New Britain Herald Newspaper, January 20, 1922, Page 15

NEW BRITAIN DAILY HERALD, FRIDAY, JANUARY 20, 192z What Is the A.B.C.? The A.B. Cis the abbreviation of AUDIT BUREAU OF CIRCU- LATIONS, an organization of national advertisers, who spend millions annually on publicity to find a market for their goods, and reputable pub- lishers of newspapers and magazines. Itis formed to standardize the methods of getting at circulation of publications in the interests of advertisers. | ik The A. B. C. is the national advertisers Bible. It shows an audit of the circulation of advertising mediums and is the space buyers guide. The Herald is the only New Britain newspaper whose circulation is audited. ¢ The Herald stands back of its circulation claims. fi Advertisers do not have to take our word for our circulation. - We prove it and offer to all merchants the undisputed reports of a careful audit. Advertisers are entitled to this information. The Herald is al- ways pleased to give it. . The Herald has the largest circulation of any New Britain news- paper, both in New Britain and in its suburbs as well. Over 8000 Distributed Daily |