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In 4 Tremendously Lowered Price Groups Down comes the wliolesale‘price of dresses, and luckily we were in position, because of the minimum dress stocks we had on hand, to take immediate advantage of this unusual business condition. Wonderful brand-new dresses, shipped from New York within the past few days. Every dress is a good style. Every dress is a splendid value, amd every dress in our regular stocks has also been repriced to meet today’s market conditions. You can’t imagine what wonderful dresses you can get for your money tomorrow unless you actually see for yourself. 35 to $8.95 SILK FLAT CREPES _ SILK PRINTS SILK PRINTED GEORGETTE For all day wear. Soft, wide skirts, pleats and godets. Jackets, capes, silk frocks with bengaline coats . . . numbers of new modes. Polka Dots, White, Browns, Pastels and Street Shades Misses® Sizes, 14 to 20 Women’s Sizes, 38 to 46 Junior: Sizes, 13 to 19 (Third Floor, The Hecht Co.) SILK Washable flat crepe. Plenty of whites and pastel colors. (200 dresses from our sport shop; cotton mesh, broadcloth, Shan- tung, linens.) : Entire 3rd Floor & Dress and Coat Section Misses’ Sizes, 14 to 20 Women’s Sizes, 38 to 46 Junior Sizes, 13 to 19 Third Flbor, The Hecht Co. $13.95 to #19.75 Featuring Chiffon DRESSES 1895 Sports, street, afternoons and Sty les inpfol'mll evenings. Capes, capelets, puff sleeves, short sleeves, sleeveless, peplums, tiers, ruffles and new necklines. 1 Plain and flowered chiffons, Fabrlcs and plain and printed flatgrepes, Colors shantung, yosan, embroidered flat crepe. Plenty of white and tan tones, gay prints, polka dots and street shades. H . Misses’ sizes 14 to 20, Jr.s Slzes sizes 13 to 19, Little Wl;men'l sizes 1615 to 2615, Women’s sizes 38 to 46, Stout sizes 371, to 5214. (Third Floor,*The Hecht Co.) ’(@ Sales Pedp_le Fitters Fitting Rooms Group 1: *8* and *10 Washable DRESSES § styles. One- piece ¥ : frocks, boleros, jackets, flares and ‘ pleats. Long s‘lecvcl, short sleeves and . ‘ sleeveless. Cu;ul Summer ' for This Sale! 5 to ¥12.95 Frocks and Ensembles 2?5 Your Choice of: Printed Handkerchief Lin- ens or Eponge Coats with Linen Dresses. Whites . . . Pastels. In sises 14 to 20 and 38 to 44 Two of a kind for hot Sum. mer days. Crisp and chic. One- piece styles and printed coats "with plain color frocks, or dot- ted frocks with plain coats. (Third Floor, The Hecht Co.) 3 > 3 s 5 y X f L4 i Ope; a : £ : § . “Shop early this = ‘:: A < - E week. Store closed ' s a convenience. 5 " saves time and ready cash .. . ) & 'Friday and Saturday, :; "::-"ho,:h‘y;‘ a phone o O : z July 4th and’Sth. of a trip to town. 2 :