Evening Star Newspaper, November 14, 1930, Page 33

o EVENING STAR, WASHINGTON, D. C, FRIDAY, NOVEMBER 1 Celebrating Five Years in Our New Building Modesty go hang! A Sundial in the shade never did anybody any good! So we’re telling Washington in GREAT BIG TYPE that our ; Have reached the heights of value } in fabric and tailoring at this price Two Seconds by Direct Elevators brings you to what we honestly believe the best overcoat values in this part of the country at $35. When you've got the goods you can talk “turkey.” And we've certainly got the goods and plenty to spare with the Shéldon Overcoats-of 1930 and 1931 vintage, ° Fleece Coats, $35 Melton Coats, $35 Boucle Coats, $35 Llama Coats, $35 Cheviot Coats, $35 Dressy blue coats, with plain or velvet collars. Oxford and herringbone coats with smart half belts. (you're seeing more and more of these coats around nowadays). Any number of brown and tan coats. Sheldon overcoats are famous in Washington, We're going to beat all records this .year in. Sheldon business volume. At $35,7and with so much-to offer...well, why not? Two Seconds by Direct Elevators to the Men’s Clothing Department —Seco " Th 55 Six for $9 ngr the sale these shirts will be priced at’ $1.95 each! These Points of Superiority .. The collar, as well as the rest of the shirt is guaranteed against shrinking. ..Fine counf, high lustre broadé¢lo t’h, In white and plain colors, . :Seven-button front, Men’s All-Wool Sweaters! X-4.. ..Full ¢ut, .Sleeves made in one piece. Cut to fit perfectly. Lengths 33, 34 and 35. Stay-Fit Shirts are tailored by expert shirt makers. ..Full size cenfer pleat, 1930. Our Guarantee reputa- tion. Always ask for Stay-Fit shirts by name, Colla r-at- tached and neck- band styles. * Sizes 13% to 17, Excltsively in ‘Washington at The Hecht Co. $3.95 to $5 Grades! 4 Different Kinds! Coat sweaters in elastic stitch, Heather mixtures. Heavy shaker knit sweaters, Coat and slip-over. Light-weight shaker knit sweaters. Crew necks. Slip-over sweaters for golf and sports wear, Wide assortment of pat- terns. Sizes from 34 to 46.. but not in every kind, llyle and color. Satisfactory choos- ing is assured, however, (Main Floor—Men's Toyland is Now Open Two " specialized toy departments . , . Second and Sixth Floors. Santa has a gift for every girl and boy. .vi»»w, Men’s 1-Trouser Suits Men’s 2-Trouser Suiu( $29.50 ‘Worsteds in plain shades. Cheviots in blue and oxford grey. Tweeds in tans and grey variations. Yes, sir, the 5th-Year Sales are in your favor, sizes. 100% Camel Hair Pile Fabrie Coats, in the natural shade A further demon- stration of dramatic 529.50 value giving in the Sth-Year Sales, 2 Seconds by Direct Elevators o the Mew's Clothing Department—Second Floor Men’s $20 and $25 Silk Lined Dressing Gowns $16.50 Aristocratic robes. Faultlessly taie fored. Brocaded rayon, silk lined. One and two of a kind. All-over de« signs, checks and ombre effects, Small, medium and large sizes, (Main Floor—The Hecht Cod Men’s $1.50 to $2.50 Ties Hand tailored. Newest tie sl fashions for Fall and Winter. (Main Floor—The Heeht Co.) Men’s $3.50 Leather Slippers Romeo, Everett and opera styles. Brown kid up; eus I 95 leather soles and rubber heels. (Becond Floor, The Hecht Co.) e’ Frfth Year Sales-—%ee Alljs Pag 5