Evening Star Newspaper, April 19, 1932, Page 10

THE EVENING STAR, WASHINGTON, D. C, TUESDAY, APRIL 19, 1932. e A statement of great importance TO THOSE. WHO PLAN TO BUY AN ELECTRIC REFRIGERATOR A NNOUNCING E have replaced ’ consequent need for oiling. many thousands of The General Electric Moni- refrigerators of other makes which have tor Top mechanism is the been in service only two or cleanest — simplest — most three years. They were re- g compact—trouble-free placed because the excessive cost of servicing and main- taining them made it cheaper to buy new machines. Low first price is not low cost. The few dollars that you might save today by buying a cheap refrigerator can quickly be consumed by repair bills and service charges. When the mechanism fails the refrigerator becomes just a box. An Automobile Comparison The average car is driven 60,000 miles. At 30 miles an hour this is 2,000 operating hours In one single year any automatic refrigerator must operate over 3,000 hours. In four years the mechanism of your refrigerator will have to equal the average lifetime wear of more than SIX automobiles. The Heart of the Refrigerator Is the Mechanism 70% of your investment goes into the mecha- nism. A good cabinet will last for years. The finish may scratch, or chip, or be marred, but is easily repaired. The thickness and insulating qualities of a cabinet and its dura- bility are very important, but the heart of the whole refrigerator is the mechanism. IT IS UNFAIR AND MISLEADING TO MISREP- RESENT THESE FACTS. General Electric knew all these conditions before our scientists and engineers approved the General Electric Refrigerator for public use. Other types are cheaper to manufacture and can sell for less; but we believe that no other type will give equal satisfaction, or as low a total cost of refrigeration over a period of years. The Menitor Top When the General Electric Refrigerator was designed, it was known that stuffing boxes would leak—so they were eliminated! Belts could break—so they were eliminated! Fans could get out of order—and they, too, were eliminated! Too much or too little oil caused trouble—so we eliminated the need for oiling. You never need oil a General Electric Refriger- ator—another important and exclusive feature. The General Electric mechanism is a complete unit, compactly designed and built—hermeti- cally sealed-in-steel—protected against tamper- ing and against the ravages of air, dust, and moisture, the agents of deterioration which make repeated repairs necessary. Natural Air Cooling The General Electric Monitor Top mechanism is entirely different from the hundred conventional type machines in appearance—in basic design —in operating principle—and in.performance! Different in appearance because it was designed to perform a task—and different in appearance in the same manner that the 1932 automobile is different in appearance from the best carriage ever made—uncovered as it should be to give you the benefit of natural air cooling and to avoid the use of troublesome fans and belts and the refrigerating mechanism known today. Our Experience Record General Electric labored to give the highest quality at lowest cost; and that it has suc- ceeded is proven by the outstanding perform- ance record in the hands of our million and a quarter users. It gained its leadership within eighteen months and maintains that leadership NOW. During the past four years the public has invested over $300,000,000 in General Electric Refrigerators. AND NOW —A Four-Year Service Plan As a result of experience General Electric was the first to offer two additional years guarantee beyond the standard one year warranty. Now after 20 years of research, including the experi- ence of over four years of actual field service with more than a million and a quarter users, General Electric again steps ahead of the refrigerator industry with a service contract protecting each new buyer against all service and repair charges on the Monitor Top mecha- nism for three additional years beyond the standard one year warranty. In case of trouble or failure General Electric does not patch the mechanism. 4 FACTORY UNIT IS INSTALLED WITH- OUT CHARGE if failure occurs within the contract service period. Today with new low prices, $10.00 delivers a General Electric Refrigerator to your home and 10 cents a meal pays for it. So look to the mechanism—your service policy —and the manufacturer back of it before you buy—and then use your own good judgment. —GENERAL ELECTRIC COMPANY GENERAL@ ELECTRIC ALL-STEEL REFRIGERATOR WASHINGTON, D. C. NATIONAL ELEcTRICAL SuppLy Co., 1328-30 N. Y. AVE. N.W.