The Key West Citizen Newspaper, October 14, 1954, Page 8

‘Tith Pix Store'In State To Open In Key West Tomorrow Friday morning at 8 a. m. will mark the formal opening of the eleventh Pix store in the state of Florida, The new store in Key West ds located at 509 Duval Street. The Pix Shoe chain constantly eyed the Key West area for the last four years and finally located a suitable store to serve the pub- lie. For those women in-the-city of Key West who are not thoroughly familiar with the Pix Stores op- eration, it may be pointed out that their entire theme is based on the selling women’s high-grade sam- ple and cancellation shoes at dras- tically reduced prices, Pix Shoes stores are run on a super-market basis emphasizing the value of self-service for great- er savings, Pix buyers. are situated in every shoe center in the United States waiting to grab sensational values for their customers, Featured are samples and cancellations of cur- tent, up to the minute, high priced shoes that sell at far less than actual wholesale cost. ‘ _But you serve yourself. .° .No Clerks to urge you. . .Only guides to assist you. . .You buy only what you like, when you like it! i In Pix stores you see every style before your own eyes, Actually, this new and novel idea will be a Tevelation to women who have not . Visited any of the other ten, Pix stores located in Florida. C. Herbert Weise, General Ma- nager of the Pix Shoe chain, says that a story book drama can most | , ably describe the Pix growth in this state. In the fall of 1949 their first-unit in Miami was opened. reception was so great that in the short space of time since, ten other stores have come into operaton. At the present time Pix Execu- tive Offices anticipate a 20-unit op- Welse pol that Pix, be its out that Pix, being pioneers novel method of merchandising, havé already es- tablished the respect and contact of national and international shoe brokers, As a result they are able to bring the public the most cur- rent renowned names and: styles land, air and sea, Weise personally has endeavored to make this newest store the most modern throughout and will fea- ture daylight lighting that will enable faster selection. The store is laid out simply, in line with the Pix theme of low overhead and profit in pennies, but volume in millions. Pix caters to the masses based on the theory that every woman loves a bargain. Weise, who will officiate at the opeping of the Key West store, pro- mises a galaxy of values for this formal opening; He emphasizes that Pix buyers have gone all out to make this a sion for not only women of Key Wet. He solemn- ly promises that the customer al- ways comes first and has afrang- Thomas Says Reds Have Supersonic Bomb Carriers PHILADELPHIA ) — Secretary of the Navy Charles S. Thomas say that Russid has atom bomb carrying airplanes that fly faster than the speed of sound. His statement apparently was the first by a qualified American official to attribute such speed to Russian bombers. The Air Force has said only that Russian jet bombers, unveiled last spring, have given the Soviets the ability to wage intercontinental air warfare..with fast planes compatr- able with ‘the B47 all-jet bomber and the even larger and more pow- erful B52, Thomas gave no elaboration in @ speech prepared for the Greater Philadelphia Delaware South. Jer- sey Council. Thomas declared that the Rus- “sian navy, now second in size among world fleets, is engaged in a “fast but silent effort” to chal- | lenge U.S. naval supremacy, As- serting that the Russians have a submarine force of a size never before equaled in history, Thomas said the whole purpose of Sovict emphasis upon sea power since World War II has been to “nullify our command and use of the seas,” “College Groups Won't Compete EAST LANSING, Mich. (®—Lo- | eal merchants proposed that fra- ternities and sororities at Michigan State College construct Christmas | displays on the traffic islands in the main campus highway. An | award for the best display was promised. | Both the Pan Hellenic Council | and the Interfraternity Council de- | cided against the contest. “We feel that cooperation instead of competition would be more in keeping with Christmas spirit,” the Pan Hellenic Council, sorority governing body, said. Page 8 THE KEY WEST CITIZEN ed for daily shipments to keep Key West an outstanding Pix store. Special arrangemegts have been made to open the store at 8 a. m. on Friday and Saturday to give working women an opportunity 10 shop before their work begins. In addition, the store will remain open Friday and Saturday nights until 9 for those unable to shop during the day. Pix stores district manager 0. L. Latour who. has been in charge of setting the store up for busi- ness will be on hand at the open- ing. Latour is in charge of all stock and promises convenience for the customers in serving themsel- ves, Manager of the Key West store is Louis Munoz of Tampa, who has had considerable experience at other Pix stores. SELMA eg S}RONG ARM BRAND COFFERS Triumph Coffee Mill at ALL GROCERS | Your Grocer SELLS That Good STAR * BRAND amencax COFFEE eud CUBAN -— TRY A POUND TODAY — 42 RK. Cot Avenve © Clevelond 3, Ohio Dealer: POINCIANA TV & RADIO |. 3422 DUCK AVE., KEY WEST TELEPHONE 2-8667 Market 804. White St. Phone 2-2013 OPEN SUNDAYS — 9:00 A.M. TILL 1:00 P.M. WHERE ALITTLE BUYS ALOT If Gr. A Med. Mixed SWIFT'S PREMIUM — Vacuum Packed — 4-6 Lb. Avg. nc HAMS « 39¢ BRISKET SMALL MEATY BEEF STEW SPARE RIBS u 29c | « 49c Free! Free! Free! a e SWANSON'S TV CHICKEN DINNER Lb. Consists of Fried Chicken, Mashed Potatoes with Cheese Sauce and Mixed Vegetables Bag BUY. 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