New Britain Herald Newspaper, June 26, 1925, Page 9

S el 3000000000000806006000000000000000000¢000000:! $000040520900000000400088808 000 00 s0epsrsecesvecerreRtetedentenshocosceres QI+ <J0D 3+ QIS =3 {[Imm> -2+ <y, eeséesscssssssne o2 k] . . I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H . T L T YT Y YIS LPTY TN T 3 LLLITL LTI T IYTXY seaceccesscessoes. NEW BRITAIN DAILY HERALD, FRIDAY, JUNE 26, 1925, ! a7 Sh TO BE INTRODUCED AT YOUR GROCER’S NEXT WEEK ', fl'mnviim will wani to read these Fourteen Questions and Answers 1 What is this new idea? This new idea is the dpplication of the prm- ciple of fat crystals to shortening. Compare this with any other shortening you are now using. 2 Why is this a new idea? Because The Best Foods Company has dis. covered a way to produce fat crystals from a pure vegetable oil. Compare with any other shortening. 3 What is meant by “fat crystals™? Fat crystals are the sweet and delicious glob- ular crystals gathered from this pure vege- table oil by the new and exclusive Best Foods process. They are tiny, non-greasy and palat- able. Compare with any other shortening. 4 Why is Best Foods Shortning harder than other shortenings? Because it is a different kind oi shortening from the “greasy . The crisp and delicious fat crystals natur: y tend to hardness — and for this same reason are sweeter and keep longer. Compare with any other shortening. 5 Does Best Foods Shortning keep longer? Yes. These pure fat crystals keep three or four times longer than any other shortening. Think what this means in the light of all the varia- tions in American climate. Compare with any other shortening. 6 Does Best Foods Shortning have to be kept on ice? No--it does not. It works best when the shortening is at the temperature of the kitchen itself. Think of the refrigerator room you save by using Best Foods Shortning, which keeps best on the pantry shelf. Compare with any other shortening. 7 Is there any odor to Best Foods Shortning? No. These fat crystals are both odorless and tasteless. And when we say “odorless and tasteless” we mean absolutely free from odor, and absolutely free from taste. Best Foods Shortning is palatabk—good to eat just as it ¢comes from the container. Compare with any other shortening, 8 What difference does being palat- able make? * Its palatable quality glves Best Foods Shortning many uses besides just shortening. It makes delicious Cream Fillings, Cake Icings and Can- dies. Compare with any other shortening. 9 Is Best Foods Shortning really “neutral”? Yes, itis. ‘V[nnv other slmrteumgs have claimed to be “neutral,” too—but compare them with Best Foods Shortning, 10 What is meant by *neutral”? Just this—no taste of the Shortning whatsoever remains in the food. All you taste is the food itself. Compare with any other shortening. !‘Q"':Q"':G';fl:.@"';fl' ep '@' e ,@. satpe; .@- s, .qp. v .qm. '4!!3" .@. .m * o « .@ Distributor: P. Berry Temaseasassnnanss. .ug__.nuunun--on _‘ - “41 NEW IDE ortenin 5 11 Is Best Foods Shortning eco- nomical? Yes—most of all in frying. It ean be used over and over again. Fat crynula will not ab- sorb any flavors of foods fried in them. Com- pare with any other shortening. 12 What is the price of Best Foods Shortning? Best Foods Shortning costs a little more than old-type shortenings, Best Foods is the new fat crystal shortening—a finer product in every way—well worth the difference in price. 13 Where can I get Best Foods Shortning? Best Foods Shortning can be had from any grocer who carries first.quality food products. 14 When you say “Compare with any other shortening,” what do you mean ? Exactly what we say. Compare Best Foods Shortmn% on any point you wish. And if yon not pleased with Best Foods Shortning as against any other shortening, return the can to your grocer and get your money back. THE BEST FOODS, INC. New York . Chicago - San Franciseo LI LT . NEW YORK SAN FRANCISCO Vedei A Gesnesesessssnssssesdelesctassessasssesss sessssesscsssssescssesstbanecssssstasttsstessessssssssiirssssonaney . > I 2> (I -« o> - <l <l -3, Sons, Inc., 400 Windsor Street, Hartford, Conn. YY1 cewe i sbed ‘w‘grqnnnntunuo-nounuo-.L.-ucu-uuuu--.un.pAa-.-Awstifitu--..no‘qs.n..c.q-wtulil""'\www