New Britain Herald Newspaper, August 15, 1924, Page 13

B e e o] Second Section NEW BRITAIN, CONNECTICUT, FRIDAY, AUGUST 15, 1924, s INFBW BRITAIN HERALD! GREATER STORE SALE Carpenters, Masons, Electricians, Plumbers and Steamfitters Are All Calling for More Room in Which to Work Our Tremendous Stocks Must Be Sold—Our Stock Rooms Emptied TOMORROW, THIS WONDERFUL CASH SAVING EVENT COMMENCES. TO ACCOMPLISH OUR OBJECT IN REDUCING STOCK, PRACTICALLY ALL OUR CLEAN STOCKS OF DESIRABLE, RELIABLE MERCHANDISE HAVE BEEN DEEPLY CUT IN PRICE. MANY MANUFACTURERS WITH WHOM WE HAVE TRADED FOR THE PAST THIRTEEN YEARS HAVE SENT US SOME VERY SPECIAL LOTS OF GOODS WHICH ARE INCLUDED FOR THIS OCCASION. “THEY'RE OFF!” That's the cry, the sudden, thrilling cry bursting from the muiltitude when noble thoroughbred racers dart from the barrier and dash over the track in a struggle to win the great prize. “They're Off!” That's the cry echoing | through our store as the pound of the carpenter's hammer drives home each nall; as each of the many workmen moves quickly in the prompt performance of his task; as every vital energetic step is taken to perfect the improve- ments that are being made to our premises. ‘“They're Off!” not to help us win a great money prize alone; not alone to present to the passing public the outward ap- pearance of beauty and appropriateness which will char- acterize our store when the work is completed—not of these things alone does the prize consist. Rather, the prize sought {s the splendid reward which comes from persistent pursuit of perfection along the paths of progress. Perfection {s unattalnable, But the power to approach perfection is given to every man. As the first move in planning improvements is to cast aside the expression “That will be good enough,” so the final step 1s to strive to do “A little better than the best we can do.” “Divine Discontent” is not shown in petty com- plaining. It is emphasized by the declaration, “I have given the best service, the best values, the best thought T could; but T am not satisfled. A change here, an altera- tion there will help me give better service, better values, better thought. T shall make that change! I shall make that alteration!® We are making these changes, these alterations. We believe that oyrs has been “New Britain's Greatest Value- Giving Store.”” But we are not satisfied. Today the ring of the workmen's tools inside our store chimes the story of our search for satisfaction for you. On a foundation of good service, good values, earnest thought we are building a structure of vastly better values, better service, inspired by more profound thought, “THE FAIR.” EXTRAORDINARY HOSIERY VALUES Women’s Full Fashioned Plain Silk and Lace . pair $1 65 Women’s Cotton Hose, double sole, l 4 high spliced heel ......... e pair C Women’s Silk Lisle Hose, strictly first, 25 double sole and high spliced heel .. pair Cc Women’s Fibre Silk Hose—Strictly firsts, 33 22-inch silk lisle top, all colors ..... S pair Cc Men’s Full Fashioned Silk Hose—Imperfects of $1.25 quality, All pure silk, Extraordinary value pair 50 (W Men’s Silk Lisle Hose—~—Strictly firsts, double 1 6 sole, high spliced heel pair C Children’s Columbia Hose-—Qur famous hose of fine ribbed. For this sale Children’s English Ribbed Hose— full cotton hose in all shades p Women'’s Full Fashioned Silk Hose~-all colors including black, slightly irregular, will not impair the 9 5 lasting quality pair (¢ Men’s Silk Hose-~Fibre silk, plain and 3 3 dropstitch, all desirable colors, strictly first, pair C Wonderful, Indeed Are These LINGERIE SPECIALS Betty and Jenny Neck Gowns or real Windsor 79 C\'ep% in hagdsmlne cokt'; c‘on}binations .......... C “repe Step-Ins wi Val. lace edge 33 () Brassieres of broche and satin stripe, 49 elastic sides and shoulder straps ............... C White Muslin Skirts with deep embroidered 43 flounce C Shadow-proof Costume Slips, pink or white, plain tailored styles Women’s Extra Size Bloomers of real 69 Windsor crepe, in new figured patterns .......... C Fine Knit Bodice Vests of fibre silk, 69 attractive summer shades ................ sees C Envelope Chemise of fine soft nainsook, 69 tnmmed with Philippine type embroidery . Cc CHILDREN’S COLORED TOP qocm" Nice quality cotton socks with pretty colored tops. Greater Store Sale Price. « " HUNDREDS AND HUNDREDS Radiex Phonograph Needles | Kleinert's Bathing A fine tone, double-disc rec- Caps ord. All the latest August re- leases in both dance and vocal AT ABOUT HALF PRICE 25c kinds 12% numbers. Greater 310 . 25¢ Store Sale price—Ea.. . Drugs and Toilet Goods Deeply Cut In Price Imported Marly Lemon Soap 25c cake ........ ceees 100 Fly-0-San, full pints .. B Amami Shampoo Vo o 100 Palmolive Sha b size 20¢ Mary Gard Powder — $1.00 pkg. ... Djer Kiss Tale Imuhr ... 16 Cascarets vovs Be, 160 Waxed Lunch l'flpl'r, 80-sheet pkg. o4 Todine, full st hm(rl "I( 4]( Girls Namsook Princess Slips Sizes 8 to 14, Nicely made garments of soft nainsook, trim- med with eyelet embroidery, Greater Store Sale price Women’s Envelope Chemise Ideal summer garments, well cut and tailored with bodice adorned with hand necdlework. Greater Store Sale price . Children’s Bloomers OF REAL WINDSOR CREPE Pretty figured patterns, Re- inforeed seats, rufiled knee and elastic” knee. Sizes 8 to 12, 0.N. T. Mercerized Crochet Cotton All numbers and colors, Greater Store Sale price " Prophylactic Tooth Brushes The 45¢ kind, Absolutely first quality., Each in the sealed yel- low box. Greater Store Sale price Defender Safety Pins Goed grade nickeled Safety Pins. Greater Store sale price—Doz.. Laco Castlle Soap The regular 15¢c cake, Great- er Store Sale price FIFTY DOEN Men’s Summer s . hirts Splendid full cut garments with attached button down soft collar and button cuff, All sizes In white, French blue and pon- gee. Greater Store 79c Sale price—¥a, ED IN Leather Handbags T A good friend who makes fine Handbags, sent us 300 hand- some bags for this sale. The styles, leathers and colorings are up to the minute. Many of them are worth $3.00. Greater ‘Women's Costume Slips Here is a splendid group of garments. Black and colors, of sateen, made with deep pleated flounce. Greater Store Sale price Beautiful Frocks For Kiddies AN EXTRAORDINARY SELL- ING EVENT Manufacturer's samples of summer frocks, made to sell as high as $3.95. All of these are 3 year old sizes, Styles, fabrics and colors that are a delight to the eye. Greater Store Sale price ONE HUNDRED I)UTEV & Women’s Crepe Bloomers These are full cut garments, made with ruffled knee, white and colors, A nice quality wash- able crepe, Greater 25 c Store Sale price Boys’ Wash Suits Middy, Balkan, Peter Pan and Oliver Twist styles. Sizes 8 to 8. Fabrics are standard fast color brands. Values as high as $1.95. Greater Store Sale price New Satin Stripe Band Brassieres Band Brassieres of handsome satin, figured novelty fabrics, Sizes 82 to 41, Greater Store Sale price ..... 190 Very Low Prices On NOTIONS Cameo Snap Fasteners, doz, 2¢ Common Pins, 200 on sheet 2c Aluminum Thimbles, ea, ... 1c Colored Lawn Bias Seam Tape Yard 1e Washable Rick Rack Braid — White and colors—Yd.... 1c Twink Dyes, all colors ..... be Aunt Lydias’ Button and Car- pet Thread Te J. J. Clark’s Sewing Kleinert make W Shields — Pair ....... 12%c Sewing Machine Needles, all makes * Infants’ Gertrude Slips AT THE LOWEST PRICE EVER OFFERED Nainsook of excellent quality is the fabric. Sizes 1, 2, 3. But- ton shoulders and ruffle of baby embroidery, Greater 25 c Store Sale price “Children’s Cotton Handkerchiefs Good grade soft cotton Hand- kerchiefs, nicely hemstitched. Greater Store Sale price Johnson's Household Wax The 1 1b, box that is marked to sell at 85c. One hundred cans only. Greater Store Sale price EATON, CRANE & PIKES' “Escrito” Writing Paper Heavy linen stock, white and colors, 24 sheets and 24 en- velopes. Greater l 5 c Store Sale prl(e A GREAT (I:OS]\(- ouUT OF Wide Silk Ribbons Moires, fancies, satins and taffeta. Widths up to 5 inches. Greater Store Fule prtco—lfl " Hires’ Extracts Ginger Ale and Root Beer Make it at homr lar 25¢ hottle. Store Sale price The regu- THE BASEMENT OFFERS WONDERFUL VALUES Ruffled Curtains, made of fine quality crossbar muslin, 2 1-4 yvards long, Complete with tie« backs. Special-—Pr. . 89¢ Curtain Marquisette, first quality, highly mercerized, 36- inches wide, cp«lal«\d Bed Shects for full size hed-— made of good quality sheeting. size 81x90, Special 4-Plece Canister Set - Tea, coffee, sugar and flour. Made of heavy tin, white enameled, gold lettering, Special—Set Turkish Bath Towels, double loop —= heavy welght. Size 22x44, Special Imported Cups and Saucers— Pure white china, with gold band decorations, Large St Denis shape, 5 Special—Pr, ., l C Standard Lunch Kits— heavy grade tin, Black japahned - Nickel snaps, 55c \p«lnl cerees \lirro Alumlnum Omelet Pans, Special. 890 Mirro Alum!num wanlng Kettles, 12 qt. size. Regular price $2.50, Special Imported Shopping Baskets— 2 sizes, Special Blue and white vnnmel Sauce Pots, with covers, 8 and 10 qt. sizes, Special Congoleum Mats <« A«anvd patterns. Size 5 18336 — Special 1 (4 Art Waste Paper Backets w made of heavy tin, highly deco- rated, in 6 patterns, Ironing Tables, made of sea. soned stock, 14x54, on a fold- ing stand. Special Rome Wash Boilers, made of heavy stock. Copper hottoms, Sizes 13 and 15 § $2.19 gals, Special Pillow Cases, made of first quality muslin. Size 42 to 36. Special Foges 13 to 24 Extremely Low Prices On Cotton Goods Fruit of Loom Bleached Cotton ........... OO HOROB00 yard 160 Black Sateen, 36 inches wide Long Cloth, fine soft finish .............. Normandy Voiles, the genuine, only ........... Dress Ginghams, 36 inches wide, all “Eastern” color fast Tissue Gingham, the remaining stock, all at one price yard 25 C sesersenianas yardlzc ..... .......Ayard35c yard l 5c yard 250 i Percale;—.'l,ooo yards fl;r LLTRET R s S sesenseses yard 12_;(: Genuine Lingette—Positively every yard genuine. Not the imitation, all wanted SHAAONIS Tl s oy oo aie O ............ yard 49 C Note These Unusual Underwear Offerings Women’s Shaped Underwear—vests and pants, all sizes Women’s Union Suits—fine cotton combed yarn, Extra full cut Women's Vests—V neck and bodice lisle tops, full and roomy Women’s Cotton Bathing Suits—plenty of good colors and sizes left Extraordinary for this sale Women’s Vests—Just 200 dozen for this sale; cotton vests Women’s Union Suits—Cotton suit, well made. 29 Boys’ Union Suits—Ribbed style, also waist styles, all sizes ....... well made, full sized. Extraordinary value ........,. Women’s All Year Round Vests—Fine cotton yarn— 2 l4¢ Substantial Savings, Too At The Nursing Bottles, round or Babies’ Counter ’ > ’Il “Wearwell” Woolnap b(udeled Crib BInnkets .. 0% ievaesceniess L1 0 e R S U Long Flannelette Kimonos with shell ’Il Minneapolis brand Silk Lisle Summer Vests, 50c kind All 98¢ Lawn and Organdy Bonnets Sole Shoes ......... slaiain/eieie Entire stock of Infants’ Soft lll Real Bargam Offerings At The Boys’ Dept. Knickers of striped mixed wool fabrics in navy and brown, sizes 8 to 16 Blres 4 1014 0. 0000l Overalls of blue denim, red trimmed. Overalls of heavy denim with riveted buttons, 39 ||‘ Sizes 3to 8 Regular $1.50 kind Percale Blouses, neat stripes and figures, Sizes to 15 Basehall Suits of striped flannel. 'Il Khaki Knickers, closing out remaining stock Flapper Suits of khaki jean, Our $169 grade ........... Rompers and Creepers, 79¢ and 98¢ values ......... Bloomers For Misses 14 to 18 Yr. Sizes Good grade washable cotton fabrics, made in regulation elas- tic knee and waist styles, Great- er Store Sale price Women's Crepe Gowns Round neck styles of wash- able cotton crepes. Plain white and pink, also figured patterns. Greater Store AT HALF THEIR REAL VALUE Beauatiful little garments of fine soft lingerie cotton. Several styles with val lace trimming, embroidered yokes and flounces. Greater Store Sale price Circular Val Lace ,l‘ Ruffling 4 row ruffling in white, aum-ndmé' Regular 58¢c . Great grade. er m'35c Infants’ Dresses ’I