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;&wz_flmmmm STAR, WASHINGTON, D. €., MONDAY, NOVEMBER "23, 193T. — — e o R MY )ZC Excerpts from telegrams * Thank you AMERICA To more than two million people everywhere, we ¢ thanks. Never before have you responded numbers, to view our new cars. Buick has had, in the past, many a glorious, outstanding announcement day, but never has Buick witnessed a more stirring, brilliant scene, 2 more receptive audience, than the thousands upon thousands who saw the new Buick for the first time on Saturday, November 14th. These great crowds, pouring into Buick showrooms day after day, are not only inspecting the new Buick for 1932 —they are eagerly requesting demonstrations, they are insisting upon taking the wheel and driving the car. And many are buying with an enthusiasm which indicates that the new Buick will surpass even Buick’s great present record of winning more than forty-eight per cent of total sales of the fourteen eights in its field. These facts are signifrcant —big with meaning, we believe, not only with regard to the Buick product, but also with regard to the new state of mind of the nation as a whol tendance at Buick showrooms long has been an impor index to the automobile industry and to industry generally = . There are other vital reasons for this enthusiastic, country- vide interest in the new Buick: The new, exquisitely beautiful Bodies by Fisher. The Wizard Control, combin- ing Automatic Clutch, Free Wheeling, Silent Second with Syncro-Mesh. The Ride Regulator. The new, high com- pression Buick Val -in-Head Straight Eight Engine. These, ogether with new low prices, $935 to $2055, f. o. b. Flint, Michigan, establish the new Buick as the outstanding Buick of all time . . . a value that Buick and General Motors are proud to achieve. Then, too, there'is another reason for this splendid national tribute to the new Buick for 1932. I'he motoring public has always been friendly to Buick. Men and women feel that they can rely implicitly upon > Buick pledge, “When Better Automobiles Are Built, Buick Will Build Them.” They are thronging Buick show- rooms to discover that Buick has fulfilled its pledge again this year, as it has for almost three decades. And so we, the Buick Motor Company, thank you in behalf of our dealers and ourselves for your good will. . . for your ation to the new Buick for 1932 . . . for this fine demon- stration of interest in the Buick product. received from all America followsng the announcement of the new Buick for 1932. 21,192 people visited showrooms of South Texms over Saturday and Sunday, and acclaimed the new Buick the cutstanding value of the industr B. R. Webb, San Antonio, Texas thronged . . L”" ople ’f\'?"f'tmn in their acclam of Wizard Contral ddunt that Buick has " H. K. Noyes, Boston, Mass. “Pubfic interest far surpassing any previous year Joiden oppartunity to materially increase business in our territary. C. A. Dunham, Cleveland, Qhio “Unprecedented public spthusiasm and scceptance Forty dealers report over three thousand demanstrations ficst dmy and many, maty onders for delivery.” H. R. Mason, Washington, D. C. “Expressions of amazement at beauty and completeness . ithdrawals of cash from individual strong C. L. Fletcher, Buffalo, N. Y. seen so much enthusiasm shown over a pew twenty-six sales so far.” Ralph B. Smith, Oklahoma City 49, sn visitors ¢ o showrooms .. . . Never has a Buick been ted with more enthusiasm. ~ J. H. Browning, Los Angeles, Cal. “Public reception and enthtstsmm towsrd pew_models greatest ever shown in the bistory of this tarritary. ™ L. T. Rice, Atlanta, Ga. Dnbounded enthrostesm displacred by public . . New e m—-— + « - attendance breaks alt: reconds forfirst il sss; E. O.MEN, Meraphis, Tenn Wost enthustustic public reception ever .. Mumy tm- provementstave captured the public's desita.. ... Numer. oum orders for models in all serien.” 5%y, Allan Wright, Dalles, Texas Wwflx:fi” . interest in Wizard Control truly marveious for retail defiverics increasing _hourly with r_lfi Novemberallotment will be insafficient to meet demand. ™ A. E. de Loach, New York, N. Y. My orders for immediate defivery . . - prospects for additianal orders pl e are well on the way to & nighty good 1932.” L. C. Burnet?, Indianapolis, Ind. Twenty-five per cent increase in attendance over previous announcement . . . expressions of visitors unanimoealy C. H. Renney, Pittsburgh, Pa. on any opening day in the 00 people have visited our thusiastic.” S. Garber, Saginaw, Mich. “Most enthusiastic reception ever accorded mew Buicks received on showing ncw 1932 Buick with “Wizard Con- trol”.” E. S. Lunt, Flint, Mich “Despite heavy rain 65,180 people visited showrooms grestest attendnnce fgure we have ever recorded - splendid public reaction to entire line. Jumes Dickson, Jr., Detroit, Mich. “Public very enthusiast trol subject of universal praj Buick introduction will business.” C. C. Edmonds, Grand Rapids, Mich All we need now is more automabiles.” Wells Littlefield, Denver, Colo. ““We must have more cars immediately to take care of orders already taken . . . greatest announcement ever held. " J. E. Seward, Jacksonville, Fla. “Public reception to new Bufl: . Every- body most entbnsiastic . hooid get greater per- centage of available mmmb‘mt O. L. Waller, Minneapolis, Minn. “Most enthusiastic reception and favorable comment ever bad on & new model. " S. S. Lindsey, Chicago, I11. - El Paso opening one hundred per cent more enthusiastic than public attending thirty-one opening.” J. B. Hancock, El Paso, Texas “More and better prospects than ever before on similar occcasions . . . This announcement beats them all it every detai J. A. Hart, Cincinnati, Ohio “Enthusiasm evidenced by all in attendance . . . smpassed all previous announcements. 1932 will be our outstanding year. B. C. Pollock, Philadelphis, Pa. *“Enthusiesm of public beyond our highest expectations . Wizard Control arousing particular interest . . . New Buicks going over in very big way." V. E. Bush, Salt Lake City, Utah “Enthesiasm and inter announcement in St placed are confirmati finest ever accorded a Buick « new car orders aiready R. N. Soule, St. Louis, Mo. Enthusiasm greatest experienced in 25 years showings attendance exceeds last year by wide margin.” M. O. Anderson, Portland, Ore. “Public interest nnty marveions . . . Crowds attending dealer showrooms refiect more iaterest than ever before Attendance beyond our expectations.” H. A. Klees, Milwaukee, Wisc. “Concensus of opiplon that the Buick Motor Co. has buile the most wonderful car in ita 27 years of mumufac: turing.” W. A. Rea, Kansas City, Mo. “Atteadanestirexceedslast year - Usiverss] catbmsbon. Flave fifteen demonstrators working contimuonaly Booking orders and looks like wanderful mont R. F. Thompeon, San Fra.ncxlw, Cal. ver before had such enthusiastic crowds at an open attendanee 2,000 above last year . . . both appear d mecha wres receive unqualified praise. C. L. Whiting, Rochester, N. Y. Attendance sets newrecord in spite of heavy downpour.” C. D. Lampert, Lincoln, Neb. More favarable acceptance than ever befare . . . Dealers astounded at public response and acceptance of new cars All expect increased sales activity immediately.” P. B. Divver, Charlotte, N. C. BUICK Vl()T()R COMPANY LINT MICHIGAN