The Key West Citizen Newspaper, January 20, 1947, Page 4

Ford Reduces Prices As Much As $50 On Cars Ford Motor Company, the ag- ency for which in Key West is Monroe Motors, Inc., announcse in today’s Citizen that prices on its cars have been reduced as much as $50. each. That action, the company points out, was taken despite the fact that more* than 1,000,000 prospective buyers are waiting for the delivery of Ford cars. The company states: “We believe that the ‘shock treatment’ of prompt action is needed to halt the insane spiral of mounting costs and_ rising prices and to restore a sound base for the hopeful period of post-war production we are now entering.” Perfect Weather Conditions Here, Cartoonist Finds Barris Jenkins, well known car- toonist, has registered at Casa Marina hotel, an intends to spend several days fishing in local waters Jenkins intends to draw some of the scenes in and about Key West. He is interested in weather conditions here, and expressed the opinion that is fishing and everyday life. “As near as I can see it, condi- tions are well - nigh perfect,” Jenkins said Jenkins has been here before. THE LOW DOWN: HICKORY GROVE Up to recent-like to make the front page, you sounded-off against “Business.” Business is a horse-thief, you would say—and the votes were a cinch. But late- ly, lotsa folks have been finding thet when they get down to brass tacks, they are in business, too, You can have a one-chair barber shop — and be in busi- ness. You don't have to be big to be in business, If you have two cows you are in business— if you sell a quart now and then to’ a neighbor. Folks showed how they leaned, back there on November 5th, So to campaigners who still crave publicity and how to get same, T am dedicating this essay. Do something new and novel. You dmm't have to bite a dog—just say something nice about how it is pretty slick to buy gas at 20 cents versus around 50 in Eu- rope, etc. Talk about how in this land-of-the-free, everybody can have an education, and free. Give a pat on the back and three cheers to the folks who pulled im their belts so as to have some cash to finance the outfits who drill oil wells, and build the re- fineries, ete. Stockholders are people — thrifty people. They} have helped make America, America Next to the greatest sight that could be imagined by a private im the rear rank, which he said would be a_ boat-load of Ser- geants gettin’ sunk, it would be a boat-load of folks who make a nice living via abusing busi- ness. Yours with the low down, JO SERRA. No American ‘President ever died on a Friday the 13th. a COMPLETE——_——_ RADIATOR SERVICE at PRESSER’S RADIATOR SHOP RED BRICK GARAGE A CASH LOAN Commercial Credit Plan INCORPORATE ——_ 423 Fleming Street La Concha Hotel Building PHONE 778 ideal for |¢ The Weather FORECAST Key West and Vicinity: Partly cloudy and continued warm thru Tuesday. Fresh south to south- | west winds occasionally strong ; southwesterly offshore. Florida: Partly cloudy and con- tinued warm thru Tuesday except cloudy with occasional rain in the Tallahassee area today and over extreme north Florida tonight and Tuesday. Cooler in extreme northern Florida tonight and Tues- day and over Tallahassee area to- day. Jacksonville through Florida Straits: Fresh south to southwest winds thru Tuesday shifting to westerly and diminishing over ex- treme north portion today and tonight. Weather partly cloudy except’ rain over extreme north portion tonight and Tuesday. East Gulf: Fresh to moderately strong south to southwest winds thru Tuesday except shifting to westerly and diminishing over extreme north portion today. Weather partly cloudy except rain over extreme north portion. Small Craft Warnings: East of St. Marks to Tampa are extended | at 10:00 Eastern Standard Time, this morning from Tampa thru Florida Straits to Jacksonville un- til sunset today. Increasing southeast winds today, reaching 25 to 35 miles per hour and shift- ing thru west to northerly andj diminishing to moderate tonight and Tuesday. REPORT ; Key West, Fla., Jan. 20, 1947 (Observation taken at 8:30 am., Eastern Standard Time, City Office) Temperatures Highest yesterday 3 81 Lowest last night 76 Mean 78 Normal . tance aie = Precipitation Rainfall, 24 hours ending 8:30 a.m., inches 0 Relative Humidity 79% Tomorrow's Almanac (Eastern Standard Time) Sunrise ee eee Pe Sunset 6:04 p.m. Moonrise 6:51 a.m. Moonset men: 5:33 p.m. TIDES Tomorrow Naval Base (Eastern Standard Time) High Tide Low Tide 10:16 a.m. 3:35 a.m. 9:21 p.m 2:38 p.m. ADDITIONAL ‘TIDE DATA Reference Station: Key West Time of| Height of Station— Tide {high water Bahia Honda’ —Ohr. (bridge) _.10 min, 0.0 ft. No Name Key +2hr. (east side) 20 min. Boca Chica —Ohr. (Sandy Point) 40 min. Caldas Channel +2hr. snorth end) —_.10 min. +1.4 ft. Minus Sign—Corrections to be subtracted i Plus Sign — Corrections added. to be All Paid For Mrs. Knogg: You me. I know you through and through. I haven’t been your wife twelve years for nothing. Husband: I should say you have not. Your monthly allow- ance checks will prove that. ALBURY & SON NEON LIGHTING SERVICE 532144 DUVAL STREET Also Licensed can't fool Strand Theater ANN SHERIDAN in “One More Tomorrow” Coming: ‘They Made Me A Killer’ Monroe Theater “SEDA, SANGRE Y SOL” Jorge Segrete—Gléria eseria A Bullfight SPANISH PICT Coming: “SKY DEVILS” Here They Are! CLOPAY DRAPES 22," Bed Rooms) COTTAGE SETS (Curtains for Your Kitchen) Beautify Your Windows at Low Cost! Assorted Colors —KEY W WEST—— Venetian Blind Co. 120 Duval Street Phone 1042! Jefferson Hotel Building eee” Will Be hivaigned| In Municipal Court Thirteen proprietors charged with “having disorderly houses, etc.” are to be arraigned before |Municipal Court Judge Enrique Esquinaldo. Bonds range from $15 to $50. Grooms’ Ship Wins In Miami Airplane Meet Bascom Grooms, dr _803Wi ington Street, was high “mary fn" the National Model Plane. Meet, in Miami yesterday, with: “aspeed! of 108 miles per hour, More than 6,000 persons: weré: jon hand on the grounds of the Biscayne Kennel Club when Grooms’ small plane speedeg. over the course in the record- breaking time of 108 miles an hour. Planes entered by Keith E. Walker and N. A. Johnson of the Navy Seaplane Base on Boca Chica also were entered. Grooms will be notified at a later time of the prize he won. | One is a trip by airplane to New York, Planes from all over the United States competed in the meet. ‘La Concha To Hold Polio. Kind , Nance At the request of 4 number’ of businessmen,s the La Coricha Hoté! will hold a Birthday Ball, January 30, for the March of Dimes, Manaer J. D. McAndrews said today. The event will*proba- bly be given under the sponsor- ship of the Key West Hotel and Restaurant Association. Two bands will furnish the music for dancing from 9 p.m. to 2 a.m. ‘Tickets will sell at two | dollars per person, all proceeds to go to the March of Dimes. Greenland was so named in 985 by Eric the Red to attract set- tlers. ESAT RESELL LL NER BE EEL IE All the Latest Releases ON(OVER 20 LABELS - IN, RECOR ' “Barty Recorder ‘Nah Blackstone: Dwight Fiske The MUSIC BOX Phone 9138 726 Duval St. KEY WEST ELECTRICAL REPAIR - COMPANY : 616 Whitehead Street "24-HOUR SERVICE” PHONE 739 We Repair All Types of MOTORS - STARTERS GENERATORS and ELECTRICAL APPLIANCES Rewinding and Redesigning \ OUR SPECIALTY | Work Called For and Delivered ARO RARER RETO 'coLo LOR OF TRUTH IN THIS ADVERTISING CHICAGO. — (AP) — They’re putting the finishing touches on the picture of post-war railroad Passenger comfort — fittingly enough—with paint brushes. Ralph Haman, color and de- sign engineer, is using a lot’ of color in cars the Pullman-Stand- ard Car Manufacturing company is building for the Illinois Cen- tral train, City of New Orleans, Light shades of yellow, green and blue will - predominate. on. ceilings and walls. Seats will be in tones of cedar“or red; floors jin blues, greens,or xeds.. “Entering one ., of, these cars the patron’s first coridern is “sel ‘ecting a seat,” Hamdn says’ in ex prams the degoration. . “The | lepth of color makes them stand out, inviting, almost* beckoning. After being seated; however, the yes travel to the walls and ceil- | ROBERTS’ | 4 just eurl up.with a good book. Office Supplies & Equipment ' 123 Duval Street, Lopez Bldg. | Par ° ip iy and ‘Sheaffer | PEN and PENCIL SETS Call 250—Ask for ‘Charlie Roberts’. A COINCIDENCE HOLLYWOOD. — Driving home in a_ borrowed car,after someone had stolen his automo- bile, Mason J. Nurick was bump- ed in a minor crash at an inter- section. Alighting to inspect the ; damage, he was oa tie Yo find | the offending car Was his own. Its driver was booked on sus- picion of grand theft. nS ings, which .are peaceful and’ quieting. The car seems larger, | brighter and. brings. out. full! powers of relaxation.” Color ‘blind passengers can: PLUMBING SUPPLIES ‘The Complete Supply House’ 512 Fleming Street PHONE 118 Let Us Know When You Want to Install Your New Bathroom. If We Haven’t Got What You Want in Stock, We'll Get It for You. CALL US FOR YOUR REPAIR JOBS. Free Delivery Anywhere The sewing machine was in- vented in ancient ca exis wre vented in England in’ 1795, son, I France 75 years later. see. TWO HOTELS in Rates Reasonable with BATH and Ford Hotel 60 N.E. 3rd Strebt 226 N.E. 80 Rooms - Elevator 100 Rooms - Solarium : 3 BLOCKS FROM UNION BUS ST. Pershi Special Lectures. ‘three U. The. first 8. / Knox and monoms=— MIAMI oneness aon OMS. wees Hotel Avenue Elevator wv GOSPEL HALL 720 SOUTHARD STREET by L. T. CHAMBERS “THE TABERNACLE OF GOD” Illustrated With a Beautiful Model” NIGHTLY—Except Monday and Saturday—AT 7:20 9.4. COME WITH YOUR BIBLE and A FRIEND NO COLLECTION. We Are Reducing Prices All Ford Cars on, Some Models As * as $90, Hifective, Immediately vite A Statement by Although more than one million of our customers are waiting for delivery of their cars at present prices, we are immediately reducing the price of every Ford car— some models as much as $50. This is our “down payment” toward a continued high level of production and employment in months ahead. ‘We believe that the “shock treatment” of prompt actigin is néeded to halt the insane spiral of mounting costs agd rising prices and to restore a sound base for Still ‘Needed the hopeful period of post-war production we are now entering Let me review briefly the considerations which have Jed us to take this important step: .«9.’'The Ford Motor Company is in the mass production business. Mass production depends upon large mar- kets. It will continue to succeed only if it can produce more and more at lower and lower cost so that more and more people can buy. Large markets begin to dis- appear when prices rise. The un-American spiral of mounting costs and rising prices have hurt everybody—some groups more than others. Many have not benefited from post-war wage increases, but have had to share the burden of result- ing higher prices. Already, millions of American fam- ilies are unable to buy the things which, in normal times, make up their standard of living. In the short danger of depression. view, we can see inflation. In the long view, there is The period since V-] Day has been an unhappy and costly period of reconversion to peacetime production. Ford Motor Company has lost millions of dollars since V-J Day, even after all tax adjustments. But the crisis of this wild aftermath of war seems to have been passed. Our own production, though stil] orm 4 ‘ +f ft } Henry Ford 11 limited by material shortages, is now steadier. Produe- tivity of our employes, which hit a new low during the period, seems to have started its return to normal. Ford Motor Company made a modest profit for the last three months of 1946, and we intend to continue to operate in the black. The American economy now stands at a turning point. Mounting costs and rising prices have warrant ed caution and hesitancy. Theré is even. general fear that this dangerous, un-American cycle cannot be cor- rected without an economic recession. We think this fear can be dispelled by common sense and action. And among free men that becomes an individual re- sponsibility. The Ford Motor Company therefore proposes ¢ to accept its losses since V-J Day as an item of the cost of a great and victorious war. We are closing our books on that phase of our production history. We have decided that now is the time for us to make an investment in the future. Because they must build up depleted cash reserves or because they are still losing money, many busi- nesses may not be able to follow suit. But we hope that our suppliers, our employes, and our other ecé- nomic partners will back, each to his own ability, our attempt to return to the economic pattern which hat helped to make America great—the principle that higher wages and a higher standard of living for all depend upon lower costs and lower prices through increasingly efficient large-scale production. We hope, as we move forward, that we will be able to reduce prices still further, and that we will not bé forced to raise them again to compensate for cost increases, —~ dnd t PRESIDENT, FORD MOTOR COMPANY