Evening Star Newspaper, March 5, 1937, Page 25

THE EVENING STAR, WASHINGTON, D. O, FRIDAY, MARCH 5, 1937. This Page gives but an inkling of our great Spring stocks—gloriously com- plete with Fashion and Value—anticipating an early Easter. Haven’t YOU felt the early Spring in Washington? It’s the signal for Spring clothes! TUEESTTT alittlelabel ' ’:makesalot «i of differ- ence in THEheW elleffs ] Zlv‘l- 1220 F STREET F'ox in new soft colors enhances the beauty of For Misses $ 5 97 5 Owning a fox-trimmed coat is every girl’s dream, and owning a Romney with fox is the full realization of that dream! The new soft dyes of the fur blend beautifully with the casual soft fabrics. Beige fox on the important beige coat. Heavenly Azure blue fox on guardsmen blue coats, beige, nude, or chico-dyed fox on the lovely new thistle shade, grey fox on grey or bud green! The coats, designed in slimmest swagger models with Schiaparelli‘s new, soft shoulder detailing. Especially at a time like this when the whole fashion world is suit-mad and it appears that everybody but the “Candlestick maker” is turning out suits to fill the great demand. Jelleff's label stitched in your suit assures the skillful cut and tailoring of an important established suit house. It guarantees the fashion and value of Washington's leading specialty store. Here are six bright examples from our vast suit collection reflecting everything that's new—2-pc., 3-pc. even 4-pc. Suits! Furred and fur- -less! Fitted gored coats, boxy jig- gers, flared swaggers! Many, many models exclusive with Jelleff's in Washington. - Suit Headquarters—Fifth Floor. For Women—Romney Coats of Forstmann’s monotone tweeds and Julliard fleeces with luxurious fox. $59.75. Foshion Coat Shops—Third Floor The special significance of the name ROMNEY lies not alone in beauty of de- . sign, but in the exceptional value achieved through the combined talents and buy- ing power of America’s 10 leading Specialty Stores, including Jelleff's. ,Styled for Youth! Spring arrivals for Juniors Designed by are Smart! —For Misses : at $19.95 Bolero Jackets Fitted Jackets Bolero Effects Cartwright Louise Mulligan Ellen Kaye (A) Spring’s most luxurious _fur and Jellefl’s ~ mos standing _value! piece swagger of soft Shetl basket weave in n beige, grey or man blue. With little Jacket in toned-up _ (sketc or Wrap-arou styles. Sizes 12 t $59.75 Costumes with slim- fitting long wool coats, wool jigger coats, lined coats. Their compan- ions, young little frocks Casual! Swagger, _une furred and 3-Piece Suit that suits women and misses galore—of a erand monotone _ basket- weave in Piccadilly tan, grey. Davy, natural.brown and oxford. Tailored with borders of stitching on swagger topcoat and ~ wrap - around jacket in sizes 1% to 40. Suits, the triumphant Spring Fashion—their influence reflected in Spring dresses, too! They flatter the figure like no other fashion. Jelleff's suit-dress col- lection includes many versions in NAVY. And important beige, grey, black. The gay prints of pure dye, pure silk, in lovely, bright-col- ored prints! NAVY is new —and young! These talented young American designers take navy, garnish it with white, in bolero and jacket frocks, tai- of Spring and the soft pastels that are newly smart. Also in stun- ning combinations of print and plain. You ¢ smart junior’s ward- DO want a suit dress BT 1 robe! this Spring. See Jel- Prmt. $75 ¢ leff's collection! Misses’ Dress Shop— Second Floor lored, “young girl” frocks! Navy is the backbone of every $39.75 A R S R R Cereal Tweed! (E'_Found only at Jellefl's in Washington—and in_ this w JIGGER « sne " Ny 7841 Sharkskin Weskit—The Perfect Suit Blouse! Dazzling white. So beautifully, simply and smartly tailored with bow tie neck, mother-of-pearl buttons down front, new $ ; short sleeves, squared shoulders. And the fine hairline fab- [ ] ric launders to perfection! 32 to 38. Suit blouses galore! In Spring's tailored and softly frilly styles, white, pastels and deep colors. $3.95 to $13.95. RS S Ao WA RO i3 Third Floor Doeskin Gloves by Chanut $1.95 Chanut of Paris is, in our estimation, quite the master of fine detail and design. For Spring he brings~you plioble, woshoble doeskin tai- anticipates your demond. with a fine selection of authentic lored slip—ons in the smartest Spring shades styles, in navy, black, beige, and:hese smart colors! Handbags at Spring's aristocrat of Leathers fea- $ : tured in a stirring collection of New Classic-4-button pull-ons—the perfect suit glove! #Jelleff’s for handbags” is emphasized in this splendid new collection of models for Spring, featuring softer pouches with back straps and handles. In black, navy, London tan, grey, red earth. Patent Leather—shining accent of Spring! Tailored and dress- maker types in black, and all the lovely colors of Spring. Lizard Grain calfskin, destined for Spring popularity! Jelleff's neutral natural, dazzling white! Square-Cut! (D) That's mews in a 2-Piece Tailored Suit for misses! Link-buttoned and with The mew 1937 sofiness—in banker's grev, navy or beige diamond Sharkskin. $975 : ‘ v\ P.¢ Three-Piece! ' Wolf-Collared! (F) A 3-Piece Suit that gives you (C) The new jigger-length swagger topcoat S A e St el 9SS e buttons over & poung high-buttoned Jacket furred topcoat with Woly bulidog and a trim slim skirt for juniors! Pretty collar—and a very mew little tai- swank in Sharkskin Tweed. in oxford of 3 lored suit with notched lapels. brown. Monotone tweed in Deige, Mavy, grey, postman blus for sizes i $29.7‘5 $39.75