Evening Star Newspaper, March 9, 1931, Page 10

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THE EVENING STAR, WASHINGTON, D. €, MONDAY, MARCH 9, 1931 } Wimt the NEW UMIDOR PACK means to Camel Smokérs % OMPARE a package of Camels with any other C cigarette and note the difference jin the technique of packing. Note that Camels are completely enclosed in an outer transparent cover of moisture-proof cellophane and sealed air-tight at every point. We call this outer shell the Humidor Pack. It differs from the ordinary cellophane pack and while it is egg-shell thin, it means a lot in terms of cigarette en- joyment. It means, forinstance, that evaporation is checkmated and that Salt Lake City can now - 25 DAY CHART OF CIGARETTE MOISTURE LOSS 1 Average 50 packages the fine tobaccos of Camels from drying out and losing any of their delightful flavor. Aside from cheap tobacco, two factors in a cigarette can mar the smoker’s pleasure: Fine particles of peppery dust if left in the tobacco by inefficient cleaning methods su'ngv and irritate delicate throat membrane. Dry tobacco, robbed of its natural moisture by ; scorching or by evapora- tion gives off a hotsmoke that burns the throat with every inhalation. We take every pré caution against these factors here at Winston- Salem. have as good Camels as Winston-Salem. Pittsburgh Testing Laboratory Report N°150473-Jan12.1931 The Pi zt;burgh Testing Laboratory chart above graphically shows you that only the Camel Humidor Pack delivers cigarettes to you in prime condition A special vacuum cleaning apparatus re- While Camels are made of a blend of the choicest Turkish and mellowest domestic tobaccos, it is highly im- portant, if you are to get full benefit of this qual-’ ity, that these cigarettes come to you with their natural moisture content still intact. The Humidor Pack insures that. It prevents moves dust and now the new Humidor Pack prevents dryness. Check the difference yourself It is a very simple matter to check the differ- ence between Humidor Packed Camels and other ordinary dry cigarettes. : First of all you can feel the difference as you roll the cigarettes between your fingers. Caniels are full-bodied and pliable. A dry cigarette crumbles under pressure and sheds tobacco. If you will hold a cigarette to each ear and roll them with your fingers you can actually hear the difference. : The real test of course is to smoke them. And here’s where the new Humidor Pack proves a real blessing to the smoker. As you inhale the cool, fragrant smoke from a Camel you get all the mildness and magic of the fine tobaccos of which it is blended. But when you draw in the hot smoke from a dried cigarette see how flat and brackish it is by comparison and how harsh it is to your throat. If you are a regular Camel smoker you have already noticed what proper condition of the ciga'rette means. A But if you haven’t tried Camels in the new Humidor Pack you have a new adventure with Lady Nicotine in'store. Switch your affections for just one day, then go back to your old love tomorrow if you can. - R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem; N. G *smoke a Fresh cigaretie!

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