Evening Star Newspaper, November 14, 1930, Page 45

SURVEYSHOWS 0. MARKETING STEADY *4ncome From Government | Helps Preserve Unusually | Strong Economic Balance. ! is thi th ries tories i N B0 o5 ey olclris #. iy survey by the compiled by Rufus S. Lusk, Ine. ‘The unusual strength and consistency ©f the National Capital and its sur- territory as a consuming market are revealed in statistics com- plled by the Board of Trade in its master community survey concerning the high level of income of dominat- ing strata of local society and the constancy of such income, the popula- tion of the District and the suburban areas immediately tributary to Wash- ington and the excellency of trans- Pportation to and from the city. “Because of the steady income from the Government, Washington has not, as a rule, had extremely depressed or boom periods,” the trade body states in its survey handbook. “About one-third of all gainfully employed persons work for the Government, and this acts as a balance wheel that helps preserve an unusually steady economic equilibrium.” Aside from the steady income to local Tesidents from Government employ- ment, it is revealed that Washington s not to any important extent a manu- facturing or industrial center, and therefore does not suffer the periods of depression and unemployment to which cities in many other sections of country are subjected. Federal Employes Increase. “Washington as the Capital of the Nation may be said to have as its principal business the Government of | the United States,” the handbook state- ment continues. The value of Federal ‘Government property here is estimated at $530,000,000 ané of the District Gov- ernment property $58,000,000. The number of employes in the service of the Government was found to have been always on the increase, except for about eight years subsequent to the ‘World War, when the Government was reducing its war-time staff. During the past two years the number again has begun to increase. ‘There are approximately 79,137 per- sons on the pay rolls of the Federal and District Governments. About 4,500 work for the municipality, The total 285,000 on each semi-monthly pay day. The lvenge salary is reported to be $2,200, and for those in the classified service $2,108. . For the city as a whole a much stronger buying power is indicated. More than one-third of the families THE EVENING STAR. WASHINGTON, D. C., FRIDAY, NOVEMBER 14, 1930. CHART SHOWS D. C. TRADING AREA the District are in a group whose in- comes range from $3,000 to $5,000, the survey reveals. More than half of the number of families are in the income groups above the $3,000-a-year class, and only 448 per cent of the total number of families have an annual income of less than $1,000. “The large purchasing power is ob- vious,” the trade body survey book states. The suburban area, which for this study was considered as all territory included within a circle having a 25- mile radius from the Capitol Building, is remarkably similar to Washington in income classifications, the publication states. Half of the number of fami- lies have incomes of .nore than $3,000, of which group slightly more than one- third are in the income groups between $3,000 and $5,000. Of the total number of families, 3.55 per cent have an an- nual income of less than $1,000. Population within a definitely deter- mined f{ributary area, of course, is pointed to as one gauge of the con- suming power. The population of the District of Columbia proper as revealed by the latest census figures is 485,716, an increase of 11 _per cent during the past 10 years. The rise of Washing- ton as a consuming market from its early days is indicated also by the fact that its population has increased 5.866 per cent during the past 120 years, The population of the entire metro- politan area is 670,525. This includes Montgomery and Prince Georges Coun- | ties in Maryland and Fairfax and Ar-. | lington Counties and the City of Alex- | andria in Virginia, all included within a radius of approximately 20 miles of the Zero Milestone. The survey handbook contains a Washington trade map, indicating the percentage of trade which this city may calculate that it receives, or should receive, from outlying sections, It is noted, ‘however, that, contrary to the practice of numerous cities in broad- casting trade maps, the local survey experts made no aitempt to “annex Telephone National i 5000 For immediate delivery of The Star to your home every evening and Sunday morning. The Route Agent will collect at the end of each month, at the rate of 114 cents per day and 5 cents Sunday. Ty ULIUS LANSBURGH FURNITURE CO.—909 F ST FOR TOMORROW ONLY L . Singing Guaranteed “to Sing “or Your Money Refunded The World’s Finest Birds at a Remarkably Low Price > #5i5 - 95¢ Down Y _50 Week Never before have quality been sold for s SATURDAY LAST DAY OF SPECIAL SALE } such cities as Philadelphia, Atlants or even Baltimore. For instance, there has been received here the trade area map published by San Francisco, which claimed, in,addi- tion to the: population of that city and Califérnia, an aggregation of 900,000 living in° Central and South Hawall, Australia, the East , China and India as part of the “trade sphere” of-San-Francisco. Specialist Makes Survey. ‘The Washington market map is based on a research study by Willlam J. Reilly, a marketing specialist and asso- ciate professor of business administra- Jrumery e Eoperign o tuenes igures 76 per cen 24 per cent for Baltimore. For Laurel, Md,, which is practically equally distant from the two cities, 17.7 miles from Baltimore and 17.3 miles from Wash- 000 | ington, the division of business is 38 't cent for Washington, 62 per cent for dtimore. For Upper Marlboro the division of business is approximately 75 pe- cent_for Washington and 25 per cent for Baltimore. For La Plata, Md., the division of business is 68 per cent for Washington; for Clarksville, 35 per cent for Washington, and for Annapolis, 28 per cent for Washington.” By employment of the principle de- tion of the University of Texas, setting | veloped by Dr. Rellly the percentage of up a method to determine “with con- | pusiness for Washington at any point siderable exactness” the proportion of | within a radius of 30 miles of the city, | busincss which competing cities may |as illustrated in the survey map, can be ) expeet from the same market area. | determined approximately, the hand- “Briefly, this study shows that the|book states. “Although there is no business each of two competing cities | doubt that there are regular shoppers may reasonably expect from any point|jn the city from .laces more distant|' in the same area dep:nds upon the rela- | than 30 miles, in general a distance tive population and- distance from the | greater than 30 miles has been consid- selected place,” the survey handbook | ered inconvenient to the prospective states. “More specifically, the business | purchaser,” the book continues. “The | that one large city can expect from | 3o.mile area has been divided into four any place in the same market area is|zones, that nearest Washington the area | in dévect proportion as the populations|which gives 100 to 75.per cent of its of tue two cities and inversely in Dro- | out-of-town business, and the areas portion as the squares of the ratio of | yhich give 75 to 50 per -cent, 50 to 25 their respective distance from the PAT-|per cent, anl 25 to zero, respectively. ticular place. | “For example, at a point midway in | the market area near to two cities, one | of 200,000 population and the other of | 100,000, the larger city will secure two- | hundred - thousand - one - hundred - thou- | sandths, or two times, the business the smaller city secures at the same place. | “Thus Galthersburg, Md., which is in | the 75 to 50 per cent zone and slightly | nearer the 75 per cent line than the £0 per cent line, would be expected to give slightly more than the average of 75 ‘o 50 per cent, or slightly more than 6215 per cent, or in approxjmate figures 65 per cent. | On a percentage basis the larger <ity (P XT0" triputary region 15, of course, . . secures 662-3 per cent of the business | .n i3l FHOR, IS, 00 COUTES . Tkt that goes out of the point and the | guch as clothing of the better class, smaller city 3315 per cent. | radios, furniture, cosmetics and the This is ‘given 1o explain the Per-|jje rather than standardized and con- centage of business In the Washington |venience goods, such as stoves, soap and v 8 area which the survey experts figure|in. staple foods, sugar, coffee, etc. i this city should receive, as compared | Ko ortitiess, with o towe i | B e s et that Washington market ares other than| — Members of the 1930 National Convention Commitice of the Phi Beta : stz Alexandria as large as 5,000 population, | y i of Washington. A s a8t 3 000 population | Gamma Legal Fraternity, convening November 21-22 at Wardman Park Hotel. are large.” Divisi T Trade. Trade in ‘;'“!sn;lr:; is divided in the| Landerdale, Beta; Horace T. Morrison, Beta. Bottom: Sidney B. Hill, chief jus- survey map in this wise: ‘The United Kingdom is America’s | tice, Beta, alternate; John Paul Jones, chief justice, alumni, general chairman, “For Rockville, Md., which is 12 miles | leading customer for garage and service | and Joseph Giovannoni, treasurer, alumni, from Washington and 32 miles from ' station equipment. Left to right (top row): Joseph Sheridan, Alpha; Lawrence Hall, Alpha; James | c--13 AT END OF SESSION London Conference on Brit- ain’s Economic Problems . “Adopts Partial Report. . - By the Associated Press. LONDON, November 14—Ths Ims. perial Conference of 1930 completed s " sessions at noon today and adjourned, its economic section to meet ‘again & year from now, probably at Ottawa, : Canada. | 'The closing ceremony was held at & final plenary session of the domimton premiers in the Locarno room of the foreign office, where the sessions was read and ac The contained portant _economic nature, which faced the conference, on which no decision | was noted, i Principal among these was that rep~ | resented by suggestions of Premier Ben- nett of Canada that members of British commonwealth grant tariff 3 erences to other members of the Bril Commonwealth of Nations over the g | tarifls imposed on goods of non-British nations. In this connection a government an- ?uunoenr\'elnt otm today that the exist- ng margin of preferences would. con- tinue for a period of three 5 Parlia- various prime min! thanks and a message to Ki Medium Service Weight Lisle Hems and Feet Canary Birds birds of such high o low a price. We offer them now for only $5.95, and on terms special reduced price made you for the sake of adding 1,000 new accounts. Expert Bird Authority in Complete Charge An experienced authority on birds will This be in attendance at our store during this sale to help you and give any informa- Cage and Stand tion you may wish regarding birds and how to care for them. Genuine Hartz Mountain and St. Andreasburg Rollers ' (pictured) ! $298 These Canaries are of the finest Euro- pean stock, and every one of them is & trained singer. The male Hartz Moun- tain and St. Andreasburg rollers are world-famous for their singing qualities. | | ! i | of only 95¢ down and S50c a week. This is a ' Every Bird Guaranteed to Sing or Your Money Refunded Hear these beautiful warblers sing in our store. Every one is guarantesd to sing or your money will be refunded. This guarantee i5 given in writing. You take no chances when you buy one of these wonderful songsters, Wooden Cage With Every Bird For the convenience of these who do not have a bird cage and who do not feel like buying one right now, we will give a wooden cage free with each bird. Remember, this sale is for three days only. Our Greatest Hosiery Value Sale Price 5% in Years! Silk to the Toe Chiffon with I qtquined Tops and Feet 9,000 prs. Full-Fashioned SILK HOSE Former $1 and $1.15 Qualities! Every Pair First Quality! A Famous Make—From a Well Known Maker of Fine Hosiery! IMPERIAL PARLEY 7000 prs. Medium Service Weight Silk, W ith Lisle Hems and Feet! S e S B 7w A i il i iy . e 2000 prs. Silk-to-the-Top Chiffon, With Cleverly Interlined Silk Tops and Silk Feet! A tremendous purchase, that we call our greatest Hosiery value in years—because they were bought from one of America’s leading manufacturers—because we offer the newest and smartest Fall shades—and because you can buy the splendid qualily at this sensationally low price! Every Pair Perfect—42 Gauge—Full-Fashioned of Pure Silk! Promenade Sunbask Shadow Platinum ‘Sizes 83 to 10 in the lot! Palais Royal—DOWNSTAIRS STORE 0 r——— ALL CAGES AND STANDS SPECIALLY REDUCED DURING THIS SALE Other Cages $4.95 to $14.75 The $14.75 Cage Is Pagoda Style With 3 Flower Pots and many other lovely shades, Nightingale