entered by old and young # — mosily young and feminine — y D the good ones were spotted and {laid to ome side for further con- ation, while the near-good and of the august tribunal; “by the — | time this fa over T'll be In condi- Capitol Store tion for a trip to Middietown.” Pint W E believe that fine window display is the best advertisement any merchant can . invest his money in. It adds prestige to his store and helps beautifuy the city The PORTER &DYSON Co. JEWELERS and SILVERSMITHS “Where Quality Is as Represented” 54 Main Street New Britain, Conn. If we could bring our remodelled store to you you would he immensely pleased at its attractive- ness. But since we cannot do that—the next best thing is to invite you to see what we have accom- ] plished. Show windows twice as large as before, the above photo gives you some idea of their beauty 3 and size—new display counters and show cases so that you may judge and choose to better advantage. 3 In fact, the whole store is new, for it contains also the very latest of apparel for fall and winter. There is therefore a double interest for you to visit us. Newer and finer than ever we are o prepared to serve you better than ev WOMANS JAPPAREL SPECIALTIES MIDDLETOWN == NEW BRITAIN The Shops of Quality Apparel