The Key West Citizen Newspaper, March 24, 1926, Page 4

/ ; * ‘THE CITIZEN PUBLISHING CO, lb P ARTMAN, President. v= IRA J. HOON, Business Manager. Zntered at Key West, Florida, as second class matter Member of the Associated Press fhe ‘Associated Press is exclusively entitled to use for republication of all news dispatches credited to it or not otherwise credited in this paper and also the news published here. Sa SUBSCRIPTION RATES ADVERTISING RATES Made known on application. Cards of thanks, resolutions of respect and obituary notices. 6ther than those Which the paper may give as matter of news, ‘will be charged for at the rate of 5 sents a Noti ia “church and society and all other enter- isinmaalls from which a revenue is to be derived will 2¢ charged for at the rate of 5 cents a line. ‘The Citizen is an open forum and invites discussion of public'issues and subjects of local or general inter- bet, but Jt will not publish anonymous communica- IMPROVEMENTS FOR’ KEY WEST ADVOCATED BY THE CITIZEN Water and Sewerage. Road to the Mainland. Comprehensive City Plan. Hotels ‘and Apartments, Bathing Pavilion. Even though the horse may become extinct, we shall probably still have the nightmare. Lh The students of, a former generation burned midnight oil, but now they burn midnight gasoline. ‘The classics(are not popular subjects now, as they do not help people get’ rich without doing any work. : Popular idea of a fair baseball umpire is one “who give all doubtful decisions to the “home team. : ; ee re ce weed ere hep ge making, they would never progtéss of Asiatic nations will not cause in America, until they get so they ‘us at baseball. statesmen are pretty slow to act in mat- ot . but they can move rapidly when constituent wants a job. SU sae aera people when you parted srom them. Not in these times, tm man who is listening all the morning for ‘of the dinner bell, does not usually listen change clinking in’ his pocket. * {Some folks who would be very much disturbed if gobwebs were found in their homes, will let a vacknt tbt of land all grow up to weeds. te + + Being told never to disgrace their families, the young men have resolved not to work seh = here they get their hands dirty. tee & While the public is mighty sorry to see people laid up ifor injuries ineurred in automobile acei- ee Cr eneey eee oe of x eee tas £ Th¢ boys will say that the automobile warning sigths‘Algng the roads should be repainted, as many of henry ave not in good shape to serve as targets forsthe ‘kid marksmen, 6 tthe peeple are exhorted by the Communists to trise” Only known way to make ‘em do it, is forisdimé player on the local team to knotk a home run, whén they will not merely rise, but will holler for"several minutes. ee Suey KEPT THE FAITH § ne million, two hundred and eight-nine thou- @ dollars will be paid by the United States to Swift.d& Company, because that concern kept the faith and endeavored to do its full share, so that fedgral troops might not be hungry after the close of thé Great War. | That is the decision of the Supreme Court of the! United States handed down on March 1. It aftrmed ‘a decision by the Court of Claims nearly two years ago giving Swift & Company, $1,077,386, and: added $212,216 sdditional for bacon which wae disposed of in France. ‘homes show the difference. ADVERTISING’S ECONOMIC EFFECT Some people who are anxious to prove that our social and economic system is all wrong, often seék to show that advertising is one of the wastes of business. ‘They claim it is not diréctly produc- tive and that it often persuades people to oe things that they do aot really need. The effect of advertising on a legitimate busi- ness is a good deal the same as that of labor saving machinery. A business man might think he saved expense by omitting the purchase of needed ma- chinery. But he would thereby increase the labor cost of getting out a certain production of goods. When he puts in the machines, then he can produce more goods with a given amount of labor. Similarly advertising will ‘enable a force of -people to dispose of more goods. That reduces the charge which the selling force makes on ‘the busi- ness. And it increases the volume of, business, so that the cost of production or distribution per article is less. If a store has a certain force of clerks, and they are not kept busy, the proprietor might think of letting some of them go. A better way to get at it would be to increase his advertising. He can then expect to find that the force that had been waiting around for customers before, is now hav- ing to hustle to wait on the people that are crowd- ing in. The same force might very likely sell doub!e the quantity of goods. No more is being paid to that force, but the charge against any article on account of that sales force only has to be half as much as before. Advertising is thus very much more than paid for by the economies it makes. Progressive business men everywwhere are finding that advertising is economical, and they would increase the costs of doing business if they stopped using it. WHAT THE OLD TIMERS WOULD HAVE’ SAID The thought frequently comes to ‘many of us, as we think of the old people we knew 25 years ago, what these folks would have said if they could have seen conditions as they are now. “As they looked out on their. quiet streets, in which. their family horses jogged along toilsomely toward their goals, what would they have said if they could have seen this motorized age, with people darting through the streets at railroad speed? The last quarter of the 19th century developed wonderful inventions. But it seems doubtful if it could be compared with the marvels of the first quarter of our century; with its autémobiles,” its Taidos, and its airplanes. oy, The effect.of aptomobiles has-been one. of 1 the most far-reaching changes in the history ‘of so- elety. It has pulled. people out of their stationary habits, and given them a free range of movement. It enables people to have homes in the country and work in cities and towns. It has saved ‘country neighborhoods from decay. At the. same time it does make many people restless, and little inclined to settle down and work as the i Sy old timers used to. These marvels of the 20th century have greatly increased the power of our people... The improved But people demand more time for sports and pleasures. The old timers might not say they were any better off. It must be the mission of the years imme- diately ahead to give these people who have. ac- quired added power a true conception of aims and purposes, They must be shown that sports and pleasures alone will not do them much good. They need to seek knowledge, intelligence, and interest in the good causes of the time. With enlightened motive added to increased power, then we shall see rapid advance in social welfare. “THE COASTAL HIGHWAY ; (Jadksonville Journal) Announcement by F. 0. Miller, president of t the Atlantic Coastal Highway Association that the | great highway system from Maine to Key West is now assured is one of the most gratifying to be made kere in months, for it means that this great road will soon be #n accomplishment after years to | secure it, South Carolina’ has. provided the last big span in the road and that state may take pride | in the fact that she has joined the caravan of Southern builders for roads are one of the very} first needs of the South. That state will prosper more because of this step. Florida, the mecca of tourists, will be made more accessible and her at-| tractions will be put within reach of thousands more. The officials of the association are to be congratulated upon the achievement to which they have devoted so much labor. Formerly people studied our ways of saving labor, but now the idea seems to be to make the jj use the old Reliable, Safe jobs last longer. During periods of quiet business some dealers cat down their advertising, while more pushing ones say that is just the time it is*most netded. Tt is claimed that the universe is vastly bigger than was formerly believed, and the boys realize it. when they see their best girls.te their homes in the — |ANNIVERSARIES How Doctors Treat Colds and Flu To break up a cold overnight or to cut short an attack of grippe, influenza, sore throat or tonsilitis, physicians and druggists are now recommending Calotabs,“the puri- fied and refined calomel com- pound tablets that gives you the effects of calomel and salts com- bined, without the unpleasant ef- fects of either. One or two Calotabs at bed- time with a swallow of, water,— that’s all. No salts, no nausea nor the slightest interference with your eating, work or pleasure. Next morning your cold has vanished, your system is _thor- oughly purified and you are feel- ing fine with a hearty appetite for breakfast. Eat what you please, —no danger. Get a family package, contain- ing full directions, only 35 cents. At any drug store.—Adv. TODAY’S of Paul of Ru 1811—The ship’ Tonquin, Cap- tain Thorne, entered the mouth of the Columbia. river to begin the settlement of Astoria. 1851—James S. Hogg, governor of Texas, born near Rusk, Texas. Died at Houston, March 3, 1906. 1869—Baron Henri Jomini, a noted Swiss general who dis- tinguished himself in the service of France and Russia, died at Passy, France. Born March 6, 1779. 1915—British aviators made successful raid on German sub- marine base at Antwerp. 1917 — Gen. Nivelle -made furious attacks on the new Ger- man front and captured two forts| of the famous “Hindenburg line.” 1920—Mrs. Humphry Ward, famous novelist, died in London. Born at Hobart, Tasmania, June 11, 1851, 1924—Curtis D. Wilbur of California took office as secretary of the navy. 1925—-Gerald Champman, no- torious bandit, put on trial at Hartford for the murder of a po- liceman at New Britain, Conn. <44 * Sis Bae “ONE IN TEN Neglecting a little wound, cut or abrasion of the flesh may in nine cases out of ten cause no great. suffering or inconvenience, but it is the one case in ten that causes blood’ poisoning, lockjaw | or a chronic festering sore. The, cheapest, safest and best course is to disinfect the wound with liquid Borozone and apply the Borozone Powder to complete the healing process. Price (liquid) 30c, 60¢ and $1.20. Powder 30c and 60c. Sold by all drugeis . MWF “Jeanne Lavoche of arrested for begging found to own property Paris was she worth Denver grappled with a burglar found in her home and held him until her screams Senuaht the police. Serious illness and com- plications often follow an }/ ordinary Cold. Check it; ININE.” || The First and Onginal Cold j} and Grip Tablet. Proven Safe for more than a Quar- | ter of a Century. The box bears this signature ae HISTORY. 1815—A grant covering Key West and all the Florida Keys was given to Juan Salas by. Don Juan de Estrada, the then Spanish Governor of Florida. ' 1822—Juan ‘Salas sold the Island of Key West to John W. Simon- ton for the sum of $2,000. ¥ 1822—,"he United States of America purchased Florida from Spain and Lieutenant Perry planted the American flag in Key West. 1845—The State of Florida was admitted to thie Union. 1860—During the Civil War Key West was the headquarters of the Union Blockade fleet. The Union forces held the fort and the City, and the citizens, although of Confed- erate sympathies, were forced to remain under Union ad- “ministration. 1874—The cigar industry was established by Cubans fleeing from Spanish oppression. 1888—The entire business section of the town was destroyed by fire. : 1898—Key West was used as a Naval Base by the American At- lantic Fleet during the Spanish-American Wat. 1912—The Florida Bast.Coast Railroad’ over the: Keys to Key West was completed. 1921—The Casa Marina Hotel, the best hotel of the Florida East Coast Railroad system and one of the finest hotels in Florida was opened. CLIMATE—The temperature ranges between 75 degrees in, Win- -ter and 85 degrees in Summer (Average). It is the only place in’ Florida which has never been touched by frost. It is 375. miles farther south than Cairo, Egypt, but has a delightful and health- ful climate, there being very little sickness, GEOGRAPHY—Key West is the gateway to the Panama Canal Zone, Central and South America, Cuba and the West Indies. It is forty-eight hours from New York by rail. Havana can be reached in five hours by boat and in forty-five minutes by air. It is expected te be the future port of entry from South America, Central America and the West Indies. MILITARY—The United States Army maintains a Coast Artil- lery Station at Key West and during the World War it was also used as an Airplane base. It is called the “Gibraltar of America” as it controls the entrance to the Gulf of Mexico, : NAVAL—The United States Navy maintains a Navy Yard Key West-as well as a submarine base. There also a coaling station, fuel oil station and one of largest radio stations in the world. The United States Marine Corps also has a station at Key West. at are the -INDUSTRIES—The chief industries are cigar making, commer- ‘ cial fishing, sponge fishing and shipping. 4NOTELS—The leading hotels are the Casa Marina, built and operated by the Florida East Coast: Railroad Com- pany. the La Concha, a modern fire-proof hotel, the Over-Sea Commercial Hotel and the Jefferson Com- mercial Hotel. _ CIVIC—Good Schools. Churches, Fire and Police Protection— one of the best Fire Departments in the United States. Paved Streets. Good City Parks. Municipal Golf Course. NEWSPAPERS—The Morning Call. The Key West Citizen. RAILROADS—The Florida East Coast Railroad cperates trains to and from New York and intermediate points. Railroad Car ferries ply between Key West and Havana. It is expected that the Seaboard Air Line will construct a railroad into Key West, this — assuring direct communication with the West Coast of Florida, the Gulf Ports and the Central States. STEAMSHIPS—The Mallory Line to New York and Galveston, The Peninsular & Occidental Steamship Com- pany to Tampa and Havana. The Gulf & South- . ern Steamship Company to Miami and New Or- leans. MISCELLANEOUS—Beautifully colored water. Wonderful Yachting. Best fishing in Florida, Golf 9 and Tennis. Bathing the year round. Coun-- try Club (under construction), The Over- | Sea Highway over the Keys, connecting Key" West with the mainland, will be the most remarkable highway _ the South when completed, | Ps ADVANTAGES—1, Tropical climate. 2. The Over-Sea High- way, now under construction, paralleling the Florida East Coast Railroad over the Keys will” permit :through automobile travel from New York to Key West and, with the car ferry serv- ice, practically through travel from Canada ! and any point in the United States to Havana. _ 3. Fresh water to be piped in. This improve-: ment has been favorably acted upon by the Florida legislature. 4. There are many new developments on the intermediate Keys. Most of the Keys are being purchased in their and are being converted into beautiful 5. Key West-is the County seat of County. 6. Considerable new construction now being carried on throughout the City gvod deal more is contemplated for the im _ mediate fatire. Among the proposed improve- — ments is a boulevard which is to be a shore. drive around the Island. This construction has already been authorized and the awarded. 7. ‘The rise in the value of Key West property has only recently commenced. 8. There is n. rcason why Key West will not golf and tennis, ete., equal or will of any Florida resort, while the fishing ix much the best of any on the Coast, 9.° The Fiérida ~ Keys are a Yachtman’s Paradise bors and beautiful scenery bound to be headquarters f southern half of the Keys, scalable lcci It’s Summer All Winter ln Key West