Evening Star Newspaper, January 3, 1932, Page 9

THE SUNDAY STAR, WASHINGTON, D. C, JANUARY 3, 1932—PART ONE. ADVER“SING B”EU These Low Prices Also Effective at mmefla, Md. AS ROSPERITY D § = S pecial Offer! uammy Lo“ % Right Reserved to Limit Quantitiel = PEOPLES QUAL.KTY S Phosphatic Peanut Brittle B .. Baaion e Phone R B DlIstrict 5215 Offers Great Opportumty for Alert Executives, Says Gilbert T. Hodges. pleasing medi- cated Roitet voar™ hat is soothing and heal- D R Special Dispatch to The Star. NEW YORK, January 2.—Basing his opinion on 1931 records of various con- cerns, Gilbert T. Hodges, president of | the Advertising Federation of America, | declared that advertising provides a | great opportunity for the alert business | exeoutive 1n 1932 “Business men are beginning to at- tune themselves to the tempo of the times,” anid Mr. Hodges. “In 1931 many firms were afraid to do anything but retrench. Their executives sat | sround passively and awaited the re- turn of Utopian conditions similar to the boom vear of 1929. But passivity is not practicable, and business men sre beginning to realize it. “The thoughts of the world today are projected toward one point—how to lift financial figures out of the red into the black. Tt can be done, because it has been done. And this in the depressed year of 1931 | | Many Show Profit. | “According to a recent intensive sur- vey made by our bureau of research. many hundreds of impartialiy selected | companies were analyzed. Of these, it was discovered that three-fifths hsd made a profit for 1931. And what is even more encouraging, one out of | every seven has earned more profit for 1931 than for 1830. | “From the bureau’s analysis, two sig- | nificant facts were found common to nesrly all of the successful compa- nies—first, their general merchandising methods were sggressive; second, their specific advertising policies were con- tinuous.” Hodges made it clear that these suc- cessful companies saw to it that their product was right and that it was temptingly presented. Then in the face of unfavorable conditions, they had the courage to enlarge their sales activities. In addition to this aggres- sive merchandising, three-fourths of these most successful corporations either increased or maintained their advertising appropriation as compared with 1929 Courage Is Urged. “What certain executives discovered in 1931 many more will learn in 1932. Ad- vertising slone canmot drag business out of the slough of despond up to the surface of success, but courageous ad- vertising, plus aggressive merchandis- ing, will accelerate economic recover; Buccess for the approaching vear will come from giving more value for less | money and from telling more people about it | ""There are thousands of individuals | with ample funds who should make many purchases now. Courage, not timidity, is the essential quslity for the alert business executive who hopes to move financial reserves into active $ 70 Cake; forz (J channels ‘ A delightful toilet soap that s ——— ‘ popu‘&l' among women of discrim- HEALTH FACILITIES Sy ADDED AT Y. W. C. A. sy s Flakes #3 Social Dancing Class for Boys and QSO.p Girls Holds Opening ’ 10c Pkg; Zfor 178 : Safely and thoroughly cleanses Session. $ the most delicate garments. % Quick; Safe Relief from Painful Corns —can be obtained by this mod- ern method of ending your foot troubles. Dr. Scholl's Zino Pads will do the trick because they re- move the cause—friction—pres- gure. They protect while they eal. Put one on—the pain is gone! Box of 13 Pads’:." . ; For building up the system and as s preventive of rickets. Contains pure Norwegian Cod Liver oil, strictly fresh eggs, pure old New England Rum and other products of known quality. Fresh, crisp brittle, made of pure country mo- lasses, and simply “chock full” of tempting, tasty. virginia Peanuts, that have bsen carefully selected and roasted just right. 50c Pkg. of 5 Probak Blades and A Chromium-Plated Probak Razor All for 49c The Probak Razor is a scier- tific shaving instrument in which the blade automatically registers in exact osition against the guard for perfect shaving. At this special price you get a Probak Raror and § blades at less than the regular value of the blades alcne. Ambassador Alarm “All Over Town” 75\ Clocks —The Better to Every home should Serve You have one—they give 3 steady, dry heat that's fine ~ for everything from warming beds to treating Winter flls, Three-heat switch— fireproof construction Lightning Elec- tric Heating Pads PEIIIIIIII0000000000000 0000 PPPITEIIIOIIIIIOIOIIISIIIIOIOISTY : An attractive clock with concealed alarm that will get you up on time every morning. Plain, easily read dial. 0000000 00000000000000000000000000000000000000000000000 :00000’000toobdommwoooo0000000‘0’0000000000000 B R R RS RS B Internal Health by Nalure s Own Methods Headache. dizzi- ness and stomach pains qu]cklzl Te- lieved by taking Tanlac, where these conditions are due to improp- er assimilation of food. % Are you satisfled to grow grayer and grayer? Up-to-date women are “touching up” gray hair with no thought of deception. They make no secret of keeping ail their hair one even shade with a clean, odorless, safe-to-use mod- ern preparation for women with modern ideas that leaves a soft, natural, lively texture. Any ;]1&4;5 Size. s l 024 Tanlac fan 13c¢ PEPIIII0000000000000000 0000000000000 W.n»oo.om»»nmooboooo soeee s0e000s0000000s0stsssrtsnn, 4000000000000 000000 00000000 Full Feeling . . . Gas? Father Kelly’s Dys-Pep- G M Gives Instant Relief Father Kelly’s blends with the gastric juices of the stomach and aids in quickly and thoroughly digest- ing the food. It tends to absorb the gas and neutral- ize the acldity, thereby pre- venting and avercoml‘x:fi heart- burn, sour stomach, f 75c feeling and hyperacidity. TOILET ARTICLES and HOME REMEDIES Priced Remarkably Low. = For Coughs .. . | Face Powders.. | Tooth Pastes . . G fl [ $1 Nujol Oil, pint ], 35¢ Juniper Tar........ $1 Azurea [ 50c lpama....../.....28¢ e mg $1 Haleys M. O......... 60c Pertussin. ........ [] Evening in Paris. .. .. .$1. :ISO: Pebeco ..........28¢ ‘NI&ht! Lowers [7] $1.50 Petrolagar . ......86¢c 35¢ Smith Brothers. . ... . [] 50c Car-Mac .... 3 Gt ou feet gld and un. d&;;\ trom 60c Fleets Soda 60c Rem saaie 60c Djer-Kiss..........38¢c gg‘ i"‘i‘“’“ oocdidh. . ondde é{uE::g’:;:.:z'::éaé‘?m":;‘:" $1.20 Caldwells Pepsin. .70c 35¢ Pisos o 50c Mavis . ...........3%¢ ZS: Li:({:i:'e ceeese o e ages of 8 and 12 years met for the first 60c California Fig Syrup.34c 35¢ T?mn'line. 3 2 50c Java : 33 50¢ Phillips i of & geries of Buturday meetings, under | . 35¢ Lifebuoy 29c 40c Castoria ] 65¢ Pinex. .. 60c Pompeian. ........32¢c 40¢ LR ) It PP IIIIIILIIILILIOIILOIOIOGS 4400000040000 0000000000 000 1 rvvvvvvv + | . fonal features for : Lifebuoy 'n have been inaugu- | he ung Women's Christian | { Health o Building, Seventeenth and 3¢ K streets, for the new year by the | 3 !’;eum Education Department of the + W. C. A + Yesterday morning & social dancing | 2 RGK""" class for boys and girls between the ‘ 10c Cake PP I I PPN PPN IIIIIIIIIIINIRIIIIOIIOIETSE R R ) cine we have ever found. _It often gives big improvement in 3¢ hmn gl e A Rl ‘ Shaving Cream $1.10 Millers Herb Juice.98¢ $1.25 Creomulsion 50c Nadire. . ... 25¢ Just ask for Cystex (Siss-tex). Guar- the cl . W . . . e fa e WL 0. & Sererersersrrisrreeseeasd $1 Squibb Mineral Oil. . .59¢ anteed to quickly combat these con- ditions and satisfy completely, or re- x < PR S et R e | vevessersersverssresse; [] 75cP. D. Alophen Pills. .47c | Tomics « « Face Creams kin Lotions eisted by Mrs. Albert Attwood, Mrs. Tl 50: Bli" ngbs . The NEW $1.10 Father Johns [] 60cD. & R. Cold 50¢ Frostilla R . i L L Perereseerereterosees 70c Worth of CORN Remedy for 35¢ Quix takes corns off— keeps them off. Two remedies in one—thin D R R 4400000000000 0000000 0000000000y R R R Y i Special Offer to Cigarette Smokers Whoe Want To Save Money! R ey bk Cren anty 09C 3 Joel Boone and Mrs. Wilson Compt i 30c Edwards Olive Tabs.19¢ ishi i Additional groups have been organ- | Wave Setting $1.35 Pepto Mangan. . .. [] 60c D. & R. Vanishing. . 50c Hinds H. & A. pate. A slogan for the new Yyear, “Get | Wildroot 25¢ Cascarets . .........23¢ =j 50c Aqua Velva. be derived from the health-giving ultra- antiseptic pad health educat di 3 ¥ — 5 iAo capatrneR) 60c Sal Hepatica $1.25 Pierces G. M. D.. .98¢ Boncilla Cold..........75¢ 50c Dame Nature. . . clal medicat quick-drying fluid O xnye Use it at hom= by following sim- You get this 70¢ worth in QUIX ' by Breaking Out Windows New Year (Plfb’al} Ease. Ruling that & man cannot be jailed and a 50¢ g youthtul color of d, Ross was fined $25. An healthy and beau- Joe drew a $10 fine $1.25 Value fled with the ap- | alcl me';r';beu of the Health Education | mmittee in which soths mex s women pertier | };I"'d {;" ggc 2 IR. :‘bl'“‘ 2 ;g‘ $1.50 Grays Glycerine. . .99¢ ] 50c Creme Elcaya...... ;lllcc.lerz;ml o ome Use c Calotabs ..........20¢ f 60c P jan M hamberlains . Sunshine at the ¥. W. C. A" has been $1.25 Konjola.........89c [7] 60c Pompeian Massage. . dopted, to 1l att A of . adop call attention to benefit to PR $1 Miles Nervine.......62c 35¢ Ponds Cold. APl 35¢ Italian Balm violet ray treatments In the solarium Buehloul L ROREO8 ofarri 35¢ Ponds Vanishin; 20¢ ¥ Mss Irene Richards is director of the Wave Set 50c Beechams Pills. .. .. . 34c $1 Ovoferrin [C] 35c Ponds Vanishing. . .. ["] Queen Anne. ...... antiEeptio D e N cial medicated HUSBAND DRAWS FINE £ bt 19 SO hairdressers use to set your hair. More Wite Says He Colebrated New Year | for 350 ple directions with each bottle VALUES' b sPeda] c°mbination Ofter! PORPTDE ISP DD mo-l L Her husband, Joe, Mary Ross, col 35¢ z 60c ’ lal fie = o M by manmeat Jon WAy Bote ¢ 35 2Qc o et 3 ‘ B et 900 : 50c¢ Borolistone || - Leas Hair : “bricks through all of the wi v fessosesrserorrerotroreed / QR PIPE SMOKERS : . LE Tonic eir home, so shi 5| hat e Ton i et 35¢ Vicks Antiseptic Mouth Wash 1 O\i¢ A safe way to re- property and for drunkeness i store the natural, 1g up his own property, Jud; your hair and dismissed Lr;u- ;;m rhlrg‘: make it lustrous, I charge of disorderly conduct tiful. You will be en brought forth, upon which : . il completely satis- dowless home is at 340 B| £ pearance and color or Only. . .. 5 c of your hair after | . SIX I15¢ TINS | " 59 TR i An excellent combination for keeping the . HA L F ”;n HA L F teeth glistening white and the mouth lean A and healthy. Miss Peggy Salaman, the society girl | who recently flew from England to | Town. Africa, has adopted two | 5. Juba and Joker, as pets READ TWICE The Pan-American- New England Dispatch (Monthly )~—Out Shortly M you are interested in Continental, Educational, Social, Political and Financial Life and Entanglements d—“ le'dad by Advanced AR R R S RS S SRS i A Safe Reliable Destroyer of Disease Breeding Bacteria 3 Keep a Bottle in Your Medicine Sl bl Cabinet for Headaches, ———— Colds and Other 8 35¢ Corega Minor Aches! \ r‘”_“ 3 ' + > * t Tobacco the tax is yust 1 TOPIEED 108 o i b Tooth Powder .... L ol i o T, 15€ 5% 25¢ Bottl Tobacco i 13€ 10 unnupu.c powder attacks and Phg 3 for 25c When you have a cold, & hud- pily destroys disease-breed- S - or neuralgia, you generally | I s bacteria. C PON 2 @ 4 :fi?: Aspirin Tablets. When you\ e modern woman realizes take Bayer Aspirin Tablets you lJi, the importancs of personal hz- i o p 2 he best. Leadis glene, and exercises every Good until Jan. 15th for un =" e iohans® secommend Bayet caution sgainst dreaded I ALL FOR Absolutely safe and S germs. No medicine cabinet is o S ocp. & botile of them Complete without s of alf & Half Tobacco is packed in the new patented tin that gets Fm_ndy for minor aches and pains. { Keys Astringent Powder. smaller as the tobacco is used up. There are many styles and shapes of e o The large size, contalning 100 genuine W. D. C. Bradshaw Pipes from which to make your gelection. tablets, is decidedly the most Every pipe smoker will want to avail himself of this special oppor- N ' economical. tunity. ‘00d Target Cigarette Asu-lngmt Powder powerful, yet harmless, PN IIIIIIIIIIINININIIIIIIIIOIIIIIIIIIIIGIIS R R R R R R R s } A Ist Class CAR WASH and 5 GALLONS of AMOCO Gas ~—or complete lubrication 2nd § of 25¢ oil for $1.70. Sundays and Helidays, 20¢c Extra | Super Auto Laundry, Inc. OPPOSITE CORBY'S nAx RY 2312 Ga. Ave. N.W. h 1010 sreessreee Polish your own shoes at home .and save money. 2-n-1 may be obtzined in colors of black, brown, tan, oxblood and white. B