Evening Star Newspaper, April 29, 1935, Page 12

THE EVENING STAR, WASHINGTON, D. C, MONDAY, APRIL 29, 1935. THis WEEK is made possible by a new patented development which permits gravure printing at news- paper speed — four complete mag- azines every second. THis WEEK is fast editorially paced to 1933. The Reynote is brevity and brilliance. FIRST-RUN s WEEK brings to its readers the Bwe2 of the new fiction before it has anywhere else. Names r Irvin S. Cobb, Fannie Hurst, P.G Wodehouse, Rupert Hughes (to mention but a few of the famous who write for THIS WEEK) mean reader interest . . . and reader in- ferest means advertising action. El Nine out of ten people live east of .the Rockies, making these buying states America’s A" Market. Here, 88% of all retail sales are made. Tmis WEEK s distribured through 8 great newspapers in the prin- «pal cities of this “A" Market. It sweches mose’than 17,000,000 people evesypwesk. 1t is-wefixaned in the better fomes. It mubker possible sdvesgising comcentration where the milng i» done—wmavertising nemest to the point of sale. means for every RETAILER v < APRpy I A % T 28h 1935 ji £ in the WASHINGTON area Every grocer and automobile dealer . . . every druggist and de- partment store buyer...every merchant in the Washington market ... will be vitally interested in THIS WEER. Published by twenty- one leading newspapers east of the Rockies, it presents the com- bination of a first class magazine with first class newspapers. THIS WEEK gives you a new and more powerful sales force for national brands: the kind of magazine advertising you want— magazine advertising with real local sales power. Apply these facts to your store: THIS WEEK reaches 3 to 5 times “as many families in your trading area as leading national maga- zines—3 to 5 times as many potential customers for your store. THIS WEEK'S circulation is not scattered. It hits hard in America’s richest markets where leading retailers do business. More than four million families read it; better class families who buy better merchandise. The kind of people you want as customers. 4 ® Read THIS WEEK yourself, not as a dealer, but as somebody's customer. Notice how the new gravure printing shows' products the way they look. A natural-color photograph for cosmetics is almost as good as a counter demonstration. Baked beans look as appetizing as the real thing. As a retailer, think what this means to your business: progres- sive manufacturers can now combine every advantage of maga- zine advertising (long life, full color illustrations and the stimulating influence of fine first-run fiction) with the local sales punch of this newspaper. When a manufacturer’s salesman who sells national brands calls on you, ask him if his company’s magazine advertising is in THIS WEEK. If the answer is “Yes,” then you can be sure that the manufacturer is spending his advertising dollar where it will do you the most good. And where it can sall the most goods. £ A