Evening Star Newspaper, April 19, 1932, Page 11

THE EVENING STAR, WASHINGTON, D. C., TUESDAY, APRIL 19, 1932. A ’ . «% A—11 ADVERTSING LEAD [ From the Front Row Reviews and News of Wasl’xington's Theaters. CREDITED T0 PRESS Newspapers Dominate Field Because of Service, | Expert Avers. By the Associated Press NEW YORK, April 19.—Newspapers are called the ' dominant advertising medium in the United States by Ken- neth Collins, executive vice president and advertising director of R. H. Macy & Co., in his book, “The Road to Good Advertising,” published today. “Few business ventures in America requiring. the stimulus of advertising could livé without the newspaper,” said | the department store executive. In it we spend more than one-half of the entire budget for all forms of publicity. We do so rightly.” He held that advertising could help greatly in ending the business slump by the use of absolute frankness as to conditions and showing how values are the greatest in many years. Mr. Collins said newspaper advertis- ing had not produced results to the full | extent of its capability only because of “fearful mishandling of advertising by the advertiser.” He emphasized that| newspapers of today are much better than those of other times and called | upon advertisers to take advantage of the superior facilities now offered. LABOR PLAY PRESENTED AT JEWISH CENTER | Indictment of Capitalism Is Theme of “Mill Shadows,” by Tom Tippett. An indictment of capitalism is the theme around which revolves the play *“Mill Shadows,” presented last night at the Jewish Community Center. “Mill Shadows,” according to its au- thor and producer, Tom Tippett, direc- tor of the extension department, Brook- wood Labor College, Katonah, N. Y., is “a labor play dedicated to the textile workers of Marion, N. C., and to the labor movement the workers will one day build.” 1t is played entirely by labor union- ists and members of the Brookwood facuity. St. Mary's Church, Finchley, England, with a capacity of 525 and 1,026 com- municants last Easter, is to be enlarged at once. * National Players Open Their New Season. festival quality ter Players star evening. Led b: Donald Wood: sented its first Powers and pany pre- ic selection, he Church M e.” wwhich enlists the serv- ires of most of the members of the year's or- ganization, and offers not only suitable charac- ters for players who are seeking the continued indorsement but alsoattracts attention to phases of life which ¢ oncern sentiment, busi- ness efficiency, beauty in the abstract and the theoretical technique of flirtation Miss Powers, in the title role, rises from the studied simplicity of her character to a more effulgent place which, in the later scenes, is in keep- ing with the traditional duties of a leading woman experiencing a sea- son’s introduction. She shares with Donald Woods, the leading man, the task of disposing of a large amount of staccato talk. for they represent & banker and his secretary engaged in an exhibition of business effi- ciency. If it were possible to discover any defects in the work of actors, it should develop on the night of the Spring opening. but these two at- tacked the rapid-fire task without a break, while their associate pla ers, sharing in the general good wi of ‘the audience, carried the re- mainder of the performance with excellent resu! Ona Muns in the secondary role, brings to her undertaking both experience and temperamental ca- pacity which make her at once a real asset to the company, and Karl Nielsen, Raymond Brami Forrest Orr and Owen Davis, jr., Who bears a famous name, are competent con- tributors to entertainment. “The Church Mcuse” has a simple plot, which, however, gains force from the fact that the author, Ladi- slaus Fodor, has stripped the story to its essentials, and created drama Leona Powers. | which fully ieeps pace with the theme. The cast is compact. and the whole reveals complications that arise through tlie wavering attach- ments among the chief characters, with the ultimate union of the two who are painted as persons of su- Pernior mentel strengin. two women are both profes- slonally strong, and they are sharply contrasted with complete satisfaction. The emotional element is carried to the point of sincerity by Miss Powers when she discovers, almost with in- credulity, that she is able to exert feminine’influence. Mr. Woods has an elusive quality, along with an alert bearing, in keep- ing with the popular understanding of the man of affairs, who attends to business when it becomes necessary, but does not differ, in other respects, from the human average. Alto- gether, the performance may well be described as acting of quality, while the lighter scenes involving all the members of the cast are done with an attractive spirit. Credit_must be given to Director Clifford Brooke for a fairly complete plece of work on the openm;cniéhz. D.C.C. “Another Language” At the Shubert-Belasco. ROSE FRANKEN'S new play, “Another Language,” which opened last night at the Shubert. Belasco, is a wistful little comedy, reminiscent in part of the late “Saturday’s Children,” and pos. sessed of many admirable qualities. While replete with numberless ups and downs, it is a sincere study of humdrum life in an 80 per cent humdrum family. One is inclined to believe, however, that an expert cast makes it seem rather better FalseTeeth Don't allow your false teeth to drop or slip when you eat, talk or laugh. Just sprinkle a little Kling on your plates, This new improved powder forms a comfort cushion—holds Pplates so snug, they feel and act like your own teeth. No more danger of rocking plates—eating will again be a joy. Leading dentists endorse Kling. Guaranteed better than any- thing you ever used or money back. Large package, 35¢ at all druggists. HOLDS PLATES FIRMLY AND COMFORTABLY * STARTING TOMORROW pril 20 THE B & O ANNOUNCES THE FIRST AIR-CONDITIONED through sleeping car train The NATIONAL LIMITED $1. Louis...Louisville...Cincinnati...Washington, * itimore...Philadelphia...New York From end to end ... Club Car... 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No dust, Martha Washington dining car was placed in regular service on the Baltimore & Ohio between Washington and New York— the first air-conditioned car to be operated on any railroad. 1 May, 1981, THE COLUMBIAN— the world’s first complete train to be air-. conditioned—made its initial run on the Baltimore & Ohio between Washington and New York. Its success was so great that the Baltimore & Ohio determined that the following year its through travel- ers between the West and East should also enjoy the same benefits. soot, or cinders. Try the NATIONAL LIMITED on your next trip West. You will experience the greatest comfort you have ever known in railroad travel. Effective next Sunday, April 24, the NATIONAL LIMITED will leave Washing- fon at 6:30 P. M., and will arrive at Cin- cinnatiat8:35A.M.; Louisville 10:55A.M,; $t. Louls 3:45 P.M. (Standard Times shown). For further details apply to D. L. Moor- man, Ass’t Gen. Pass. Agent, 15th and H Streets, N. W. Telephone District $300. BALTIMORE & OHIO | than #t 15, although fts lines are filled with the suggestion of the bet- ter things of the theater, and its plot, while familiar, is treated in a quiet, dignified and sometimes par- ticularly poignant fashion. A glance at the program, and the story is made clear. Eleven Hal- lams are listed. No more, no less. All of them appear at a family Tuesday night affair in the first act. Most of them appear in the second, and they are all present again in the third. Eleven relations—most of them bloodless—whose lives are so petty. so void of any cultural ex- citements, that the climax of an evening for them can be but the playing of a Victrola record. One suspects that the major mo- ment, in fact, comes when, as the family sits around nursing its vari- ous grievances at ‘“grandmother’s” board, it listens for the wedding march in & popular tune. At this point, most of the listeners are silent, smug, lifeless and typical of bunch. es of families throughout the coun. try. They wait expressionlessly for that snatch of the wedding march and when it comes, they are sud- denly animated again, content with the puerile discovery that they rec- ognized that part, and flushed and as happy as they are ever likely to be. The innate tragedy of & household such as this, brought out faultlessly through the medium of making the eating of carrot cake and the munching of grapes seem ridicu- lously ~funny, has been well handled by the author. While it is perhaps a shame that one is neces- sarily always a step or two ahead of the plot, and can't help but guess that at the meeting of “Aunt" Stella and Jerry the first large-sized tempest in a teapot will brew in that Convenient Deferred Payments Will Attractively Furnish the Living Room family, it is nevertheless pleasant to have it work out as it should work out, and to see a “scandal” finally launched in the gathering. The love affair between Stella and Jerry has been treated particu- larly gracefully. While this kind of & pair of humans, who yearn for the freedom of life, and for certain in- tangible beauties which they have District-of Columbia Employment Com- | mittee, addressed, the association briefly on the unempleyment problem, and urged co-operation in creating jobs. A committee was appointed to make arrangements for a door prize at the final meeting of the association next month. In taking this action the asso- clation will seek to stimulate attendance. UNIVERSAL TRANSFER SYSTEM IS URGED West End Citizens Present Trac- tion Plan to Utilities seen only at a distance, threatens to become slightly tiresome, they are less objectionable than most “arty” folk, and get away with being “dif- ferent” admirably. Dorothy Stickney, far removed from her last year's role as the slightly mad poetess in “Philip Goes Forth,” is almost incredibly perfeet as the unhappy Stella. A curiously poignant actress, “all eyes,” she lifts a part that might be completely theatric into the realm of believable make-believe. Glenn Anders, an erstwhile lumi- nary of the Theater Guild, suddenly at the end of the third act rises to heights which one suspects he (as few other peopls) has never equaled before; and & new young actor (re- cruited, it is said, from Pennsyl- vania's Mask and Wig outfit), John Beal, turns in a letter perfect per- formance, tinged with real person- :lily, as the slightly over-esthetic lover. Of the others, Miss Margaret Wi/cherly, alone seems uncomfort- able in her role. Particularly effective is Margaret Hamilton. She 1is often responsible for that exaltation of a script which should not be viewed with the ex- pectation of much excitement. It is, however, a splendid close-up of & large family experiencing tragedy for the first time. E. de §. MELCHER. Commission, prominent English sculptor, appointed & member of the British | Royal Charles Sargeant Jagger, A. R. A the has been Mint Advisory Committee on The Public Utilities Commission was | Coins, Medals, Seals and Decorations. urged to bring about a “universal trans- = m—— fer system™ between traction lines in a resolution adopted at a meeting of the West End Citizens' Assoclation last night. In another resolution the association announced itself in favor of a postal station on Pennsylvania avenue, to be | known as the “West End Station.” The resolution was adopted in reply to a communication from the Post Office Department, stating that bids were be- ing sought for the establishment of a station either on H street near Seven- teenth or on Pennsylvania avenue, and | asking the association to announce its | preference of location, Edward L. Merritt, representing the Regular Delivery Over 100,000 families read The Star every day. 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