Evening Star Newspaper, March 29, 1931, Page 43

The New more opportune time! Indeed, as you know, er we have done great things in a merchandising way. $49.50 to $55 Lapin* Jackets Flat, glossy fur in the light weight that will be comfortable all through the Spring. Collarless and standing-collar types. In beige, rose beige and ivory. $69.50 to $79.50 Galapin* Jackets Only during Jellefi’s Anniversary can you buy these smart jackets for $49.50. Wear them as evening coats, as the jacket of a Dressmaker suit, over your vivid frocks. styles. *Rabbit. Jelleff’'s Fur Salon—Fourth Floor THE SUNDAY STAR, WASHINGTON., D. C, MARCH 29, 1931—PART THRBE. FEL L E'RY % hirty-third Anniversary This Week! And Easter one week away! just at the time when apparel is usually at its highest, Jellefi’s Anniversary brings the season’s best fashions at remarkable savings! There could be no $2.50 to $3 Ascots $]_.95 $30.50 The new suits and collarless coats make several vivid Ascot scarfs essential parts of every Spring wardrobe. Buy yours at Anniversary prices. Stripes and plaids in all the colours that Paris sponsors for Spring. Also those new long bias scarfs. $49.50 Jellef’s Neckwear Shop Street Floor All pe’ch Pearls 12 Reduection Every piece styled in the mode of tomorrow. Neck- laces $25 to $265—Rings $35 and $65, Bracelets and Earrings, $35, at 74 reduction. Tecla Pearls, rivals of ocean gems, are created in the Tecla laboratories in Paris—and only gold, platinum and genuine dia- monds are used in Tecla settings. exclusively at Jelleff’s. In Washington, Jellefl's Jewelry Shop—Street Floor $3 Blousettes 32.75 Crisp embroidered batiste blousettes that make Spring suits so immaculately fresh Sleeveless with crisp lingerie collar and three perky bows edged with val lace. White and eggshell. It's easy to have many at this low price. Jellef’s Neckwear Shop Street Floor There has never been so great an occasion for our patrons. Two great buildings, which comprise The New Jelleff’s, now house the greatest Spring stocks of our history. our building has been enlarged, the entire interior done over during the past year. And so this Anniversary is one we celebrate with unusual We announce the many Anniversary offerings with pride and invite your attendance with confidence that you will be well repaid. pride. We believe Silver Fox Secarfs $79 50 These are one of the greatest values of our sale and one of the most fashionable accessories! Quality—]Jelleff furs are your assurance of quality. The, se scarfs are luxurious, inky black pelts with thick frosting of gleamjng silver. Value—This year foxes of this same quality have sold for $98.50 and in previous years for a-great deal more. Anniversary we do Je bigger things than usual! lellef’s Fur Salon—Fourth Floor But, of course, on our The Smartest Dresses of the Easter Season! Our Succes; Frock Shops are always full of the latest fashions at moderate prices—and for this Anniversary event our buyers have outdone all former efforts. 4 Vionnet copy—silk suit ' brown and w rown hite sk L e 1 Feliarly 35500, Knitted Suits Jelleff’s Sports Shop is fa- mous for knitted suits so smart that people wear them everywhere! These are of the same quality we usually sell for higher prices. $35 to $39.50 Suits 25 Suits of that ratine yarn that is even finer than a boucle knit . . . beautifully tailored and styled after newest Spring designs. Belted and buttoned cardigans with lacy knit blouses, In pistachio, yacht blue, tropic sun, guardsman blue, sky grey, violet, black. Sizes 34 to 44. $16.50 to $19.50 Suits - ~ $1 2.7.) Four clever styles in this Anniversary group — one with plaid blouse and Ascot tie; one with notch collar and cut-away coat; another with double-1 sted, semi- fitted jacket: and the other a Vionnet cardigan with sur- plice blouse, Breton blue, pistachio green, beige, ox- ford, brown, navy. Sizes 14 to 20. Jelleg's Sports Shop—Fourth Floor A gala collection of Easter frocks that bespeak their Parisian ancestry in fineness of detail and superb lines —and when such dresses are offered at Anniversary prices you can't afford not to see them. Women’s $35 and $39.50 Dresses Tailored crepe street frocks with little short jackets—Ilovely dresses of imported prints— $28-75 black, blue, the new brown, green, beige grounds—afternoon dresses of lovely smart prints with and without jackets—chiffon and lace Sunday night frocks and evening dresses with jackets. A beautiful range of dresses of high type especially secured for Anniversary selling. Sizes 36 to 44. Women’s $45 and $49.50 Dresses Ensembles with Iong coats of light wool and silk crepe or printed dresses—plain color $39.50 crepe dresses featuring the new three-color fashicn—penny brown with yellow, and green, blue with two contrasting shades of blue, black with black and white—Beauvais embroidered dresses in two-plece coat effects—tallored chiffon afternoon dresses in black, navy, green, grey, and beige—printed chiffon evening dresses with matching crepe jackets in white, black, yellow, and 4. green. Sizes 36 to 4 Women’s $65 to $75 Dresses $59.50 Carefully selected styles with the Jatest fashion lines—including light-weight chiffon wool ensembles featuring the collarless coat over the print dress with sleeve details of smart fashion—navy, brown, and black—flowered chiffon and lace afternoon dresses with tiny patterns, vivid flowers on light and dark backgrcunds—n2w georgette ensembles with short jackets featuring sharply contrasting colors, georgette crepe one-piece dresses—black, blue, brown, beige— large flowered chiffon evening dresses, patterns that follow out the stately elegance of the dresses them- selves—lace dresses for evening in stunning models. Sizes 36 to 44. Misses’ $35 and $39.50 Dresses.328_75 Great success, the one-piece flat crepe with bell sleeve—Lelong's one-plece with gros- grain trim—coat frocks—jacket ensembles with short jackets lined with the print of the dress—Sunday night ensembles of lovely lace and chiffon combinations—thread laces in scroll patterns—printed crepes with plain or matc hing jackets. Do plan to choose from this fine group! Sizes 14 to 20. Misses’ $49.50 to $59.50 Dresses Including a famous group whose name we must not mention—two and three plece en- $30.50 sembles for daytime*mostly with sheer lingerie blouses, redingote types in cartwheel print—sheer crepes for afternoon, showing color contrast in the light yoke with dark skirt and jacket—one-piece “petticoat” frocks—a thr ee-plece tri-color suit has a blouse with huge Russian sleeves and red patent belt, very smart. For Sunday night and evening—silk-and-wool lace over satin with satin jacket — lace-over-taffeta petticoat frock —corded lace, very delicate and fine—ensembles in printed crepe with willow taffeta jacket—copics of Bruyere and Vionnet models. Every color, from pastels to dark and brilliant prints. 14 to 20. Misses’ $59.50 and $65 Dresses $4.9-50 ‘What wonderful Dresses! Every frock an outstanding fashion of the season! Especially grand evening fashions such as light-weight satins which Paris highlights for Summer in Lanvin’s gown with the “upsideedown” jacket to wear in two different ways—white or black with lobster, white with green. Augustabernard’s bias-d-sections satin with Dormoi scarf. For daytime, many models, including Vionnet's two-tone afternoon suit with contrasting yoke, long print sleeves showing under three-quarter plain jacket sleeves— two-piece frocks with scarfs. Wonderful colors. Vion- net's cloud blue, Lebanon brown, black, skipper blue, shrimp pink, black, opaline yellow, dark and light prints. Sizes 14 to 20. Spring Suits Women’s—Misses’—Junior Misses’ Everyone's wearing suits this Spring because they're so fresh and different. We have selected the outstanding fashions and marked them at almost incredible prices for this event. Finest fabrics and furs—the smartest style features. $29.50 to $39.50 Suits 322.75 Tailored and three-quarter sleeves...scari and tailored collars... wrap-around and flared skirts...trimming of lots of buttons in the ier. Blouses of silk crep a quality that even we had practica i le ce—all smartly n black, skipper blue, brown, price is “Hyde Park”...a new fabric of black tweed flecked with lighter tone ¢y woolens and crepy fabrics. As to styles, which do ingle-breasted style, double-breasted or the new sid stening type? They're all here. $49.50 to $59.50 Suits $38.75 Almost a paradise for the tailored type of feminine fashion! There's a suit for you here, no matter what your age or sizel Women's suits, misses’ suits, junior miss’ suits! Copies of all the impc I coats, hip-length coats, three- Very smart blouses mostly of c e o m short-sleeved . . . ard double breasted in the very new manner. Even Vionnet's side-button suit, with four buttons and patent leather belt and flower, and the very low-priced flare in the skirt. Complete range of sizes and the new colors of black, skipper blue, brown, bandana, tan and green. $59.50 to $69.50 Suits $4,0.50 women, misses and junior misses. Two and yrics, imported tweeds and wool rter coats—redingotes. Some and with these Suits for everybody three- e suits in fine crepes. Hip length coats...three-qu have fur collars, galyak, fox and ermine. And the blouses! Heavy, fine crepe with detailed tucking and button trim. Black, skipper blue, brown, bandana, tan, green. Sizes 11 to 17, 14 to 20, 36 to 44. Jellef’s Suit Shop—Third Filoor Jellef’s—Salon Gown Shop—Second Floor Blouses $3.95 Silk Blouses $2 95 They're made of silk crepe in soft pastels and white. Smartly tailored or with frills, The sizes are 34 to 42. Skirts $8.50 Stehli Silk Crepe Skirts 36.95 Flared or pleated . . . all very smart. Black, navy, brown, mint green, oat tan. $5.90 Flannel Skirts 3.95 Flared or pleated . . . generous- ly full cut . . . black, navy, brown, green, tan. 26 to 32 waist. Sweaters $5.90 1o $8.50 Slipover Sweaters ~ = 354.9:» Lacy boucle with tiny surplice frill or in fine zephyr yarn with chemistier front and frill. White and pastels, sizes 34 to 40. $3.95 and $4.95 Slipovers, Cardigans $9.95 The slipovers are really knit blouses in the new fisher- man’s net, soft kid angora, chif- fon jersey, and needle-point lisle with smart frills, color contrasts, surplice line. White and pastels, sizes 34 to 40. Jellef's Sports Shop—Fourth Floor 26 to 32 waist. , Misses’ $16.50 to $22.50 Dresses For every occasion! Two and three-piece jacket frocks, redingotes of full length crepe or light woolen coats with contrasting plain or printed crepe dresses. One-piece tai- 1 1 .with lingerie touches and flowers and pins and buckles, belts of patent leather, suede, or fabric...flared or pleated skirts. Wide selection of prints . . . small figures on dark grounds, such as polka or coin dots, on navy, skipper, brown or black grounds. lored dresses, long or short sleeved For afternoon and Sunday night, chiffons, laces and crepes in black, brown, aqua, rose. laces, chiffons, crepes, with and without jackets and maize. All in sizes 14 to 20. Misses’ $25 to $29.50 Dresses Printed crepes, flat crepes, chiffons, laces...very large selection of jacket frocks in two and three piece models, redingotes with silk or wool coats...one and two piece crepe dresses with boleros and peplums, and many, many different kinds of sleeves Sunday night types in either street or afternoon lengths with all fashion details. Printed crepes and chiffons are very much to the fore in this group. Women’s $16.50 and $19.50 Dresses At this so-modest price there is indeed a wide range of fashions. Printed and plain crepes and georgettes, with and without jackets...with all-around pleated or flared skirt. Coler contrast, vestees, lingerie touches, long and short sleeves. are of the redingote type with plain coat and printed dress. 15 . For evening, .lavish trimming...colors are mainly white, nile $18.75 $15 Some of the jacket frocks A large assortment awaits you...rege ular and half sizes for street, afternoon and Sunday night frocks, in navy, skipper blue, Lebanon brown, brown and white, grey, black, green, beige. sheer frocks have crepe slips. Sizes 36 to 44, 35% to 41%. Women’s #25 Dresses of Every Type Buy them now, wear them through April and still be happy in them in May and Prints and plain_crepes and chiffons...short and long-sleeved, jacket later. All unusually well finished for this price...all 75 frocks in crepes and chiffons .., short and long -sleeved, jacket frocks in crepe and printed chif- fons. Lace evening frocks, flowered chiffon Sunday night frocks of flowered chiffon, wi rap- around frocks for the tailored woman...regular and half sizes that everyone may be fitted with minimum alterations. squares, stars street and business wear many Sizes 36 to 42, Women’s $25 and $29.50 Dresses Two and three piece suits...mostly in prints of clear grounds with tiny dots, ..suits with contrasting blouses...tailored one-piece frocks for soft afternoon things in plain and printed chiffons, combinations of chif- frocks, including some of satin, now so prominent, others of chiffon, $23.75 . . 4 tions. All kinds of sleeves...some of the jackets have three-quarter sleeves over long ones in the dress. Flower touches, belts, lots of pleats. Sizes 36 to 44, 35%4 to 41%. Misses’ $29.50 to $35 Dresses $23. Dresses for every occasion from breakfast to bedtime. and chiffons, laces, sheer crepes, such as crepe roma, Elizabeth and so on. e and redingotes. reversible jackets, lace jacket frocks, boleros and peplums. being all the new fashions...some of the redingotes lined to match the print dress. black, Lebanon brown, navy, skipper, new rose,Vionnet blue. two and three pie: Printed and plain crepes One, 75 Bows of fabric, flowers, patent leather belts and flowers, Jellefl's Success Dress Shops—Fifth Floor 1,000 New Hats So Smart and Fine They Should Be %1 250 to $20 for our Anniversary at Cotton Dresses $5.95 Voile Frocks %> That exquisite Plume chiffon that looks infinitely fragile and wears like the sturdiest cotton. Misty prints in the newest shades...styles that are dainty for Spring. You'll wear them for the house now and for shop- ping later, so buy severall Crisp Cotton Frocks $2.95 Handkerchicf linens . . . printed lawns dimities . . . dotted Swisses—in styles for women and misses. The details you see on higher priced silk dresses make them so attractive you'll love wearing them and such quality is most unusual for $3.95. Fourth Gay Silk Dresses $5.95 Shantungs Pure silk shantung that will re- tain its fresh colors through countless tubbings. Classic tai- lored styles with gay s and scar collars. Pastels and white. Sizes from 14 to 40. $10.95 Silk Frocks 87.95 Jacket frocks of twin prints... printed chiffon jacket frocks... smart prints on navy, black and brown grounds. Your Spring wardrobe won't be complete without one of these frocks. Sizes 12 to 46. Jellef’s Morning Frock Shop Fourth Floor Sizes 14 to 20. Sleeves are particularly interesting, Plenty of v dress with diagor Herea'skive, 42375, Reou $29.50. $9.50 A woman’s blue lace din- y v Tremendous millinery opportunity coming just be- fore Easter—one of the big features of our 33rd Anniversary events! Every single one is a copy of a Paris success—many of them styles to be found only at Jelleff's—and until now at much higher prices! Only once a year—in our A nniversary Event—are we able to offer these values before Easter, Plenty of Watteau types The Dipped Brim with flowered bandean Agnes’ Halo Hats The Tiny Bicornes and Hat with a Veil The Lifted Brim Tricornes Picture Hats 30 different colorings—and plenty of nayy and black. Copies of originals by Agnes, Reboux, Alphonsine, Mado, LeMonnier and Suzanne Talbot. all the ne; w straws— You'll find Stitched, pleated and tucked Baku Panamalaqus - Linen Weave Sisols Charmeuse Brilliante Yeddo Mat Cello Mat Imported Weaves While there are a thousand of these hats to start with, and new ones will be added throughout the Anniversary, lasting until Saturday night before Easter—we suggest that you come in at your earliest convenience. - jlef’'s Millinery Salon—~&treet Floor