Evening Star Newspaper, December 18, 1932, Page 54

NSNS N [N NSNS N THE HECHT CO. BASE- MENT STORE is ready to do its share in helping you to be BIG HEARTED . . . at such small cost that you will be amazed. Things cost less in the Base- ment because of lower over- head: because of rapid turnover. And vet this is accomplished without sacrificing one iota of quality. You will find the true spirit of Christmas giving in the Base- ment—hecause you're sure to find the Right Giit—at the RIGHT price. Plenty of everyvthing to give vou SUPER-Service NOW. Plenty of Wrapping Stations. Plenty of Extra Help to serve vou. Every facility at your command—not only of the Basement, but of the ENTIRE STORE—so that you may shop Quickly, Quietly and Joyfully. These facilities include our Spe- cial Telephone Shopping Serv- ice—Phone District 9400—with trained shoppers to help you. Also, Charge Customers can use their account privileges. You can use our Will Call Serv- ice. paying a small deposit and having purchases set aside for later delivery. And, of course, our Delivery Service is ready to render Basement customers full co-operation. ‘A number of Gift Items are illustrated, described and priced at the right, that may help you fill vour Christmas list. Hand-tailored . Men’s Ties, resilient con- 550' st 8 :67¢| Women’s i"lf‘nl,lli"“.ig’l‘l; AN \\\\‘ \\\\ \ A Rayon Twill Bed Sets, puft 32.99 spread and pillow 9. Zapon House e - @IS Stippers, soit soles ruction, silk e tipped 2 for $1 A4 Sketch by One of Our Staff Artists. Clean, Light and Airy. the Basement Store Appeals to the Busy Shopper. 44¢ | Women’s » riis 1 Kapok-filled Sofa Pillows, damask 9 Broadcloth Shirts. 4_9 or tapestry covered ... 4 = Sizes 8 to 14!.. c 9 . Broadcloth Shirts 9 : ? Sheep-li Men’s “uinic §1 | Men's fuologey Boys’ e rs. 13% to 17 s sizes 7 to 14 years ed coats. o 18 ‘Women’s Coats, Dresses, Shoes, Sportswear for Yourself or for. Gifts \