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ADVERTISING RATES 'SHOULD BE BOOSTED Are Now 25 to 30 Per Cent. Too Low, Expert Says New ad- vert York, sing Nov and 12.—Increased rates reduction in the size of newspapers were urged today inklin P of. Birmingham, president of the American News- Gla or Publishers’ association, at a spe- mecting here to consider the nt shortage. paper,” he said, ‘should to cut dewn its average number G Every azree ot pages, both week day and Sunday, by a considerable percentage and then hold down its advertising volume to a fixed number of pages. This will probably necessitate an arbitrary re- duction of at least 33 per cent. Volume of business. | “Radical advances should be made The percentags they in in adver of increase should be such that ill hold back the sluice of advertis- ing that had our offices and bids fair next year.” arthg that the war . but most of them the war, Mr . “It is plain that proper restriction of advertising space will not work any | financial hardship her. | | sing rates. poured into to continue during the | ish newspapers ' reduced their size by advanced rates that irned mare than before Glass said r. Glass urged that newspaper publishers seek more harmonious re- Jations iith news print manufacturers, find in connection with the American Pulp & Paper association, which meeting simultaneously in the same| hote rged that conferences be in augurated to sce “if some fair, broad- | ‘minded policy of doing business can- not be devised.” To increase the manufacture of pa- per Mr. Glass suggested that the con- yMention urge passage of the water power bill now pending in congress and that an arrangement be made with the Canadian government to bring pulp 1o American mills without prohibitive ae:tmnom on the Canadian side. a three weeks' tour nada during which talked with print manufacture: and brekers convinced him that publishers | themselves ‘‘are mainly responsible for this fwild et and for the short- n extraordinary volume of ad- | he said, had resulted in the | consymption of surplus stocks | “If the.sifuation is not met with he | 1 is ceiain that later papers d to suspend.. The fault | the mills. They have intained a 100 per cent. production perhaps more than normal. We cani- | not lock to them for prompt relief. We | must depend on ourselves.” | Mr. Glass said newspaper advertis- 5 Wways have been too low and an advance of 25 or 30 per cent. | would not he enough because cost of | production 1 increased 100 per cent, i i in not' with in the last year. TO FLY OV Ttalis Building Dirigible Cross Atlantic. to Nov. near 10.—The Rome, intended to cross The capable Rome, airdrome at Ciampino, is busy build- ing a new dirigible the Atlantic is will be ocean traveling The of refuelin said, 3,125 miles without frame of the ship comp low steel beam extending prow to the stern. his beam, according to the seription will take the place of usual passenger carriage, and will be able to accommodate 150 passeng hol- the ses from de- SETBACK TOURNEY OPENS. The Social club served Day last Martinique ob- Armistice WORKING GIRL NOW York.-—Miss Adelaide Segwick was society belle, popular at teas and dances, till she went overseas for war work. Now she likes work best and has gone into business manufac- turing dainty boudoir furnishings. airship, it | the evening with a gmoker and setback tourna- | been changed on account of the lack ment, ir block. v four N the The weeks. NILWORTH CLUB OBSERV ARMISTICE DAY ANNIVERSARY The Kenilworth club held an armi- stice day smoker and entertainment the club rooms last evening About 50 ing costs and preventing more terri- member: tory from becoming barren, was urged by speakers at today's session of the national drainage congress in conven- [ tion here. in the Commercial Trust Louisg building. The club will hold | reclamation of the arid and swamp in Bardecek’s hall on Decem- | lands of the count means of {all radicalism, 41I1<|ng the liv- of space company dunce Judd's Nov. —Immediate will continue new rooms in ent. the evening. ed tournament u as a The quarters have [ op LAST HOUR NOTICE-- Drilling Now Starting on Two Wells, Third Contracted for, in Famous Okmulgee Field, Greatest Gusher Territory of Oklhoma. Price of Shares Goesto 15 CentsatMidnight, November 16th. ___BUY TO YOUR LIMIT NOW 5 WELLS--507% FOR DIVIDENDS--5 WELLS $10 May Earn You $1,000 $100 May Earn You $10,000 Five Chances for Gusher Wells---Five Shots for a Fortune ROYAL OIL WELLS COMPANY (Incorporated under Delaware Laws.) A limited issue of $100,000 of the Royal Oil Wells. Every share of this issue is first preferred stock. Preferred as to assets, preferred as to dividends, and idition participates fully and equally in ali profits and all properties as outlined in this announcement. Why invest hundreds or thousands in an ordinary oil :ny when $10 invested in Royal Oil Welis may be the means of starting you on the road to fortune? Yoyal Oil Wells offers the small investor a golden opportunity to share in the wonder profits of the greatest wealth producing industry known to modern ation—with the absolute assurance of minimum risk, maximum profit and a square deal from start to finish. Charles W. Barton, New York publisher, has personally visited the great Texas Qil Fields. Read his article republished here from the New York Telegraph WOMEN NO GAMBLING NO GUESSING EXPERIMENTING oyal Oil Wells Company 5 LEASES In Texas and Oklahoma, the greatest oil terri- UNDREAMED-OF RICHES COME TO MEN, AND CHILDREN IN WONDERFUL OIL FIELDS IN LON STATE By Charles W. Barton (Assistant Publisher of The Morning Telegraph.) When I boarded the train for Texas a month ago I was somewhat skeptical about the reports of the fabulous wealth which was coming to oil investors, in Texas. I was prepared to meet a lot of smooth-taiking, silvery tongued oil stock salesmen. To say the least, I expected that the oil men that I was to meet would show me the bright side of the oil business and put thelr best foot forward. Thus I was prepared to discount about 80 per cent. of what they told me and take what I saw with a grain of salt. After having spent this month in going over the oil fields, my greatest worry is that if I tell the actual truth—the bare, cold facts—I will be considered a candidate for the presidesncy of the Ananias Club, or, speaking in the vernacular, the best Far east of the Mississippi. Iam tcsl that in the town of Ranger a vear ago there was hardly a man in the town who had a bank account of $5.000. Today there are probably twenty-five who have a bank account of $5,000,000. Millionaires are so common that nobody thinks anything about them. Everybody seems to have plenty of money, even drillers making $12 to $15 per day. Men and women have gonc to sleep at night only to wake in the morning to find themselves multi-millionaires because they have struck oil. With modern machinery consuming an ever {ncreasing amount of oil, and with England, France and Italy and all foreign : 1 nations calling upon us for more and more oil, the demand is sure to exceed the supply for a long time to come. nized under an iron- Texas today is the Aladdin of the world and opportunities there are reatenihaalovestheforel Frankly, I must confess that I expected to find a lot of crooks in the oil business. All my early training had taught me to shun an oil investment as I would a snake. However I must say that in my opinion the great majority of Western companies are absolutely on the level. I never met a finer class of people in my life than the men who are putting out these western companies. There is no need for an oil company to be crooked. There is an inexhaustible supply of oil in Texas and there is so much money to be made by simply being fair and square that it is not worth while to be dishonest Jump on a train and go down and see for vourself, I did. the wonderful opportunitics which are open in every line of business in Texas towns adjoining the oil ficlds. Talk with the farmer boy of a month ago, who today is a multi-millionaire. Talk with the immigrant woman who invested $300 and today is worth over a million and owns her own oil well and is getting richer every minute. o world’s I U tories. Five wells to be drilled, every well, absolutely with- out exception, within 250 yards of proven producing oil property. This pledge is your guaran- tee and the first assurance of its kind every offered to the investor. ad guarantee to pro- duce oil and pay dividends! \ man on the crooked It goes out depth to hole and doesn’t and buys a which he must should strike oil. e needs twenty-five to fifty thousand dollars to erect a derrick and drill a well, depending in shallow fields, and in other sections he must dig much deeper. Barring accidents, such as drilling a & materials, because of lack of transportation, within about thirty to sixty days he knows whether he strikes oil or has a dry hole. which is @ producer, and strike oil, and if the company’s holdings arc in a producing territory where geologists state there is oil, om The New York Telegraph. FACTS AND FIGURES. WHAT that is new to him, the first thing records, what the percentages of the busin lease dig he lies told him the oil have sections in territory before in which geologists strikes oil. In some having a cyclone destroy the derrick, delay in gett take much brains to drill a well right next to another well the investor has more than an even chance to make a fortune.—I he DRILLING RECORDS SHOW is to study the drilling records, the averages as applied lo the are—for and against you. Records for the entire United States for In April there were 2,990 drilled—only 467 were dry. In the Mid-Continent fields, including Kansas, Oklahoma and North Texas, June, 1,117 drilled with only 267 d In North Central Texas alone, 401 wells were drilled in the month of June. Of these 70 with only 57 holes. Do you call that a gamble? Yet onc good oil well will pay for a dozen dry holes. What matter if you de THE w z hen an he does your money into show that there month of May, 1,504 were dry. In May get one dry hole oil new field. When you put the month of March man the were decides to change operations into a ficld oil business you should know the drilling 2,584 wells drilled. Only 403 werc dry. wells were drilled—279 only were dry. In there were wells drilled in North Texas to cvery four oil well MILL 'ONSIN OIL-GET YOUR SHARENOW FIVE WELLS TO BE DRILLED---FIVE CHANCES FOR A GUSHER IN THE HEART OF THE PROVEN OIL FIELDS ROYAL OIL WELLS WILL DRILL FIVE WELLS IN THE DEEP SAND PROVEN OIL FIELDS. EVERY WELL WILL BE DRILLED RIGHT UP AMONG THE LARGEST PRODUCERS IN THE FIELD. NO WILD-CATTING, NO EXPERIMENTING, NO GAMBLING ON TRENDS OR STRUCTURES. ABSOLUTT™ ™ "TTHOUT EXCEPTION, WILL BE DRILLED WITHIN 250 YARDS OF A PROVEN, PRODUCING OIL PROPERTY. {'TEE FOR YOUR PROTECTION, AND THE FIRST ASSURANCE OF ITS KIND EVER OFFERED INVESTORS. 50% FOR DIVIDENDS Royal Oil Wells is permanently pledged to the policy of substantc you realize what this means to you? Oil companies frequently the stockholder doesn’t get it. Royal Oil Wells will be conducted on a different basis. When the money is earned it is yours. Royal Oil Wells proposes to give itto you promptly. a well is drilled in y ou will begin receiving dividends from the oil produced. TIf our first well is a 1,000~ barrer well, 500 barrel a day or $1,000 a day will go to our stockholders, There will be no set dividend rate. The earnings of each month will be split, 50-50, 5, per cent. for dividends—50 per cent. for expenses and additional wells. On the basis of one-half of our stock outstanding a daily production of 1,000 barrels would net you apfroximatly 12 per cent. monthly, 36 per cent. quarterly, or 144 per cent. a year on every dollar invested. \\(’;tl(';\n‘t guarantee that you wiJl make a million dollars overnight, but we can, and do, guarantee you that you will get every penny to which vou are honestly entitled, and that every possible net dollar invested by you will go directly into oil operations—the purchase and drilling of the very choicest s N THE HEARI " THE PROVEN, P ] o1l FIELDS OF TEXAS AND OKLAHOMA. 3 o locations to be had IN THE HEART OF THE PROVEN, PRODUCING If you want to be an inside partner instead great oil wealth that is enriching others, fill in the coupon, write your check who buys into Royal Oil Wells. $10 is not too litle—$10.000 is not too much happen to have a check mail the coupon anyway and can send your GET YOUR APPLICATION IN NOW TO SHARE IN ALL FIVE WELLS $10 is not too little, $10,000 is not too much—the more you put in thc more you take out were dry EVERY * THIS POL.:¢ dividends—not 3 per e But But or cent., short cent per cent. or 10 full 50 per cent. on the A;ul;l invested in the per but a full half—50 pe cent. of every dollar's period of 30 days, many of them have earned worth of 100 per cent. oil produced in 3¢ Hays Thirty days. earn a appreciate the for what you Remember, money in of a mere owner of stock, if you kind of company that will pay the profits to you can afford to invest and mail it along at once. the more you put In the more you take out. later. want to share in stock- you instead of to your estate, The coupon means money But fill in the coupon now and if you to you and every mail it today. If the holder don't around, you A FORTUNE IN ONE WELL: HOW | MANY FORTUNES IN FIV LS? § $10 in Guggenheim well worth 1,000 $10 in Carey well, worth 1,500 Trapshooter well, worth L000 Home Oil Co., worth . Coline Oil, worth . ... Merritt Oil, worth 1914 Oil Co., worth Kern Oil, worth Fowler Farm Co., Marine Oil, worth in Terrill well, worth in Burk = Waggoner leases, worth in Union Oil, worth in Home Run Oil Co., worth in Imperal Oil, worth $200 in Lucile Oil, worth $200 in Pinol Ofl Co., worth These are just a few of the many fortunes reported on small investments in oil. 1t has heen stated that $500, invested in Union Oil returned $750,000. FORTUNES IN OIL There is an inclination on the part of a certain class to question the fabulous- fortune reports that are constantly coming to light. However, no one will question the above statements by Charles W. Barton, who is one of the most respected and able journalists in the newspaper business. As a matter of fact, this page could be filled with condensed accounts of the un- believable fortunes made in oil. Such stories come to light e very hour of the day, and yet not the half of them have been told. It is said of Tulsa, Oklahoma, that every member of the Chamber of Com- merce is an oil millionaire, and that there are more than one hundred millionaires whose fortunes were made through oil The oil business is open to the small investor as a possible fortune on a few hundred invested. It has been' for years, and is today the poor man's chance to accumulate large sums through moderate investments. 000 APPLICATION FOR SHARES. NORTH AMERICAN FISCAL CORPORATION, AGENTS FOR ROYAL OIL WELLS SHARES, 5 COLUMBUS CIRCLE, NEW YORK I hereby subscribe for. - .shares of the Treasury Stock of Royal Oil Wells, and enclose check, draft or money order in full pay- ment I understand that these share: assets, and that they share equal hereafter. 100 250 500 750 1,000 2,000 5,000 10,000 $10 buys $25 buys $50 buys $75 buys $100 buys . $200 buys $500 buys $1,000 buys worth $100 $100 ..$10,000 nd 19,000 oil $100 $100 $100 are preferred, both as to dividends and in all profits and all wells, now and FULL NAM (\(‘w Britain Herald) ICIDREES: it e s ; 1e many of them having been overseas a year ago this time were pres A sparring exhibition featured Refreshments were serys v