Evening Star Newspaper, December 17, 1932, Page 4

THE EVENING STAR, WASHINGTON, D. C., SATURDAY, DECEMBER 17, 1932. ymouth Sets a New Prce! $30/€f@%f?bfz///mom5m/ // Wotber/” (gyf/fi Plymouth Six Four-Door Sedan Now *545 TODAY Plymouth announces price reductions up to thirty dollars on the Plymouth Six . . . effective at once. Plymouth first set the pace in the low- priced field by introducing new models far in advance of competition. We said when these new models were announced that “this new Plymouth was built to honestly win the good- will of American motorists, who never fail to reward real merit.” We meant what we said. And Plymouth sets the pace in price as well as performance . . . in value as well as engineering. Our factories are humming. Men are at work. Dealers everywhere re- port business improving steadily. This is the time to “'go abead” . .. and now Plymouth is setting a faster pace than ever. And remember this. .. your savings on Plymouth aren’t confined to price alone. Plymouth is scientifically engi- neered to be the most economical Six in the low-priced field. That’s why it carries no excess weight...no superflu- ous castiron and steel...to increase gas- oline consumption and running costs. LYMOUTH Sl Remember too, this new price in- cludes Floating Power ... patented en- gine mountings that no other car can use except by license. Not simply rubber cushions . . . but a basic new improvement which completely elim- inates vibration. There’s Safety Steel Bodies. If steel railway cars are superior to old-fash- ioned coaches, it is certain that steel automobile bodies are superlot to the composite kind. You get Hydraulic Brakes 100...50 necessary in these days of high speeds and crowded highways. And those easy riding qualities you formerly found only in high-priced cars. Not only is Plymouth a BIG, full- sized family car...it’s a low-priced car wighout that low-priced look. A thrill- ing car to drive...with a 70 horse- power engine that makes Plymouth the most brilliant performing Six in the low-priced field ... bar none. No wonder Plymouth says again... go look at all three. .. ride in all three . compare the delivered prices on all three . .. and may the best car win. IT’S A SIX i WITH FLOATING POWER NEW LOW PRICES—NOW $90 LESS THAN LAST YEAR 4-DoorSedan. . . . . %545 Convertible Coupe . . . 565 All prices F. O. B. factory. Low delivered prices. Convenient time-payments. These features on all models—Patented Floating Power engine mount- ings, hydraulic ‘beakes, free wheeling, full-sized safety-steel bodies, safety-glass windshield, down- draft carburetor, heat-resistant valves, easy-shift trans- Coupe with Rumble Seat . $525 BusinessCoupe . . . . 495 mission with “silent second,” rigid-X double-drop frame, Oilite squeak-proof springs, rubber spring shackles, T-slot pistons, Bonderized rust-proof metal work.Closed cars wired for Philco-Transitone Radio. Optional—Automatic Clutch $8 . . . Duplate Safety Plate Glass Windows—Coupe $10, Sedan $16.50. SOLD BY 7,232 DESOTO, DODGE AND CHRYSLER DEALERS EVERYWHERE