Evening Star Newspaper, November 24, 1931, Page 37

. THE EVENING STAR, WASHINGTON, D. C, TUESDAY, NOVEMBER 24, 1931 Does Low P “CHEAPNESS N%\/‘”NH—V‘? z$3000 FOR THIS NEW 249499449 LLLILILLIEEQIEIIeae9eee NE of the biggest hurdles we have to overcome in our business is the exceedingly low price of our cars. It is the American habit of mind to look dffl'hpnce as an index:to quality, even more than as an index to value. Hudson and Essex cars are priced ow, remarkably low for their size, pow- er, construction and equipment, simply e because the efficiency of Hudson manu- ;,_ il :fl tm ”” Il tional feature System —another exclu- sive Hudson and Essex This factory is perhaps the most modernly motor car necessarily means cheapness you owe equipped in America; even Hudson and Essex . bodies are built there; it has greater produc- tion capacity per foot of floor space than any other plant in the industry. - : The men guiding the company have been with it virtually since its begin- ning twenty-three years ago; its officers, department heads it to yourself to correct this impression by ex- amining Hudson and Essex cars now on view in our showrooms. You will find these cars rich and distine guished in every factor that makes for satis- Improved welding prac- tice makesevery Hudson and Essex body a single unit of rattle-proof steel from 'one windshield pillar around the body to the opposite windshield pillar; and panels of silencing material, form- ing a body wuhm sbody, eliminate drum- ming and olhnr body noises and operating sounds S 4 the road. On the llrd‘nuuy and nll-‘ ays you can enjoy Inowhulurnt. sccord- ing to fied and proud ownership, and typically advanced in engineering and structural fea- tures that you will not find generally availe and principal distributors are its controlling owners. able in other cars for another year or more. Go see the Hudson and Essex—measure their The company is an Free to pioneer, to progress, to hfflx. the Automatio sumr_qncwnmy feature —availal ull[httxtneoll—mnkn Hudson and Essex motors stall-proof. Should you stell your motor on hills or in , Startix restarts it —instontly and cally. Operated by the ignition lock, Startix starts your motor the moment you turn the switch, and keeps it lol-_n -‘-. .I_-;:’_ as the Hupson rrices LisT FROM $875 10 $1450 r.0.. DETROIT STATE DEALERS Alexandria, Va.— Cawood Motor Co. Charlottesville, Va.— Dixie Motor Co, Clarendon, Va.— Clarendon g,udlon-Enex independent — mobile, manageable, quickly ddaptable to changing needs and oppoftunities —it has no deadwood to carry, no cost burdens to absorb for the mistakes of affiliated units. Hudson and Essex cars are all built in one large factory, which means a saving in invested capital and produc- tion costs and makes for closer control of manufacture. Fredericksburg, Va.— Monroe Service Station Harrisonburg, Va.— Tutwiler Motor Co. Laurel, Md— Midway Garage Salesroom 14th and P Sts. N.W. Decatur 3900 size aviation type pump INItiate and innovate forces two simultaneous streams of oil (A and B) to the front and rear of the engifie, drenching every bearing in a con- tinuous spray of fresh oil. Oil returns (C) to pump irom a series of cooling baffles which re- duce its temperature 45°, keeping it from thinning out with heat and re- ducing oil comsumption improvements in en- gineering and produc- tion Hudson admit- tedly paces the indus- try; it has to its credit more than sivfy important “first’s” in the honor roll of contributions to present-day automobile building art. If you think that low price in a mmmnmm!llim” i | - [“l'l ‘/:n il Aluminum Pistons are tested and proved fea- tures in both Hudson and Essex cais. Many other popularly priced cars still utilize the earlier type cast iron pistons, al- though in notable cases their producers recog- nize the superiority of aluminum pistons by in- corporating them in their more expensive cars HUDSONESSEX Logmbert The House of Confidence.” METROPOLITAN DEALERS Saunders Motor Co. 24th and M Sts. N.W. L l‘W' lll“lill“ worth and value by any yard- hw“"' : Hudson and Essex high-speed engines _ are the highest compression power units in use today, operating on standard fuels. The cllhl-crlmder Hudsos “‘Greater Eight'’ develo raee powcrnm: p.m.; the Essex ‘‘Super Six,’” 60 horsepower at 3300 r.p.m. So efielcnt is Hudson and Essex engine de= sign, owners may use ordinary gasoline ‘without annoyance from engine knock stick you choose before you think of the low price—then you'll have a real basis of comparison. Then you’ll see why it pays the average owner to emulate the example of the rest of the industry when out of experience it says: “Watch Hud- son!” Hudson Motor Car Company, Detroit, Michigan. Essex pricEs LIsT FROM $595 ro $895 ».0.5. pETROIT STATE DEALERS Mitchellville, Md.— Ingalls Motor Co. Service Staunton, Va.— Tutwiler Motor Co. Waldorf, Md.— Moreland Motor Co. Decatur 3900 Mount Jackson, Va.— Tutwiler Motor Co. Quantico, Va.— Moncure Motor Co. Winchester, Va.— Cook’s Service Garage McDevitt Motor Co. 1419 Irving St. N.W. Schulze Motor Co. 1496 H St. N.E. Rockville, Md.— Vienna, Va.— Brosius Bros. & Gormley, Inc. 3218 M St. N.W. Tyson’s Cross Roads Garage