Evening Star Newspaper, March 30, 1931, Page 20

THE- EVENING 1931. Not Quite Sweeping Us Off Our Feet though it looked as though that might be possible in the middle of this morning! —has started off as we felt it would—with our patrons even more enthusiastic, if anything, than we are! No wonder—the great new store and new Easter fashions in every part of it to be bought at Anniversary prices. Misses’ blue flat crepe Woman's grey crepe Misses’ lace with jacket Quality and Smartness Our Anniversary Presents Remar kable Opportunities in Dresses at This is a price at which we regularly present outstanding dresses in fashion and value! For this event without ques- tion we have the loveliest dresses ever shown in this store at this pricel They are indeed $45 and $49.50 dresses— by the new standards of value. Every one is of such calibre as to be an im- portant addition to your Easter ward- robe! with 3 ° broidered models; print chiffon evening jackets. Balon Gown Shop—Second Floor For women, dresses such as ensembles with long silk or wool coats over plain color or printed frocks; crepe frocks 3-color trimming; Beauvais em- tailored chiffons; frocks with For misses, dresses such as ensembles with sheer blouses; redingotes; “petti- coat” frocks; sheer crepes; Sunday- = night frocks, and a.famous group whose name we must not mention, Other Fine Dresses for Women and Misses at $49.50 and $59.50—That One Doesn’t Often See in an Event! A New Price—8$25 to $29.50 Dresses As fine, as good, as smart as you have been $18'75 paying $25 for, in our Anniversary Sale. Surprising indeed what values this event has brought forth, but nothing more surprising than these. For women: Prints, plain crepes, chiffons, ;§cket frocks, lace for evening. And for misses, a lot of printed crepes and chiffons. . .jackets and redingotes, with spice in every one of them! Women’s and Misses’ $16.50 to $19.50 Silk Dresses These great showings in our “Success” s frock shops were a center of attraction this 15 morning. Several hundred Dresses at this price. Printed and plain crepes with long sleeves so much in demand. Also many with jackets—georgettes for women—also laces, chiffons and crepes in Sunday night frocks for women and misses. The assortments are so big that we cannot begin to tell the full story. 1’s the way Jelleff does things! All this week! Woman's coat with ermine Misses’ coat with flat fur Woman’s coat with fox Misses’ coat with ermine Coats Would Be 695 and $79+ Women’s and Misses’ Fashions—Two Separate Selections at With the best fashions spread before you —with the opportunity to make such savings—and at the same time have y. coat to wear for Easter—the buy sure to pass all bounds! From their col- lars to their hems, these are coats such as you'll wear with pride—coats far finer than you ever expected to find at this popular price! For women these coats include such fashions as the smart new cowl jabot $50.50 collar of galyak; the square shawl of ermine; capes and jabots bordered with fox; scarf jabots and panel collars of galvak. For misses there are such fashions as wide crushed belts ; dolman sleeves edged with fur; fur jabots, cowl necklines; ascots, scarfs, shawl collars. The furs are ermine, fox, galyak, kolinsky, squir- rel, leopard. Brown, Black, Skipper Blue, Grey, Beige. But the Range of Styles is Almost as Great at the Other Anniversary Prices Women’s and Misses’ $39.50 and $65 Coats Deep fur cuffs, jabots, U-shaped collars, @ [ ascot ties, cowl necklines. . .high cost fab- b1—1.9'30 rics...such furs as fox, galyak, ermine, squirrel, broadtail. % Women’s and Misses’ $49.50 and $55 Coats Tuxedo revers, cape trimmings, jabots, s .75 shawls, scarfs of ermine, Jap mink, broadtail, mole, kid galyak, fox. Crin- kly and spongy woolens. Junior Miss $49.50 to $55 Coats Of course the junior miss just must have 338'75 her coat for Easter. Tuesday would be a good day to shop for it. And what a selection! Rough, soft fabrics, finely cut wool crepes, tweeds. Plenty without fur. And plenty trimmed with galapin, kid galyak, broadtail, gray or mink-dyed squir- rel. Any smart young person would look grand in them! Sizes 11 to 17. Success Dress Shops—Fifth Floor The Fashion Coat Shops for Women, Misses and Junior Misses—Third Filoor Larger Women's $16.50 and $19.50 Dresses at $15. These promise to be an important Anniversary item. Crepes and chiffons—plain and printed.—Seccfid Floor. Larger Women's $45 and $49.50 Dresses at $39.50. Handsome dresses in tai- lored and afternoon styles. Sizes 4034 to 5234. $49.50 to $59.50 Lapin Jackets, $39.50. Are worth seeing in the fur salon. Beige, rose beige and ivory. Collarless and standing col- : 3 shop busy. ar styles. $29.50 to $39.50 Suits at $22.75 are keeping the suit $3.95 Silk Crepe Blouses at $295 are adorable styles. They are all with cap sleeves and are pleated and frilled. Simulated Crystal Chokers, rhinestone clips—necklaces, bracelets and earrings in every color, make one stop and admire—at $1.00. 50c Handkerchiefs at 3 for $1.00 make dainty FEaster gifts. Solid color linens, ap- penzell embroideries, im- ported hand-printed crepes. And those beautifully sheer silk stockings at 85c pair. You've seldom seen as nice ones at $1.00. Afternoon, nightingale and mauve beige! Full fashioned. New Quilted Silk Handbags Centemeri French Kid Gloves Embroidered Batiste 53 Regularly Priced $5 The new quilted silk bags with in- verted frames and lift clasps in matching colours. ..afternoon bags in over-arm pouch style with jeweled clasps are made of silk crepe and crepe lined. Grey, black, navy, brown, green. Regularly Priced $3.50 Our own importation from Grenoble, France— washable kid pullons in the favorite four- button length with wide flare tops that give such a delightfully casnal look to your street costume. In black, black with white, navy, brown, tan, white, heige and green. Jellef’s Bag Shop—Strevt Floor Easter Shoes by Sorosis Are Anniversary Priced $6.95 Regularly Priced $8.50 Not cheap shoes that injure your feet, but the famous Sorosis make of shoe in which smart styles and fine leathers are combined with expert workmanship. Sports Shoes with leather or gristle soles; in combinations of beige and brown elk, elk and tan calf, tan and brown calf. $6.95. Street shoes of kidskin, patent leather, calfskin in blue, black, brown, beige. Pumps, ties, straps and step-in models. $6.95. Opera pumps that are slim and graceful in line. Black or blue kid, patent leather, black calf, black moire. $695, Jellef’s Shoe Shop—Street Floor Jellef'’s. Glove Shop—Street Floor, Blousettes $9.75 Regularly Priced $3 Crisp, cool little blousettes that will be a very necessary part of every one's wardrobe this Spring. In egg- shell or white batiste, daintily em- broidered and trimmed with val lace edged hows and collars, Jellef’'s Neckwear Shop—Street Floor Select Your Easter in Our Anniversary at Every Hat a Paris Copy— W atteaus with Flewered Bandeaux ‘Agnes’ Halo Hat The Tiny Veiled Hat The Dipped Brim The Lifted Brim Bicornes and Tricornes * Picture Hats $9.50 At any other time they would be $12.50 to $20 Jellep's Millinery Shop—Street Floor Every New Spring Straw— Imported Weaves Linen Weave Sisols Panamalaque Charmeuse Brillante Rough Straws Cello Mat Fine Baku Refreshing Spring Neckwear 31.95 Regularly Priced $2.50 and $3 Scores of ways to freshen and change the appearance of a dress are suggested by these collar and cuff sets, separaf and vestees. White and hand-embroidered organdy in frilly or tai- lored styles. Jellef’s Neckwear Shop—Street Floor Girdles—Slips—Pajamas Refreshed with new lots, the tables in the Grey Shops will be as attractive as ever in the morning—and so will they be every morning all weék long. Just a few things mentioned today. $10 Vagabond Sash Girdle If you have an average of slightly larger figure, this Vagabond girdle will mold it into pleasing contours without the least dis- comfort. Satin with kenlastic side inserts—14-inch length. This is one of those well-known foundations sent by Dorothy Bickum for our Anniversary. Others at $3, and the junior at $1.95. $3.95 Fitted Silk Slips They're made of softly lustrous French crepe...they’re fash- ioned to fit without a wrinkle under your new gowns...they come in tailored styles, in wrap-arounds (splendid for sports), in exquisite lace-trimmed models. Sizes 34 to 44. $12.50 to $16.50 Pyjamas o Three-piece glove silk pyjamas that will delight women who love delicate intimate apparel. A special quality of milanese glove silk in the most charming styles. Every wanted color combination. Sizes 15 to 17. $5 Silk Gowns and Pyjamas *3.95 ° Nite-jamas of soft crepe de chine are tucked in at the waist to give a flattering line and are lavish with cream laces—long gowns of Frcnch,c‘epe have quaint tie-back sashes and fine lace appliques. o Jellefrs¥Grey Shops—Second Floor -