Evening Star Newspaper, January 25, 1932, Page 6

THE EVENING STAR, WASHINGTON, D. C. MONDAY, JANUARY 25, 1932. You'll get a brand new Sensation from this Year’s Car RIGHT now it will pay you well to take a careful look at the new motor cars offered for 1932. In a dozen ways they make plain why they have aroused more talk and interest than any cars in recent years. And threading through all the comment about these stunning new models you hear two words again and again. These two words are “safety” and “silence.” Safety—in lower center of gravity, better bal- ance, better control, better brakes. Silence—in insulated bodies, quiet gears, muffled carburetors, smoother power. And here is the first Silent Non-Skid Tire Because safety and silence have become the mark of the modern motor car you will find an impressive number of 1932 models on a most remarkable new tire, That tire is the new Goodyear Silent All- Weather — the first tire with noiseless non-skid traction. Up to now there has been only one way to - make a tire silent, and that was to sacrifice safety and traction by putting ‘“sled-runner” ribs in the center of the tread. Tt quieted tire-hum—but at the peril of skidding. This newest Goodyear keeps all the safe- gripping traction right in the center of its famed All-Weather Tread design —yet still banishes vibration—does away with noise by shifting a fraction of an inch of rubber. It gives you silence plus safety. You simply don’t know what smooth-riding silent-rolling comfort and quick-stopping safety are, until you try one of the new cars on a set of these quiet, sure-footed Goodyears. So take the wheel of any one of the 1932 cars shod with the Silent All-Weather — and give yourself a brand new thrill from driving! TUNE IN: Goodyear invites you to hear John Philip Sousa and his Band . . . Arthur Pryor and his Band . . . Revellers Quartet and Goodyear Concert-Dance Orchestra . . . every Wednesday and Saturday night, over N. B.C. Red Network, WEAF and Associated Stations Safety with Silence Non-skid treads are vital to safety, and the new Good- year Silent All-Weather gives you that safety, yet ends all noise and vibration by the shifting of a fraction of an inch of rubber in the MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND! b husky blocks of the design, so that blocks of the same size never follow each other. The result is the quietest, smoothest- run- ning non-skid tread that ever gripped a highway