Lakeland Evening Telegram Newspaper, September 28, 1914, Page 3

™ i There once was a builder, by the ’ name of St. Clair, Who was honest, and used the best Builders’ Hardware. He deals at Our Store Where we Sell it galore, Where the assortment 1s Jarge and prices are fair. We Make a Specialy of Builders’ Hardware Keeping on hand constantly a full line of the many items needed by the professional contractor or the amateur builder, Hard wear is demanded of this class of Hardware, and you can depend on the reliability of the goods we offer. WILSON HARDWARE CO. 4 Lower§Prices on Ford Cars Effective August 1st, 1914 to Augustist, 1915 and guaranteed against any reduction during that time. All cars fully equipped f o. b. Detroit. Runabout. .. ... ...$440 Touring Car ........490 Town Car... ...690 Buyers to Share in Profits All retail buyers of new Ford cars from August 1st, 1914 to August 1st, 1915 will share in the profits of the company to the extent of $40 to $60 per car, on each car they buy, FROVIDED: we sell and de- liver 300,000 new Ford cars during that pe- riod. Ask us for particulars FORD MOTOR CO;PANYl c l Auto and Supply Co.: Lake:’aonlfll{ COUNTY AGENTS. ! OO LSS IO L SUBOBIISNS SE 2802 Security Abstract and Title Co. Bartow, Florida R. B. HUFFAKER, Pres. ; Frank H. THOMPsON, Vice-Pres. s L. J CLYATT, Secretary H. W. SMmiTH, Treasurer ABSTRACTS OF TITLES New and up-to-date Plaat. Prompt Service Lakeland business left with our Vice President at Dickson Building will receive prompt and efficient attention. | i 500 e e et ettt J. B. STREATER CONTRACTOR AND BUILDER Having had twenty-one years’ experience in building and contracting in Lakeland and vicinity, I feel competent to render the best services in this line. If comtempl.atmg building, will be pleased to furnish estimates and all infor- mation, All work guaranteed. Phone 169. J. B. STREATER. i "‘“Wonommnmm E EVENING TELEGRAM, LAK ELAND, FLA., SEPT. 28, 1914. w vERY special attention, in these days of specializing, is given to the miss from sixteen to twenty years old, in the matter of her millinery. After our young lady has passed sweet six- teen, and up to the time that her school days are finished, a fine discrimina- tion must be exercised in selecting her clothes. Two favorites in the world of vel- vet hats designed for misses are pic- tured here. They show an expert sense of clothes on the part of their designer. In these hats we see the simplicity of trimming which is char acteristic of the season. And we are confronted with a dtversity of size when the time comes to make a choice. Shapes range from the small close- fitting turban to the wide-brimmed picture hat. The simplest of the round turbans like that one shown here, fall within the choice for misses. | But the largest of the wide-brimmed hats are not for her. Their brims are too eccentric and she must con- fine herself to simpler lines. But the miss is not always confined to the conventional in the choice of her hat, even if she 18 obliged to re- member simplicity. This is very evi- dent in the striking and original tur- ban shown here. This odd shape, de- veloped in either plush or velvet, is full of youthful dash. It is perfectly plain, having a crown that is a oon- tinuation of the coronet. It might be more accurately described as a cap made in two tiers. It fits snugly to the head and becomes a background for the feather ormament which is posed at the front. In the picture this is a simulated bird’s head. But even imitation birds are a little “taboo” and a pretty made fancy feather will Prove a better choice for the young girl. JULIA BOTTOMLEY, Combination Auto and Street Hat COMBINATION automobile and street hat is a soft, close-fitting affair, made of one of the fashionable lightweight fur plushes, which are like- | ly to be much used in millinery. These | plushes are more silky and more pli- able than ever before, and they are the last word in the manufacture of this fabric. Some of them are marvel- ous imitations of natural furs. Others | {and the trimming fastened down to are new and rather eccentric patterns in combinations of ocolor, and are frankly plush without an attempt to imitate anything. Others still may be described as conventionalized copies of | | and for automobiling. the markings in natural furs. The small turban shown in the pic-| ture is made of plush which combines | a suggestion of broad tail and ermine. Over the body of the surface, which is black, blotchee of white appear in which black points of ermine-tall are | simulated The crown is an ample puf of the material set in a coronet which turns up to the width of about two and a half inches all around. At each side ghort straps, cut from the white por- with a snap fastener at the other end. By means of this the strap is fas- tened to the coronet. A th!rd strap, across the front, supports & single, standing loop made of a fancy weave in white plush. This loop terminates in a square end which is provided with a snap fastener. By means of this fastening the veil can be held off the face, or the veil may be taken oft the brim. Two views of the turban, pictured here, make plain this method of using the enap fastener on a hat which must do duty as & street hat The long chiffon vell has stood the test of time as the most practical accessory of the autolsts’ wardrobe. It is well to choose it 4n a washable quality and ocolor. If ocarefully handled, chiffon stands washing very well, For a long journey the hat pictured here, designed for the oool days of autumn and for winter, will be found very comfortable. Added to this fine tion of the plush, are sewed to the crown at one end. Theee straps are Hned with thin satin and furnished attribute, it possesses the charm of novelty in material and smart style in design. 1 JULIA BOTTOMLEY. BLOUSE GROWING TRIM BAGGY EFFECTS ARE BECOMING PERCEPTIBLY LESS. French Models That Have Arrived In This Country Show Plainly That There ls to Be a Decided Change in Styles. Less and less the plouse is inclined to bag under the arms and over the waist lines. More and more trim grows its effects, and by the intro- duction of puckered seams, darts and flat front panels, and with wide, shaped girdles and sashes the basque idea is carrfed out. By and by the sepa- rate waist will have to be called a basque rather than a blouse, for the bloused character is fast disappear- ing in favor of trig, trim lines at the walst. Many of the new models, however, are cut to blouse at the waist line still, though the’ bagginess is held up by the wide, fitted girdle that the walist line is clearly defined and gradually but surely is growing smaller—or at least it appears smaller, because of its trimmer effect. Fortunately the blouse question for autumn was almost entirely settled be- fore the outbreak of trouble in Europe, Thousands of new blouse models were in America prior to August 1, and from these Paris models the new blouses were being constructed of American- woven fabrics chiefly of the softer silken stuffs like pussy willow taffeta in plain and striped effects, tango crepe, which 18 much like crepe de | chine in texture, and the beautiful daphne silk, which is soft and sheer as some of the imported louisines and liberty silk of high degree. Many of the new waists are white, for white serge and mohair tailleurs will continue to be popular all through the warm weeks of autumn, and many women choose to wear white in the house all winter long. The white walst, after September 1, however, usually denotes an informal costume, the dressy blause being of silk of chiffon in a color matching, or con- trasting strikingly with the skirt. The one exception to this rule is the white lace or chiffon blouse which often ao- companies the dark tailleur at the matinee or restaurant meal A lovely white blouse for matinee wear is of white indestructfble volle—much like chiffon, but more sturdy in character in spite of its filmy sheerness—and of white lace and white daphne silk. The surpliced blouse of daphne silk 18 sleeveless and is fitted by groups of pin tucks at the shoulder, and again below the bust in front—an unmistak- able token that fitted walsts are on the way. The soft silk, sleeveless blouse opens in front to show a sur pliced chemisette or vest of lace, gath- ered at the shoulders and crossing the bust in soft folds. This lace vest is attached to a guimpe of the chiffon- like indestructible voile and long sleeves of the latter fabrics, with two rows of colored shirring down the lencth of the arm. to the wrist, frills | | of Tace falling over the hand. Part of this blouse, which i made to go outside of the skirtband, is a wide sash of soft silk which ties in a big, loose bow at one side of the front. FOR A DURABLE BUTTONHOLE Suggestions Worth While Where It | to Be Worked Into Material That Is Heavy. To work a durable buttonhole in| heavy material such as linen, duck o madras, mark with a thread the place| and size with a row of machine stitch ing on both sides as close as possible,| then cut with a pair of sharp scissors| and work in the usual way. Not only does this help In weart: but is very much easier to work and does not need fine stitches. In eewing| on buttons in goods that have a great| deal of wear, try sewing them on by, placing a toothpick under the button| and then sewing in the usual way, be- {ng careful to fasten the ends firmly, DAINTY LITTLE CUSHIONS { L ¢t ' £ ( [ ( L3 [} ( { jili( MY G The two odd cushions shown in the drawing above were dainty little af- fairs of white celluloid. The one on the left is intended, of cburse, for hat| pins, and both are upholstered in blue velvet. The hat pin oushion is sus. pendad by a fine blue silk cord passed through a celluloid ring. These cush- fons are part of a set of the white cel- luloid, pretty enough to satisty the daintiest taste. Evening Frocks. Some of the new evening frocks are trimmed with ostrich. One that is very effective is made of deep coral taffeta. There is a little chou of os- trich on the bodice, and there is a sash, draped low about the hips in the front, but brought up to the natural walst line in the back, made of a fringe of ostrich fastened to an inch- wide band of tulle. The ostrich and the tulle are both coral pink to match the taffeta. In the back there is a wide sash of tulle, that falls to the floor and forms a train. Great Exposition of New Styles from Hart Schaffner & Marx for Men and Young Men Q. Here’s the best we've ever done for the men of this ity; the most omprehensive display of FINE CLOTHES ever brought together; better fabrics, better colorings, better patterns; and more interesting styles and new models than ever. = % % = YOU ARE INVITED Our effort has been to bring together a lot of fine clothes for the use and benefit of the men and young men’ who dress well. In one sensese, you may say that we're done this for the benefit we.shall get from it; from selling the goods for a profit. But in another sense—there is another and better sense—we've done it for the benefit you'll get out of it. We expect to sell at a profit to us; but we expect you to buy at a profit to you. That’s really the true basis for bus- iness success; it’s the way we look at our business; we'd like to have you look at it that way. It’s your show as well as ours; we're helping you to have the best clothes made; come and see. The Hu JOS. LeVAY The home of Hart Schaffner & Marx Clothes R b e SO, W L G