New Britain Herald Newspaper, November 19, 1920, Page 20

] NEW BRIT* o 0#09#0#@&60‘00#####fifififlfififlb###fl#fi#fififififififififii@@fifi#fififi#fip#fififib#fi##%3’000“fifififlfifidfififi’flfifififi"fififi#‘ TOMBLE ~OUR PRICES OF WOMEN’S WEAR DOWN DAIL\ HERAL¢ FRIDAY, NOVEMBER 19, 1920, LANDSLIDE IN READY-TO-WEAR VALUES--OFFERING THE MOST RADICAL REDUCTIONS IN YEARS--AND THE NEAREST APPROACH TO PRE-WAR PRICES $5 and $6 SILK WAISTS Georgette, Crepe p Chine and Tub iki —‘SPECIAL-— 50% there—no number has been spared. ready to take the full loss. Raccoon and Opossum Shawl Collar « COATS of heavy Velour and silvertone, —SPECIAL— Excellent value. 183 WE'VE SLASHED PRICES UNMERCIFULLY IN EVERY ITEM These drastic cuts on top of repeated recent revisions and in the heart of the retail season will help break the public buying strike. We’re We've amputated our profits—in mest cases we take a direct loss. But the good will of our customers is profit enough for us now. We are among those who believe that business must take its med- icine to “get cured” and get back to healthy normal times, And you can see by our radical reductions that-we are taking “some dose !” Prices are sliding down gradually everywhere. But we’ve given ours WOMEN’S WINTER COATS ARE THE WORST SUFFERERS— OF READY-TO-WEAR FOR WOMAN AND CHILD—A 35% cut here, | here the slaughter was greatest. We went through a tremendous stock of clean, up-to-date first class, seasonable garments, in every desirable win- son ! store can afford to ter fabric—velours, broadcloths, silvertones, some fur collared and tnmmed—and we knifed the prices out of all rea- plushes — nicely tailored, When you congider that these coats, because of a fortunate purchase, were originally priced below cost, you'll nnderstand why we insist that no to approach our low prices. We're tukmg a big loss in actual capltal here. lingly with the assurance that it will revive trade. But we take it wil- us show you samples of these garments. ' And if you know coats, you'll see at a glance that we’re offering these at a‘fraction of their actual worth—in some instances below the cost of the fabric, Coats of excellent quality Wool Velour, Sil- vertone and Keréey, o some all lined and fur trimmed. —SPECIAL— $15 %y " Peco” Plush. Raccoon shawl %col- lar and cuffs. 48 inches long, 90 inch sweep. “Salts Coats of all Wool Kersey, Velour and Silver- tone Coats, mostly fur trimmed. Heavy weight materials. Silk lined. Wonderful value at Colors are brown, green, black and navy. Values as| 7 high as $29.75. Our $47 91 $25 Values up to $49.75. Women’s Silk i Velvet HATS Over 200 to choose from. $2.95 Values to $8.95. Stores in this city have had these coats in their windows at $45.00. e Guarantee We guarantee every garment quoted in this advertisement to be exactly as we rep- resent it. If upon re- ceipt of goods from us you find that goods are not as we repre- sent and are not en- tirely to your satisfac- tion you may return immediately at our ex- pense. New Suits Heavy durable and a good investment at the price we ask. All silk lined, some with fur collars and trimmings of fur in Serges, Velours, Broadcloth and Tricotine. $24.75 Values Up to $55.00. Dresses Tricotines, Serges, Satins, Taffetas and Geor- gette combinations. $15.75 Values Up to $35.00, Girls’ WarmCoats | New Wool Skirts | Boys’ HeaVY Mackinaws | Women’s Siip-On/ A special purchase enables this offering. Plaids and Serges, plain and box pleated. All Wool, good serviceable Coats, sizes 3 to| And Tle Back Sweaters. All colors and sizes. Sizes 6 to 14. SPECIAL SPECIAL 15. SPECIAL SPE o $8.95 =« $3.85 Reg. $8.75 $8 45 ' Reg. $10.95 $3 75 Reg. $5.95 J. BlRNBAUM’S DEPARTMENT STORE 2-4&‘ 4 M N STREET, Corner of Lafayette Strect, New Britain, Next to Palace Theater, Out of the High Rent District Latest models, all at one price. 4 000004fin%Mao“oam“fiafismafi'g"uaa"amfiéaaoaas“anncdonouQQmeauonn‘namnnnggangaaaunomoogaonnnee $13.75