Evening Star Newspaper, December 31, 1930, Page 12

3 THE EVENING STAR, WASHINGTON, D. C., WEDNESDAY, DECEMBER 31, 1930, . o OT SO LONG AGO many people were afraid of the horseless carriage, yet today . thousands of passengers are whisked across the Nation in a giant network of airlines. Time was when women had two pairs of shoes. . . and high ones. Today shoes are bought to match each costume, and the wardrobe often contains five, ten or more pairs, with not a high shoe among them. Red, blue, green or yellow tea kettles] Why, grandmother never knew that such common utensils had "style" ... yet today color has pene- trated our homes and lives. There is color in the kitchen, the bath room, the basement, and the country store without a color scheme of coffee pots to match the new kitchen range just isn't up to date. Modernistic decoration was hardly known a few years back . . . today every good furniture store offers a comprehensive collection of the newest styles in modernism. Communication and travel were a matter of days and weeks—often months. Today people talk to far-distant lands by tele- phone. And the radio, with its unending waves of sound, has brought the peoples of the world more closely together. ¢ The Grea-t Newspaper TOMORROW. Such Is change! Every tomorrow brings some- thing new. Merchants change their stocks, manu- facturers their products to keep pace with the unending change of people's demands. Yet with it all, people will still "beat a path to your door" if your merchandise is what they want, provided they know where your dooris. The surest way is to tell them and keep them informed through advertising. 8 The successes or failures in 1931 will depend, in a large measure, on advertising. Successful ad-- vertising is, broadly defined, buying sales at the greatest possible profit. In the month of Octo- ber, 1930, THE STAR published more advertising than any other paper in the United States... an example of the wisdom of merchants and manu- facturers in keeping their merchandise before the eyes of Greater Washington. Each day THE STAR is received into more than 100,000 homes in Woashington, nearby Maryland and Virginia . . . an area that is but slightly affected during periods of depression. If you would benefit from the bounties of 1931, plan now to advertise in a measure that will bring profits to your door and build for prosperity during the coming New Year. Shar of \ the Nation's Capital